Name: 專業食品造型師與David Ma解釋食品廣告是如何製作的 (Professional Food Stylist Explains How Food Commercials Are Made with David Ma)
Uploaded: 2022-05-18T01:35:46.000Z
Duration: 3 min 54 s

程度副詞

Yes, nailed it fry hell yeah, that's pretty safe.

是的，釘住它炒地獄是的，那是相當安全的。

Hey, I'm David Ma and I'm a director and filmmaker.

嘿，我是大衛-馬，我是一名導演和電影製片人。

I take people behind the scenes of my shoots on Tiktok and instagram where I share movie facts and how we do food styling and special effects on my commercial sets.

我在Tiktok和instagram上帶人們瞭解我的拍攝幕後，在那裡我分享電影事實以及我們如何在我的商業場景中做食物造型和特效。

Today I'm gonna take you behind the scenes of how me and my crew's pulled off some of my favorite shots from films and commercials I've directed as well as provide some tips for how to get started in the industry.

今天，我將帶你瞭解我和我的團隊如何從我執導的電影和廣告中完成一些我最喜歡的鏡頭，並提供一些如何在該行業起步的建議。

First let's start with the food styling fact I learned on set last year.

首先讓我們從我去年在片場學到的食品造型事實開始。

Did you know that we used fake silicone ice instead of real ice cubes on set.

你知道嗎，我們在片場使用了假的硅膠冰，而不是真的冰塊。

This is because when we light our set, film lights would melt the ice in the drinks and we'd have to reset the drinks multiple times After a couple of takes second, if there's dialogue, real ice clinks in the glass and it makes sounds that distract from the dialogue on screen to give viewers a more interesting, intimate angle of the food we're cooking.

這是因為當我們為佈景打光時，電影燈光會融化飲料中的冰塊，我們不得不多次重新設置飲料 經過幾次拍攝秒，如果有對話，真正的冰塊會在杯子裡碰撞，它發出的聲音會分散螢幕上對話的注意力，讓觀眾從更有趣、更親切的角度看到我們正在烹飪的食物。

Sometimes they'll cut the lip off of a pan, which allows us to get up close and personal to the food.

有時，他們會把鍋的邊緣切掉，這樣我們就可以近距離接觸食物。

This allows the lens to get super close, capturing all the details, slow motion moments and flavors in the pan.

這使得鏡頭可以超近距離拍攝，捕捉到所有的細節、慢動作瞬間和盤中的味道。

We also use robotic arms, also known as motion control to program and move our camera to capture slow motion shots of products and cooking actions.

我們還使用機械臂，也稱為運動控制，來編程和移動我們的攝影機，以捕捉產品和烹飪動作的慢動作鏡頭。

These robotic arms move really fast and are used to create dynamic sequences for both film and tv.

這些機器人手臂移動得非常快，被用來為電影和電視創造動態序列。

But before we even get to shooting it all begins with a story board.

但在我們開始拍攝之前，一切都要從故事板開始。

The storyboard is a quick sketch of the vision in my head that conveys framing composition, camera movement and lightning notes to the crew.

故事板是我腦海中設想的快速草圖，它向劇組傳達了框架構圖、攝影機運動和閃電說明。

In this pizza commercial, we built a fake oven that raised the pizza as if it was a concert stage with real smoke and haze and a mini led lighting sequence to mimic a concert.

在這個比薩餅廣告中，我們建立了一個假烤箱，將比薩餅升起，就像一個音樂會的舞臺，有真正的煙霧和霧氣，還有一個迷你的LED燈光序列來模仿音樂會。

The food stylist is holding a handheld broiler that allows the cheese and toppings sold fresh and extra bubbly as if it were cooking in a real oven.

食品造型師正拿著一個手持式烤爐，讓奶酪和配料賣得很新鮮，特別有保麗龍，就像在真正的烤箱裡烹飪一樣。

Now if you're going to get into the industry, here are my four tips for getting started, tip one, make it till you make it.

現在，如果你要進入這個行業，這裡有我的四個入門建議，建議一，做完就走。

We've all heard the phrase fake it till you make it.

我們都聽說過 "假戲真做，直到成功 "這句話。

I've always believed in make it till you make it with social media.

我一直相信，在社交媒體上，要做到這一點，直到你成功。

It's easy to post and get swept up in quick views.

它很容易發佈並被快速瀏覽所淹沒。

Now there's nothing wrong with sharing your journey along the way but make sure you're advancing your craft as you do.

現在，分享你一路走來的歷程並沒有錯，但要確保你在做的同時也在推進你的工藝。

I started as a food stylist from my first few shoots, learning the visual language of food, the details of every plate and food styling tricks to make food look amazing on camera tip to serve up something unique since I couldn't afford film school at the time I shot my own films to build a real eye concept ID road directed and produced a food series of short films that went viral and received millions of views.

我從最初的幾次拍攝開始成為一名食品造型師，學習食物的視覺語言，每一個盤子的細節和食品造型技巧，使食物在鏡頭前看起來令人驚奇的提示，以提供獨特的東西，因為我當時沒有錢上電影學院，我拍攝自己的電影，建立一個真正的眼睛概念ID路導演和製作一個食品系列的短片，走紅網絡，收到數百萬的意見。

The premise was creating recipe videos and the style of iconic directors like Tarantino, Wes Anderson, Michel Bay and others.

前提是創造食譜視頻和標誌性導演的風格，如塔倫蒂諾、韋斯-安德森、米歇爾-貝和其他。

Each of these food films had its own camera style, recipe, art direction and story around the food.

這些美食電影都有自己的攝影風格、食譜、藝術指導和圍繞食物的故事。

These films for my introduction to the food advertising world and showed I was bringing a new and unique perspective to food videography, tip three, assemble a small crew.

這些影片是我對食品廣告界的介紹，表明我為食品攝像帶來了新的獨特視角，建議三，組建一個小團隊。

Shooting food is a complex and detail oriented process.

拍攝食物是一個複雜和注重細節的過程。

Try to find a friend, roommate or family member who can help you with little tasks like resets, cleaning propping or even food styling so you can focus on making your peace as creatively and conceptually interesting as possible.

試著找一個朋友、室友或家人，他們可以幫助你完成一些小任務，如重置、清潔支撐甚至食物造型，這樣你就可以專注於使你的和平在創意和概念上儘可能的有趣。

Remember an idea is nothing without the execution and the more help you have to bring your vision to life, the happier you'll be with tip four eat cook taste.

請記住，如果沒有執行，一個想法就什麼都不是，你有越多的幫助來實現你的願景，你就會越高興，提示四吃烹飪的味道。

Before I became a food director, I photographed dishes and became a pretty serious home cook.

在我成為食品總監之前，我為菜餚拍照，併成為一個相當認真的家庭廚師。

I'd observe and note the techniques of different chefs, cooked recipes dined out of Syria taco trucks and tried tasting menus at Michelin star restaurants, understanding food and the narratives around it and what it means to people, helps you understand food on a deeper level and helps you create stories around for more behind the scenes.

我觀察並注意到不同廚師的技術，烹飪食譜在敘利亞的塔克卡車上用餐，並嘗試在米其林星級餐廳品嚐菜單，瞭解食物和圍繞它的敘述以及它對人們的意義，幫助你在更深的層次上理解食物，並幫助你創造圍繞更多幕後故事。

 Follow me on Tiktok and instagram at David W Ma thanks for listening and feel free to DM me with any questions. 

在Tiktok和instagram上關注我：David W Ma，感謝您的收聽，如有任何問題，請隨時向我提問。