and I am the founder of Mink.

我是Mink的創辦人

Here we go.

我們開始吧

Mink is the desktop printer that prints makeup.

Mink是種能印出化妝品的印表機

It can take any image and instantly transform it into a wearable color cosmetic,

截取照片上的色彩 轉化成可使用的彩妝

turning any phone, laptop,or printer

使你的手機 筆電 印表機

oh sorry, phone, laptop, or camera

喔 抱歉說錯 是 手機 筆電 相機

into an endless beauty aisle.

成為可能無限的彩妝製造機

So, I wanna first talk a little bit about myself

我先簡單自我介紹一下

so you guys can get to understand about how I came up with this idea.

這樣你們才能知道 這個點子如何想出的

I'm a serial inventor.

我是個產品開發者

I've done everything from medic devices all the way to jewelry.

我設計過各種產品 從醫療設備到珠寶

Uhm, and not too long ago I was student at Harvard Business School.

不久以前 我還是個哈佛商學院的學生

And I want to create a makeup product.

我想創造一種彩妝產品

Uhm, and what I found out was the makeup industry

結果發現 化妝品公司

makes a whole lot of money on a whole lot of bullshit.

用些不值一提的東西 賺了一大堆錢

And they do this by charging a huge premium on one thing

主要是某樣東西讓他們能海削消費者

that technology provides for free.

而利用科技即可免費獲得這樣東西

And that one thing is color!

我說的東西 就是顏色

So, the beauty industry is worth 55 billion dollars

彩妝產業市值550億

and in the US,

在美國

70% of all makeup is purchased in mass outlets like Walmart.

70%的彩妝通路是大型賣場 像是Walmart

Walmart can offer you all the colors that

Walmart其實能賣各種顏色的化妝品

expensive prestige stores can, like Sephora.

就像高級彩妝專櫃Sephora一樣

Why? Supply chain.

為什麼呢? 因為供應鏈

And that's because

但是因為

volume discounts drive a mass price one

進貨價格受到限制

So they can only… they can only select

所以大賣場只能選擇

colors that are gonna sell out in mass volumes.

比較有銷路的顏色來販售

So you might like the coolish colors,

如果想要比較特別的顏色

you have to go to expensive Sephora.

就只能去買昂貴的Sephora

But who likes paying for expensive Sephora prices?

但誰喜歡花大錢買Sephora?

No one! That's true.

沒人喜歡! 我是說真的

So that's what Mink does.

這就是Mink要做的事

It gives you the selection of prestige that combines with the convenience and mass.

Mink提供專櫃品質 又像大賣場一樣便利

As a matter of fact, I'm beating the selection of prestige

事實上 我是在向名牌彩妝下戰帖

because I'm giving you the selection of the internet.

因為Mink使你可上網選擇喜愛的顏色

And I'm beating the convenience of the mass

同時 我也挑戰了大型商場的便利性

because I'm giving you the convenience of your own freaking house.

因為Mink可以讓你在家製作彩妝

So, this is the Mink.

這就是Mink

It's a proprietary piece of hardware.

這是項專利產品

And it works just as like an inkjet printer.

運作方式就像印表機一樣

You do not need any new software.

不需要安裝任何軟體

All you need is a color picker to copy the HEX code

只需要用色彩選擇器得到HEX色碼

and any software to print.

再隨便用個軟體列印出來

Also, just like an inkjet printer,

同樣的 跟一般印表機一樣

you just need subscript and ink.

你只需要印刷基底和墨水

Both of which are FDA compliant

這兩種材料都通過FDA認證

and came from the same exact sources as those of trusted brands.

和知名品牌使用的原料相同

I'm gonna retail this for about $300 initially

一開始 我打算把價格訂為300元

and the ink and the subscripts gonna be combined to a price

顏料和基底會做為套裝另外販售

so that they are very exhaustible.

因為這是消耗品

My initial target market – they're girls ages 13-21.

首先 目標客群是13到21歲的女孩

They have not formed any habits yet.

她們還沒有習慣使用的化妝品牌

And they're still experimenting

還處於實驗嘗試階段

and we're gonna grow with them.

Mink準備與她們一同成長

And that's how we're gonna change the world by this makeup.

我們會用這個化妝品改變世界

Plus, this is how they ordinarily learn, know how to put on makeup.

這是現在女孩們學習化妝的途徑

This is their natural habitats.

她們居住在網路世界

So clicking to print is just the next natural step.

未來 列印出彩妝會成為上妝步驟之一

So I'm gonna stop talkin' now

現在 我的演說暫時告一段落

and just put to the demo.

先展示如何使用Mink

So, imagine… oh demo please?

來想像… 喔 展示 麻煩一下

Thank you!

謝謝

So, imagine… I'm 16 year Amanda,

想像一下…我是16歲的Amanda

again you don't need any new software.

再說一次 不需要安裝任何新軟體

I'm using colorzilla and photoshop

我習慣用ColorZilla和Photoshop

because why? I just like it.

為什麼呢?我就是喜歡嘛

So, imagine… I'm 16 year-old Amanda

想像一下…我是16歲的Amanda

and I'm watching Michelle Phan

我在看Michelle Phan的美妝影片

putting on some eye shadow

她正在化眼影

I see a color I like, I pause the video

我看到喜歡的顏色 按下暫停影片

it's active

顏色選擇器可以用

and I pick a color to copy

我點了那個顏色 複製色碼

And I just paste the code. It's the HEX code

然後貼上色碼 這是HEX碼

every pixel has it

每個像素都填滿了

And just like any other inkjet printer…

然後就像普通印表機一樣

we have all done it before. it's very boring! Someone should figures

每個人都做過這種事 很簡單 沒什麼好說

And then just press print.

然後按下列印圖片

The Mink enables the web to be the biggest beauty store in the world.

Mink讓網路成為世界最大的彩妝店

It not only unlocks images,

它不只解放了圖片

it unlocks pixels.

也解放了像素

So, we're gonna live in a world

在我們未來所居住的世界

where you can just take a picture of your friend's lipstick

你可以拍下你朋友的唇膏

and just print it out.

然後直接把它印出來

hinting developers

所有人都能開發產品

Uhm… this, we're printing eye shadow right now but this is

我們現在只有示範印出眼影

basically gonna be able to print lipsticks,

但基本上 Mink也能印口紅

powders, creams, foundations, etc.

蜜粉 粉底液 粉底霜等等

So all we have to do now is basically just lift the cover up,

現在我們只要打開蓋子

take it out,

把成品拿出來

and it's simply ready to apply.

就得到一枚可使用的眼影

Oh! Here it is!

看 在這裡

Just so you guys can see that it's makeup.

你們沒看錯 這是真正的眼影

I'm just gonna put it on my hand.

我把它化在手上

See my hand. It's makeup.

看我的手 這是化妝品沒錯

And the case, I know all of you guys think of the case.

還有盒子 我知道你們想問盒子

Just put it in the case,

把眼影放進去

just close it and it's ready to go.

蓋起來 就能帶著走了

So, can we switch to the presentation slides please? Thank you!

請幫我切回投影片 謝謝

This is all nice to know

這是項很棒的產品

but I think the most important thing of all these is that

但我覺得 有件事比這個還重要

this is gonna finally train our girls to understand that

那就是 Mink能訓練女孩子們

the definition of beauty is

瞭解美的定義

something that they should be able to control.

美麗 是能由自己掌控的

Not our corporations, and I think to me, that's the most important thing.

而非被彩妝公司控制 我想這是最重要的

So finally, I'm excited to announce

最後 我很開心能宣布

the launch of our software developer.

我們的產品即將上市

Sign up on gracemink.com and hope that you all can join us. Thank you!

到gracemink.com註冊 加入我們吧 謝謝

Judges, do you want to jump in?

各位裁判 有甚麼提問嗎

That's a really, really impressive demo. Very cool!

妳的展示很酷 令人印象十分深刻

I've seen hardwares really difficult processes,

我看過許多硬體設備面臨困難

a lot of businesses failed in trying manufacturing

很多公司在大量生產時遇到瓶頸

Talk about your kind of experiences

說說妳的相關經驗

and why you think you can help build many maufacturerers.

說明妳如何克服製程問題

Oh ‘cause I failed a lot times before,

其實 我之前失敗了很多次

so this is ain't my first,

這並不是我的第一次

this is neither my second nor my third,

也不是第二次 或第三次失敗

you know, I've done this before I know the, you know,

其實 我之前就做過了 在我知道…

pitfalls and stuff.

各種陷阱之前

And we're gonna fail, you just don't have… you just…

我們會失敗 你其實不用…

have to make sure you don't fail when it counts, you know, so, uhm..

確定自己不會失敗

And I think the best way to attack this is uhm…

我想最好的解決辦法是

you know this is based on mature technology,

確認這項技術已經成熟

it's inkjet right?

這就是噴墨影印對吧?

So I'm gonna go to this,

所以 我會這樣做

I'm gonna go to EPSON and, I'm gonna go to Dell

去找EPSON或是DELL公司

not…well Dell doesn't do printers anymore

不對…DELL不做印表機了

but I'm gonna go to these printer guys

總之 我會找印表機公司合作

and just build a kind of deal;

談好一些協定

you're business is dying, this can help, you know.

你們公司快完了 這能幫助你們

And from there, I mean, I think it should be pretty easy.

我想這不會是件難事

I think from hereon it's just negotiating with partners…

談妥之後 就變成事業夥伴間的內部協商

and I'm not greedy, I'm gonna be like, hey, let's kind of deal

我不是貪心的人 我會與他們達成協議

and get this on the road and like

讓事業成功上路

You don't wanna do manufacturing or manage manufacturing that rather license without to…

所以你不打算自己監督生產 而是委託他人?

No, no, no, no, I mean I'll …

不不不 我是指… 我會...

I'll deal with this but I think… I think…

我會處理 但我想…我想…

I think there is partnerships that can help with the manufacturing

我想合作關係對生產部分會很有幫助

because they have the know-how that can speed up the process.

因為他們已有相關技術 這樣能加速製程

Is the idea to keep the same margin structure as cosmetics

這個點子 能維持彩妝產業的邊際架構

but focus on the convenience factor which is

但又能兼顧便利性

you don't need to buy all the, go to Sephora, you don't have to buy it

你不需要跑去Sephora大肆採購

but essentially the pricing is still relatively the same?

但價格還是與傳統化妝品差不多?

No, the pricing is gonna be per unit.

不 價錢是以單位計算

The pricing is gonna be much lower.

相對會低廉許多

So, uhm… per unit's gonna be down to mass.

以單位計算的話就會比大賣場還便宜

So the idea is to disrupt both the distribution and

所以你打算打破原本的佈貨模式

pricing mechanism of cosmetics?

及價格結構 顛覆彩妝界?

Yes

沒錯

So, I thought it was awesome but

我想這主意非常出色!

I'm truly: congratulations hoping that demo to work, amazing!

真心祝福妳成功發佈產品上市

If I understood it correctly,

如果我沒誤解的話

it was a little hard to hear, you're selling the printer to 13-21 year olds

我聽得不太清楚 你說要賣給13-20歲的女生?

to make their own makeup?

讓她們自己做化妝品?

One of the things that I think you may wanna look at is

有一點我想也許你需要注意的是

how do you sell it to kind of influencers

要怎麼賣給那些有影響力的人?

who would then make makeup for their friends,

讓他們為朋友做化妝品

either for free or business right?

不管是免費提供 或付費服務

Like 300 bucks is a lot for a 13 years old

300美元對13歲少女而言是筆大數目

but if you then can turn around for 10 bucks

但如果可以以十元為單位轉售

like custom makeup for your friends,

像是幫朋友製作客製化彩妝

it's like a social thing, you got parties around it

這也像是一種社交 甚至能開彩妝派對

and you potentially could

有潛在的可能性

have disrupt all retail through all these

能用這樣產品擊敗傳統零售業

like Tupperware meets social

像是知名家用品牌特百惠 結合社交

meets 3-D printing world.

結合3D列印

And I wouldn't get too focused on

我不會把注意力放太多在

what you're trying to do in the form factor in the business model,

商業模型如何呈現這樣的事業

I would just try to put in the people's hands and let them run with it.

我會推廣試用 讓消費者實際體驗產品

I totally agree and I think another thing, another outlet that uh…

沒錯 你說得對 我還想到了其他的通路

I don't think this needs much formal marketing

我不覺得這需要很多廣告行銷

just because also the web itself it has so many networks built in.

因為網際網路已經有各種社交網絡

For example, when I try to do the home makeup thing

舉個例子來說 我開始策劃這項產品時

a couple of, like last year, what I learn was

大概就在去年 我學到的是

you just have to put it in the right hands of key opinion leaders.

要把產品放到潮流領導者手中

And right now, there are these Youtube beauty bloggers,

現在 Youtube上有許多美妝部落客

Michelle Phan has like fifty millions of followers

像是Michelle Phan就有幾百萬個人追蹤

and uh you know she has, Or beauty bloggers, they have...

她有…這些美妝部落客 她們有…

interest in like getting a hold of the next big thing

她們有能力造成新風潮

or getting the... you know, they have interest in kind of like playing with these kinds of things as well.

也會有興趣嘗試這種新事物

So, once they are playing with it,

只要她們一開始嘗試

that would kind of like engage people to play with it also

也會吸引其他人一起使用

so I mean, I agree with you!

我是說…我同意你的看法!

I don't consider myself an expert in makeup, I don't wear makeup at this moment but

我不敢自稱是彩妝專家 我現在也沒化妝

my understanding is that there is base, there is eyeliner, so uhm…

我只知道化妝需要粉底 眼線 所以…

What you're actually printing is it you know, what type of makeup is it

這產品究竟能列印出…呃…哪種彩妝?

or is it that you gonna be able to print, you know, what makeup for different parts of the face?

這能印出…各種不同部位的化妝品?

And I miss this step that it look like a sheet that came out of a printer and you had tub,

展示時 好像是印出一片東西 裝到盒裡

did you scrape something off the sheet and put it into the tub or…

我不知道是否有看漏 妳有刮掉什麼嗎

Yeaaah, I mean that was like I hacked this up

噢 其實我有省略些步驟

so this is just like a proof of concept prototype.

我只是展示概念雛型

So, your first question

回答你第一個問題

the printer when it's all set and done,

等印表機完全設計完工後

it's gonna be able to print you anything you want.

可以列印任何一種化妝品

I haven't said yet if I want to make it do it all for you

我還沒提到 印表機能印所有種類的彩妝

or if I want the girls to kind of understand

如果我想讓女孩們知道

like if I want to introduce it be at the substrates

我是說 重點是基底的種類

just like a regular printer does

就像是一般的印表機

So you would have to have a different chip, right?

也就是說 會需要各種素材

So you would have to have like a lipstick chip

你會需要…像是口紅基底

or a cream chip or a foundation chip, right?

或是乳霜基底 粉底液基底 對吧?

But that's not a problem, that's likely really I can figure that out

這不會是個問題 我會想出辦法

if I want to integrate that in the system, it'll take me day to do that's fine.

這會在整個產品鍊之中 需要時間最佳化

But that's just the business decision that we'll have to figure out.

這只是個商業決定 我們能處理

But the printer itself will be able to make all types of makeup.

總之 印表機能印出全部的化妝品

Uhm, what's your second question?

呃…你第二個問題是?

Well this time, I'll just poke on that one though.

這次我想針對第一個問題

Your printing the pigment is just like an inkjet

你們的顏料 像是噴墨影印

then you have if you're doing a lipstick, that pigment has to be mixed into tube,

但如果要作口紅的話 顏料就得融入管子

if you're doing a little.. yeah so…

如果你在做一點…. 嗯…所以…

if you're printing the pigment?

如果你要印顏料的話?

The inkjet, part of this is the pigment part

我是說噴墨 就是顏料的部分

but uh… but I'm assuming there's another tub of base

假設有其他種類的基底

if it's lipstick base or cream base or powder base.

像是 口紅 乳霜 蜜粉等等基底

So I'm just trying to… that's not like traditional printers, right?

我是說…不會像傳統印表機一樣對吧

That's a different kind of material.

材料會不太一樣

and that different type of material, that is raw material that's why it's so cheap.

那材料就是原物料 所以才這麼便宜

See, I'm just breaking it down, so I mean these things if you break it down,

我將它分出來了 我意思是 這樣做的話

this is where like, is where the bullshit comes in, right?

我是說 顏色就是彩妝公司賺大錢的來源

So you break this down, the pigment?

所以你將顏料獨立出來?

Think of it, the cost of that, it's like food coloring

想想 那成本 就跟食用色素差不多

and the other stuff, that's raw materials

其他東西就只是原物料

and they basically just kind of put it together and it's hocus pocus.

彩妝公司用這種方法來海削消費者

I'm just breaking it down for you, that's all so…

我只是讓消費者能自己調色 所以…

We're out of time, that was Mink, thank you very much!