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  • LVMH's Moet Hennessy is buying a 50% stake in rap star Jay Z Champagne brand Armand de Brignac.

    LVMH旗下的酩悅軒尼詩將收購說唱明星Jay Z香檳品牌Armand de Brignac 50%的股份。

  • It's the latest luxury brand to try to broaden its appeal with a celebrities high up.

    這是最新的奢侈品牌,試圖通過名人的高調來擴大其吸引力。

  • In a statement, the Empire State of Mind rapper said he's proud to welcome the Are No Family, which runs over the MH into the partnership.

    在一份聲明中,帝國狀態說唱歌手錶示,他很自豪地歡迎Are No Family,跑過MH進入合作。

  • Financial terms of the deal, which was reported earlier by The Wall Street Journal, Financial Times and New York Times, were not disclosed.

    此前《華爾街日報》、《金融時報》和《紐約時報》都曾報道過這一交易的財務條款,但沒有披露。

  • Historic luxury brands around the world have been striking partnership deals with celebrities.

    世界各地歷史悠久的奢侈品牌紛紛與名人達成合作協議。

  • The trend reveals they're seeking to appeal to younger customers with Jay Z's pop star wife, Beyonce, already involved in the Ivy Park sportswear brand.

    趨勢顯示,他們正在尋求吸引年輕顧客,Jay Z的流行歌手妻子碧昂絲已經參與了Ivy Park運動裝品牌。

LVMH's Moet Hennessy is buying a 50% stake in rap star Jay Z Champagne brand Armand de Brignac.

LVMH旗下的酩悅軒尼詩將收購說唱明星Jay Z香檳品牌Armand de Brignac 50%的股份。

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