Name: 奧林匹克運動會(奧運)如何賺錢? 奧林匹克運動會商業模式（How Do the Olympics Make Money? The Olympics Business Model, Explained | The Economics Of | WSJ）
Uploaded: 2022-03-24T13:24:54.000Z
Duration: 7 min 54 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

- [Ad Voiceover] At Intel, we're bringing Tokyo 2020

to the world in a way they've never experienced before.

to the International Olympic Committee or the IOC,

which runs all the marketing programs for the Olympic Games.

The IOC powers one of the most valuable sporting events

since the very first Olympics back in Greece in 1896.

to get more TV broadcasters, for instance,

- [Narrator] So how does the IOC generate

billions of dollars in revenue from these rights?

through the sale of broadcast and sponsorship rights.

and almost $6 billion from the 2014 and 2016 games.

In comparison, FIFA, which runs the World Cup

made about $4 billion from the sale of television rights

and marketing rights for the 2014 World Cup.

In London in 1948, the IOC awarded broadcast rights

Today, the sale of broadcast rights makes up nearly 75%

This year, the Beijing Olympics is being broadcast

China Media Group is airing the games in China.

Since 1997, North American companies have paid more

for broadcast rights than the rest of the world combined,

NBC has televised every Olympics since 2000

and I'm sure many other Americans do so as well.

- [Narrator] In 2014, NBC entered into a $7.75 billion deal

to secure exclusive broadcast rights in the US through 2032.

That means the company will pay an average

The deal covers all media platforms, including TV,

and also restricts other media from broadcasting

- When it comes down to getting these broadcasting rights,

it comes down to one thing which is money.

- [Narrator] These multi-year broadcast deals

about half a billion dollars more in revenue

than it did from the 2014 Winter Olympics,

according to the company's financial statements.

There's a quarter of the athletes in the Winter Olympics

brand partnerships are the next income driver for the IOC.

The Olympic Partner Program, which was launched in 1985,

There are currently 13 top tier sponsors in this program.

- So you have companies like Coca-Cola, been around forever.

like Airbnb and Alibaba in China who have signed up

in the past decade for these multi-year deals

- [Ad Voiceover] Alibaba believes in the power of small.

- [Narrator] According to the latest IOC data,

top tier sponsors collectively paid around $1 billion

so the iconic rings, the five interlaced rings

for the Beijing Games and the Tokyo Games,

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奧林匹克運動會(奧運)如何賺錢? 奧林匹克運動會商業模式（How Do the Olympics Make Money? The Olympics Business Model, Explained | The Economics Of | WSJ）

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