Name: 歸來的人都怎麼了？| 2021年2月10日 (What Happens To All Those Returns? | February 10, 2021)
Uploaded: 2021-02-10T21:05:26.000Z
Duration: 10 min 1 s

changes air coming to the communist nation of Cuba, and why that's significant is the first story were explaining this Wednesday.

改變空氣來古巴的共產主義國家，和為什麼這是重要的是第一個故事解釋本週三。

Welcome to our viewers watching Worldwide, the Caribbean country that's 90 miles away from US soil has a turbulent history.

歡迎各位觀眾收看環球網，這個距離美國本土90英里的加勒比國家，有著動盪的歷史。

In the 20th century, Cuba went from being controlled by one dictator to being controlled by another Fidel Castro, who led the revolution to overthrow Cuba's government.

20世紀，古巴從一個獨裁者控制到另一個菲德爾-卡斯特羅控制，卡斯特羅上司革命推翻了古巴政府。

In 1959 aligned his country with the communist Soviet Union, Cuba became a communist country itself.

1959年，他的國家與共產主義蘇聯結盟，古巴自己也成了一個共產主義國家。

It's government took control of private businesses in all aspects of Cuban life.

它的政府控制了私人企業在古巴生活的各個方面。

That, combined with the Cuban government's human rights abuses, soured relations with the democratic United States.

這種情況，再加上古巴政府侵犯人權的行為，使得與民主美國的關係惡化。

It put a trade embargo on Cuba, limiting Americans ability to do business with the communist country and pressuring Cuba to make democratic reforms.

它對古巴實行貿易禁運，限制美國人與這個共產主義國家做生意的能力，並迫使古巴進行民主改革。

When the Soviet Union was on the brink of collapse in 1990 it stopped its support for Cuba.

1990年蘇聯瀕臨崩潰時，它停止了對古巴的支持。

The island lost billions of dollars in Soviet economic help every year, and that crushed Cuba's economy.

該島每年都會失去蘇聯數十億美元的經濟幫助，這就壓垮了古巴的經濟。

In more recent years, its government has tried to improve conditions by loosening some of its economic controls while still keeping its grip on political power.

近年來，其政府試圖通過放鬆一些經濟控制來改善條件，同時仍然保持對政治權力的控制。

Over the past 10 years, Cubans have been allowed to buy electron ICS and cell phones, buy and sell used cars and stay in hotels.

過去10年，古巴人被允許購買電子ICS和手機，買賣二手車和住酒店。

The country is in the news now because it just announced that Cubans will be able to start their own businesses or get jobs in most fields of work.

這個國家現在是新聞，因為它剛剛宣佈古巴人將能夠在大多數工作領域創業或找到工作。

Previously, Cuba's government would Onley allow private workers in certain fields like barbering, repairing tires or posing with tourists.

此前，古巴政府會Onley允許私人工人在某些領域工作，如理髮、修理輪胎或與遊客擺攤。

And it still plans to prevent people from working in 124 different kinds of jobs.

而且它仍然計劃阻止人們從事124種不同的工作。

Though it didn't specify what those jobs are, A CNN correspondent on the island says the Cuban government will probably keep total control over health care in the media.

雖然它沒有具體說明這些工作是什麼，但CNN在島上的一名記者說，古巴政府可能會在媒體上保持對醫療保健的完全控制。

Still, the change will open up more than 2000 different fields.

不過，這一變化還是會開放2000多個不同的領域。

It could lead to more opportunities and hope for Cubans.

它可以為古巴人帶來更多的機會和希望。

But the British Broadcasting Corporation reports that the changes are likely to happen slowly as a lot of the country's current private workers air in the tourism industry and that's been hit hard by the coronavirus pandemic and the U.

但英國廣播公司報道稱，這些變化可能會緩慢發生，因為該國目前的許多私人工人都在旅遊業中播出，而這是受到冠狀病毒大流行和美國的重創。

12th trivia, which of these Internet browsers was launched First Internet Explorer, Mozilla Safari or Netscape.

12日小知識，這些互聯網瀏覽器是哪個先推出的Internet Explorer、Mozilla Safari還是Netscape。

In 1994 the Netscape Navigator started helping people with an Internet connection browse the World Wide Web.

1994年，Netscape Navigator開始幫助有互聯網連接的人瀏覽網際網路。

Netscape also introduced something called SSL Secure Sockets Layer, which became the first Internet standard for protecting people's private information.

網景公司還推出了一種叫做SSL安全套接字層的東西，它成為第一個保護人們私人資訊的互聯網標準。

This, of course, gave rise to online shopping because before SSL, people were concerned that sensitive info like credit card numbers wasn't safe in cyberspace.

當然，這也催生了網上購物，因為在SSL之前，人們擔心信用卡號碼等敏感資訊在網絡空間不安全。

In fact, in Amazon's early days, folks commonly called the company to give their payment info over the phone.

事實上，在亞馬遜早期，人們普遍給公司打電話，通過電話提供支付資訊。

Though online shopping has dramatically changed how people shop in recent years, it carries an additional challenge for retailers, their arm or returns of things ordered online than things bought in the store.

雖然網上購物近年來極大地改變了人們的購物方式，但它為零售商帶來了額外的挑戰，他們的手臂或網上訂購的東西比在商店裡買的東西退貨。

You might be surprised at what happens when you shipped something back.

當你把東西運回來的時候，你可能會對發生的事情感到驚訝。

Free returns their customers insurance policy for shopping online.

免費退貨他們的客戶保險政策的網上購物。

But what happens to those returns after you give them back might surprise you.

但是，在你把這些回報還給你之後，會發生什麼，可能會讓你大吃一驚。

So customers really believe that the product just goes into the black hole or ends up being resold to another customer.

所以客戶真的相信產品就這樣進入黑洞，或者最後轉賣給另一個客戶。

在許多情況下，情況並非如此。

In reality, many of these products never return anywhere.

在現實中，這些產品很多都是無處可退。

Instead, they may end up here, or even here, you know, easily.

相反，他們可能會在這裡結束，甚至在這裡，你知道，很容易。

In fact, returns have become such a headache for retailers that in some cases they're just refunding customers and letting them keep or donate the unwanted items.

事實上，退貨已經成為零售商非常頭疼的問題，在某些情況下，他們只是給顧客退款，讓他們保留或捐贈不需要的物品。

The cost of getting the product back from the customer is much higher then.

那麼從客戶手中拿回產品的成本就會高很多。

Traditional logistics getting the product to the customer turns out, free returns are far from it.

傳統的物流把產品送到客戶手中原來，免費退換貨是遠遠不夠的。

Okay, there's a very large disparity between the amount of returns that happen from consumers that buy products online versus in the store.

好吧，消費者在網上購買產品與在商店購買產品的退貨量有非常大的差距。

We typically get somewhere between five and 10% returns.

But online we get north of 30% returns in 2020.

但在線上，我們在2020年獲得北上30%的回報。

The coronavirus pandemic pushed online shopping and returns to record highs.

冠狀病毒大流行推動網購和退貨創新高。

A commercial real estate service, estimates that Americans will end up returning $70 billion worth of online purchases post holiday season.

一家商業地產服務機構，估計美國人節後的網購最終將返還價值700億美元。

That's a staggering 73% growth from the previous five year average.

與前五年平均水平相比，增長幅度高達73%。

Entire returns Business in another self is just extremely complex.

整個回報業務在另一個自己只是極其複雜。

Big retailers already used data to improve the shopping experience on the front end.

大型零售商已經利用數據來改善前端的購物體驗。

Wal Mart believes data should play a bigger role in the returns process to We're constantly digging into the data to understand why customers were bringing stuff back, and we actually can solve a bigger portion of the end of the life cycle of the product by stopping the return from ever occurring.

沃爾瑪認為，數據應該在退貨過程中發揮更大的作用，以我們不斷挖掘數據，瞭解客戶為什麼要把東西帶回來，其實我們可以通過阻止退貨的發生，來解決產品生命週期末端的更大一部分問題。

So if I know that I have an item that is low quality, we worked with the manufacturer to fix it or we quit selling it.

是以，如果我知道我有一個商品是低質量的，我們與製造商合作修復它，或者我們放棄銷售它。

That's because accepting a return isn't always easy, either.

這是因為接受退貨也不一定容易。

Ah, warehouse optimized for fulfilling orders, now has to receive a product and inspect it.

啊，倉庫優化為完成訂單，現在要接收產品並檢查。

Then someone needs to decide whether it can be resold or not in the end, and online return can require up to 20% more space and labor than one made in store.

那麼就需要有人來決定最後能不能轉賣，網上退貨比店裡做的要多出20%的空間和人工。

Those costs are part of why opt or or return solution.

這些成本是為什麼選擇或或返回解決方案的一部分。

Company estimates that returning a $50 item can cost a retailer 59% of its sale price.

據公司估計，退回一件50美元的商品會讓零售商損失59%的銷售價格。

很多時候，數學就是算不出來。

The best return is the one that never happens, but when it does happen is about stopping the return or finding alternate ways where the customer brings it back toe handle the island to handle the return, and that's where liquidators come in.

最好的退貨是從未發生過的，但當它發生時，是關於停止退貨或找到替代的方法，客戶把它帶回處理島處理退貨，這就是清算人的作用。

So this is a product that came in one of these pallets.

所以這是一個產品，是在這些托盤中的一個。

Liquidators like this one are the middle men between retailers and resellers, way short organized process and figure out methods to get them to the right home.

像這樣的清算人是零售商和轉售商之間的中間人，方式簡短有條理的流程，想辦法讓他們找到合適的家。

They buy returned merchandise, then sort and evaluated before auctioning it to discount stores and authorized resellers.

他們購買退回的商品，然後進行分類和評估，再拍賣給折扣店和授權經銷商。

You'd be able to resell them at a profit because you would be purchasing them at a really fraction of what the actual cost is.

你將能夠轉售他們的利潤，因為你將購買他們在一個真正的一小部分的實際成本是什麼。

But some returns never make it to a liquidator.

但有些回報從來沒有到過清算人那裡。

Customers don't really even think about as part of the purchase process.

客戶在購買過程中根本沒有考慮到這一點。

Every year, returns produce an estimated £5 billion of waste in landfills.

每年，回報在垃圾填埋場產生的廢物估計有50億英鎊。

It's generally risky to remind consumers how potentially wasteful their consumerism is.

一般來說，提醒消費者他們的消費行為是多麼潛在的浪費，是有風險的。

So in general, retailers are hesitant to lean too heavily into those kind of awareness campaigns.

所以一般來說，零售商都不願意太過倚重這種宣傳活動。

The solution is complicated, but WalMart, for one, says online shopping could actually help reduce the number of returns made, My customer goes online and tells me I'm returning this item.

解決方案很複雜，但沃爾瑪方面表示，網上購物實際上可以幫助減少退貨數量，我的客戶上網告訴我，我要退回這個項目。

For these reasons, I'm Mawr APS to harness the information than I am if you just walk into a store and drop it off and it's not just data tools like better sizing predictions for clothes and shoes can help reduce the likelihood of customer purchases.

基於這些原因，我是毛爾APS駕馭這些資訊，比我如果你只是走進一家商店，然後把它扔掉，這不僅僅是數據工具，比如更好的衣服和鞋子的尺寸預測可以幫助減少客戶購買的可能性。

Ai chatbots can help answer customers questions quickly and keep labor costs down.

Ai哈拉機器人可以幫助快速回答客戶的問題，降低人工成本。

For retailers, even augmented reality is helping customers try out products before they buy.

對於零售商來說，即使是增強現實也在幫助客戶在購買前試用產品。

Return rates were allowed to grow the rate of sales.

If you effectively manages thing, you can control your fate of where this is going.

如果你有效地管理事情，你可以控制你的命運，這是怎麼回事。

In an odd way, this is a partially self correcting problem.

以一種奇怪的方式，這是一個部分自我修正的問題。

As the return problem gets bigger for all these retailers, there's more.

隨著這些零售商的退貨問題越來越大，還有更多。

Financial resource is available to fix the problem, so there's ah, happy outcome where less of this stuff ends up in a landfill just because there's more money to be made by keeping it out of the landfill.

有財政資源來解決這個問題，所以有啊，幸福的結果，這些東西少了，只是因為有更多的錢，通過保持它從垃圾填埋場。

Yeah, Four score and seven years ago, well, actually, a lot less than that was when an artistically inclined man in New York became dedicated to the proposition of sculpting snow.

是啊，4分7年前，嗯，實際上，比這少得多的是紐約一個有藝術傾向的人開始致力於雕塑雪的命題。

His latest effort has neighbors and passers by stopping, staring and snapping pictures.

他最近的努力讓鄰居和路人都停下腳步，盯著他拍照。

Robert Shot says, conditions were just right.

He didn't have to commute to work in the city.

And while his sculpture may perish from the earth, his communities admiration lives on.

雖然他的雕塑可能會從地球上消亡，但他的社區崇拜卻會繼續存在。

What a great way to be Lincoln, the past to the present.

多麼好的林肯，從過去到現在。

Maybe in future years he'll be biding his time, trying to trump his previous efforts, bringing Barack such a Georgia's tradition that takes a claim ton of time but still bushes him to Riggan a fresh each year by car, turning out sculptures that never get Gerald presidential ponds they command respect.

也許在未來的幾年裡，他將等待時機，試圖勝過他以前的努力，把巴拉克這樣一個喬治亞州的傳統，需要索賠噸的時間，但仍然灌木他到里根一個新鮮的每年乘車，翻出雕塑，從來沒有得到傑拉爾德總統池塘他們命令尊重。

Wanna give a shout out to the Conrad Schools of science?

 The students watching from Wilmington, Delaware. 

特拉華州威明頓的學生在觀看。