- Hey guys, I'm Victoria.

- 嘿，夥計們，我是維多利亞。

I'm The Verge's reviewer for wearables and

我是The Verge的可穿戴設備評論員。

connected fitness.

聯網健身。

And this is my review of the Peloton Tread.

這是我對Peloton Tread的評論。

Listen, we can ignore that Peloton's first treadmill

聽著，我們可以無視Peloton的第一臺跑步機

made headlines after injuring several people and

導致數人受傷，並使其成為頭條新聞。

even killing a child.

甚至殺死一個孩子。

But this isn't that treadmill.

但這不是那個跑步機。

Let's rewind a bit.

讓我們倒退一下。

Peloton's got two treadmills.

Peloton有兩臺跑步機。

There's The Tread Plus, which launched back in 2018

還有The Tread Plus，它早在2018年就推出了

and costs over $4,000.

並且費用超過4000美元。

I don't know about you, but forking over more

我不知道你是怎麼想的，但我想說的是，如果你想知道更多的資訊，你就得付出更多。

than $4,000 for a treadmill, that I can barely

我買一臺跑步機的價格超過4000美元，而我幾乎不能

squeeze into my apartment is absolutely bonkers.

擠進我的公寓是絕對瘋狂的。

That's why at the height of the pandemic

這就是為什麼在這一流行病的高峰期

Peloton announced it was making The Tread.

Peloton宣佈它正在製作The Tread。

A sleeker, smaller, and more affordable treadmill

更時尚、更小、更實惠的跑步機

that would hopefully expand its reach to new customers.

這將有望擴大其對新客戶的影響。

At least that was the plan.

至少計劃是這樣的。

The reality is, The Tread has had an

現實情況是，The Tread已經有了一個

incredibly rocky launch.

令人難以置信的坎坷的發射。

It was supposed to arrive in February 2021,

它本來應該在2021年2月到達。

that got pushed to May.

這被推到了5月。

And then just before at official launch,

然後就在正式啟動之前。

The Tread got recalled alongside The Tread Plus

The Tread與The Tread Plus一起被召回。

because of a wobbly display.

因為顯示屏晃動。

Fast forward a few months, Peloton's made some

幾個月過去了，Peloton公司取得了一些進展。

design adjustments, and it got the okay to launch

設計調整後，它得到了啟動的許可。

The Tread in August.

8月的 "踩點"。

That's about when Peloton started pedaling itself

就在那時，Peloton開始自己踩踏。

straight off a cliff.

直接掉下懸崖。

In case you missed the news, Peloton's business is

如果你錯過了這個消息，Peloton的業務是

a hot mess right now.

現在是一個熱的混亂。

In the past month, co-founder and CEO John Foley

在過去一個月裡，聯合創始人兼首席執行官約翰-弗利

stepped down and 2,800 employees were laid off

下臺，2800名員工被裁減

after investing hundreds of millions into its

在向其投資了數億資金後

North American manufacturing.

北美的製造業。

Peloton also said that whole project was caput.

Peloton還說，整個項目是caput。

And then some of the fired Peloton employees

然後是一些被解僱的Peloton員工

gate-crashed new CEO Barry McCarthy's first all-hands.

新任首席執行官巴里-麥卡錫（Barry McCarthy）的第一次全員會議上被人闖了關。

You also have a hoard of angry investors

你也有一群憤怒的投資者

who want Peloton to be sold to a bigger company

希望Peloton被賣給一個更大的公司的人

like Apple, Amazon, or Nike.

像蘋果、亞馬遜或耐克。

It makes perfect sense that they're angry.

他們的憤怒是完全有道理的。

Peloton's valuation plummeted from a pandemic high

Peloton的估值從大流行的高點急劇下降

of $50 billion to $8 billion.

的500億美元到80億美元。

So that's where Peloton's currently at.

所以這就是Peloton目前的情況。

Which is absolutely wild when you think about

當你考慮到這一點時，這絕對是瘋狂的。

how successful the company was during the

該公司在過去一年中是如何成功的？

early days of the pandemic.

在該大流行病的早期。

Usually when a company screws up this badly

通常情況下，當一個公司把事情搞得如此糟糕時

it's because they have a bad product.

那是因為他們的產品不好。

That's not quite the case with Peloton.

Peloton的情況並不完全如此。

The Tread is actually an excellent treadmill.

Tread實際上是一臺優秀的跑步機。

It's well built, the rotating display is gorgeous,

它的結構很好，旋轉的顯示屏很華麗。

and these nifty knobs make it so much easier to

而這些別緻的旋鈕使其更易於

control speed and incline, which if you've ever been

控制速度和坡度，如果你曾經是

in a treadmill class last thing you wanna do is

在跑步機課上，你想做的最後一件事就是

tap the screen because you can't get the

敲擊螢幕，因為你無法得到

speed down fast enough.

足夠快的速度下降。

It's a lot smaller and quieter than The Tread Plus,

它比The Tread Plus小很多，也更安靜。

to the point where most people would definitely be

以至於大多數人肯定會

able to fit it within their homes,

能夠適應他們的家庭。

without pissing off their neighbors.

而不惹惱他們的鄰居。

Most treadmills are ugly as sin, but I wouldn't be ashamed

大多數跑步機都難看得要命，但我不會感到羞愧。

to have one of these in my home.

在我的家裡有一個這樣的東西。

Peloton's also taken some effective measures to

Peloton還採取了一些有效措施，以

make this treadmill safer than its predecessor.

使得這臺跑步機比它的前輩更安全。

You've got the tread lock screen that requires you

你已經有了踏實的鎖屏，需要你

to input a passcode, to unlock the display.

輸入密碼，以解鎖顯示器。

The treadmill also won't turn on, if the safety key

跑步機也不會打開，如果安全鑰匙

isn't in place.

沒有到位。

Without these two components,

如果沒有這兩個組成部分。

you simply can't turn on the treadmill.

你根本不可能打開跑步機。

It's sort of like having two factor authentication.

這有點像擁有雙因素認證。

And while the hardware is top notch,

而且，雖然硬件是一流的。

the classes are where Peloton really shines.

課堂是Peloton真正發光的地方。

There's so many to choose from, with all kinds

有這麼多的選擇，有各種各樣的

of instructors, set to curated playlists.

的教員，設置為精心策劃的播放列表。

I don't love treadmill running, but you know

我不喜歡在跑步機上跑步，但你知道

I felt myself inspired to push it in a few of the classes

我覺得自己在一些課程中受到了啟發，想要推動它。

because you have Jess King there and she's going,

因為你有傑斯-金在那裡，她要去。

"Girl, can you give it an extra 1%?"

"姑娘，你能多給它1%嗎？"

Which you know me running outside, I'm not gonna do that.

你知道我在外面跑，我不會那樣做。

I'm gonna go really easy on myself.

我將對自己非常寬容。

So once you've taken a class, it's easy to see why

是以，一旦你參加了一個班，就很容易明白為什麼

so many people are enamored with Peloton's platform.

所以很多人對Peloton的平臺很著迷。

It's always easier to do hard things when someone's

在有人的情況下，做困難的事情總是更容易。

cheering you on, even if that person is inside of a screen.

為你加油，即使這個人是在螢幕裡。

hello, Jess King. (laughs)

你好，傑斯-金。(笑)

Basically you have a winning combination

基本上你有一個成功的組合

of excellent hardware and software.

優秀的硬件和軟件。

Great, right?

很好，對嗎？

So what does Peloton's fall from grace have

那麼，Peloton公司的墮落有什麼意義呢？

anything to do with you?

和你有什麼關係？

The most tangible way Peloton's floundering business

Peloton公司陷入困境的業務最具體的方式是

impacts consumers right now, is you've guessed it price.

現在影響消費者的是價格，你已經猜到了。

I'm gonna use The Tread as an example again,

我又要用《踏歌》作為例子了。

but reminder, this is the affordable Peloton treadmill.

但提醒大家，這是價格低廉的Peloton跑步機。

So let's do some math.

是以，讓我們做一些數學計算。

It retails for $2,500.

它的售價為2500美元。

And that's not including the $40 monthly membership fee.

而這還不包括每月40美元的會員費。

but starting January 31st, Peloton tacked on

但從1月31日開始，Peloton公司又增加了

another $350 charge for assembly and delivery.

另有350美元的組裝和交付費用。

Something that had previously been included

以前列入的東西

in the original price.

在原來的價格中。

At their Q2 earnings, Peloton admitted that it did that

在第二季度的收益中，Peloton承認它做到了這一點

to boost the bottom line.

以提高底線。

So it was supposed to be Peloton's more affordable

所以它應該是Peloton公司更實惠的產品。

treadmill, is now pushing up on $3,000.

跑步機，現在正向3000美元逼近。

And the more expensive Tread Plus

而更昂貴的Tread Plus

was a little over $4,000.

是4,000美元多一點。

So we're getting to the point where you're not saving more.

是以，我們已經到了你無法節省更多資金的地步。

It's not really that much more affordable.

這其實並不那麼實惠。

We don't know for sure whether this price hike is permanent.

我們不確定這次漲價是否是永久性的。

That depends a lot on McCarthy's vision for where

這在很大程度上取決於麥卡錫的願景是什麼？

Peloton's headed next.

Peloton的下一個目標。

In his first few interviews, McCarthy hinted that

在他最初的幾次採訪中，麥卡錫暗示說

he's open to futzing around with Peloton's

他願意與Peloton公司合作。

entire pricing structure.

整個定價結構。

That includes lowering the prices of the machines

這包括降低機器的價格

and possibly bumping up the cost of membership.

並可能提高會員的費用。

McCarthy's also floated the idea of creating

麥卡錫還提出了創建

different subscription tiers.

不同的訂閱層級。

So you could totally buy into Peloton now,

所以你現在完全可以買入Peloton。

expecting one thing, but get blindsided down the road

期待著一件事，卻在路上被忽悠了。

if and when things change and, let's be real,

如果以及當事情發生變化時，而且，讓我們現實一點。

there's a pretty good chance that things

有一個相當好的機會，事情

are going to change.

將會改變。

Peloton's misfortunes, also point to a broader issue

Peloton的不幸，也指向了一個更廣泛的問題

within the whole connective fitness industry,

在整個連接性健身行業內。

closed ecosystems.

封閉的生態系統。

Let's say you decide to shell out for The Tread.

比方說，你決定為 "踏板 "掏錢。

Technically speaking, you only own the hardware.

從技術上講，你只擁有硬件。

That shiny tablet can't do anything other

那個閃亮的平板電腦不能做任何其他事情

than play Peloton content.

比播放Peloton的內容。

The Treads tray also isn't big enough to prop up a tablet,

Treads托盤也不夠大，不足以支撐起一個平板電腦。

in case you want to watch your own content.

以防你想觀看自己的內容。

Believe me, I tried.

相信我，我試過了。

At least the fancy treadmills at my gym

至少我的健身房裡的高級跑步機是這樣的

can stream Netflix and sync automatically

可以流式傳輸Netflix並自動同步

with my Apple watch.

與我的蘋果手錶。

This is a machine that's been meticulously crafted

這是一臺經過精心製作的機器

to hook you into Peloton's ecosystem.

以此來吸引你加入Peloton的生態系統。

If you decide to cancel your membership,

如果你決定取消你的會員資格。

you're left paying a premium for something that's

你不得不為一些不符合要求的東西支付溢價。

the same as any other treadmill.

與任何其他跑步機相同。

Perhaps Peloton's biggest problem so far is that

也許迄今為止，Peloton最大的問題是

it's been confused as to what it's real product is.

它已經被混淆了，不知道它的真正產品是什麼。

It's not the bikes, it's not the treadmill,

這不是自行車，也不是跑步機。

it's the classes.

這是班的問題。

But if Peloton can't sort itself out, then that

但如果Peloton不能解決自己的問題，那麼這

excellent product disappears.

優秀的產品消失了。

And once again, you're left with a bricked device

再一次，你留下了一個被燒壞的設備

that you paid too much for.

你花了太多錢買的。

A lot about Peloton's future is up in the air.

很多關於Peloton的未來都是懸而未決的。

We'll have to see whether Peloton's new CEO can

我們要看看Peloton的新任CEO是否能

steer the company through pretty severe

引導公司通過相當嚴重的

cost restructuring plan.

成本重組計劃。

But on the bright side, connected fitness is on

但從好的方面看，連接的健身是在

the rise and it's not like Peloton's completely

這並不像Peloton的完全

given up on its plans.

放棄了它的計劃。

There are a ton of products rumored to be in the pipeline

有一大堆傳聞中的產品正在籌備中

including a new connected rower, which has been rumored

包括一個新的連接的划船器，這已被傳聞為

for forever, and the forthcoming Peloton Guide.

為永遠，以及即將出版的《Peloton指南》。

And as we've seen in the past, Peloton knows how

正如我們在過去看到的，Peloton知道如何

to make a good product.

來製作一個好的產品。

So I'm not saying Peloton's destined for failure,

所以我並不是說Peloton註定要失敗。

it's just something you have to think about.

這只是你必須要考慮的問題。

(swish)

(唰)

All right everybody, great job watching this review.

好了，各位，看了這篇評論，做得很好。

Can you give an extra like?

你能多給一個喜歡嗎？

Can you hit that subscribe button?

你能按下那個訂閱按鈕嗎？

All right, see you guys next time.

好了，下回見。