Theghrelintellsthehypothalamusinyourbrainthatyouneedtoeat, andtriggers a chainreactionthatrevsupyourappetiteandgetsyourdigestivesystemreadytoreceivefood.
Andthenonceyou'vegobbleddownenoughfoodtostretchyourstomach a bit, theghrelintapturnsoff, andyoufeelsatiated - for a while.
But, ifyou'veeverbeentemptedbythedessertmenuevenafter a bigmeal, youknowthatfoodcravingsaredifferentfromstraight-uphunger.
Insomecases, a foodcravingcanbe a signthatyouneedmoreof a specificnutrient.
Sure, that's a physiologicalneed, butthepulltowardjunkfoodisoften a psychologicaloneaswell.
Eating a butter-frostedcupcakeorbagofsaltyFrenchfriesreleasesanopioidtyphoonthatlightsupthebrain's pleasurecenterandmakesusfeelawesome, atleastfor a littlewhile.
Celeryjustdoesn't havethesameeffect.
Cravingsarealsotiedtoyourbrain's memorycenter, whichexplainswhyyoumightalsocrave a foodthatisn't fulloffatorsugar.
Yourbraincouldbetyingthatfoodto a happymemory, or a feelingofreward.
Andthinkingabout a memoryassociatedwith a foodcanmakeyoucravethatfood.
Anotherpsychologicalcauseofcravingscanbe a boringorrestricteddiet.
Instudieswherethesubjectshadtodrinkonlymealreplacementshakes, theyendedupwith a lotmorecravingsthanusual, especiallyforsolidfoods.
Pregnantwomenareoftenportrayedashavingseriousurgesforthingslikepicklesandicecream, butthereisn't muchevidencefor a connectionbetweenthosehormonesandcravings.