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  • Hey guys, welcome to CNBC. Today, we're taking you inside the world's leading cloud kitchen KITOPI.

    大家好,歡迎收看 CNBC。今天,我們將帶您走進領先全球的雲端廚房 KITOPI。

  • With options for food delivery booming, this Dubai-based startup is taking advantage of all of that demand, is now looking to raise more cash and seriously scale up.


  • Moe Ballout founded KITOPI in January 2018 with one mission, to satisfy the world's appetite.

    Moe Ballout 於2018年1月創立了 KITOPI。其使命只有一個,就是滿足全世界的胃口。

  • So how do you do that? Turns out, it's not just about food.


  • It's about data, speed and accuracy.


  • When we first started, I never thought that the number one problem in food is actually missing items, that you as a customer would have something missing in your order.


  • So, it's really looking at, how do you solve the issues of quality, issues of speedissues of availability for the delivery world.


  • Which is very different to solving it, when it  comes down to a brick-and-mortar dining business.


  • How many brands do you have at one time in this space?


  • So, we have 60 brands in this siteand we can have anything from 40 to 70 brands in any given sites.

    我們在這個據點有 60 個品牌,而在任何的據點我們可以容納 40 到 70 個品牌。

  • Anything from like healthy food  brands, salad brands to burger brandsany cuisine type you can have.


  • So, this is a space of about 2,000  square feet. That's not that big, really.

    這裡大約是 2000 平方英尺的空間,沒有想像中那麼大。

  • It's all about optimizing the space to really allow us to manage the quality and speed of preparing things.


  • How many meals in one day are we talking about?


  • So, a typical kitchen of ours  does around 3,000 orders a day.

    我們的廚房一般每天大約會做 3000 筆訂單。

  • How do you make sure that  people aren't missing items?


  • So, the way it works is when the chef prepares the itemthey barcode everything that comes out, and everything goes along the conveyor.


  • As soon that goes out, they scan and make sure that everything's actually in that order that's meant to be in it.


  • At what point do you think we could potentially be fully automated?


  • Key parts of getting into full autonomous cooking is for us to really consolidate the supply chain,  and really change cooking techniques.


  • And for at least 40% of our productswe've been able to achieve that.

    目前我們有至少 40% 的產品,已經達成這個目標了。

  • The goal is within 12 months to have a fully autonomous kitchen.

    我們的目標是在 12 個月內擁有一間全自動廚房。

  • What's the biggest challenge in  your view in terms of that scaling?


  • So, the complexity of being able to cook multiple different items in one kitchen with speed is a very complex problem to solve.


  • So, the way we like to look at a successful  order is eight minutes preparing the foodone minute packing it and driver waiting time under two minutes.


  • That's incredible.


  • So that's kind of the goal. Keep the whole entire experience 11 to 12 minutesallowing the customers to get food under 30 minutes.


  • We've gotten really close to cracking that at scale.


  • The reality is the next big problem is to make sure drivers are not waiting for the foodand drivers are able to pick up food really fast.


  • That's where we develop a lot more software and helping aggregators really optimize their fleets and take much more orders per hour.


  • So, it's not just about being the cloud  kitchen. It's about being the smart kitchen.


  • Exactly!


  • We would replicate exactly what you would do as a brand in any city we operate in.


  • You are the consumer, you go online, you place a $100 order and that order comes to our kitchen, we produce the foods, our staff are cooking the food using our smart kitchen operating software in our kitchens.

    消費者上網下了一個 100 美元的訂單,訂單到了廚房,接著我們生產食品,我們的員工會使用智能廚房軟體在我們的廚房烹飪食物。

  • And then we will give you a brand royalty fee for the right to use your brand.


  • Food will be ready, aggregator comes, picks  it up and delivers it to the customer.


  • The experience of exactly replicates that of the brand.


  • 2020 changing the world. A global  pandemic, how has it impacted KITOPI?

    2020年爆發的全球流行疾病改變了世界,它對 KITOPI 有什麼影響?

  • This really accelerated adoption of online orderingand it also it really got a lot of the big brands to start accepting that change is coming.


  • For them to really operate in a much more sustainable way, they actually have to operate differently.


  • While it was the global pandemic that put food aggregators like Zomato and Deliveroo on the maptheir popularity with consumers hasn't necessarily translated into market success.

    雖然全球流行疾病將 Zomato 和 Deliveroo 等外送平台推上檯面,但他們受消費者歡迎的程度並不一定能轉化為市場上的成功。

  • Deliveroo launched an initial public offering in March 2021 with a $10.5 billion initial valuation.  

    Deliveroo 在2021年3月首次公開募股,初始估值為105億美元。

  • They crashed out on the day by as much as 30%, giving London its worst IPO in history.


  • Where are you looking for growth?


  • We initially started off in Dubai, expanded across the Middle East. So that's a core market for us.


  • In Q4 this year we should be expanding to Southeast Asia.


  • So there's five cities over there that we are focused on expanding through this year.


  • And there's a lot of other clusters of cities outside those two regions that we will expand to a later stage.


  • When could we see KITOPI go for an IPO?

    KITOPI 何時會進行首次公開募股呢?

  • I do think the way we see capital raising, whether privately or publicly is a means to just completely satisfy our mission.


  • And we're looking at it as just fuel for further growth.


  • And it's not a particular end state and end goal for us.


Hey guys, welcome to CNBC. Today, we're taking you inside the world's leading cloud kitchen KITOPI.

大家好,歡迎收看 CNBC。今天,我們將帶您走進領先全球的雲端廚房 KITOPI。

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A2 初級 中文 品牌 廚房 訂單 食物 烹飪 食品

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    Summer 發佈於 2021 年 09 月 02 日