Name: Apple Facebook为什么 iOS 14.5 开始了一场技术大战（Apple vs. Facebook: Why iOS 14.5 Started a Big Tech Fight | WSJ）
Uploaded: 2021-05-31T04:23:40.000Z
Duration: 8 min 52 s
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this is the main event you've all been waiting for,

In the other, the Facebook CEO, Mark Zuckerberg.

(characters banging) (characters punching)

- Well, folks, that's gonna leave a mark.

Apple makes phones, tablets, laptops and more.

and it's playing out big time in Apple's new iOS 14.5.

This is a fight that could shape the future

and certainly, the next wave of computing.

starting with what brought this to a head.

And a new feature called App Tracking Transparency.

has had a secret string of numbers inside it.

It's called the IDFA, Identifier for Advertisers.

We'll call it your very own ad tracking number

and know what you're up to on your phone.

has decided to relax and download a new meditation app.

The app records his number, (app dinging)

on its mega super relaxing subscription plan,

If Facebook has that number and there's a match,

Say that meditation app shows ads in its feed.

that wanna know what we're doing on our phones.

Apple turns off that ad tracker by default.

If an app wants to track you using that number,

then his meditation app won't get his number.

to plead their case with this area right here

that explains what the company uses the data for.

and turning off Allow Apps to Request to Track.

to give people a choice whether they wanna be tracked.

And guess who isn't happy about that all?

in The Wall Street Journal at the end of 2020.

We're standing up to Apple for small businesses everywhere.

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Apple Facebook为什么 iOS 14.5 开始了一场技术大战（Apple vs. Facebook: Why iOS 14.5 Started a Big Tech Fight | WSJ）

meditation

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