with resume tips from the internet

is that most of it is subjective.

What works for me might not work for you and vice versa.

So when Austin Belcak released his findings

from analyzing 125,484 resumes,

I got excited because data, to a large extent,

takes the guesswork out of the equation.

In my opinion, his findings are pure gold

because it basically confirmed my suspicions

that in order to write an incredible resume,

there are some proven, foundational principles

we should follow,

whether we're making a resume for our first job

or improving upon a good resume we've had for years.

As usual, I care about your time,

so I'm gonna share the five key learnings upfront,

then talk about the implications of the study

and end with practical resume writing tips

you can use immediately to stand out.

So let's get started.

Hi, friends, welcome back to the channel.

If you're new here, my name is Jeff,

and we're all about practical career interview

and productivity tips, so if you're a working professional,

consider subscribing for more actionable content.

Full disclosure, Austin did not ask me to make this video.

He doesn't even know who I am.

The data geek in me

just got so excited about all the numbers

that I just had to share it in a video format.

Without further ado,

the five key learnings from Austin's study.

Number one, resumes with a LinkedIn profile

see higher interview rates,

but only 48% of resumes included a LinkedIn profile.

Number two, candidates only included 51%

of important keywords and skills,

heavily under-indexing on soft skills.

Number three, measurable metrics improve resume outcomes,

but only 26% of resumes include a five or more metrics.

Number four, research shows

that the ideal resume length is 475 to 600 words.

77% of resumes fell outside of that range.

And number five, fluffy content

takes away from a resume's value,

but 51% of resumes included buzzwords,

cliches, or incorrect pronouns.

I'm gonna link the original article

and all other resources I'll mention

down in the description below,

so feel free to check that out

if you want more perspective on how to write great resumes.

Now you know the key takeaways,

what does this actually mean for you?

Let's start with number one,

including a LinkedIn profile on your resume.

And here's a graph that completely blew me away.

At first glance, the implication seems to be pretty simple.

Having a LinkedIn profile linked on your resume

gives you a much higher chance of landing a job interview.

But if you take a closer look,

having a bare bones or basic LinkedIn profile

actually decreases your chances of getting a callback.

Meaning you're better off hiding your LinkedIn profile

if you're not putting any effort into it.

In my opinion, the differences

between a comprehensive profile and a basic one

boil it down to, number one,

having a professional headshot and LinkedIn banner.

Number two, how informative your work detail section is.

And number three, how much effort

you put into building meaningful connections.

I actually have a LinkedIn Tips & Tricks playlist

that walks you through all those points.

And I also share how to get a custom LinkedIn URL

to put on your resume so that it looks clean.

Make sure to check that out after this video.

And that's not all,

you might also notice that as job level increased,

the gap in callback rates decreased between job applicants.

This suggests that having a strong LinkedIn profile

is more important for entry-level job seekers

compared to their higher level peers.

If you're finding this video helpful so far,

please drop a like,

and if not, keep watching because it only gets better.

Number two, including the right keywords and skills

when writing a resume or CV.

While I'm not a big fan

of just submitting applications online,

it is a fact of life that applicant tracking systems

scan for certain keywords and experiences

to filter out what they define as low potential candidates.

According to the research,

the average job description includes 43 keywords,

but most candidates only match 51% on their resume.

Meaning they only included 20 or so relevant keywords.

In order to overcome this,

you want to use free online word cloud tools.

I'll link a few down below.

Copy and paste the job description in there

and identify the keywords that pop up most frequently

and make sure to include those in a natural way

when writing your resume.

Furthermore, we see that candidates' resumes

included 60% of the necessary hard skills

and only 28% of the necessary soft skills

when compared to their target role's job description.

This makes sense

because there's usually a Skills/Interests section

at the bottom of your resume

where you highlight your capabilities in Excel,

Python, SQL, the hard skills, right?

To make sure you're also including relevant soft skills,

you can take a look at Udemy's workplace trends report

or CNBC's summary,

and see which of the top 10 in-demand soft skills

are applicable to you and include those as well.

Number three, include measurable results

in your bullet points.

The study shows that 26% of resumes

included a five or more instances of measurable metrics,

while 36%, more than a third,

didn't include a single quantifiable result.

Why do companies prefer resumes with metrics?

Because metrics

make value easier to understand and quantify.

I cannot stress this enough.

If 10 candidates all say they're responsible

for planning and executing social media campaigns,

it's very hard to tell who did it well and who didn't.

The one person that says,

"Hey, my campaigns drove 30% year-on-year increase

in sales revenue," is gonna stand out.

There's a popular X-Y-Z resume bullet point formula

that goes like this.

Accomplished X as measured by Y, by doing Z.

For example, if you're a content marketing manager,

your bullet point might look like this.

Drove 2,500 organic signups to our monthly newsletter

by A/B testing content layout

and collaborating with co-marketing partners,

representing a 43% quarter-on-quarter increase.

Pro tip, a lot of you might be working on projects

that might not have a direct impact on growth or revenue.

Let's say you're working on your company's internal tools.

In that case, you can say your improvements

led to a 33% increase in productivity for the sales team,

which translates to X amount of incremental revenue.

Number four, keep your resume length

between 475 and 600 words.

A, this is because the research has shown

that resumes in that sweet spot saw double the interviews

of those that were outside of those ranges.

B, 77% of the resumes from Austin's study

had either fewer than 475 words or more than 600.

Meaning, from a purely statistical standpoint,

you're automatically in a stronger position

versus other candidates if you have a 500-word resume.

Of course, I do wanna point out,

there are definitely exceptions

when it comes to career level and academic roles.

If you're a professor, a federal employee,

or a C-level executive,

you might have a two to three page resume or CV

with well over 1,500 words, and that's perfectly fine.

For those of you who do not fall in that category though,

this finding means that, number one,

do not keyword-stuff your resume.

It's not about the number of keywords you have

in your resume, right?

It's about having the ones that match the job.

And of course, number two,

something a lot of us have been doing since middle school,

using the word count tool in Word or Google Docs

to make sure we're staying within that sweet spot.

And number five, the bane of all recruiters,

hiring managers, and just resume readers in general,

buzzwords and cliches.

Do not use them.

We're all super motivated by our passions.

We're all detailed-oriented, team players.

We all have creative mindsets.

And who doesn't like to talk

about the synergies between different products?

If you found that hard to listen to,

imagine the recruiter going over 30 resumes a day.

And according to the study, 51% of resumes in the data set

included some sort of buzzword or cliche.

Buzzwords, fluff, cliches are unnecessary

and take away from your message.

Your writing should always be selling your experience,

not summarizing it.

As a very practical solution,

go ahead and google resume cliches and buzzwords,

and remove all the ones you find in your resume

to give it an instant upgrade.

Were some of the findings from Austin's study pretty basic?

Yeah.

You should always include measurable results

in your bullet points,

optimize and add your LinkedIn profile,

and avoid using buzzwords to write a good resume.

But hopefully the numbers behind the research

have convinced you that these non-negotiable aspects

lay very solid groundwork for you

to make additional tweaks and adjustments.

I've actually made quite a few of these mistakes myself

back in the day, so make sure to check out my video

on the top five resume mistakes I made

when applying to management consulting and Google.

See you on the next video.

In the meantime, have a great one.

(upbeat music)