Name: Chick-fil-A 如何通过保持菜单小而变大（How Chick-fil-A Got Big by Keeping Its Menu Small | WSJ）
Uploaded: 2021-05-31T06:58:20.000Z
Duration: 4 min 4 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

- [Narrator] This is the McDonald's Big Mac,

This is what they looked like when we bought them.

and a variety of ingredients and toppings,

♪ Hey, Chick-fil-A today, Chick-fil-A ♪

have been the cornerstones of Chick-fil-A's menu

throughout the business from its ingredients

to its franchise structure has helped the company expand

from a regional chain to a national brand

with about 2400 restaurants in 48 states.

have fueled recent sales growth in store expansion

is looking to attract more national consumers.

The restaurant's approach runs counter to its competition

who regularly adds and swaps out menu items

Chick-fil-A made an average of 12 permanent

Burger King has averaged 37 additions per year

Analysts say chains like McDonald's and Burger King

have good reason to add and swap out menu items.

to create buzz and capitalize on consumer taste trends,

A new item could cut into the sales of a menu staple

and reduce kitchen efficiency if it's difficult to prepare.

McDonald's dropped its line of signature-crafted burgers

led to longer waits at the drive-through.

Drive-through efficiency can be a casualty of larger menus

because consumers need more time to read them

More time ordering can decrease the number

of drive-through customers served per hour

can mean more opportunities for the staff

according to a 2018 survey by SeeLevel HX.

since the Index began asking customers about the chain.

Here it is compared with other quick-service restaurants

like McDonald's, Burger King, and Starbucks.

Chick-fil-A attributes this in part to their business model,

McDonald's franchise owners operate an average

but Chick-fil-A's single-owner per restaurant

but they're also happy eating chicken in general.

Over the past half century, America's taste for chicken

has grown while its taste for beef has dropped.

while beef burger sales have dropped slightly

as American diners look for alternatives to red meat.

How much Chick-fil-A can capitalize on this consumer trend

over the past decade and is poised to become

the third-biggest U.S. restaurant chain by sales,

Its expansion outside of its core market in the South

will test whether Chick-fil-A can continue to grow

off its lean menu and whether its simple chicken sandwich

can attract more customers who think it's more

"the most popular items while also giving local markets

"the ability to add more local tastes at the speed

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Chick-fil-A 如何通过保持菜单小而变大（How Chick-fil-A Got Big by Keeping Its Menu Small | WSJ）

commitment

slightly

average

structure