So let's talk about the next two PAAs: Who coined the term pinkwashing?

那麼讓我們來談談接下來的兩個 PAA：誰創造了“粉紅清洗”這個詞？

and Is pinkwashing bad?

粉紅清洗不好嗎？

These two questions were answered by a Wikipedia entry titled "Pinkwashing (LGBT)" ,and the

這兩個問題由一個名為“Pinkwashing (LGBT)”的維基百科條目以及

aforementioned article titled "Pursuing the pink pound: How big is the UK's LGBT market?"

上述標題為“追求粉紅英鎊：英國的 LGBT 市場有多大？”的文章 回答了。

and another article titled "Pink Dollar Marketing and Queer Representation in Advertising" published

另一篇題為“Pink Dollar Marketing and Queer Representation in Advertising”的文章

by mediasmarts.ca which is a Canadian not-for-profit organization for digital and media literacy.

由 mediasmarts.ca 發表，該組織是加拿大一家致力於數字和媒體素養的非營利組織。

According to these three articles,The term Pinkwashing was coined by Sarah Schulman in

根據這三篇文章，粉紅清洗 這個詞是 Sarah Schulman 在

her article for The New York Times titled "Israel and Pinkwashing" published in 2011.

她 2011 年為《紐約時報》發表的題為“Israel and Pinkwashing”的文章中 創造的。

and Pinkwashing is when a company makes a concerted public relations effort to appear

而粉紅清洗是指一家公司在公共關係方面做出協調一致的努力來表現出對

gay-friendly in order to gain access to the pink money, but they don't actually genuinely

同性戀友好的態度。 為了獲得彩虹經濟的錢，但他們實際上並不真正

support LGBTQ rights and some will even willingly act against queer interests

支持 LGBTQ 權利，有些人甚至會 在他們方便的時候自願採取反對酷兒利益

when it's convenient for them.

的行動。

For example, When R.J.

例如，當 RJ Reynolds Tobacco Company

Reynolds Tobacco Company sought to break into the queer market in San Francisco, their proposed

試圖打入舊金山的酷兒市場時，他們提議

gay-themed marketing campaign was tellingly referred to in-house as “Project SCUM”.

的以同性戀為主題的營銷活動在內部竟被稱為“敗類專案”。

Well, what can you expect from a Tobacco Company, they literally kill people every day.

好吧，您對煙草公司有什麼期望，他們實際上每天都在殺人。

But there are tones of companies that have done this, that even include companies generally

但其實這樣做的公司其實不在少數，甚至包括

considered LGBTQ-friendly like Starbucks, can you believe that?

像星巴克這樣通常被認為對 LGBTQ 友好的公司，你能相信嗎？

So the next none-PAA is, Did Starbucks commit pinkwashing?

所以下一個非 PAA 是，星巴克有粉紅清洗嗎？

This Non-PAA is answered by PinkDot Taiwan's official Facebook page, which is an annual

此 Non-PAA 由 PinkDot 台灣官方 Facebook 頁面回答，這是一項年度

LGBTQ event that started in 2009 started in Singapore and extended to other Asian countries.

LGBTQ 活動，始於 2009 年，始於新加坡，並擴展到其他亞洲國家。

and Student Union For marriage Equality's official Facebook page which is an LGBTQ right

和力挺同婚學生聯合陣線（同學陣）的官方Facebook頁面，這是

student organization in Taiwan.

台灣LGBTQ權利學生組織。

So here's what happened: In early June 2016.

事情是這樣的：2016 年 6 月上旬

Starbucks Taiwan launched the six-color rainbow cup, but the promotional copy did not express

，台灣星巴克推出了六色彩虹杯，但宣傳文案並沒有明確表達

any explicit support for LGBTQ rights, only includes implicit words like

對 LGBTQ 權利的支持，只是在文案中隱含了

"six-color rainbow spectrum" in their copy.

“六色彩虹光譜”等字眼。

At this point, it's kind of still just in the grey area of pinkwashing, and it appears

在此時，它還只是在粉紅清洗的灰色地帶，看起來

most of the people in Taiwan were giving it a pass.

大多數台灣人都不予責怪。

A lot of people thought that for a company operated in an Asian country implicit support

很多人認為，對於在亞洲國家運營的公司來說，隱性支持

was already progressing.

已經算是進步了。

The PinkDot Taiwan's official Facebook even encourage People to "encourage Starbuck Taiwan

PinkDot台灣官方臉書甚至鼓勵人們“鼓勵台灣星巴克

to do more, instead of accusing their semi-pinkwashing behavior" But then on June 16, 2016,

做更多，而不是指責他們的半粉紅清洗行為”但隨後在2016年6月16日，

Student Union For marriage Equality's official page release a post, said that they called Starbucks'

同學陣的官方頁面發布了一個帖子，稱他們打電話給星巴克’

customer service asking if their six-color rainbow cup is in support of LGBTQ right,

客服詢問他們的六色彩虹杯是否支持LGBTQ權利，

and here's what the customer service agent reply "Starbucks respects multiculturalism,

客服回復如下“星巴克尊重多元文化，

but the rainbow design is based on the concept of colorful summer" and denied any connection

但彩虹設計是基於七彩夏日的概念”，並否認

between their six-color rainbow cup and LGBTQ issues.

他們之間六色彩虹杯和 LGBTQ議題之間的關聯。

To rule out the possibility that the reply was not due to an ill-trained customer service

為排除回復不是因為客​​服

agent, PinkDot Taiwan's editor called Starbuck's customer service again, and this time they

人員訓練有問題的可能，PinkDot台灣編輯再次致電星巴克客服，這次他們

posted the whole conversation with the agent as followed: Starbuck first said: “Starbucks

將與客服 的對話全部貼出如下： Starbuck 首先說：“Starbucks

always supports and respects multiculturalism, but the rainbow design of this cup is based

一直支持和尊重多元文化，但這款杯子

on the concept of colorful summer, not related to LGBTQ."

的 彩虹設計是基於七彩夏日的概念，與 LGBTQ 無關

The Pinkdot keeps on asking "Then why did you choose the "six-color rainbow" instead

Pinkdot 於是問“那你為什麼選擇“六色彩虹”呢？

of the more common "seven-color rainbow"?"

而不是更常見的“七色彩虹”？

Then the customer service agent fell into silence.

隨後客服陷入了沉默。

Since the customer service did not reply, Pinkdot went on and said "Six-color rainbow"

由於客服沒有回复，粉紅點接著說“六彩虹”

is a cultural symbol often used to support LGBTQ.

是一種經常用來支持LGBTQ的文化符號。

We have not seen it used on other occasions, and you were completely unaware of it before

我們沒見過其他場合用過，

you used it?"

你用之前完全不知道？”

The customer service fell into silence again.

客服再次陷入沉默。

Since the customer service did not reply, Pinkdot went on "So you used a six-color rainbow,

由於客服沒有回應，粉紅點接著說：“所以你用了六色彩虹，

but you said that you do not support LGBTQ?"

但你說不支持LGBTQ？”

The customer service repeated the canned reply “Starbucks always supports and respects

客服重複了罐頭回复“星巴克一直支持和尊重

multiculturalism, but the rainbow design of this cup is based on the concept of colorful

多元文化，但這個杯子的彩虹設計是基於七彩

summer, not related to LGBTQ."

夏日的概念，與LGBTQ無關。”

Pinkdot replied "So Taiwan Starbucks does not support LGBTQ?

Pinkdot回复“所以台灣星巴克不支持LGBTQ？

Even the Starbucks head office of the United States has publicly expressed its support,

連星巴克美國總公司都公開表示支持，

that does not including you?"

那不包括你嗎？”

The customer service fell into silence again.

客服又陷入了沉默。

Since the customer service did not reply, Pinkdot went on " Don't you think it's exploiting

由於客服沒有回复，粉紅點繼續“你不覺得這是在剝削

LGBTQ community to use a symbol that supports LGBTQ to make money

LGBTQ社群嗎？” 使用支持LGBTQ的符號賺錢

, but refuse to speak up for us?

，但拒絕為我們發聲？

The customer service then replied: I will pass your opinion to the supervisor, or if

客服回复：我會把你的意見轉給主管，或者

you want to call the head office directly the number is 02-87867799.

你想直接撥打總公司的電話是02-87867799。

In the end, the pinkdot editor asked the customer service to ask their supervisor to call back

最後pinkdot編輯讓客服讓他們的主管盡快回電

as soon as possible, but the call to the head office did not receive any reply.

，但是打給總公司的電話沒有得到任何回复。

And when they check Starbucks' post again, they have even rewritten the original copy

當他們再次查看星巴克的帖子時，他們甚至重寫了

that implied their support of LGBTQ to make sure they did not even implicitly support

暗示他們支持 LGBTQ 的原始文案，以確保他們甚至沒有暗示支持

LGBTQ rights.

LGBTQ 權利。

Wow, so it is like the "first-degree pinkwashing" from Starbucks!

哇，簡直就是星巴克的“一級粉紅清洗行為”！

A company always proclaims to be LGBTQ-friendly.

還是出自一家總是宣稱對 LGBTQ 友好的公司。

Hello, everyone! This short video is part of the original WhatPeople Also Ask series, in which I preach

大家好！這個簡短的視頻是最初的 WhatPeople Also Ask 系列的一部分，我在其中宣講

about how to find useful information using Google's People Also Ask feature.

如何使用 Google 的 People Also Ask 功能查找有用的信息。

Every week, I make a video focusing on one specific entity with more in-depth content.

每週，我都會製作一個視頻，重點關註一個具有更深入內容的特定實體。

You can watch the entire episode using the link in the description or the end card on

您可以使用描述中的鏈接或 屏幕 上的結束卡觀看整個劇集

the screen.

。

You can also subscribe if you enjoy my content.

如果您喜歡我的內容，也可以訂閱。

Look forward to seeing you!

很期待見到你！