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  • Hello. This is 6 Minute English

    你好。這裡是6分鐘英語

  • from BBC Learning English. I'm Neil.

    來自BBC學習英語。我是Neil。

  • And I'm Sam.

    而我是山姆。

  • The Olympic Games happen every four years

    奧運會每四年舉行一次

  • and the most recent games were held in

    而最近的一次比賽是在

  • Tokyo this summer. Did you watch them, Sam?

    今年夏天在東京。你看了他們嗎,山姆?

  • Yes, I saw British swimmer,

    是的,我看到了英國游泳運動員。

  • Adam Peaty, win a gold medal and -

    亞當-皮蒂,贏得一枚金牌和-----。

  • my personal favourite - 13-year-old, Sky Brown,

    我個人的最愛--13歲的斯凱-布朗。

  • competing in an exciting sport which was added

    在一項激動人心的運動中競爭,這是新增加的

  • to the Olympics this year: skateboarding.

    今年的奧運會:滑板運動。

  • Olympic athletes inspire people

    奧運會運動員激勵著人們

  • around the world to take on

    在全世界範圍內,對

  • new challenges, eat healthily and get fit.

    新的挑戰,健康的飲食和健身。

  • So it seems strange that some of the

    是以,似乎很奇怪,一些

  • companies that sponsoror pay for, the

    贊助--或支付--的公司。

  • Olympic Games also sell food and drink which is

    奧運會還出售食品和飲料,這是

  • linked to obesity, heart disease and diabetes.

    與肥胖症、心臟病和糖尿病有關。

  • Tobacco advertising was banned from

    菸草廣告被禁止在

  • international sport in 2005 because of the

    2005年的國際體育賽事,因為

  • harmful effects of smoking. But other companies

    吸菸的有害影響。但其他公司

  • selling less-than-healthy products

    銷售不那麼健康的產品

  • still sponsor big sporting events.

    仍然贊助大型體育賽事。

  • These could be sugary drink

    這些可能是含糖飲料

  • companies, or others who sell fast food

    公司,或其他出售快餐的人 -

  • hot food, like hamburgers, that is quick to cook

    熱的食物,如漢堡包,很快就能煮熟

  • and serve but which is often unhealthy.

    和服務,但這往往是不健康的。

  • In this programme we'll be asking whether it's

    在這個節目中,我們要問的是,這是否是

  • right for companies selling unhealthy

    對銷售不健康產品的公司來說是正確的

  • products to sponsor sporting events.

    產品來贊助體育賽事。

  • But first it's time for my quiz question, Sam.

    但首先是我的問答問題,山姆。

  • McDonalds had a long history  with the Olympic Games

    麥當勞與奧運會有著悠久的歷史

  • until the company ended the partnership

    直到該公司結束合作關係

  • ahead of the 2024 games in Paris. But why did

    在2024年的巴黎奧運會之前。但為什麼

  • McDonalds choose to quit? Was it because:

    麥當勞選擇退出?是不是因為。

  • a) they wanted to change the

    a) 他們想改變

  • name of French fries to McFries?

    將薯條的名字改為McFries?

  • b) they didn't want to call

    b) 他們不願意打電話

  • their hamburger, 'Le Big Mac'? or,

    他們的漢堡包,'Le Big Mac'? 或。

  • c) they wanted to be the only

    c) 他們想成為唯一的

  • company selling cheese for cheeseburgers?

    賣奶酪漢堡的公司?

  • Hmm, I think maybe it's a) because

    嗯,我想也許是a)因為

  • they wanted to call French fries, McFries.

    他們想把炸薯條叫做McFries。

  • OK, Sam, we'll find out the

    好的,山姆,我們會發現

  • answer later in the programme.

    節目中稍後會有答案。

  • Someone who is worried about the

    擔心的人

  • relationship between fast food and sport is Dr

    快餐和運動之間的關係是博士

  • Sandro Demaio. He worked for the

    桑德羅-德馬伊奧。他曾為

  • World Health Organisation specialising in obesity

    世界衛生組織專門研究肥胖症的組織

  • before starting his own public

    在開始他自己的公共

  • health agency in Australia.

    澳洲的衛生機構。

  • Here is Dr Demaio speaking with BBC World

    以下是德馬伊奧博士接受BBC世界頻道的採訪

  • Service programme, The Food Chain,

    服務項目,食物鏈。

  • about the problem with unhealthy

    關於不健康的問題

  • brands and food products:

    品牌和食品。

  • By having their brand alongside a young

    通過讓他們的品牌與一個年輕的

  • person's favourite sporting hero, on the chest

    紀念品,在胸前寫上一個人最喜歡的體育英雄。

  • of their national team, it does two things.

    他們的國家隊,它做了兩件事。

  • First of all, it creates brand attachment, so if

    首先,它創造了品牌附件,所以如果

  • you're a young child you built the connection

    你是一個年輕的孩子,你建立了聯繫

  • in your mind that basically fast food

    在你的頭腦中,基本上快餐

  • equals success. At the same time it also gives a

    就等於成功。同時,它也給人一種

  • health halo to that brand. Then you

    對該品牌的健康光環。然後你

  • start to think in your mind, even

    開始在頭腦中思考,甚至

  • subconsciously, that it can't be that bad

    潛意識裡,它不可能那麼糟糕......

  • You've probably heard of 'brand loyalty',

    你可能聽說過 "品牌忠誠度"。

  • where people have a favourite

    在那裡人們有一個最喜歡的

  • brand they always buy, but Dr Demaio is

    他們總是購買的品牌,但德馬伊奧博士是

  • concerned about brand attachment.

    關注品牌依戀。

  • Brand attachment is the emotional connection

    品牌依戀是一種情感聯繫

  • between humans and brands. It goes

    人類和品牌之間的關係。它是這樣的

  • deeper than loyalty so that people mentally

    比忠誠度更深,所以人們在心理上

  • connect a particular company with feelings

    將某一公司與感情聯繫起來

  • of winning, being healthy and success.

    的勝利,健康和成功。

  • The problem comes when these feelings

    問題是,當這些感覺

  • attach to companies that aren't healthy at all.

    附屬於那些根本不健康的公司。

  • Dr Demaio says this creates a health halo

    德馬伊奧博士說,這創造了一個健康光環------。

  • the belief that something is good,

    相信某些東西是好的。

  • like an angel's halo, even though

    像天使的光環,儘管

  • there is little evidence to support this.

    沒有什麼證據可以支持這一點。

  • On the other hand, fast food and fizzy drink

    另一方面,快餐和汽水飲料

  • companies invest large amounts of money

    公司投入大量資金

  • in sport, over 4.5 billion dollars since the

    在體育方面,超過45億美元,因為。

  • 2016 Rio Olympics, much of it supporting

    2016年裡約奧運會,其中大部分是支持

  • athletes around the world.

    世界各地的運動員。

  • Yes, with travel, training and equipment

    是的,包括旅行、培訓和設備

  • the cost of being an Olympic athlete can be

    成為一名奧林匹克運動員的成本可能是

  • huge. And depending on your country

    巨大的。並且取決於你的國家

  • and your sport, there may  be little financial help.

    和你的運動,可能沒有什麼經濟幫助。

  • Many athletes are desperate for any

    許多運動員急切地希望得到任何

  • sponsorship they can get - but does that make it

    他們可以得到的贊助 - 但這是否意味著

  • right to promote unhealthy eating in return?

    有權提倡不健康的飲食作為回報嗎?

  • Not according to Dr Demaio, who thinks

    德馬伊奧博士認為並非如此,他認為

  • people should worry about the nutritional

    人們應該擔心的營養問題

  • value of fast food, as he explained

    快餐的價值,正如他所解釋的

  • to BBC World Service's, The Food Chain:

    英國廣播公司世界服務的《食物鏈》。

  • When we think about foods and beverages

    當我們想到食品和飲料時

  • of public health concern, we tend to start

    在公共衛生問題上,我們往往開始

  • by talking about highly-processed foods,

    通過談論高度加工的食物。

  • particularly ultra-processed foods. These are

    特別是超加工食品。這些是

  • foods that have been really broken down

    真正被分解過的食物

  • to their basic elements and then built up

    到它們的基本要素,然後建立-

  • they're more products really than foods

    他們更多的是產品,而不是食品 -

  • they're made in a laboratory not a kitchen.

    它們是在實驗室而不是在廚房製造的。

  • Dr Demaio mentions unhealthy foods and

    德馬伊奧博士提到了不健康的食物和

  • beveragesanother word for drinks.

    飲料--飲料的另一個詞。

  • He's concerned about the public health risk

    他對公眾健康風險感到擔憂

  • of ultra-processed foodfoods containing

    的超加工食品--含有

  • extra ingredients like chemicals, colourings

    額外的成分,如化學品、色素

  • and sweeteners that you wouldn't add

    和你不會添加的甜味劑

  • when cooking homemade food.

    烹飪自制食品時。

  • A potato, for example, is natural -

    例如,一個洋芋是天然的 -

  • minimally processed. Bake a potato and it

    最低限度的加工。烘烤一個洋芋,它

  • becomes 'processed'. Make French

    變成'加工'。製作法語

  • fries and it's 'ultra-processed'.

    薯條,而且是 "超加工 "的。

  • And speaking of French fries, Neil, what was

    而說到薯條,尼爾,什麼是

  • the answer to your quiz question?

    你的測驗問題的答案是什麼?

  • Yes, I asked Sam the reason behind

    是的,我問山姆背後的原因

  • the decision McDonald's made not to

    麥當勞決定不

  • sponsor the 2024 Paris Olympics.

    贊助2024年巴黎奧運會。

  • I said it was, a) because they

    我說這是,a)因為他們

  • wanted to call French fries, McFries.

    我想把薯條叫做McFries。

  • Which wasthe wrong answer!

    那是......錯誤的答案!

  • In fact, McDonald's

    事實上,麥當勞的

  • wanted to be only company allowed to advertise

    希望成為唯一被允許進行廣告宣傳的公司

  • cheese so it could boost cheeseburger sales.

    奶酪,所以它可以促進奶酪漢堡的銷售。

  • This didn't go down well with

    這並不符合

  • officials in France, a country with

    法國的官員,這個國家有

  • over a thousand different types of cheese!

    超過一千種不同的奶酪!

  • OK, let's recap the vocabulary

    好吧,讓我們來回顧一下這些詞彙

  • from this programme starting with

    從這個方案開始

  • fast foodhot food that is quick to

    快餐--快速的熱食

  • cook but may be unhealthy.

    烹飪,但可能是不健康的。

  • Companies that sponsor sports events,

    贊助體育賽事的公司。

  • pay for them to happen.

    為它們的發生付費。

  • Brand attachment is a psychological

    品牌依戀是一種心理上的

  • connection between someone and a brand.

    一個人和一個品牌之間的聯繫。

  • A health halo is the

    一個健康的光環是

  • perception that something is

    覺察到的東西是

  • healthy for you, even if it's not.

    對你來說是健康的,即使它不是。

  • Ultra-processed foods are foods

    超加工食品是指

  • containing added artificial ingredients

    含有添加的人工成分

  • like colourings and preservatives.

    如著色劑和防腐劑。

  • And a beverage is

    而一種飲料是

  • another word for a drink.

    另一個詞是飲料。

  • That's all from us,

    這都是我們的事。

  • but if you'd like to find out more

    但如果你想了解更多情況

  • about the business, science and

    關於商業、科學和

  • culture of food, why not download

    飲食文化,為什麼不下載

  • The Food Chain podcast! –

    食物鏈》播客!-

  • it's updated weekly and available now.

    它每週更新一次,現在可以使用。

  • Join us again soon for

    很快就會再次加入我們,參加

  • more topical discussion and

    更多專題討論和

  • vocabulary here at 6 Minute English.

    詞彙在這裡6分鐘英語。

  • Bye for now!

    暫時再見

  • Goodbye!

    再見!

Hello. This is 6 Minute English

你好。這裡是6分鐘英語

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B1 中級 中文 健康 品牌 奧運會 快餐 飲料 食品

快餐應該贊助體育嗎?- 6分鐘英語 (Should fast food sponsor sport? - 6 Minute English)

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    林宜悉 發佈於 2021 年 11 月 04 日
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