Crowdfunding is basically fund-raising

群眾募資基本上就是募款，

but with built-in social media and sharing tools to help accelerate the process.

藉由現有的社群媒體以及分享工具，縮短募款的時間。

It's like fund-raising on steroids.

就好比是替募款打類固醇一樣。

Once you craft a killer page for your project and launch your post,

製作一頁精美的企劃網頁並發布出去，

start spreading the word and be bold.

開始散布訊息，大膽冒險。

Only when your campaign gets your approval and support from your communities,

當你的宣傳活動需得到社群的支持，

you'll typically see others from outside your network to start to join the fund when you reach 40% of your initial funding.

並達成最初目標的百分之40之後，社交圈外的人會開始加入募款。

The reasons why people commit dollars are the message in reason behind your post:

群眾是否掏錢買單，得看你的貼文訊息背後的故事。

the unique way that you raise funds, the really enticing rewards you offer in exchange for dollars, and for investment crowdfunding, a financial return.

獨特的募款方式、贊助後可得的誘人獎賞都很有效。如果是募款投資，則要看報酬率。

Rock The Post allows you with its built-in social media features to easily engage absolutely everyone in your communities.

運用「Rock the post」網站的內建社群媒體，能輕易把你社群中所有人連結起來。

Don't forget to reach out to the media and/or any organizations that have similar interests.

別忘了延伸到其它相關的媒介以及組織。

Gather all of your email contacts in form of distribution lists.

將所有電子郵件做成聯絡網。

The more planning ahead you do, the better it will be.

準備好愈多事先工作，就愈可能成功。

Join groups on various social media platforms and forums to leverage those people to help in the fund-raising.

加入不同社群媒體的平台和論壇，發揮群眾的力量來募款。

Set a realistic fund-raising goal by estimating how much your networking yield.

評估你網路工具的產值，設定一個可行的募款目標。

It's possible that your campaign will go viral, but you will need to do the leg work first in order to get traction, so don't count on that.

你的宣傳活動有機會一炮而紅，但想吸引別人，得先練好基本功，別想一步登天。

Create an awesome video pitch about your project and the team behind it.

製作一個令人驚嘆的短片，說明你的計畫以及幕後團隊。

Use your first 30 seconds to engage your target audience and keep your entire presentation to two to three minutes just like a movie trailer.

前30秒先抓住你的主要收視群，接下來像電影預告片一樣，用兩到三分鐘表達你全部的想法。

Spread the word everywhere.

向全世界傳達吧。

Leverage your entire network: friends, colleagues, social media pages, groups and put a link of your project and your signature.

運用你所有的人脈資源：朋友，同事，社群媒體，嵌入計畫的連結並且簽名。

There's a reason the word crowd is in front of funding.

這說明了「人潮就是錢潮」的道理。

Keep your audience and network engaged.

維持你與群眾和人脈的連結度。

Frequent updates are a must.

必須經常更新訊息。

Be strategic and constant.

要活用戰略並堅持不懈。

Keep in mind the difference between strategic and annoying is true passion.

記住，有策略和惹人嫌最大的不同點，就是「真正的熱情」。

So let your passion flow.

所以讓你的熱情奔馳吧。

Remember deliver on what you promised and you'll enjoy the fruits of your hard labor.

務必履行承諾，你定能收割辛苦得來的成果。