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  • Cloverfield is one of the most curious franchises  in Hollywood, with just a few seemingly disjointed  

  • movies and a short manga comic to its nameSo what's the story behind these stories,  

  • and just how did the franchise come to be? This  is the untold truth of the Cloverfield franchise.

  • J.J. Abrams has built his career on  echoing genre movies of the past,  

  • so it probably won't come as a surprise to  find that he thought up Cloverfield as a  

  • way of paying tribute to classic kaiju moviesHowever, the circumstances that informed this  

  • idea were rooted in a more specific personal  experienceone that made Abrams realize  

  • the sorry status of American-made monster  movies. In an interview, Abrams explained:

  • "I got the idea when I went to Japan [...]  and saw all these Godzilla toys in the  

  • shops. I realised that America hasn't  had a monster movie to call its own,  

  • not since King Kong all those years ago anywayand thought it was time to change that."

  • From this toy store encounter sprang  a desire that fueled the creation of  

  • not just the original Cloverfield, but an  entire sprawling franchise. In the process,  

  • Abrams did indeed create an ultra-intense monster;  

  • one that was more than capable of standing  up against cinema's biggest beasts.

  • One of the most evocative aspects of  Cloverfield's marketing campaign was its  

  • emphasis on the beheading  of the Statue of Liberty.  

  • The decapitated head closed out the  film's initial teaser trailer with a bang,  

  • while a headless Lady Liberty featured as the  centerpiece of Cloverfield's poster. By lingering  

  • on this image, Cloverfield instantly crafted an  aura of fear and dread around its plot. Obviously,  

  • the Statue of Liberty is something Americans  assume will always stand in New York City. When  

  • that gets threatened by an unknown menacewellthat's bound to send a chill up anyone's spine.

  • Lady Liberty's decapitation was  actually inspired by the marketing  

  • materials for a classic 1980s action movieAs Cloverfield director Matt Reeves told IGN:

  • "The inspiration came from the  poster of Escape from New York.  

  • The poster had an image on it of the head  of the Statue of Liberty and that image was  

  • nowhere in the movie! And it's  an incredibly provocative image."

  • The title for the original Cloverfield didn't  just spring up out of thin air. In fact,  

  • the project went under several working  titles before settling on its final moniker.  

  • During production, Cloverfield was known  by a number of different temporary titles,  

  • including "Slusho," "Chocolate  Outrage," and "Cheese."

  • Even as the movie's release date approachedCloverfield had no title to speak of, with  

  • the teaser trailer only promising a release dateIt was later reported that the film might end up  

  • going by the name Wreck. As it turned out, this  all helped to keep the first Cloverfield movie  

  • cloaked under a veil of secrecy. The project's  marketing was defined by its cryptic nature,  

  • and all that constant speculation over  the title helped keep up that reputation.

  • Cloverfield's second trailer, in November  2007, would eventually give the movie its name,  

  • while the movie's follow-ups would further  turn Cloverfield into a full-blown brand.

  • Monster movies tend to function as much as  sociopolitical commentary as they do opportunities  

  • to watch huge beasts topple buildings. Just look  at the 1954 movie Godzilla, which is a clear  

  • reflection on Japan's nuclear anxiety. In the  case of Cloverfield, director Matt Reeves had a  

  • very specific idea of what this particular monster  movie, captured through the lens of found footage,  

  • was meant to say about the time in which it  was released. Reeves told Shock Till You Drop:

  • "Cloverfield very much speaks to the fear and  anxieties of our time, how we live our lives.  

  • Constantly documenting things  and putting them up on YouTube,  

  • sending people videos through emailwe felt it  was very applicable to the way people feel now."

  • Reeves also observed how one moment,  

  • in which the lead movie's protagonists encounter  another person filming everything, was meant to  

  • remind people that there was more happening in  the wider world of Cloverfield. He continued:

  • "Media is so much an aspect of our lives today  that even evoking that idea was exciting to us.  

  • That there could be different stories out there."

  • "You still filming?" "Yeah. People are gonna wanna know  

  • how it all went down."

  • While the beast itself was absent from the  vast majority of the marketing for Cloverfield,  

  • the film itself does eventually feature  the creature that has come to be dubbed  

  • Clover. In the film, Clover only enjoysfleeting on-screen presence, with the brevity  

  • of its appearances meant to heighten the sense of  fear and uncertainty felt by both the characters  

  • and the audience. Despite its minimal screen  time, though, a whole lot of care went into this  

  • creatureparticularly in figuring out which  real-world animals would come to inspire it.

  • The primary element emphasized in the monster's  behavior was terror. Rather than maliciously  

  • choosing to rampage across New York CityClover was designed to evoke wild animals,  

  • such as elephants or horses, that have  become terrified and begun to run amok.  

  • This lent an extra sense of unpredictability to  Clover and its actions. There was no evil plan  

  • driving it, nor any complex motivation behind  all that chaos. Clover was simply engaging in  

  • random fits of destruction becauseabove all else, it was frightened.

  • On a visual level, underwater creatures  such as piranhas were channeled into the  

  • design of the monster's face — a nod to  how Clover is an extraterrestrial being  

  • that crash landed in Earth's oceans.

  • Before he won an Oscar for Best Director for  his work on La La Land, and even prior to  

  • directing Whiplash, Damien Chazelle was just  another artist looking for his big break.  

  • At one point, that break looked like it might  come from Bad Robot Productions. J.J. Abrams and  

  • company enlisted Chazelle to write and direct  the original version of 10 Cloverfield Lane,  

  • then titled Valencia. Abrams  later told Empire magazine:

  • "Actually, [Damien Chazelle] was  originally coming on as a director  

  • as well, and he was working on  the script to direct. [...] He  

  • did incredible work with [aspects ofplot and character with his draft."

  • The eventual director of 10 Cloverfield LaneDan Trachtenberg, had nothing but positive  

  • things to say about the feature's original  filmmaker. He later told The Q&A Podcast:

  • "I have so many things to thank him for. [Because  he made Whiplash,] I got a chance to make a movie,  

  • and he did a great job with the scriptHe really gifted me with so many things."

  • When 10 Cloverfield Lane was in productionits cast and crew knew it only as Valencia,  

  • a low-budget thriller hailing from Bad Robot  Productions. However, as production went on,  

  • something changed. Before long, Valencia had  become a spiritual sequel to Cloverfield,  

  • and the title was altered to 10 Cloverfield Lane.

  • "Crazy is building your ark after  the flood has already come!"

  • Rather than being the result of some brilliant  plan kept secret by everyone involved in the film,  

  • however, attaching this project to the name  Cloverfield was actually a last-minute switch.  

  • Speaking to MovieWeb about how this change  came about, director Dan Trachtenberg said:

  • "We wrote an original screenplay. Cloverfield  was not in our mind at the time. During the  

  • development process, the idea came up  that it could be in the Clover-verse.  

  • We were a bit surprised initially, but now when  you see the movie; it makes a lot of sense in  

  • terms of tone, twists, turns, and the thriller  aspect. It was definitely the right decision."

  • By attaching the Cloverfield name to  10 Cloverfield Lane, this new thriller  

  • was able to stand out more easily in a crowded  marketplace. Moreover, following up Cloverfield  

  • with an otherwise standalone project allowed  the film to function as a mostly separate  

  • narrativerather than simply supporting itself  on Cloverfield plot points and shout-outs.

  • For years after the original  Cloverfield was released,  

  • news would occasionally come to light suggesting  that a direct follow-up was in development.  

  • Just a few weeks after the original debuteddirector Matt Reeves even told Rotten Tomatoes  

  • that they were considering a number of active  concepts as to where a follow-up might go.

  • However, the busy schedules of all those  involved in the first Cloverfieldand  

  • particularly J.J. Abramswas constantly cited  as a reason why the project wasn't moving forward.  

  • With the release of 10 Cloverfield LaneAbrams finally had a chance to reveal why  

  • audiences hadn't seen another movie set in  the world of Cloverfield. He told Fandango:

  • "We had so much fun making  Cloverfield that when we were done,  

  • we felt like we were done with that  movie. And there were a lot of ideas [for  

  • a follow-up] [...] A lot of things were thrown  around. But we now live in that post-Godzilla,  

  • post-Pacific Rim era, where those movies  have been made. So what would we do?"

  • With this in mind, Abrams and company  opted instead to pursue a more spiritual  

  • sequel to the first movieand  10 Cloverfield Lane was born.

  • Much like 10 Cloverfield Lane, The Cloverfield  Paradox wasn't always meant to be a part of the  

  • Cloverfield franchise. Originally, it  was just a standalone science fiction  

  • movie called The God Particle. Howeveraccording to the film's writer Oren Uziel,  

  • it wasn't long before it became attached to an  already existing franchise. Uziel told Collider:

  • "[The Cloverfield Paradox] was written before  

  • 10 Cloverfield Lane and the expanded Cloverfield  universe even existed as a thing. [...] I don't  

  • know exactly when it became a Cloverfield  movie. [...] I think everyone just knew,  

  • if it fitsand it doesinto that Cloverfield  world, it should, and it can only help."

  • Uziel emphasized that it's not easy marketing  an original movie of any kind these days,  

  • and that The God Particle's association with the  

  • Cloverfield name likely gave it  a fighting chance at survival.

  • In its long journey to release, The Cloverfield  Paradox went through a series of reshoots that  

  • were initially shrouded in as much secrecy as  anything else in the movie. However, once the  

  • project was officially released on Netflix, more  details emerged about what those reshoots had  

  • entailed. Apparently, they had been focused on  adding a new Earth-bound subplot to the movie.

  • During a Facebook Q&A session, J.J Abrams  noted that scenes in The Cloverfield  

  • Paradox following Michael Hamilton as he navigates  the situation on Earth were not originally part of  

  • the script. They were added during these reshoots  at the behest of test screening audiences,  

  • who were curious about what was happening on the  ground during the events of the main story, which  

  • takes place in space. This subplot also helped set  up the infamous ending of The Cloverfield Paradox,  

  • which explicitly connects the feature to the  original Cloverfield with a certain special cameo.

  • Clover appears and roars

  • Today, A Quiet Place is its own mega-franchiseone with a widely recognizable brand name that  

  • can generate sizable box office  returns with very little effort.  

  • But once upon a time, the first Quiet Place  was just another original horror movie.  

  • Not only that, but there was once a moment  where it even looked like it would even be  

  • folded into the Cloverfield franchiseScreenwriter Scott Beck told IndieWire:

  • "I guess it crossed our mind, and we had  spoken to our representatives about that  

  • possibility. [...] We were actually talking to  an executive [at Paramount] about this film,  

  • and it felt from pitch form  that there might be crossover."

  • Luckily, Paramount had  other ideas. Beck continued:

  • "But when we finally took the final script  in to Paramount, they saw it as a totally  

  • different movie [...] I think in part because  conceptually it was able to stand on its own."

  • Given his affinity for original storytellingBeck was understandably relieved when Paramount  

  • allowed A Quiet Place to stand on its own  two legs. And of course, in an ironic twist,  

  • the finished movie became so popular  that it spawned a whole new franchise;  

  • one entirely distinct from the Cloverfield  nameand arguably more successful, too.

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Cloverfield is one of the most curious franchises  in Hollywood, with just a few seemingly disjointed  

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B1 中級 美國腔

柯洛弗檔案中未說出的真相(The Untold Truth Of The Cloverfield Franchise)

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    羅盛隆 發佈於 2021 年 10 月 15 日
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