BBC Learning English. I'm Neil.

BBC學習英語。我是尼爾。

And I'm Georgina.

而我是喬治娜。

If you've ever done shopping online,

如果你曾經做過網上購物。

then you may well have used

那麼你很可能已經使用了

internet giant, Amazon.

互聯網巨頭，亞馬遜。

From its origins as an online bookstore,

從最初的網上書店。

Amazon has grown into grocery deliveries,

亞馬遜已經發展到雜貨店送貨。

TV and music streaming and even space

電視和音樂流媒體，甚至是空間

exploration, making its founder, Jeff Bezos,

勘探，使其創始人傑夫-貝佐斯。

the richest person on Earth.

地球上最富有的人。

Amazon is so successful it affects how

亞馬遜是如此成功，它影響到了如何

many of us live our lives, so in this

我們許多人的生活，所以在此

programme we'll be taking a look

節目中，我們將看一看

inside the brain of Jeff Bezos to

在傑夫-貝佐斯的大腦中，他的工作是

find out how he thinks.

找出他的想法。

When Jeff Bezos's friends talk

當傑夫-貝索斯的朋友談論時

about him, three words they

關於他，他們的三個詞

often use are: invention, risk-taking

經常使用的是：發明、風險承擔

and long-term vision.

和長期願景。

These are qualities which Bezos

這些都是貝佐斯的品質

admired in his grandfather, Lawrence,

在他的祖父勞倫斯身上，我們看到了他令人欽佩的一面。

who from an early age taught Jeff that

他從小就教導傑夫說

by careful thinking, any

通過仔細思考，任何

problem can be solved.

問題可以得到解決。

As a boy, Jeff and his grandfather

小時候，傑夫和他的祖父

repaired an old, broken down truck.

修復了一輛破舊的卡車。

When interviewed today, Bezos

今天接受採訪時，貝佐斯

sometimes compares Amazon to

有時將亞馬遜比作

that truck: very heavy, but impossible

那輛卡車：非常重，但不可能

to stop when it rolls downhill - which

當它滾下坡時，就會停下來 - 這

is exactly what accidentally

恰恰是意外地

happened one day!

有一天發生了!

But do you know how the story ends,

但你知道故事的結局嗎。

Georgina? That's my quiz question.

喬治娜？這是我的測驗問題。

What happened when the young Jeff

當年輕的傑夫

Bezos s car accidentally rolled

貝索斯的汽車意外地滾落

downhill? Was it: a) Jeff jumped in

下坡？是：a) 傑夫跳進去了

and pulled the handbrake?, b) Jeff's

並拉了手剎，b) 傑夫的

grandad lost a thumb?

爺爺失去了一個拇指？

or, c) Jeff's hair fell out?

或者，c）傑夫的頭髮掉了？

Well, Jeff Bezos is bald so maybe

嗯，傑夫-貝佐斯是個禿頭，所以也許

it's c) his hair fell out.

是C）他的頭髮掉了。

OK, Georgina. We'll find out later.

好吧，喬治娜。我們以後會發現的。

As a company, Amazon has been

作為一家公司，亞馬遜一直在

remarkably strong: it survived the

它非常堅固：它經受住了

dot com crash of 2000 and saw

2000年的互聯網崩潰，並看到

profits jump during the Covid

在Covid期間，利潤跳躍

pandemic as more and more

隨著越來越多的

people started shopping online.

人們開始在網上購物。

Retail analyst, Natalie Berg, thinks

零售業分析師Natalie Berg認為

Amazon's success is due to its customer

亞馬遜的成功是由於其客戶

strategy as she explained to BBC

她向BBC解釋說，戰略是

Radio 4 programme, 'Seriously':

第四廣播電臺節目，"認真"。

Jeff Bezos applied this concept to

傑夫-貝佐斯將這一概念應用於

Amazon by relentlessly focusing on

亞馬遜通過堅持不懈地專注於

customers, by putting them at the

促使客戶將他們置於

heart of the businesses - that would

企業的核心 - 這將

attract more customers, more traffic

吸引更多的客戶，更多的流量

to its site which would in turn attract

其網站，這將反過來吸引

more sellers, which would mean

更多的賣家，這將意味著

a greater selection for customers,

為客戶提供更多選擇。

which again would enhance

這將再次增強

the customer experience.

客戶體驗。

Natalie thinks that Amazon put

娜塔莉認為，亞馬遜把

customers at the heart of their

處於核心地位的客戶

business - in other words, they

業務 - 換句話說，他們

make customers the

讓客戶成為

most important part.

最重要的部分。

This improves Amazon's customer

這改善了亞馬遜的客戶

experience - a customer's total

體驗--客戶的全部

perception of their experience with a

他們對自己的經驗的看法是，在一個

business, which includes such things

業務，其中包括以下內容

as the quality of service and support

作為服務和支持的品質

if something goes wrong.

如果出了問題。

Customers can write reviews on

客戶可以在以下網站上寫評論

Amazon's website and happy customers

亞馬遜的網站和快樂的客戶

mean more web traffic - the number of

意味著更多的網絡流量------的數量。

people visiting a particular website.

訪問某個特定網站的人。

In the difficult years following the dot

在點陣圖之後的艱難歲月裡

com crash, Jeff Bezos started

com崩潰後，傑夫-貝佐斯開始

Market Place where other sellers

其他賣家所在的市場空間

compete with Amazon's own

與亞馬遜自己的競爭

products. More sellers brought

產品。更多賣家帶來了

more customers which in turn

更多的客戶，這反過來又

brought down prices.

使價格下降。

Then in 2013, Bezos bought

然後在2013年，貝索斯收購了

The Washington Post. And in

華盛頓郵報》。而在

2019 he launched his space

2019年他推出了他的空間

exploration company, Blue Origin,

勘探公司，藍色起源。

to explore mineral resources on Mars.

以探索火星上的礦物資源。

Most recently, Jeff Bezos has set his

最近，傑夫-貝佐斯將他的

sights on even bigger things -

將目光投向更大的事情 --

saving the future of the planet!

拯救地球的未來!

Bezos chose Tom Rivett-Carnac of

貝索斯選擇了湯姆-裡維特-卡納克的

the environmental group, Global

環保組織 "全球"(Global)

Optimism, to help Amazon meet

樂觀主義，幫助亞馬遜滿足

Climate Initiative goals aimed at

氣候倡議的目標旨在

slowing climate change.

減緩氣候變化。

Here is Tom Rivett-Carnac telling

以下是湯姆-裡維特-卡納克講述的

David Baker, presenter of BBC

大衛-貝克，BBC的主持人

Radio 4 s, Seriously, about his

第四廣播電臺的 "認真 "節目，講述了他的

conversation with Jeff Bezos:

與傑夫-貝佐斯的對話。

It did seem to me that it was a

在我看來，這確實是一個

legacy issue for him, that he

他的遺產問題，即他

wanted to be on the right

想在右邊

side of history.

歷史的一面。

And you don't think it's just

而你不認為這只是

greenwashing in the end?

最後的綠色洗牌？

How do you define that? Would you

你如何定義這一點？你會不會

define greenwashing if you said

如果你說："定義綠色清洗

somebody got into this issue 'cos

有人陷入了這個問題，因為

they wanted to improve a reputation

他們想提高聲譽

of company or an individual?

是公司還是個人？

Actually, that is fine. Right?

實際上，這很好。對嗎？

As long as they do something

只要他們做一些事情

meaningful and deliver a major outcome.

有意義，並取得重大成果。

Protecting the planet is part of

保護這個星球是

Jeff Bezos s legacy - the

傑夫-貝索斯的遺產 -----。

achievements of his life that will

他一生中的成就，將

continue after he dies.

在他死後繼續。

In other words, Bezos wants to be

換句話說，貝索斯希望成為

on the right side of history - judged

站在歷史的正確一邊--已判斷

to have acted correctly or morally

正確或合乎道德的行為

by future generations.

由子孫後代負責。

Ultimately though, it's real action

但最終，它是真實的行動。

on climate change that counts, not

在氣候變化問題上，最重要的是，我們要做的是，把我們的工作做好，而不是把我們的工作做好。

just greenwashing. Do you know

只是綠色洗滌。你知道嗎？

this new expression, Georgina?

這個新說法，喬治娜？

Well, I know that 'whitewashing'

好吧，我知道 "粉飾 "是指

means trying to hide the truth

指試圖隱瞞真相

about something.

關於一些事情。

Right - so greenwashing means

對--所以綠色清洗意味著

trying to make people believe that

試圖讓人們相信

your company is doing more to

你的公司正在做更多的事情來

protect the environment than it really is.

保護環境比它的實際情況更重要。

Well, with so many achievements already

嗯，已經有了這麼多的成就

behind him, I'm sure Jeff has made

在他身後，我相信傑夫已經取得了

his grandparents very proud - which

他的祖父母非常自豪--這

reminds me of your quiz question, Neil.

讓我想起了你的問答題，尼爾。

Ah yes, I asked Georgina what happened

啊，是的，我問喬治娜發生了什麼

when the car Jeff Bezos and his grandad,

當車傑夫-貝佐斯和他的祖父。

Lawrence, were fixing accidentally

勞倫斯，不小心被修理了

rolled downhill.

滾下山來。

I thought it was c) that Jeff lost

我以為是C），傑夫輸了

all his hair. Was I right?

他所有的頭髮。我說的對嗎？

No, you were wrong, I'm afraid

不，你錯了，我恐怕

Georgina. The correct answer was

喬治娜。正確的答案是

b) - that his grandfather lost his thumb.

b）--他的祖父失去了拇指。

OK, Neil, let's recap the vocabulary,

好了，尼爾，讓我們回顧一下詞彙。

starting with customer experience -

從客戶體驗開始 --

a customer's feelings about their

客戶對他們的感受

experience with a business.

在企業中的經驗。

If you put something at the heart

如果你把一些東西放在心臟位置

of things, you make it the

的事情，你讓它成為

most important part.

最重要的部分。

Web traffic is the number of people

網絡流量是指有多少人

visiting a website.

訪問一個網站。

Your legacy means all your life

你的遺產意味著你的全部生活

achievements that will continue

將繼續取得的成就

after your death.

在你死後。

Someone who is on the right side

站在正確一邊的人

of history will be judged positively

歷史將得到積極的評判

by future generations.

由子孫後代負責。

And finally, greenwashing is when

最後，洗綠是指

you pretend that your company is

你假裝你的公司是

doing more to protect the

做更多的工作來保護

environment than it really is.

環境比它的實際情況要好。

That's all for our peek inside the

這就是我們偷看的全部內容。

brain of Jeff Bezos, the world's

傑夫-貝索斯（Jeff Bezos）的大腦，世界上的

richest man. Join us again next time

最富有的人。下次再加入我們

when we'll be discussing another

時，我們將討論另一個

trending topic. Bye for now!

潮流的話題。暫時再見

Goodbye!

再見!