Name: 快餐應該贊助體育嗎？- 6分鐘英語 (Should fast food sponsor sport? - 6 Minute English)
Uploaded: 2021-11-04T16:45:29.000Z
Duration: 6 min 21 s

The Olympic Games happen every four years

Tokyo this summer. Did you watch them, Sam?

今年夏天在東京。你看了他們嗎，山姆？

是的，我看到了英國游泳運動員。

亞當-皮蒂，贏得一枚金牌和-----。

my personal favourite - 13-year-old, Sky Brown,

我個人的最愛--13歲的斯凱-布朗。

competing in an exciting sport which was added

在一項激動人心的運動中競爭，這是新增加的

to the Olympics this year: skateboarding.

new challenges, eat healthily and get fit.

新的挑戰，健康的飲食和健身。

companies that sponsor – or pay for, the

Olympic Games also sell food and drink which is

奧運會還出售食品和飲料，這是

linked to obesity, heart disease and diabetes.

與肥胖症、心臟病和糖尿病有關。

international sport in 2005 because of the

harmful effects of smoking. But other companies

companies, or others who sell fast food –

hot food, like hamburgers, that is quick to cook

熱的食物，如漢堡包，很快就能煮熟

和服務，但這往往是不健康的。

In this programme we'll be asking whether it's

在這個節目中，我們要問的是，這是否是

對銷售不健康產品的公司來說是正確的

But first it's time for my quiz question, Sam.

但首先是我的問答問題，山姆。

McDonalds had a long history  with the Olympic Games

麥當勞與奧運會有著悠久的歷史

ahead of the 2024 games in Paris. But why did

在2024年的巴黎奧運會之前。但為什麼

McDonalds choose to quit? Was it because:

麥當勞選擇退出？是不是因為。

他們的漢堡包，'Le Big Mac'? 或。

company selling cheese for cheeseburgers?

they wanted to call French fries, McFries.

relationship between fast food and sport is Dr

World Health Organisation specialising in obesity

世界衛生組織專門研究肥胖症的組織

Here is Dr Demaio speaking with BBC World

以下是德馬伊奧博士接受BBC世界頻道的採訪

通過讓他們的品牌與一個年輕的

person's favourite sporting hero, on the chest

紀念品，在胸前寫上一個人最喜歡的體育英雄。

of their national team, it does two things.

他們的國家隊，它做了兩件事。

First of all, it creates brand attachment, so if

首先，它創造了品牌附件，所以如果

you're a young child you built the connection

你是一個年輕的孩子，你建立了聯繫

equals success. At the same time it also gives a

就等於成功。同時，它也給人一種

subconsciously, that it can't be that bad…

潛意識裡，它不可能那麼糟糕......

You've probably heard of 'brand loyalty',

他們總是購買的品牌，但德馬伊奧博士是

Brand attachment is the emotional connection

人類和品牌之間的關係。它是這樣的

deeper than loyalty so that people mentally

比忠誠度更深，所以人們在心理上

connect a particular company with feelings

attach to companies that aren't healthy at all.

附屬於那些根本不健康的公司。

Dr Demaio says this creates a health halo –

德馬伊奧博士說，這創造了一個健康光環------。

there is little evidence to support this.

沒有什麼證據可以支持這一點。

On the other hand, fast food and fizzy drink

in sport, over 4.5 billion dollars since the

在體育方面，超過45億美元，因為。

2016年裡約奧運會，其中大部分是支持

the cost of being an Olympic athlete can be

成為一名奧林匹克運動員的成本可能是

and your sport, there may  be little financial help.

和你的運動，可能沒有什麼經濟幫助。

許多運動員急切地希望得到任何

sponsorship they can get - but does that make it

他們可以得到的贊助 - 但這是否意味著

right to promote unhealthy eating in return?

有權提倡不健康的飲食作為回報嗎？

德馬伊奧博士認為並非如此，他認為

people should worry about the nutritional

英國廣播公司世界服務的《食物鏈》。

of public health concern, we tend to start

在公共衛生問題上，我們往往開始

particularly ultra-processed foods. These are

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快餐應該贊助體育嗎？- 6分鐘英語 (Should fast food sponsor sport? - 6 Minute English)

process

recap

boost

obesity