and gained a reputation as a bully along the way.

並沿途獲得了欺負人的聲譽。

She makes delicious macaroons

她做的馬卡龍很好吃

and changes the lives of young people in the process.

並在此過程中改變年輕人的生活。

It's really important to have people's voices heard,

讓人們的聲音被聽到真的很重要。

so even when they're challenging – and especially when they're challenging.

是以，即使他們具有挑戰性--尤其是具有挑戰性的時候。

If you have a vision,

如果你有一個願景。

we look at how you can manage your self-belief

我們看看你如何能管理你的自信心

alongside the need to take people with you.

旁邊需要帶著人。

Pioneer, innovator, genius:

先驅者、創新者、天才。

words often used to describe Apple founder Steve Jobs.

經常被用來描述蘋果公司創始人史蒂夫-喬布斯的話。

He brought an artist's eye to technology.

他為技術帶來了藝術家的眼光。

What began as a business with his friend Steve Wozniak

與他的朋友史蒂夫-沃茲尼亞克開始的業務

operating from his parents' garage in the 1970s...

1970年代在他父母的車庫裡經營...

became one of the world's biggest corporations.

成為世界上最大的公司之一。

Along the way, came the Macintosh computer,

一路走來，Macintosh電腦出現了。

the iPad and the iPhone.

iPad和iPhone。

Jobs' product launches turned into headline-making events.

喬布斯的產品發佈會變成了製造頭條新聞的事件。

His charisma and passion for his products were on full display.

他的魅力和對其產品的熱情得到了充分展示。

For those of you that have never used it,

對於那些從未使用過它的人來說。

iTunes is the best music jukebox in the world

iTunes是世界上最好的音樂點唱機

and if you've lived in the US,

以及如果你在美國生活過。

it's been the best online music store in the world.

它一直是世界上最好的在線音樂商店。

But there were also stories of his harsh

但也有一些關於他嚴厲的故事

and controlling behaviour at work.

和工作中的控制行為。

He would humiliate people in public,

他會在公共場合羞辱人。

be offensive and rude,

攻擊性和粗魯。

set near-impossible tasks for his team.

為他的團隊設定了近乎不可能的任務。

Some were able to stand up to him and gained his respect,

有些人能夠站在他面前，獲得他的尊重。

but Apple lost many talented people

但蘋果失去了許多有才華的人

because of his harsh leadership style.

因為他嚴厲的上司風格。

So, did Apple's game-changing products

那麼，蘋果公司的改變遊戲規則的產品是否

have to come at the expense of so many hurt feelings?

必須以這麼多受傷的感情為代價？

There's one key practice, which was problematic

有一個關鍵的做法，這是有問題的

in Steve Jobs' leadership, and this is common

在史蒂夫-喬布斯的上司下，這是很常見的

to many, many charismatic and visionary leaders like Steve Jobs,

對很多很多像史蒂夫-喬布斯這樣富有魅力和遠見的領導人。

and that is that he didn't listen.

那就是，他沒有聽從。

He had very strong views, he had very strong preferences

他有非常強烈的觀點，他有非常強烈的偏好

and it was very difficult to...

而這是非常困難的...

to have a conversation with him even, never mind a debate,

甚至可以說是和他進行對話，更不用說辯論了。

about whether his ideas were good ideas or not.

關於他的想法是否是好主意。

So, Steve Jobs didn't always listen.

所以，史蒂夫-喬布斯並不總是聽從。

He often wanted things to go his way.

他經常希望事情按他的方式發展。

What did this mean for his staff?

這對他的員工意味著什麼？

In practice, working for the kind of visionary leader

在實踐中，為那種有遠見的領導人工作

that Steve Jobs was

喬布斯是

often means doing exactly what you're told to do. It's not...

往往意味著完全按照你的要求去做。這並不是...

it's not a collaborative process and it's not a collective process.

這不是一個合作的過程，也不是一個集體的過程。

You have a single leader, who has very strong and very clear ideas,

你有一個單一的領導人，他有非常強烈和非常清晰的想法。

and who wants you as an employee

以及誰想讓你成為僱員

to put those ideas into practice.

將這些想法付諸實踐。

If there's a problem, in putting those ideas into practice,

如果有問題，在把這些想法付諸實踐。

it's your problem; it's not the problem of the leader

這是你的問題，這不是上司的問題

or the idea, or the vision.

或想法，或願景。

Leaders like Steve Jobs can make it difficult

像史蒂夫-喬布斯這樣的領導人會讓人感到困難

to be collaborative, or work together.

協作，或一起工作。

So, is it best to avoid leaders with a strong vision?

那麼，是否最好避免具有強烈願景的領導人？

So, this kind of leadership can be very inspiring

是以，這種領導力可以非常鼓舞人心

and it's very important to recognise that.

而且認識到這一點非常重要。

Whenever we talk about charisma, we are talking about leaders

每當我們談論魅力時，我們談論的都是領導人

  that people want to follow and we're talking about leaders

人們想要追隨的，我們正在談論的是領導人

who are... often who are successful

誰是......往往誰是成功的

in terms of creating organisations

在創建組織方面

or successful corporations like Apple.

或像蘋果這樣的成功企業。

It's a kind of organisation, though, where you either fit or or you don't,

但這是一種組織，你要麼適合，要麼不適合。

and so it's a... it's a black or white situation.

所以這是一個......這是一個非黑即白的情況。

I think it's very important to be clear with yourself,

我認為清楚地認識自己是非常重要的。

if you are thinking about joining that kind of organisation

如果你正在考慮加入這種組織

or following that kind of leader,

或跟隨那種領導人。

that it might not work out and you may need to move on.

它可能不會成功，你可能需要繼續前進。

A leader with a clear vision can be inspiring,

一個有明確願景的領導者可以鼓舞人心。

but it's important you believe in that vision too.

但重要的是，你也要相信這一願景。

So, how could Steve Jobs have done things differently?

那麼，史蒂夫-喬布斯怎麼能以不同的方式做事呢？

So, with a charismatic or a visionary leader, the...

是以，有了一個有魅力或有遠見的領導人，就會有更多的人参與進來。

one of the key dangers is that it's very easy to get carried away,

其中一個關鍵的危險是，很容易得意忘形。

to... to lose yourself in the vision,

以......在視野中迷失自己。

and to lose sight of the other people that you work with

而忽略了與你一起工作的其他人員

and the collaborators that you rely on to make your vision happen.

和你所依賴的合作者，以實現你的願景。

So, I think one of the key messages about visionary leadership

是以，我認為關於遠見卓識的上司的一個關鍵資訊是

is always to remember any kind of product,

是永遠記住任何種類的產品。

any kind of success, putting a vision...

任何種類的成功，把一個願景...

making a vision become reality involves a whole group of people

使願景成為現實需要整個群體的參與

and it is not just about the leader.

而且這不僅僅是關於領導人的問題。

So, visionary leaders should recognise the value of others;

是以，有遠見的領導者應該認識到他人的價值。

it's not just about them.

這不僅僅是關於他們。

Meet Rosie Ginday, the founder of Miss Macaroon,

認識一下羅西-金戴，馬卡龍小姐的創始人。

a company based in the British city of Birmingham

一家位於英國伯明翰市的公司

and named after the delicious little biscuits they make.

並以他們製作的美味小餅乾命名。

But it isn't only the macaroons that make this company special.

但使這家公司與眾不同的不僅是馬卡龍。

Its chefs are some of Birmingham's most troubled young people.

它的廚師是伯明翰的一些最麻煩的年輕人。

Rosie uses her baking business to help her community.

羅西利用她的烘焙業務來幫助她的社區。

And she gives her young staff the skills and confidence

她還為她的年輕員工提供技能和信心

to make a mark in the world.

在世界範圍內做出成績。

So, how important is vision to Rosie?

那麼，視覺對羅西有多重要？

Vision is incredibly important.

願景是令人難以置信的重要。

As a leader, it's so important

作為一個領導者，這一點非常重要

for you to be able to set a longer term vision –

為您制定一個更長遠的願景------。

something that's bigger than, you know, small and medium-term goals,

一些比你知道的小的和中期的目標更大的東西。

but a real purpose for your business.

但對你的業務來說是一個真正的目的。

So, something that everybody within your organisation,

是以，在你的組織內，每個人都要做的事情。

whatever level they work at, can get behind

無論他們在什麼級別工作，都可以支持

and understand whether their job contributes

並瞭解他們的工作是否有助於

to that longer-term vision.

對這一更長遠的願景。

Rosie Ginday's vision gives her business a purpose.

羅西-金代的願景使她的企業有了目標。

So, how has she gone about achieving her vision?

那麼，她是如何去實現她的願景的呢？

So, to be able to achieve your vision,

是以，為了能夠實現你的願景。

you need to have a clear direction of where you're going.

你需要有一個明確的方向，知道你要去哪裡。

You need to really understand your values

你需要真正瞭解你的價值觀

and you need to put a plan in place

而你需要制定一個計劃

to be able to achieve that vision.

以便能夠實現這一願景。

You also need the flexibility to...

你還需要有靈活性，以...

and understanding that everything's not going to go to plan

並理解一切都不會按計劃進行

and – likelihood is – it really won't go to plan.

而且--可能性是--它真的不會按計劃進行。

So, you have to be able to adjust

是以，你必須能夠調整

to whatever's going on around you.

對你周圍發生的任何事情。

Rosie has a clear plan about where she wants to take her business,

羅西對她想把她的生意帶到哪裡去有一個明確的計劃。

but is flexible about how she gets there.

但她對如何到達那裡很靈活。

To achieve your vision, you need a really strong team of people around you.

為了實現你的願景，你需要一個真正強大的團隊，在你周圍的人。

At Miss Macaroon, we have a fantastic board of non-executive directors

在馬卡龍小姐，我們有一個很棒的非執行董事委員會

that helped me to set the strategy.

這有助於我制定戰略。

We also have an amazing team of people that help us

我們也有一個了不起的團隊，幫助我們

to build young people's skills and confidence,

以建立年輕人的技能和信心。

and help them to get back into work,

並幫助他們重新開始工作。

but everybody really understands what the vision is.

但每個人都真正理解願景是什麼。

Rosie's clear vision has helped her build

羅西的清晰願景幫助她建立了

a strong team of people around her,

她身邊有一個強大的團隊。

who share the same passion as her.

與她有同樣熱情的人。

Even though everybody is super-committed to that vision,

儘管每個人都對這一願景做出了超級承諾。

it's really important that people come from different backgrounds –

人們來自不同的背景，這真的很重要

whether that's different industries,

無論那是不同的行業。

you know, different ages, genders, sexualities,

你知道，不同的年齡、性別、性取向。

you know, religious backgrounds or ethnic backgrounds,

你知道，宗教背景或種族背景。

or even, kind of, the...

甚至，有點像，...

the commitment level to our social impact:

我們對社會影響的承諾水準。

we need different voices and thought processes

我們需要不同的聲音和思維過程

around the table.

圍繞著桌子。

Rosie actively seeks out a diverse range of people for her team,

羅西積極為她的團隊尋找多樣化的人才。

but doesn't that sometimes cause challenges?

但這有時不會造成挑戰嗎？

It's really important to have people's voices heard,

讓人們的聲音被聽到真的很重要。

so, even when they're challenging – and especially when they're challenging –

是以，即使他們具有挑戰性--特別是當他們具有挑戰性時--也是如此。

listening to what they're saying, because you could learn something

聽他們說什麼，因為你可以學到一些東西

from every conversation – so, being open to that challenge.

從每一次談話中 - 所以，對這種挑戰持開放態度。

Asking for help is really important when you need it,

當你需要幫助時，尋求幫助真的很重要。

and just making sure that that diversity of thought

而只是確保這種思想的多樣性

helps you to grow your business and achieve your vision.

幫助你發展你的業務，實現你的願景。

Rosie understands listening to what people have to say is important,

羅西明白，傾聽人們的意見是很重要的。

especially if it is not always what she wants to hear.

特別是如果這並不總是她想聽到的。

So, visionaries can inspire others and make powerful leaders...

是以，有遠見的人可以激勵他人，成為強有力的領導者......

but they need to remember to listen, and diversity is useful.

但他們需要記住傾聽，而多樣性是有用的。

There may be others who can help make their vision even better.

可能還有人可以幫助他們的願景變得更加美好。