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Etihad Airways is the flag carrier airline of the United Arab Emirates. Established by
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royal decree in July 2003 and based in Abu Dhabi, Etihad commenced operations in November
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2003. The name derives from the Arabic word for "union".
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The airline operates more than 1,000 flights per week to 96 passenger and cargo destinations
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in the Middle East, Africa, Europe, Asia, Australia and the Americas, with a fleet of
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85 Airbus and Boeing aircraft. In 2012, Etihad carried 10.3 million passengers, a 23% increase
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from the previous year, delivering revenues of US$ 4.8 billion and net profits of US$
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42 million. Etihad Airways is the fourth largest airline in the Middle East and it is the second
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largest airline in the United Arab Emirates, after the Dubai-based airline Emirates.
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In addition to its core activity of passenger transportation, Etihad also operates Etihad
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Holidays and Etihad Cargo. The airline is based at Abu Dhabi International Airport and
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its head office is in Khalifa City A, Abu Dhabi.
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Etihad reported its first full-year net profit in 2011, of US$14 million, in line with the
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strategic plan announced by CEO James Hogan in 2006.
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In December 2011, Etihad announced it had taken a 29.21% stake in Air Berlin, Europe's
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sixth largest airline, and James Hogan was appointed Vice Chairman. It followed this
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up with minority stakes in other airlines—Air Seychelles, Aer Lingus, Virgin Australia.
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Also, Etihad is close to acquiring 24% stake in Indian carrier Jet Airways. On August 1,
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2013, the President of the company, James Hogan, signed a deal with Aleksandar Vučić,
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First Deputy Prime Minister of Serbia, in Belgrade, giving Etihad a 49% stake in the
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Serbian national carrier Jat Airways/Air Serbia. The Serbian Government retained 51% of the
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shares. Among numerous terms of the deal, a complete re-branding of Jat Airways was
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planned, including a name change. The new company is named Air Serbia. At the 2013 Dubai
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Airshow, Etihad announced that it was acquiring a 33.3% stake in the Swiss carrier Darwin
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Airline. Darwin was rebranded as Etihad Regional from March 2014. In June 2014, after long
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negotiations and subject to approval Etihad agreed to take a 49% stake in the troubled
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Italian flag carrier Alitalia for an undisclosed sum.
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History Etihad Airways was established as the flag
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carrier of the United Arab Emirates in July 2003 by Royal Decree issued by Sheikh Khalifa
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bin Zayed Al Nahyan. It started with an initial paid-up capital of AED500 million. Services
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were launched with a ceremonial flight to Al Ain on 5 November 2003. On 12 November
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2003, Etihad commenced commercial operations with the launch of services to Beirut, and
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has gone on to become the fastest growing airline in the history of commercial aviation.
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Prior to the establishment of Etihad, Gulf Air was the airline which was based at Abu
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Dhabi Airport and was also co-owned by Bahrain. In June 2004, the airline made an US$8-billion
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aircraft order for five Boeing 777-300ERs and 24 Airbus aircraft, including four A380-800s.
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Their first A380 is scheduled to be delivered in December 2014.
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The airline announced what was the largest aircraft order in commercial aviation history
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at the Farnborough Airshow in 2008, for up to 205 aircraft—100 firm orders, 55 options
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and 50 purchase rights. As of February 2013, the airline operates
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passenger and cargo services to 86 destinations around the world from its home base in Abu
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Dhabi. In 2012, Etihad carried 10.3 million passengers,
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a 23% increase on the previous year. Corporate affairs
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Head office
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Etihad has its head office, in Khalifa City A, Abu Dhabi, near Abu Dhabi International
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Airport. Etihad spent 183.6 million UAE dirhams in 2007 to arrange to have its new head office
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and training center built. The new head office was scheduled to be finished by the end of
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2007. Structure
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Etihad is governed by a board of directors chaired by HH Sheikh Hamed bin Zayed Al Nahyan,
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HH Sheikh Khaled bin Zayed Al Nahyan being the vice chairman and operates in terms of
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its founding legislation and the Article of Association of the Company. The Board consists
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of seven independent non-executive members and has two sub-committees, being an Executive
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Committee and an Audit Committee, each with its own charter and chairman.
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Other members of the board include: Mohammed Mubarak Fadel Al Mazrouei, Ahmed Ali Al Sayegh,
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Mubarak Hamad Al Muhairi, Hamad Abdullah Al Shamsi, Khalifa Sultan Al Suwaidi and George
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Cheaib. The airline is led by James Hogan who was
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appointed as President and Chief Executive Officer on 10 September 2006.
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Etihad Equity Alliance One of the pillars of Etihad's operation is
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its equity alliance, which is composed of: Darwin Airline
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Air Serbia Air Seychelles
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Air Berlin Jet Airways
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Virgin Australia Aer Lingus
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Alitalia Business trends
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The key trends for Etihad Airways since it started trading in November 2003 are shown
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below:
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Profits* - earlier profit/loss figures do not appear to have ever been published; the
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company announced, however, that it became profitable as from 2011.
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Corporate sponsorship
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Current On 30 July 2007 it was announced that Etihad
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Airways would become the main sponsor of Harlequins rugby club and Harlequins Rugby League club.
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The sponsorship also includes renaming the East Stand at the Twickenham Stoop to the
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Etihad Stand. Etihad's logo is painted on the roof of the stand which is under the flight
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path to London Heathrow Airport. Harlequins were Aviva Premiership champions after winning
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the 2011–12 season. On 18 December 2007 Etihad announced that
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they would become the title sponsor for the 2009 Abu Dhabi Grand Prix to be held on Yas
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Island, the F1 logo and the words "Formula 1 Etihad Airways Abu Dhabi Grand Prix" appeared
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on the aircraft for one month before the race. In October 2008, it was announced that Etihad
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would take over sponsorship of the Docklands Stadium in Melbourne. The name change to Etihad
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Stadium took effect on 1 March 2009. In May 2009, it was also announced that Etihad
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would be the official sponsor of Premier League side Manchester City. Part of the deal now
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includes the renaming of Manchester City's stadium to the "Etihad Stadium". Manchester
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City were the Premier League champions during the 2011–2012 season.
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Etihad sponsors Scuderia Ferrari in Formula 1 from 2008 onwards. For the 2007 season,
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Etihad was one of the title sponsors for the Etihad Aldar Spyker F1 Team. Because the team
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was purchased by the chairman of another airline, Etihad switched to Scuderia Ferrari.
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On 19 March 2008 it was announced that Etihad Airways would become a main sponsor for the
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All-Ireland Senior Hurling Championship from 2008 to 2010, which was later extended until
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2012. On 12 April 2012, the GAA signed a new five-year sponsorship deal with Etihad.
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In November 2013, it was also announced that Etihad would be the official sponsor of Cyprus
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First Division side Anorthosis Famagusta. On 25 March 2014, Etihad announced a partnership
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with Major League Soccer to become the Official Airline Partner of MLS, in a multi-year deal.
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Former Etihad is a sponsor of UAE sports clubs, including
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the Abu Dhabi Rugby Union Football Club, the Abu Dhabi International Sailing School and
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the Abu Dhabi International Marine Sports Club, as well as the Al-Jazira Club.
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Awards and recognitions Etihad Airways has received over 30 awards
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since its inauguration in 2003. It has won the World Travel Awards designation for having
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the best Business Class in the world in 2009. In November 2009 Etihad Airways won the "World's
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Leading Airline" award at the World Travel Awards in London. In November 2013, Etihad
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Airways won the "World's Leading Airline - First Class 2013" World Travel Awards
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In 2010, Etihad Airways won the "World"s Best First Class' award by Skytrax at Hamburg.
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Etihad also received awards for "Best First Class catering" and "Best First Class Seat"
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as well. Etihad was awarded the World's Leading Airline in 2009, 2010, 2011 and 2012 by the
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World Travel Awards. In 2013, Etihad Airways received all three
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awards in the First Class Category at the 2013 Skytrax World Airline Awards – "Best
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First Class", "Best First Class Seats" and "Best First Class Catering".
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On 9 June 2014 Etihad announced that was withdrawing from Skytrax.
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Cargo
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Etihad Cargo operates three Boeing B777F, two Boeing 747-400F, one Boeing 747-8F and
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three Airbus A330-200F. Etihad Cargo has one additional Airbus A330-200F freighter scheduled
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for delivery in 2014. Etihad Cargo delivered 368,000 tonnes of cargo
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in 2012, a tonnage growth of 19 per cent on the back of a capacity increase of 14 per
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cent in available tonnage kilometres. Etihad’s new facility at Abu Dhabi International Airport
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will be equipped to handle more than 500,000 tonnes annually.
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The carrier refreshed its brand image in June 2012 dropping the "Crystal" part, with full
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Etihad Cargo title now applied billboard style.
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Destinations
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As of September 2013, Etihad serves 96 passenger and cargo destinations across Africa, Europe,
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North America, South America, Asia and Australasia from its hub at Abu Dhabi International Airport.
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Etihad Airways, along with British Airways, Delta Air Lines, Emirates, Korean Air, Qantas,
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Qatar Airways, Singapore Airlines, South African Airways and United Airlines, is one of the
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few carriers to have services to all six inhabited continents.
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Codeshare agreements Etihad Airways has codeshare agreements with
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the following airlines: Additionally, Etihad Airways has a codeshare
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partnership with French Railways SNCF. Fleet
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The Etihad Airways fleet consists of the following aircraft:
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Notes ^1 First class includes one First Residence
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suite that can seat up to two passengers, and nine First Apartment suites.
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Services Cabin
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Etihad has 3 cabins, Diamond First Class, Pearl Business Class and Coral Economy Class.
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When Etihad's A380's and B787's arrive new cabins will be introduced, their names being,
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The Residence, The Apartments, First class suite, Business Studio and Economy Smart seat.
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All the fleet will be retrofitted into these cabins except The residence and The apartments
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which are only on the A380's. In-flight entertainment
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Etihad uses both the Panasonic eX2 and the Thales TopSeries i5000 in-flight entertainment
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system with AVOD system on its new long-range aircraft and on some of its new A320-200 aircraft.
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Etihad brand this system as the "E-box". International destination fleets have a Plug-And-Play system
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which works on USB technology, that allow passengers to play their own audio, video
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and picture media. The Airbus A330s, Airbus A340s and Boeing 777-300ER all have in-flight
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telephone facility. Etihad has signed a new 10-year agreement
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with Panasonic Avionics Corporation for the provision of in-flight entertainment which
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will include broadband internet and live TV. Loyalty programme
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Etihad Guest is the airline's frequent flyer program, launched on 30 August 2006. It offers
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a discount web shop for loyalty program members. Etihad is not part of any airline alliance,
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but has a partnership agreement with: Etihad has released information on a new partnership
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deal with Virgin Australia. All Virgin services will be available to Etihad customers, opening
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up 44 destinations in Australia, New Zealand and the Pacific Islands, and to Asia and Los
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Angeles. The airlines will share their frequent flyer benefits.
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See also Emirates
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Qatar Airways Saudia
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Gulf Air References
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External links Etihad Airways official website
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Etihad Airways Destinations