So when you look at traditional financial services, it's really hard to get people to switch because it's all about trust and most of the online exchanges today, you have to link your bank account, you enter all your information and do a wire or bank transfer, and that's just too much friction.
所以你看傳統的金融服務,真的很難讓人轉過來,因為這都是信任的問題,而現在大部分的線上交流,你必須鏈接你的銀行賬戶,輸入你所有的資訊,然後進行電匯或者銀行轉賬,這樣的摩擦太多。