Those algorithms will give you content based on what they think you like, and they will continue to do so until they're mainly showing you content you'll likely consume.

這些算法會根據他們認為你喜歡的內容給你提供內容，而且他們會繼續這樣做，直到他們主要向你展示你可能會消費的內容。

When you first think about algorithms personalizing and curating your online experience, it can sound like a good thing.

當你第一次想到算法個性化和策劃你的在線體驗時，它聽起來像是一件好事。

There is so much information online, and even if you had all the time in the world, you still couldn't consume it all.

網上的資訊太多，就算你有再多的時間，也無法全部消費。

Each of us has specific interests, so why not focus on content will probably like.

我們每個人都有特定的興趣，為什麼不關注可能會喜歡的內容。

The problem is that these algorithms can put you in something called a filter bubble, a term coined by Internet activist Eli Pariser.

問題是，這些算法會讓你陷入所謂的過濾保麗龍，這是互聯網活動家Eli Pariser創造的術語。

Being in a filter bubble means that algorithms have isolated you from info and perspectives that you haven't already expressed an interest in meaning.

身處過濾保麗龍中，意味著算法已經將你從資訊和觀點中隔離出來，而你還沒有表示出對意義的興趣。

You may miss out on important information.

你可能會錯過重要的資訊。

For instance, a social media site may hide posts from friends with different viewpoints, or a new site may display articles that it thinks you'll agree with.

例如，社交媒體網站可能會隱藏持不同觀點的朋友的帖子，或者一個新網站可能會顯示它認為你會同意的文章。

You may not even realize you're in a filter bubble because these algorithms don't ask for your permission, tell you when they're active or say what they're keeping from you.

你甚至可能沒有意識到自己正處於過濾保麗龍中，因為這些算法不會徵求你的許可，不會告訴你它們何時處於活躍狀態，也不會說它們對你隱瞞了什麼。

In fact, they've become a part of the Internet as a whole.

事實上，他們已經成為整個互聯網的一部分。

And if you want to go online, avoiding them is almost impossible.

而如果你想上網，避開他們幾乎是不可能的。

Once everyone gets stuck in their own bubble, the problem on Lee gets worse.

一旦大家都陷在自己的保麗龍裡，李上的問題就會越來越嚴重。

If everyone is confident they're getting the full story on a current event when they're really only getting part of it, no one can make an educated judgment, and it becomes difficult to have a meaningful discussion about the fax.

如果每個人都自信自己得到了時事的全部資訊，但其實只是得到了部分資訊，那麼沒有人能夠做出有根據的判斷，也就很難對傳真進行有意義的討論。

This is why filter bubbles contribute to a lack of understanding and an unwillingness to consider opposing viewpoints and unfavorable info.

這就是為什麼過濾氣泡會導致缺乏理解，不願意考慮反對的觀點和不利的資訊。

So how do we deal with these algorithms, especially since they're so common?

那麼，我們該如何處理這些算法，尤其是這些算法如此常見？

And how do we make sure we're hearing other viewpoints when we don't even know what we're missing?

當我們甚至不知道自己錯過了什麼的時候，我們如何確保我們聽到的是其他的觀點呢？

Companies like Google and Facebook are working on the problem, but for now there is no definitive solution.

谷歌和Facebook等公司正在努力解決這個問題，但目前還沒有明確的解決方案。

Until then, keep filter bubbles in mind as you browse the Internet and try to seek out new sources and perspectives hopefully, Then you'll be able to take back some control of your online experience.

在那之前，當你瀏覽互聯網時，請記住過濾泡，並嘗試尋找新的來源和觀點，希望，然後你就可以收回一些控制你的在線體驗。

G C F global creating opportunities for a better life.

G、C、F全球為更美好的生活創造機會。