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  • I have been doing some Black Friday research for you all, and the numbers are something else.

  • How about this one: Can you guess how much Americans spend online during the Black Friday weekend?

  • Hey, everyone, it's Jessica from Oberlo.

  • Today, we're talking about Black Friday, and the answer to that question you just heard right there?

  • We'll get back to it later on.

  • First, I'll explain Black Friday with some key facts and figures.

  • And then, we'll take a look at how Black Friday is evolving, which is particularly interesting for the online entrepreneurs out there.

  • After that, I share my three favorite facts about in-store shoppers on Black Friday.

  • Those guys really know how to get into the Black Friday spirit.

  • Black Friday is the name of the biggest sales day of the year in the United States.

  • It takes place the Friday after Thanksgiving.

  • This year, Black Friday is on November 23rd.

  • What makes Black Friday, Black Friday?

  • It's an annual retail extravaganza.

  • Every year brands and retailers run special offers, deals, and discounts on tons of products.

  • And shoppers get pretty hyped about it all.

  • So hyped, that 51% of US internet users said they would shop digitally at the Thanksgiving

  • table if it meant they could, quote, “get an amazing deal”.

  • The origin of the term Black Friday is up for debate.

  • There are numerous accounts about how and when the phrase first came to be.

  • But we feel this one makes the most sense.

  • Apparently the Philadelphia Inquirer newspaper first coined the phrase Black Friday back

  • in 1981.

  • The story relates to how, in those days, financial accountants wrote their statements with pen

  • and paper, using red ink to record losses, and black for the profits.

  • So, if you believe the Philadelphia Inquirer, Black Friday was the day when US retailers

  • made so many sales that they were able to come out of the red, and into the black.

  • All thanks to the sudden and drastic increase in sales over the holiday weekend.

  • In recent years, Black Friday has become an integral day in the calendars of retailers.

  • It's no surprise that brick and mortar store owners have traditionally enjoyed the bumper

  • profits that Black Friday brings.

  • But this shopping extravaganza is emigrating to the virtual world.

  • In 2016, ecommerce sales on Black Friday surpassed in-store purchases for the first time in history.

  • Now let's look at some Black Friday statistics for last year, so we can get a better idea

  • of what to expect in this time around.

  • Last year one hundred and seventy four million Americans went shopping on the Black Friday

  • weekend.

  • That's over half of the country.

  • And if these people formed a nation of Black Friday shoppers, it'd be the eighth largest

  • country by population in the world.

  • There were thirteen million online transactions during Black Friday in 2017.

  • The days from Thanksgiving through to the following Monday capture 20% of all online

  • shopping during the holiday period.

  • The average spend per-person over Thanksgiving weekend in 2017 was three hundred and thirty-five

  • dollars and forty-seven cents.

  • Two hundred and fifty one dollars of that average was spent on gifts.

  • Black Friday 2017 stats show that millennials were the biggest shoppers during Black Friday.

  • The average spend for those aged 25 to 34 was four hundred and nineteen dollars and

  • fifty-two cents.

  • Over Black Friday weekend 2017, 64 million people

  • did their shopping both online and in-store.

  • 58 million shopped online only.

  • And 51 million shopped exclusively in the stores.

  • 44% of consumers said they planned to do their shopping online during Black Friday 2017 compared

  • to 42% who prefer to shop in-store.

  • And 29% of smartphone owners said they used their device to make a purchase.

  • If current trends suggest that Black friday is moving ever closer to becoming an online

  • event, then the infamous Black Friday crowds may be responsible.

  • A survey from PayPal and Koski Research found that two-thirds of Americans are turned off

  • by the holiday season crowds.

  • And here's the kicker: these people said they'd rather do almost anything instead

  • of shopping, including visiting their in-laws or going for an appointment at the DMV, which

  • if you don't know, is kind of like a cross between hell and a government agency for motor

  • vehicles, or so I've heard.

  • So what are the most popular Black Friday products?

  • To find out, let's take a look at what kinds of products the consumers of 2017 said they

  • were most looking forward to finding deals for.

  • Twenty-seven percent said devices such as laptops, tablets, PCs and TVs.

  • Twenty-four percent were after bargains on clothing and fashion items.

  • Fifteen percent were hoping for great deals on smart-home gadgets.

  • Another 15% wanted special offers on toys.

  • 11% said gift cards, while eight percent got their hopes up for travel products.

  • How about Black Friday in other countries?

  • Well, it seems the annual event is no longer just an American staple.

  • Black Friday had always caused Canadian businesses great pains.

  • Canadian retailers had to watch their customers cross the border every year to take advantage

  • of the great deals on offer in the US.

  • They started to resent the day so much, that Canadian businesses began inventing their

  • own Black Friday deals.

  • And now, 15 countries have their own versions of Black Friday, from Brazil in South America

  • to the UK, France, and Norway in Europe, to India in Asia.

  • Now it's time for my three favourite facts and figures about in-store Black Friday shoppers.

  • Because these guys cut loose in a big way.

  • On average, shoppers will wait in line for two and a half hours in order to get a deal

  • in-store.

  • And with queues potentially lasting multiple hours, it may shed light on why 13 percent

  • of Black Friday shoppers said they would be willing to pay someone to endure the lines

  • on their behalf.

  • If that strikes you as a strange decision, then this third fact may do some explaining:

  • 12% of Black Friday shoppers are drunk, having said they have hit the shop floors while under

  • the influence of alcohol.

  • So guys, it's smarter to do your shopping, and selling, online.

  • And on that note, I'm all out of numbers.

  • Hit subscribe now so you catch next week's Black Friday video special.

  • We'll show you six proven ways to get sales on Black Friday.

  • You won't want to miss that one.

  • What else would you like to know about Black Friday?

  • Which fact was the most interesting?

  • Tell me your thoughts in the comments, and I will write back to you.

  • Whether you're shopping, selling, or doing both this year, we wish you a great Black

  • Friday 2018!

  • Until next time: learn often, market better, and sell more.

I have been doing some Black Friday research for you all, and the numbers are something else.

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What is Black Friday? Shopping Facts and More!

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    nao 發佈於 2021 年 10 月 20 日
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