Does that sound crazy actually?

It happens every day.

Buildings are bombed, paintings get stolen and entire libraries get burnt.

That's why these people are on a mission to save our global cultural heritage right here in the arctic?

Mm hmm.

How do they save cultures?

Why did they put them in the arctic?

And how does a replica of the Eiffel Tower fit here in Norway?

I introduce you to ruin.

Hello Niles daily.

My name is luna.

I'm the founder managing director of Pickle.

We have created a technology to preserve cultural heritage and memory for eternity.

Room knows that culture can be destroyed.

So he went on a mission to collect monuments, paintings from cultures around the world.

Yes that includes your country to he scans the monuments and turns them into data like this.

This data should be enough to recreate whatever is lost in the future.

You could use these three D.

Models to actually reprint the whole Eiffel Tower.

Of course even if you have the data on your computer that's still not safe enough because computers, clouds and servers can be destroyed or even worse hack if history was only online It could be hacked and changed forever and even a 12 year old and that's why ruin and his team decided that after converting culture into code they would print it into incredibly resistant film so no one can hack it.

So the unique thing with the Pickle film is that in addition to storing these bits and bytes, it can also store human readable information.

You have everything there that you need to regenerate the data in the future.

It's a pretty solid holistic solution which is all on the film itself.

And to preserve as much as possible.

They have made the printings very very tiny so tiny that all the monuments you've seen in your life could be stored on this film.

We actually have pushed the limit to what is possible.

It took us 11 years and €41 million to develop this holistic solution for secure long term preservation.

Once printed the films go to the safest location on earth, an underground vault all the way up north in the arctic.

This is safe from even nuclear attacks.

We call it the arctic world archive.

And because the arctic is naturally cold, dry, dark and has low oxygen, it's the perfect place to store the films where they have been tested to last over 1000 years.

Absolutely no energy is required to keep the data alive over centuries.

The data are stored in a vault with no light, no air conditioning, no heating, no electricity, no service.

So it has the lowest possible carbon footprint from Brazilian football history to old manuscripts, from the Vatican to scientific discoveries to even genetic code you can find a vast range of global memories at the arctic world archive and even more.

We can store any kind of data as long as it can be converted to ones and zeroes.

We can receive them and we convert them to super high resolution Q.

R.

Codes that we write to the pickle film.

And the best part, in the case of a disaster, the world's culture can be restored quite easily as long as you have sunlight, a magnifying glass and the phone you're good to go.

You don't understand the value of things until you lose them.

That's why these people are doing the impossible to make sure we do not lose our culture.

Mhm.

Yeah, mm hmm.