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  • Two powerful communicators

  • very different in style.

  • And a dedicated teacher,

  • reaching out to her students every day.

  • Communication can be a glance.

  • Communication can be a change in the tone of your voice.

  • We learn why communication is the key to good leadership,

  • whether you are a teacher in north London,

  • or running the country.

  • US presidents, Barack Obama and Donald Trump:

  • both brilliant at connecting with people, but in very different ways.

  • Barack Obama used new social media like no president before him.

  • And in his speeches, he used ancient rhetorical techniques

  • tricks of languageto give words real power.

  • My fellow citizens, I stand here today

  • humbled by the task before us,

  • grateful for the trust you have bestowed,

  • mindful of the sacrifices borne by our ancestors.

  • President Trump's 2016 speeches were less praised,

  • but got him lots of supporters.

  • He appeared less polished

  • and was criticised for the way he used language.

  • He's been banned from Twitter, but previously used it a lot

  • like this tweet, in which he calls the media 'the enemy of the people'.

  • Although President Trump got fewer votes

  • than Joe Biden in the 2020 election,

  • he still got record-breaking numbers of votes for a losing candidate.

  • President Obama made history in a major way,

  • by being the country's first black president.

  • So, what can we learn about leadership

  • from how these leaders spoke to the world?

  • So, from the examples of Obama and Trump,

  • we can really learn that effective communication is crucial for leadership.

  • Leadership in essence is about influencing, inspiring others

  • take them with you to understand and share a common goal

  • and work towards that.

  • And as an absolute minimum, you need to effectively communicate

  • what that goal is and translate it to make it meaningful

  • for those you're working with.

  • Good communication skills are crucial

  • if you want to influence and inspire others,

  •   something Obama and Trump did well.

  • Let's look at each leader in turn.

  • So, Obama is a great, great example

  • for anybody who'd like to develop their rhetorical skills

  • their communication skills – a little bit better,

  • not only in listening, in watching maybe his more formal speeches,

  • but also the way that he interacts with people on a one-to-one basis.

  • The way in which both his body language as well as the spoken word

  • are very warm, very inclusive

  • aligning and really thinking carefully

  • about who they are speaking to,

  • who they're working with and trying to connect.

  • So, I think you can go and learn a lot by listening in to,

  • and also observing what Obama does.

  • Obama was good at giving speeches, using rhetorical skills,

  • but he was also good at connecting with people on an individual level.

  • How about Trump?

  • I would encourage an aspiring leader to...

  • to focus on the way he uses social media

  • and particularly the way he sends out more bitesize,

  • but quite strongly worded messages with a...

  • with a strong meaning behind them,

  • and learning from and through that aboutsometimes it is the...

  • the consistency and the frequency

  • with which we communicate short messages

  • is an important takeaway.

  • Trump was an expert at using simple, frequent

  • and consistent messaging.

  • He used social media to great effect here.

  • Those who are able to influence others

  • are often able to influence because they are seen as charismatic,

  • and both Trump and Obama are charismatic in their own way,

  • but it is through the very different audiences

  • that see them as charismatic.

  • And language again plays a key role there,

  • because in order to be seen as charismatic,

  • you need to be able to connect with an audience

  • connect on a value-based and on an emotional basis.

  • Charismatic leaders build a following

  •   by connecting with an audience's values and emotions.

  • So, which of our two presidents was the better communicator?

  • Obama is often the one we go to first, because we think,

  • 'Oh, he's a very skilful speaker,'

  • able to appeal and to unite a variety of different audiences,

  • whereas Trump is very focused

  • and very specific about the one audience he's speaking to.

  • But, when we then evaluate the relative success

  • of either of these two political leaders,

  • I have to say that on average

  • Trump is probably, over a longer period of time,

  •   more successful in creating a very, very strong bond with his followers

  • and maybe it is that focus on the smaller audience,

  • but also being seen to be able to deliver

  • to be consistent with his message.

  • Professor Schedlitzki says Trump understood his audience

  • and was able to communicate directly with them.

  • That won their loyalty.

  • Obama wanted to appeal to different audiences,

  • but this probably made his gifts of communication less effective.

  • Djamila Boothman is an assistant head teacher in London...

  • quite different to Obama and Trump.

  • Yet communication is also vital for her.

  • Connecting with students helps her create meaningful lessons.

  • Connecting with parents builds relationships that help her students.

  • Djamila took just four years to reach a senior position in her school.

  • So, what has she learnt about communication along the way?

  • You have to know your classes really, really well.

  • You have to know what students' strengths and weaknesses are.

  • And you have to understand what communication

  • works best with what students.

  • The more that you know your class and that they know you

  • communication can be a glance,

  • communication can be a change in the tone of your voice.

  • I do think an economy of words is important.

  • I do think that it's... it's good to share

  • what the expectation or the outcome is at the beginning

  • and work from there.

  • Like Obama and Trump, Djamila knows her audience really well

  • in this case her students.

  • How does she build a good relationship with her class?

  • I always like to share the big picture first

  • by the end of this experience, by the end of school,

  • by the end of this academic year, sometimes by the end of term,

  • these are the things that we want to achieve.

  • Are we in agreement? Yes, we're in agreement.

  • OK. How can we achieve those things?

  • Collecting information. And from there, we then decide

  • and once we've decided, it then becomes quite easy

  • because everybody understands the 'why' behind what we're doing.

  • And so, in that sense,

  • leadership isn't one person saying, 'This is what we need to do.'

  • Leadership is allowing others to lead and empowering the rest of the class.

  • Djamila encourages her class to have shared goals

  • by helping students understand why they are doing something.

  • This is not so easy for some students though.

  • The students with the most complex needs

  • one of the things that I do is I walk around with a planner

  • that has some different facial expressions on,

  • and for those students who are, you know, elective mutes

  • or who just don't feel that they can vocalise,

  • our communication is that they tap the face that reflects

  • how they're feeling that day,

  • and that then allows me to know which approach I'm going to take with them

  • during that lesson or during that day.

  • So, it's always important to keep communication going

  • one way or the other.

  • Djamila uses a mix of techniques to make sure

  • she has good communication with each of her students.

  • Where does technology fit into this?

  • We've had to rely on technology a lot more this year

  • and it's a really, really powerful tool

  • and I think when you talk to somebody in their language, it's more powerful

  • and, for young people, using technology

  • that is their language! You know, so it is effective.

  • Technology is used as it is already a big part of students' lives

  • something students understand.

  • Making lessons relevant to a student's own background

  • and culture is vital too.

  • Being able to talk about your lived experiences,

  • and to feel like the rest of your class

  • are listening to that and respecting that and valuing that,

  • is something that makes anybody feel full of pride and self-pride.

  • And it builds that ability to then be a leader in the classroom.

  • This links to Djamila's understanding of her audience.

  • If her students can identify with what she's teaching them,

  • they're more likely to contribute to the lesson.

  • So, to communicate effectively as a leader,

  • you really need to know your audience.

  • Make sure you adapt your message, so that it feels relevant to them.

  • And don't forgettechnology can really help.

Two powerful communicators

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Leadership and communication

  • 31 1
    林宜悉 發佈於 2021 年 12 月 11 日
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