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  • Something I think about a lot is Tide Pods.

    我經常想到的是潮汐艙。

  • Someone just made a joke one day, that Tide Pods look delicious.

    有一天有人就開了個玩笑,說潮苞看起來很好吃。

  • And so people started, you know, just making posts about this on social media.

    所以人們開始,你知道,只是做帖子 關於這個在社交媒體上。

  • And it was just transparently hilarious.

    而這只是透明的熱鬧。

  • But the platform's incentives are such that if you actually did eat a Tide pod,

    但平臺的激勵機制是這樣的,如果你真的吃到了潮汐艙。

  • you'd get a million views.

    你會得到一個百萬的意見。

  • And what had seemed super funny, all of a sudden was a public health hazard.

    而原本看起來超級搞笑的事情,突然間就變成了公共衛生隱患。

  • Platforms, for I think very understandable reasons,

    平臺,我覺得原因很好理解。

  • have a terrible time figuring out when the joke stops being funny.

    有一個可怕的時間弄清楚 當笑話停止是有趣的。

  • "Twitter, for the very first time, has fact-checked President Trump...."

    "推特,第一次對特朗普總統進行了事實核查...."

  • "...on voter misinformation."

    "... ...關於選民的錯誤信息。"

  • "That's the line Facebook, Twitter, and others seem to have drawn."

    "這就是Facebook、Twitter和其他公司似乎已經劃定的界限。"

  • "Trump continues to falsely insist that the election was stolen."

    "特朗普繼續謊稱選舉被竊取"。

  • "Twitter has put up a flag more than a hundred times since Election Day."

    "自選舉日以來,Twitter已經豎起了一百多面旗幟。"

  • "Trump urging his followers: Be there, will be wild."

    "特朗普敦促他的追隨者。 "在那裡,將是野生的。"

  • "Fight for Trump! Fight for Trump!"

    "為特朗普而戰!為特朗普而戰!"

  • "Twitter permanently suspending the president's personal account...."

    "推特永久暫停總統個人賬戶...."

  • "...due to the risk of further incitement of violence."

    "......因為有進一步煽動暴力的危險"。

  • "Facebook."

    "Facebook"

  • "YouTube."

    "YouTube"

  • "Pinterest."

    "Pinterest"

  • "Shopify and Paypal."

    "Shopify和Paypal"

  • And so the question is, what is the right moment for the platform to intervene?

    所以問題是,什麼是平臺介入的合適時機?

  • I think we're in a period of rethinking what misinformation is.

    我認為我們正處於一個重新思考什麼是錯誤信息的時期。

  • I think the past few years, we had the thought that misinformation was individual bad posts,

    我想過去幾年,我們有一個想法,誤導是個別不良帖子。

  • and maybe some individual actors that needed to be disciplined.

    也許還有一些個別演員,需要被處分。

  • But, if we could just prune that garden,

    但是,如果我們能修剪一下那個花園的話。

  • the rest of our information ecosystem would be okay.

    我們的資訊生態系統的其他部分就可以了。

  • Alex Jones is sort of the classic example.

    亞歷克斯-瓊斯就是那種典型的例子。

  • "Apple, Facebook, Spotify, and YouTube..."

    "蘋果、Facebook、Spotify和YouTube..."

  • "...have now removed content associated with Jones and InfoWars."

    "...現在已經刪除了與瓊斯和信息戰有關的內容"

  • He does not have nearly the influence over American life today.

    他對今天的美國生活的影響還遠遠不夠。

  • But that kind of whack-a-mole approach

    但是,那種捶胸頓足的方法。

  • is just not giving us the information ecosystem that we want.

    是沒有給我們想要的資訊生態系統。

  • This idea that the election has been stolen, which we know to be false,

    這種認為選舉被盜的想法,我們知道是假的。

  • is being repeated ad nauseum all across the Internet,

    在互聯網上被無休止地重複。

  • in private chats, in private messages, as well as in public.

    在私聊、私信以及公開場合。

  • This is becoming the big lie.

    這正在成為大謊言。

  • It's larger than any one user.

    它比任何一個用戶都要大。

  • It's larger than a thousand users.

    它的用戶數大於千人。

  • It's going to require a much more serious and difficult approach

    這將需要一個更嚴肅、更困難的方法。

  • than simply removing one account,

    而不是簡單地刪除一個賬戶。

  • no matter how prominent that account might be.

    不管那個賬戶有多突出。

  • 147 members of Congress voted to overturn the results of the election

    147名國會議員投票推翻了選舉結果。

  • after the Capitol had been attacked.

    國會大廈被襲擊後。

  • Are these platforms ready to deplatform 147 sitting members of Congress?

    這些平臺是否準備好了去掉147名現任國會議員的職務?

  • Removing Trump was the easy part.

    去除特朗普是容易的部分。

  • He incited an attack on his own government.

    他煽動攻擊自己的政府。

  • That is not a close call.

    這不是千鈞一髮的事。

  • The hard call is, you're about to have maybe 70 million Americans,

    困難的是,你即將擁有大概7000萬美國人。

  • or some huge percentage of that, talking,

    或一些巨大的比例,說話。

  • including in online spaces, about an election being stolen that was not stolen.

    包括在網絡空間,關於選舉被盜,但並沒有被盜。

  • And that is going to have a lot of really dangerous consequences.

    而這將會產生很多非常危險的後果。

  • I don't think these platforms will succeed

    我不認為這些平臺會成功

  • if they can only be defined by what they will not allow.

    如果他們只能由他們不允許的東西來定義。

  • It's thatwhat are they replacing it with?

    就是那個--他們用什麼來代替它?

  • There needs to be a positive, constructive counterbalance

    需要有一個積極的、建設性的反作用力

  • to all of the misinformation and conspiracy theories.

    所有的錯誤信息和陰謀論。

  • What can they do to build a better media ecosystem?

    他們能做些什麼來建立更好的媒體生態系統?

  • Because if we don't have a shared sense of reality,

    因為如果我們沒有共同的現實感。

  • I truly do not believe we are going to have a liberal democracy in America very much longer.

    我真的不相信我們會有一個自由民主的美國非常長的時間。

Something I think about a lot is Tide Pods.

我經常想到的是潮汐艙。

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