Someone just made a joke one day, that Tide Pods look delicious.

有一天有人就開了個玩笑，說潮苞看起來很好吃。

And so people started, you know, just making posts about this on social media.

所以人們開始，你知道，只是做帖子 關於這個在社交媒體上。

And it was just transparently hilarious.

而這只是透明的熱鬧。

But the platform's incentives are such that if you actually did eat a Tide pod,

但平臺的激勵機制是這樣的，如果你真的吃到了潮汐艙。

you'd get a million views.

你會得到一個百萬的意見。

And what had seemed super funny, all of a sudden was a public health hazard.

而原本看起來超級搞笑的事情，突然間就變成了公共衛生隱患。

Platforms, for I think very understandable reasons,

平臺，我覺得原因很好理解。

have a terrible time figuring out when the joke stops being funny.

有一個可怕的時間弄清楚 當笑話停止是有趣的。

"Twitter, for the very first time, has fact-checked President Trump...."

"推特，第一次對特朗普總統進行了事實核查...."

"...on voter misinformation."

"... ...關於選民的錯誤信息。"

"That's the line Facebook, Twitter, and others seem to have drawn."

"這就是Facebook、Twitter和其他公司似乎已經劃定的界限。"

"Trump continues to falsely insist that the election was stolen."

"特朗普繼續謊稱選舉被竊取"。

"Twitter has put up a flag more than a hundred times since Election Day."

"自選舉日以來，Twitter已經豎起了一百多面旗幟。"

"Trump urging his followers: Be there, will be wild."

"特朗普敦促他的追隨者。 "在那裡，將是野生的。"

"Fight for Trump! Fight for Trump!"

"為特朗普而戰！為特朗普而戰！"

"Twitter permanently suspending the president's personal account...."

"推特永久暫停總統個人賬戶...."

"...due to the risk of further incitement of violence."

"......因為有進一步煽動暴力的危險"。

"Facebook."

"Facebook"

"YouTube."

"YouTube"

"Pinterest."

"Pinterest"

"Shopify and Paypal."

"Shopify和Paypal"

And so the question is, what is the right moment for the platform to intervene?

所以問題是，什麼是平臺介入的合適時機？

I think we're in a period of rethinking what misinformation is.

我認為我們正處於一個重新思考什麼是錯誤信息的時期。

I think the past few years, we had the thought that misinformation was individual bad posts,

我想過去幾年，我們有一個想法，誤導是個別不良帖子。

and maybe some individual actors that needed to be disciplined.

也許還有一些個別演員，需要被處分。

But, if we could just prune that garden,

但是，如果我們能修剪一下那個花園的話。

the rest of our information ecosystem would be okay.

我們的資訊生態系統的其他部分就可以了。

Alex Jones is sort of the classic example.

亞歷克斯-瓊斯就是那種典型的例子。

"Apple, Facebook, Spotify, and YouTube..."

"蘋果、Facebook、Spotify和YouTube..."

"...have now removed content associated with Jones and InfoWars."

"...現在已經刪除了與瓊斯和信息戰有關的內容"

He does not have nearly the influence over American life today.

他對今天的美國生活的影響還遠遠不夠。

But that kind of whack-a-mole approach

但是，那種捶胸頓足的方法。

is just not giving us the information ecosystem that we want.

是沒有給我們想要的資訊生態系統。

This idea that the election has been stolen, which we know to be false,

這種認為選舉被盜的想法，我們知道是假的。

is being repeated ad nauseum all across the Internet,

在互聯網上被無休止地重複。

in private chats, in private messages, as well as in public.

在私聊、私信以及公開場合。

This is becoming the big lie.

這正在成為大謊言。

It's larger than any one user.

它比任何一個用戶都要大。

It's larger than a thousand users.

它的用戶數大於千人。

It's going to require a much more serious and difficult approach

這將需要一個更嚴肅、更困難的方法。

than simply removing one account,

而不是簡單地刪除一個賬戶。

no matter how prominent that account might be.

不管那個賬戶有多突出。

147 members of Congress voted to overturn the results of the election

147名國會議員投票推翻了選舉結果。

after the Capitol had been attacked.

國會大廈被襲擊後。

Are these platforms ready to deplatform 147 sitting members of Congress?

這些平臺是否準備好了去掉147名現任國會議員的職務？

Removing Trump was the easy part.

去除特朗普是容易的部分。

He incited an attack on his own government.

他煽動攻擊自己的政府。

That is not a close call.

這不是千鈞一髮的事。

The hard call is, you're about to have maybe 70 million Americans,

困難的是，你即將擁有大概7000萬美國人。

or some huge percentage of that, talking,

或一些巨大的比例，說話。

including in online spaces, about an election being stolen that was not stolen.

包括在網絡空間，關於選舉被盜，但並沒有被盜。

And that is going to have a lot of really dangerous consequences.

而這將會產生很多非常危險的後果。

I don't think these platforms will succeed

我不認為這些平臺會成功

if they can only be defined by what they will not allow.

如果他們只能由他們不允許的東西來定義。

It's that — what are they replacing it with?

就是那個--他們用什麼來代替它？

There needs to be a positive, constructive counterbalance

需要有一個積極的、建設性的反作用力

to all of the misinformation and conspiracy theories.

所有的錯誤信息和陰謀論。

What can they do to build a better media ecosystem?

他們能做些什麼來建立更好的媒體生態系統？

Because if we don't have a shared sense of reality,

因為如果我們沒有共同的現實感。

I truly do not believe we are going to have a liberal democracy in America very much longer.

我真的不相信我們會有一個自由民主的美國非常長的時間。