This is China Joy.

這就是China Joy。

Mhm China's gaming giants from 10cent and netease are all here as well as international players to but it's not just your typical gaming companies here.

中國的遊戲巨頭，包括騰訊和網易都在這裡，還有國際玩家，但這裡不僅僅是你的典型遊戲公司。

You've got the likes of the e commerce giant JD dot com, that's what a smartphone maker.

你已經有了像電子商務巨頭JD點com這樣的公司，這就是一個智能手機制造商。

Xiaomi all trying to get a slice of the gaming pie.

小米都想在遊戲領域分一杯羹。

Yeah, China was the world's largest gaming market in 2020, generating $44 billion that year, the coronavirus outbreak and subsequent lockdowns around the world meant people who were staying home turned to gaming for entertainment.

是的，中國是2020年世界上最大的遊戲市場，當年創造了440億美元，冠狀病毒的爆發和隨後世界各地的封鎖意味著呆在家裡的人轉向遊戲娛樂。

That led to nearly $180 billion 2020.

這導致了近1800億美元的2020年。

The growth is expected to slow after the record year before picking up again with issues such as video game production delays and the global semiconductor shortage affecting console production naturally you're going to see the growth slowed down.

在創紀錄的一年之後，增長預計會放緩，然後再回升，視頻遊戲生產延遲和全球半導體短缺等問題影響了遊戲機生產，自然你會看到增長放緩。

A lot of the classroom was good.

課堂上的很多內容都很好。

But in the long term I still think that growth rate should be very, very high.

但從長期來看，我仍然認為這個增長率應該是非常非常高的。

Gaming has gone from narrowly defined, gaining more broadly a way of life.

遊戲已經從狹義的定義，更廣泛地獲得了一種生活方式。

The lifestyle is part of the culture because if you look at the future, what we believe is that the future is a mixed reality.

生活方式是文化的一部分，因為如果你看一下未來，我們相信的是，未來是一個混合的現實。

People are not just residing in this parole, they're also creating this virtual identity.

人們不僅僅是居住在這個假釋中，他們也在創造這個虛擬身份。

They also live in the virtual street.

他們也生活在虛擬的街道上。

So what's gonna happen is mixed reality that people living very fluidly move from the physical world into the virtual cities and gaining as an important part.

是以，將發生的是混合現實，人們生活非常流暢地從物理世界進入虛擬城市，並作為一個重要部分獲得。

Hope that mixed reality Gaming consoles like Sony's PlayStation and Microsoft's xbox were banned in China for 14 years up until 2014 that allow PC and mobile games to cement their dominance In 2020 mobile games raped in revenue of $29.2 billion China.

希望混合現實 索尼的PlayStation和微軟的Xbox等遊戲機在中國被禁止了14年，直到2014年才允許PC和移動遊戲鞏固其主導地位 2020年移動遊戲在中國的收入達到292億美元。

That was the biggest category.

那是最大的類別。

Way ahead of PC Games, revenue and sales from console hardware and software.

遠遠領先於PC遊戲、控制檯硬件和軟件的收入和銷售。

Chinese game developers have typically been strong in PC.

中國的遊戲開發商通常在PC領域很強大。

And mobile games, but a new breed of studio is hoping to crack the lucrative console market.

還有移動遊戲，但一個新品種的工作室希望能破解利潤豐厚的控制檯市場。

One of those is frank ningbo lee the ceo of studio surgical scalpels.

其中一個是工作室手術刀的首席執行官弗蘭克-寧博-李。

The developer is making a game called boundary for Sony's Playstation four PS five and PC.

開發商正在為索尼的Playstation four PS five和PC製作一款名為《邊界》的遊戲。

It's the first person shooter set in space since 2014 and 2015.

這是自2014年和2015年以來第一個以太空為背景的人稱射擊遊戲。

The government to raise the bar of the council game market, there are a lot of the game developer wanted to do more Council game for the global game revenue, 30% from council game.

政府為了提高議會遊戲市場的門檻，有很多遊戲開發商想做更多的議會遊戲，因為全球遊戲收入的30%來自議會遊戲。

But in china in 2014 0% even today is only one or 2%.

但在2014年的中國，0%即使在今天也只有1%或2%。

I think that's a huge opportunity.

我認為這是一個巨大的機會。

Another big focus here at china Joy is e sports or competitive video gaming.

china Joy的另一大重點是電子競技或競技視頻遊戲。

Like other sports money is made through prize money, salaries, advertising and sponsorships Globally.

像其他體育項目一樣，錢是通過獎金、工資、廣告和贊助在全球範圍內獲得的。

Sports revenue is estimated to grow to over $1 billion 2021 up, 14.5% year on year, China is expected to be the biggest market Shanghai where China joy is taking place, is trying to position itself as a new sports sub.

體育收入估計將增長到10億美元以上2021年同比增長，14.5％，中國預計將成為最大的市場上海正在發生的中國歡樂，正在努力將自己定位為一個新的體育子。

In 2020, it held the league of legends, World Championship and the city has broken ground on an in $900 million dollar in sports arena.

2020年，它舉行了傳奇聯盟、世界錦標賽，該市已破土動工建造一個價值9億美元的體育場館。

So what next for the sports in china?

那麼，中國體育的下一步是什麼？

We haven't really saying that your potential yet.

我們還沒有真正說你的潛力。

I feel like that industry in the early stage shows that are going from creating the offline planning those online.

我覺得這個行業在早期階段的節目，正在從創造線下規劃那些線上。

You think about what traditional sports are right now, It's part of their lives, their family, and that's what we think.

你想想現在的傳統體育是什麼，它是他們生活的一部分，他們的家庭，這就是我們的想法。

So.

所以。

There are a lot of exciting things.

有很多令人興奮的事情。

You have to have a high thanks for watching.

你必須要有一個高度的感謝看。

What are your favorite games to play And are you into e sports?

你最喜歡玩什麼遊戲，你喜歡電子競技嗎？

Leave your thoughts in the comments and don't forget to subscribe.

在評論中留下你的想法，別忘了訂閱。