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  • Hi. My name is Grace.

    嗨 我叫Grace

  • and I am the founder of Mink.

    我是Mink的創辦人

  • Here we go.

    我們開始吧

  • Mink is the desktop printer that prints makeup.

    Mink是種能印出化妝品的印表機

  • It can take any image and instantly transform it into a wearable color cosmetic,

    截取照片上的色彩 轉化成可使用的彩妝

  • turning any phone, laptop,or printer

    使你的手機 筆電 印表機

  • oh sorry, phone, laptop, or camera

    喔 抱歉說錯 是 手機 筆電 相機

  • into an endless beauty aisle.

    成為可能無限的彩妝製造機

  • So, I wanna first talk a little bit about myself

    我先簡單自我介紹一下

  • so you guys can get to understand about how I came up with this idea.

    這樣你們才能知道 這個點子如何想出的

  • I'm a serial inventor.

    我是個產品開發者

  • I've done everything from medic devices all the way to jewelry.

    我設計過各種產品 從醫療設備到珠寶

  • Uhm, and not too long ago I was student at Harvard Business School.

    不久以前 我還是個哈佛商學院的學生

  • And I want to create a makeup product.

    我想創造一種彩妝產品

  • Uhm, and what I found out was the makeup industry

    結果發現 化妝品公司

  • makes a whole lot of money on a whole lot of bullshit.

    用些不值一提的東西 賺了一大堆錢

  • And they do this by charging a huge premium on one thing

    主要是某樣東西讓他們能海削消費者

  • that technology provides for free.

    而利用科技即可免費獲得這樣東西

  • And that one thing is color!

    我說的東西 就是顏色

  • So, the beauty industry is worth 55 billion dollars

    彩妝產業市值550億

  • and in the US,

    在美國

  • 70% of all makeup is purchased in mass outlets like Walmart.

    70%的彩妝通路是大型賣場 像是Walmart

  • Walmart can offer you all the colors that

    Walmart其實能賣各種顏色的化妝品

  • expensive prestige stores can, like Sephora.

    就像高級彩妝專櫃Sephora一樣

  • Why? Supply chain.

    為什麼呢? 因為供應鏈

  • And that's because

    但是因為

  • volume discounts drive a mass price one

    進貨價格受到限制

  • So they can onlythey can only select

    所以大賣場只能選擇

  • colors that are gonna sell out in mass volumes.

    比較有銷路的顏色來販售

  • So you might like the coolish colors,

    如果想要比較特別的顏色

  • you have to go to expensive Sephora.

    就只能去買昂貴的Sephora

  • But who likes paying for expensive Sephora prices?

    但誰喜歡花大錢買Sephora?

  • No one! That's true.

    沒人喜歡! 我是說真的

  • So that's what Mink does.

    這就是Mink要做的事

  • It gives you the selection of prestige that combines with the convenience and mass.

    Mink提供專櫃品質 又像大賣場一樣便利

  • As a matter of fact, I'm beating the selection of prestige

    事實上 我是在向名牌彩妝下戰帖

  • because I'm giving you the selection of the internet.

    因為Mink使你可上網選擇喜愛的顏色

  • And I'm beating the convenience of the mass

    同時 我也挑戰了大型商場的便利性

  • because I'm giving you the convenience of your own freaking house.

    因為Mink可以讓你在家製作彩妝

  • So, this is the Mink.

    這就是Mink

  • It's a proprietary piece of hardware.

    這是項專利產品

  • And it works just as like an inkjet printer.

    運作方式就像印表機一樣

  • You do not need any new software.

    不需要安裝任何軟體

  • All you need is a color picker to copy the HEX code

    只需要用色彩選擇器得到HEX色碼

  • and any software to print.

    再隨便用個軟體列印出來

  • Also, just like an inkjet printer,

    同樣的 跟一般印表機一樣

  • you just need subscript and ink.

    你只需要印刷基底和墨水

  • Both of which are FDA compliant

    這兩種材料都通過FDA認證

  • and came from the same exact sources as those of trusted brands.

    和知名品牌使用的原料相同

  • I'm gonna retail this for about $300 initially

    一開始 我打算把價格訂為300元

  • and the ink and the subscripts gonna be combined to a price

    顏料和基底會做為套裝另外販售

  • so that they are very exhaustible.

    因為這是消耗品

  • My initial target marketthey're girls ages 13-21.

    首先 目標客群是13到21歲的女孩

  • They have not formed any habits yet.

    她們還沒有習慣使用的化妝品牌

  • And they're still experimenting

    還處於實驗嘗試階段

  • and we're gonna grow with them.

    Mink準備與她們一同成長

  • And that's how we're gonna change the world by this makeup.

    我們會用這個化妝品改變世界

  • Plus, this is how they ordinarily learn, know how to put on makeup.

    這是現在女孩們學習化妝的途徑

  • This is their natural habitats.

    她們居住在網路世界

  • So clicking to print is just the next natural step.

    未來 列印出彩妝會成為上妝步驟之一

  • So I'm gonna stop talkin' now

    現在 我的演說暫時告一段落

  • and just put to the demo.

    先展示如何使用Mink

  • So, imagineoh demo please?

    來想像… 喔 展示 麻煩一下

  • Thank you!

    謝謝

  • So, imagine… I'm 16 year Amanda,

    想像一下…我是16歲的Amanda

  • again you don't need any new software.

    再說一次 不需要安裝任何新軟體

  • I'm using colorzilla and photoshop

    我習慣用ColorZilla和Photoshop

  • because why? I just like it.

    為什麼呢?我就是喜歡嘛

  • So, imagine… I'm 16 year-old Amanda

    想像一下…我是16歲的Amanda

  • and I'm watching Michelle Phan

    我在看Michelle Phan的美妝影片

  • putting on some eye shadow

    她正在化眼影

  • I see a color I like, I pause the video

    我看到喜歡的顏色 按下暫停影片

  • it's active

    顏色選擇器可以用

  • and I pick a color to copy

    我點了那個顏色 複製色碼

  • And I just paste the code. It's the HEX code

    然後貼上色碼 這是HEX碼

  • every pixel has it

    每個像素都填滿了

  • And just like any other inkjet printer

    然後就像普通印表機一樣

  • we have all done it before. it's very boring! Someone should figures

    每個人都做過這種事 很簡單 沒什麼好說

  • And then just press print.

    然後按下列印圖片

  • The Mink enables the web to be the biggest beauty store in the world.

    Mink讓網路成為世界最大的彩妝店

  • It not only unlocks images,

    它不只解放了圖片

  • it unlocks pixels.

    也解放了像素

  • So, we're gonna live in a world

    在我們未來所居住的世界

  • where you can just take a picture of your friend's lipstick

    你可以拍下你朋友的唇膏

  • and just print it out.

    然後直接把它印出來

  • hinting developers

    所有人都能開發產品

  • Uhmthis, we're printing eye shadow right now but this is

    我們現在只有示範印出眼影

  • basically gonna be able to print lipsticks,

    但基本上 Mink也能印口紅

  • powders, creams, foundations, etc.

    蜜粉 粉底液 粉底霜等等

  • So all we have to do now is basically just lift the cover up,

    現在我們只要打開蓋子

  • take it out,

    把成品拿出來

  • and it's simply ready to apply.

    就得到一枚可使用的眼影

  • Oh! Here it is!

    看 在這裡

  • Just so you guys can see that it's makeup.

    你們沒看錯 這是真正的眼影

  • I'm just gonna put it on my hand.

    我把它化在手上

  • See my hand. It's makeup.

    看我的手 這是化妝品沒錯

  • And the case, I know all of you guys think of the case.

    還有盒子 我知道你們想問盒子

  • Just put it in the case,

    把眼影放進去

  • just close it and it's ready to go.

    蓋起來 就能帶著走了

  • So, can we switch to the presentation slides please? Thank you!

    請幫我切回投影片 謝謝

  • This is all nice to know

    這是項很棒的產品

  • but I think the most important thing of all these is that

    但我覺得 有件事比這個還重要

  • this is gonna finally train our girls to understand that

    那就是 Mink能訓練女孩子們

  • the definition of beauty is

    瞭解美的定義

  • something that they should be able to control.

    美麗 是能由自己掌控的

  • Not our corporations, and I think to me, that's the most important thing.

    而非被彩妝公司控制 我想這是最重要的

  • So finally, I'm excited to announce

    最後 我很開心能宣布

  • the launch of our software developer.

    我們的產品即將上市

  • Sign up on gracemink.com and hope that you all can join us. Thank you!

    到gracemink.com註冊 加入我們吧 謝謝

  • Judges, do you want to jump in?

    各位裁判 有甚麼提問嗎

  • That's a really, really impressive demo. Very cool!

    妳的展示很酷 令人印象十分深刻

  • I've seen hardwares really difficult processes,

    我看過許多硬體設備面臨困難

  • a lot of businesses failed in trying manufacturing

    很多公司在大量生產時遇到瓶頸

  • Talk about your kind of experiences

    說說妳的相關經驗

  • and why you think you can help build many maufacturerers.

    說明妳如何克服製程問題

  • Ohcause I failed a lot times before,

    其實 我之前失敗了很多次

  • so this is ain't my first,

    這並不是我的第一次

  • this is neither my second nor my third,

    也不是第二次 或第三次失敗

  • you know, I've done this before I know the, you know,

    其實 我之前就做過了 在我知道…

  • pitfalls and stuff.

    各種陷阱之前

  • And we're gonna fail, you just don't haveyou just

    我們會失敗 你其實不用…

  • have to make sure you don't fail when it counts, you know, so, uhm..

    確定自己不會失敗

  • And I think the best way to attack this is uhm

    我想最好的解決辦法是

  • you know this is based on mature technology,

    確認這項技術已經成熟

  • it's inkjet right?

    這就是噴墨影印對吧?

  • So I'm gonna go to this,

    所以 我會這樣做

  • I'm gonna go to EPSON and, I'm gonna go to Dell

    去找EPSON或是DELL公司

  • notwell Dell doesn't do printers anymore

    不對…DELL不做印表機了

  • but I'm gonna go to these printer guys

    總之 我會找印表機公司合作

  • and just build a kind of deal;

    談好一些協定

  • you're business is dying, this can help, you know.

    你們公司快完了 這能幫助你們

  • And from there, I mean, I think it should be pretty easy.

    我想這不會是件難事

  • I think from hereon it's just negotiating with partners

    談妥之後 就變成事業夥伴間的內部協商

  • and I'm not greedy, I'm gonna be like, hey, let's kind of deal

    我不是貪心的人 我會與他們達成協議

  • and get this on the road and like

    讓事業成功上路

  • You don't wanna do manufacturing or manage manufacturing that rather license without to

    所以你不打算自己監督生產 而是委託他人?

  • No, no, no, no, I mean I'll

    不不不 我是指… 我會...

  • I'll deal with this but I think… I think

    我會處理 但我想…我想…

  • I think there is partnerships that can help with the manufacturing

    我想合作關係對生產部分會很有幫助

  • because they have the know-how that can speed up the process.

    因為他們已有相關技術 這樣能加速製程

  • Is the idea to keep the same margin structure as cosmetics

    這個點子 能維持彩妝產業的邊際架構

  • but focus on the convenience factor which is

    但又能兼顧便利性

  • you don't need to buy all the, go to Sephora, you don't have to buy it

    你不需要跑去Sephora大肆採購

  • but essentially the pricing is still relatively the same?

    但價格還是與傳統化妝品差不多?

  • No, the pricing is gonna be per unit.

    不 價錢是以單位計算

  • The pricing is gonna be much lower.

    相對會低廉許多

  • So, uhmper unit's gonna be down to mass.

    以單位計算的話就會比大賣場還便宜

  • So the idea is to disrupt both the distribution and

    所以你打算打破原本的佈貨模式

  • pricing mechanism of cosmetics?

    及價格結構 顛覆彩妝界?

  • Yes

    沒錯

  • So, I thought it was awesome but

    我想這主意非常出色!

  • I'm truly: congratulations hoping that demo to work, amazing!

    真心祝福妳成功發佈產品上市

  • If I understood it correctly,

    如果我沒誤解的話

  • it was a little hard to hear, you're selling the printer to 13-21 year olds

    我聽得不太清楚 你說要賣給13-20歲的女生?

  • to make their own makeup?

    讓她們自己做化妝品?

  • One of the things that I think you may wanna look at is

    有一點我想也許你需要注意的是

  • how do you sell it to kind of influencers

    要怎麼賣給那些有影響力的人?

  • who would then make makeup for their friends,

    讓他們為朋友做化妝品

  • either for free or business right?

    不管是免費提供 或付費服務

  • Like 300 bucks is a lot for a 13 years old

    300美元對13歲少女而言是筆大數目

  • but if you then can turn around for 10 bucks

    但如果可以以十元為單位轉售

  • like custom makeup for your friends,

    像是幫朋友製作客製化彩妝

  • it's like a social thing, you got parties around it

    這也像是一種社交 甚至能開彩妝派對

  • and you potentially could

    有潛在的可能性

  • have disrupt all retail through all these

    能用這樣產品擊敗傳統零售業

  • like Tupperware meets social

    像是知名家用品牌特百惠 結合社交

  • meets 3-D printing world.

    結合3D列印

  • And I wouldn't get too focused on

    我不會把注意力放太多在

  • what you're trying to do in the form factor in the business model,

    商業模型如何呈現這樣的事業

  • I would just try to put in the people's hands and let them run with it.

    我會推廣試用 讓消費者實際體驗產品

  • I totally agree and I think another thing, another outlet that uh

    沒錯 你說得對 我還想到了其他的通路

  • I don't think this needs much formal marketing

    我不覺得這需要很多廣告行銷

  • just because also the web itself it has so many networks built in.

    因為網際網路已經有各種社交網絡

  • For example, when I try to do the home makeup thing

    舉個例子來說 我開始策劃這項產品時

  • a couple of, like last year, what I learn was

    大概就在去年 我學到的是

  • you just have to put it in the right hands of key opinion leaders.

    要把產品放到潮流領導者手中

  • And right now, there are these Youtube beauty bloggers,

    現在 Youtube上有許多美妝部落客

  • Michelle Phan has like fifty millions of followers

    像是Michelle Phan就有幾百萬個人追蹤

  • and uh you know she has, Or beauty bloggers, they have...

    她有…這些美妝部落客 她們有…

  • interest in like getting a hold of the next big thing

    她們有能力造成新風潮

  • or getting the... you know, they have interest in kind of like playing with these kinds of things as well.

    也會有興趣嘗試這種新事物

  • So, once they are playing with it,

    只要她們一開始嘗試

  • that would kind of like engage people to play with it also

    也會吸引其他人一起使用

  • so I mean, I agree with you!

    我是說…我同意你的看法!

  • I don't consider myself an expert in makeup, I don't wear makeup at this moment but

    我不敢自稱是彩妝專家 我現在也沒化妝

  • my understanding is that there is base, there is eyeliner, so uhm

    我只知道化妝需要粉底 眼線 所以…

  • What you're actually printing is it you know, what type of makeup is it

    這產品究竟能列印出…呃…哪種彩妝?

  • or is it that you gonna be able to print, you know, what makeup for different parts of the face?

    這能印出…各種不同部位的化妝品?

  • And I miss this step that it look like a sheet that came out of a printer and you had tub,

    展示時 好像是印出一片東西 裝到盒裡

  • did you scrape something off the sheet and put it into the tub or

    我不知道是否有看漏 妳有刮掉什麼嗎

  • Yeaaah, I mean that was like I hacked this up

    噢 其實我有省略些步驟

  • so this is just like a proof of concept prototype.

    我只是展示概念雛型

  • So, your first question

    回答你第一個問題

  • the printer when it's all set and done,

    等印表機完全設計完工後

  • it's gonna be able to print you anything you want.

    可以列印任何一種化妝品

  • I haven't said yet if I want to make it do it all for you

    我還沒提到 印表機能印所有種類的彩妝

  • or if I want the girls to kind of understand

    如果我想讓女孩們知道

  • like if I want to introduce it be at the substrates

    我是說 重點是基底的種類

  • just like a regular printer does

    就像是一般的印表機

  • So you would have to have a different chip, right?

    也就是說 會需要各種素材

  • So you would have to have like a lipstick chip

    你會需要…像是口紅基底

  • or a cream chip or a foundation chip, right?

    或是乳霜基底 粉底液基底 對吧?

  • But that's not a problem, that's likely really I can figure that out

    這不會是個問題 我會想出辦法

  • if I want to integrate that in the system, it'll take me day to do that's fine.

    這會在整個產品鍊之中 需要時間最佳化

  • But that's just the business decision that we'll have to figure out.

    這只是個商業決定 我們能處理

  • But the printer itself will be able to make all types of makeup.

    總之 印表機能印出全部的化妝品

  • Uhm, what's your second question?

    呃…你第二個問題是?

  • Well this time, I'll just poke on that one though.

    這次我想針對第一個問題

  • Your printing the pigment is just like an inkjet

    你們的顏料 像是噴墨影印

  • then you have if you're doing a lipstick, that pigment has to be mixed into tube,

    但如果要作口紅的話 顏料就得融入管子

  • if you're doing a little.. yeah so

    如果你在做一點…. 嗯…所以…

  • if you're printing the pigment?

    如果你要印顏料的話?

  • The inkjet, part of this is the pigment part

    我是說噴墨 就是顏料的部分

  • but uhbut I'm assuming there's another tub of base

    假設有其他種類的基底

  • if it's lipstick base or cream base or powder base.

    像是 口紅 乳霜 蜜粉等等基底

  • So I'm just trying tothat's not like traditional printers, right?

    我是說…不會像傳統印表機一樣對吧

  • That's a different kind of material.

    材料會不太一樣

  • and that different type of material, that is raw material that's why it's so cheap.

    那材料就是原物料 所以才這麼便宜

  • See, I'm just breaking it down, so I mean these things if you break it down,

    我將它分出來了 我意思是 這樣做的話

  • this is where like, is where the bullshit comes in, right?

    我是說 顏色就是彩妝公司賺大錢的來源

  • So you break this down, the pigment?

    所以你將顏料獨立出來?

  • Think of it, the cost of that, it's like food coloring

    想想 那成本 就跟食用色素差不多

  • and the other stuff, that's raw materials

    其他東西就只是原物料

  • and they basically just kind of put it together and it's hocus pocus.

    彩妝公司用這種方法來海削消費者

  • I'm just breaking it down for you, that's all so

    我只是讓消費者能自己調色 所以…

  • We're out of time, that was Mink, thank you very much!

    時間到! 以上就是Mink的展示 謝謝你們!

Hi. My name is Grace.

嗨 我叫Grace

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