Name: 你的咖啡越来越贵了（Your Coffee Is Getting More Expensive. Here’s Why | WSJ）
Uploaded: 2021-05-30T04:19:16.000Z
Duration: 6 min 15 s
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your daily coffee ritual is getting more expensive.

If you walk into an American cafe right now

your average coffee drink is going to run you around $4.50.

Five years ago, it would have cost you just $3.85.

That's compared to inflation, which has grown

That rise is driven by a myriad of economic forces

that help determine the cost of your morning cup.

And now experts say that due to a major crop loss in 2020

in a matter of months, prices could go up even more.

which shapes a more than $460 billion market.

to importing countries like the US, where they're then sold

to coffee traders who sell them to roasteries.

The roasted coffee is then sold to distributors

Max Copestake is a Coffee Futures Broker.

- The trade operates on paper-thin margin

the industry has faced a number of shipping disruptions.

A shipping container shortage in Southeast Asia

containers are piling up in places where they shouldn't be.

- [Narrator] Jose Sette is the Executive Director of the ICO

a leading inter-governmental organization for coffee.

- It's not just Southeast Asia, all over the world

we have problems finding sufficient containers.

So that means that freight rates tend to rise

- [Narrator] Coffee exports are also affected by storms.

In Nicaragua and Honduras communities were devastated

- They caused a lot of damage to infrastructure,

washed out bridges, landslides that block roads.

- [Narrator] The destroyed roads block trade routes.

And this meant the supply being imported into countries

The concern over a lack of supply help drive up the price

of coffee futures and experts say this could continue.

this affects the viability of growing coffee

Robusta as its name indicates is robust, is strong

and is harder to be affected by climatic phenomenon.

It grows within quite a narrow temperature range.

the world's largest coffee producer Brazil,

The International Coffee Organization says that around 30%

of the country's Arabica crop may have been lost.

This year's coffee yields will also be lower

because Brazil is in an off-cycle harvest

- The off-cycle is small, and we know that anyway

up the price of coffee futures, but overall

the effects of the drought haven't yet been felt

With weather becoming more extreme around the world

that currently produce Arabica will become too hot.

And we have to think about ways to mitigate this,

whether by different farming techniques or whether

and this is a more difficult process, migrating production.

- [Narrator] And as volatile weather increasingly leads

This is because coffee is relatively inelastic,

meaning that even when the economy fluctuates,

- It doesn't change much if prices go up or down.

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你的咖啡越来越贵了（Your Coffee Is Getting More Expensive. Here’s Why | WSJ）

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