- We've spent the last 50 years building a different kind of company.

With people at the center, balancing profitability and a social conscience.

So, who are we today?

What is Starbucks as we look to the future?

We are a people company which should be more clear now than ever before.

We are a coffee company for sure.

Coffee is at the very core of what we do.

But remember, this is a different kind of company.

One with scale that gives us the ability to affect change across the world and in each individual community that we serve.

What if we ask the really big questions without even being able to grasp what the answer might look like?

What are the things we dream we might do when we look up at the stars, when we are alone with our thoughts, bursting with possibilities, what are our moonshots?

Those things that may have nothing to do with coffee but everything to do with humanity and our planet.

One thought, one question and just like that, we've already started.

What if we helped strengthen communities so everyone can thrive?

What if we gave back even more to the planet than we take?

What if we fight for racial justice with equity and inclusion as if it was as essential as the air we breathe?

What if we spend the next 50 years using what we've learned in our last 50 to make people's lives better?

The planet better.

All of humanity better.

What if we always remember to never underestimate the power of one?

One idea

One store

One mission with one goal:

To be a different kind of company.

What if we stopped asking, what if and start asking why not.

(upbeat music)