First pack.

第一包。

Are you nervous?

你緊張嗎？

I'm very nervous to see what we got Here are number two.

我很緊張，想看看我們得到了什麼，這是第二號。

Oh, that's nasty.

哦，那是討厭的。

That's I'm sorry.

那是我很抱歉。

That's it, fella.

就是這樣，夥計。

Oh, yeah.

哦，是的。

You come on our show.

你來上我們的節目。

We say it all the time.

我們一直在說。

You come on our show and you win.

你來參加我們的節目，你就贏了。

You were just one.

你只是一個。

Let's go, Let's go.

我們走吧，我們走吧。

You know what?

你知道嗎？

Article with Sports Nation happy to be joined by Katie.

文章與《體育國度》快樂喜愛者凱蒂一同。

Ted, man.

泰德，夥計。

Who is the head of marketing and partnerships for Dapper Labs?

誰是Dapper Labs的市場和合作關係負責人？

Of course.

當然了

The company behind NBA Top shot, which is absolutely exploding in popularity right now.

NBA頂拍的背後公司，現在絕對是人氣爆棚。

Katie, what is what is the company like right now experiencing this massive increase in eyeballs on this product?

凱蒂，公司現在經歷這款產品的眼球大量增加是什麼情況？

It's been crazy.

這真是太瘋狂了。

Um, but it's been the best kind of crazy.

嗯，但這是最好的一種瘋狂。

I think when you work in new products, the worst thing that possibly could happen is nobody cares.

我想，當你在新產品中工作時，最壞的情況可能是沒有人關心。

And we're having the exact opposite experience of that.

而我們的經歷正好相反。

Um, so, you know, the company is expanding rapidly.

嗯，所以，你知道，公司正在迅速擴張。

Um, we thought that we thought that people would love this product.

嗯，我們認為，我們認為人們會喜歡這個產品。

Um, but it happened a little faster than we thought.

嗯，但它發生的速度比我們想象的要快一些。

And so we're just, you know, starting to grow in scale and we were super excited that fans love it.

所以我們只是，你知道，開始擴大規模，我們超級興奮，粉絲喜歡它。

Do you remember what the first like?

你還記得第一個喜歡什麼嗎？

Oh, my God.

哦，我的上帝。

Moment was for you or the company that you really saw, that this was going to catch fire and quick athletes started sliding into our d m s being like, Can you hook us up with some packs?

那一刻，你或你的公司，你真的看到了，這是怎麼回事火和快速的運動員開始滑入我們的d m s的喜歡，你可以勾我們一些包？

They're like, how do we get into this thing?

他們很喜歡，我們怎麼進入這個東西？

It really escalated quickly.

真的很快就升級了。

It's only been a couple months of kind of this, um, astronomical growth.

這只是幾個月來的一種，嗯，天文數字的增長。

Um, but I think we're seeing that trajectory where it just is, like, really sustained.

嗯，但我認為我們看到的軌跡，它只是，喜歡，真正的持續。

It's growing and growing every single day.

它每天都在成長，每天都在成長。

Is Michael Jordan a possibility?

邁克爾-喬丹有可能嗎？

I'm sure people are obviously asking his name.

我相信人們顯然是在問他的名字。

Is that like, a special case?

那是一種特殊情況嗎？

Whether he handles his own I p kind of thing like, is that a possibility that we see Michael Jordan on NBA Top shot at some point?

他是否處理好了自己的I p種事情，比如，我們是否有可能在某個時候看到邁克爾-喬丹上NBA頂呱呱的鏡頭？

It is both a special case where he handles his own I p and also a potential possibility.

這既是他處理自己I p的特殊情況，也是一種潛在的可能性。

W N B A is a hot topic.

W N B A是一個熱門話題。

People are clamoring for the w N B a moments.

人們都在吵著要w N B a時刻。

What can you tell us about that?

你能告訴我們什麼？

And it's possible release?

而且有可能釋放？

Yeah, we're we're already kind of scoping out getting the W into top shot and so working directly with the lead on that as well.

是的，我們我們已經在研究如何把W打成頂針，所以也直接和上司一起研究。

Um, I think that is next up for us.

嗯，我想這是我們的下一個目標。

So sooner than later would be fair to say, Yep, what?

所以早晚會公平地說，是的，什麼？

Some of the feedback that the Roma community has given regarding a possible UFC or like everybody from top shot people seem really excited about it.

羅馬社區給出的一些反饋，關於可能的UFC或者像大家從頂呱呱的人似乎真的很興奮。

I mean, if you think about any sports fan is gonna have kind of a depth of interest in the athletes that they love and the moments in that sport that they love and that's that's really what we're trying to capture as that moment in time that that thing happened and you loved it and you were there, you were watching it or whatever that looks like.

我的意思是，如果你認為任何體育迷是要去有一種深度的興趣，在運動員，他們的愛和時刻在這項運動，他們的愛，這是真正的，我們試圖捕捉作為那一刻的時間，事情發生了，你喜歡它，你在那裡，你看它或任何看起來像。

And whether that's, you know, an Odell Beckham Jr one handed catch in the end zone when he was on the Giants.

而無論是，你知道，小奧德爾-貝克漢姆在端區單手接球，當他在巨人隊的時候。

Or whether it's a knockout or you know, whether it's a slapshot from something or ice.

或者不管是擊倒還是你知道的，不管是什麼東西的拍擊還是冰塊。

There's just so many moments in sports that this could apply to.

體育界有太多的時刻可以適用於此。

I'd love to hear from your perspective, like what is the attention that you're receiving from these kinds of I PS or even conversations that you're having in terms of a split between sports leagues but also non sports, I P.

我很想聽聽你的觀點，比如你從這類I PS中得到的關注是什麼，甚至是你在體育聯盟之間的分裂，但也有非體育的對話，I P。

I mean, I'm speaking only for my inbox, but it's probably like 60 40 where 40% of sports and 60% is everything else.

我的意思是，我說的只是我的收件箱，但它可能像60 40其中40％的體育和60％是其他一切。

Um, music.

嗯，音樂。

The music industry has a huge interest in this.

音樂界對此有著巨大的興趣。

If you think about cool stuff that happens at concerts throughout the year, if there's so many, um, so many different character driven properties that people just love.

如果你想想全年演唱會上發生的酷炫的事情，如果有這麼多，嗯，這麼多不同的角色驅動的屬性，人們只是喜歡。

Um, and I think again, if you start with what to fans love about this property, that's when you get a really great product.

嗯，我又覺得，如果你從粉絲們喜歡的東西開始做起，那你就會得到一個真正偉大的產品。

And so at this point, we're talking to everybody.

所以在這一點上，我們正在和大家談。

What does the N.

什麼是N。

F.

F.

T landscape that Dapper labs offers look like in five years?

Dapper實驗室提供的T景觀在五年後是什麼樣的？

I mean, I think the N F T landscape in general in the next five years is going to explode.

我的意思是，我認為未來五年N F T的格局總體上會爆發。

Um, and I think that it's gonna be the best part about it is it's gonna be consumers who drive what successful and what's not what's interesting and what's not.

嗯，我認為這將是最好的部分 關於它是它的會是消費者 誰驅動什麼成功，什麼是不 什麼是有趣的，什麼是不。

What they think has valued and what they think hasn't been done super well.

他們認為有價值的東西和他們認為沒有做得超好的東西。

And so I think when we think about the landscape, it's going to be very multifaceted.

所以我覺得當我們考慮到這個景觀的時候，它將會是非常多面的。

There's gonna be a lot of assets in circulation.

會有很多資產在流通。

Um, and it's going to really be a question of what people like.

嗯，這將是一個真正的問題 人們喜歡什麼。

You know, what people have loved and who provides a good enough consumer experience for people to keep coming back.

你知道，人們喜愛的東西，誰能提供足夠好的消費體驗，讓人們不斷回頭。

And for us.

而對於我們來說。

We hope that you know anybody who opens a pack today and gets a great rookie.

希望今天有認識的人開包，得到一個好的菜鳥。

That's stars on the rise that, you know, five years from now they look back and they're like, Man, I'm so glad I was in on the ground floor.

那是正在崛起的明星，你知道，五年後他們回首往事，他們會說，夥計，我很高興我在一樓。

I still smile.

我依然微笑著。

See artists celebrating that sire movie like in real time.

看到藝術家們像實時慶祝該宗主電影。

And to the folks that were thinking that that was staged, bro, I I swear that was genuine.

對於那些認為是演戲的人，兄弟，我發誓那是真的。

No, it is.

不，它是。

It's not like we're getting NBA touch like that's not how this works.

我們又沒有NBA的觸覺，好像這不是辦法。

It was a genuine possible.

這是一種真正的可能。

I keep watching that thinking and Tony, you're gonna be with me on this.

我一直在觀察思考，託尼，你要和我一起思考這個問題。

Imagine if the World Game did it like what message?

試想一下，如果世界遊戲做到像什麼資訊？

Like what?

像什麼？

Messi?

梅西？

When although top shots would go, are you honestly treff it would go through the roof.

當雖然頂針會去，你是誠實的 treff 它會通過屋頂。

Now the problem is commercializing that with all the different leagues is almost impossible.

現在的問題是，在所有不同的聯賽中，商業化幾乎是不可能的。

The World Cup could do it right now because he owns that.

世界盃現在就可以做到，因為他擁有。

That's the first thing when I heard them talking about Michael Jordan.

這是我聽到他們談論邁克爾-喬丹的第一件事。

What that would do.

那會有什麼用呢？

Messi, Ronaldo, this thing to go through the roof.

梅西、羅納爾多，這件事要從頭開始。

Perfect demographic that's capitalizing and consuming.

完美的人口，正在資本化和消費。

That's who.

那是誰。

All age groups as well as from the absolutely All right, Yeah, yeah.

所有的年齡段以及從絕對 好的，是的，是的。

Thanks for watching ESPN on YouTube.

謝謝你在YouTube上觀看ESPN。

Live streaming sports and premium content.

體育直播和優質內容。

Subscribe to ESPN plus right now.

現在就訂閱ESPN plus。