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  • With nearly 300 million active users and more than one billion downloads.

  • Angry Birds is one of the most successful mobile games created so far.

  • What exactly makes Angry Birds so popular and so addictive?

  • Psychologists, user interface experts, and game designers

  • have identified a few reasons.

  • We'll explore them in this virtual environment

  • which is modeled after the same principles as the Angry Birds world.

  • First, Angry Birds is enticingly simple.

  • It doesn't take much time or effort to get the hang of it.

  • And develop what psychologists call a "schema".

  • A mental model of the game and all of it's rules.

  • Ow.

  • You use your finger to pull a slingshot and fling one animalin this case me,

  • at another less likeable animal's fortresses until they crumble.

  • And that's pretty much it.

  • In Angry Birds you later learn

  • that the pigs were stealing the birds' eggs.

  • Second, the game obeys the laws of physics,

  • most of the time.

  • Our brains evolve to recognize cause and effect.

  • As children we learn to expect

  • that our actions have predictable consequences.

  • If you pull lightly on the slingshot,

  • the projectile won't go very far.

  • Greater force equals greater distance,

  • but the angle at which you pull matters too.

  • The slingshot in Angry Birds works in exactly the same way.

  • The game even traces the arcs of birds flying through the air,

  • helping you improve your slingshot skills.

  • Similarly, the different structural materials in the game

  • wood, glass, stonesplinter, shatter and crumble in realistic ways.

  • Angry Birds also keeps us hooked with instant gratification

  • and easy access to new challenges.

  • Buildings topple within seconds of releasing the slingshot,

  • and as soon as we finish one level there's another one

  • available to us without delay.

  • And when you finish the entire game,

  • there will probably soon be a new version for you to download.

  • For Scientific American's Instant Egghead, I'm Ferris Jabr.

With nearly 300 million active users and more than one billion downloads.

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为什么愤怒的小鸟如此上瘾(Why Is Angry Birds So Addictive? - Instant Egghead #41)

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    joey joey 發佈於 2021 年 05 月 15 日
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