Name: 为什么巴塔哥尼亚对这个星球有既得的兴趣（Why Patagonia Has a Vested Interest In the Planet）
Uploaded: 2021-05-17T02:09:32.000Z
Duration: 13 min 45 s
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情態副詞

When president Donald Trump announced plans

to scale back two national monuments in Utah,

and really put themselves at the forefront of that movement.

In 2017, it sued the Trump administration

It said at the time joining the legal fracas

this administration understands is lawsuits.

and I'm not gonna stand back and just let evil win.

"Patagonia is in business to save our home planet."

And then it manufactured these little tags

on some of its clothes that if you flip them up

Very implicit running up to the election,

it says "vote the climate deniers out of office"

that taking a stand has paid off for Patagonia.

The business, which is now worth over a billion dollars,

I couldn't care less about making more money.

Who knows? I mean, Chouinard's been very vocal

it's sort of a textbook marriage of philanthropy and profit.

If you wanna understand the entrepreneur,

I had no idea what I want to do with my life.

I took off, and drove across the country,

went into the Wind River Range, and discovered mountains.

Yvon Chouinard's first business, Chouinard Equipment,

Yvon Chouinard was a blacksmith in the '50s,

This is sort of the origin story of the company.

In 1968, Yvon Chouinard and four friends,

including Doug Tompkins, the late founder

about these friends who were hippies in the '70s

climbing in Yosemite, where the sport became a lifestyle,

Chouinard moved from selling pitons to polyester,

In 1973, Chouinard and his wife Melinda opened

the very first Patagonia store in Ventura, California,

where the company's headquarters remain today.

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为什么巴塔哥尼亚对这个星球有既得的兴趣（Why Patagonia Has a Vested Interest In the Planet）

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