Name: 世界上最富有的投資者的投資組合內幕。 (Inside The Investment Portfolio Of The Richest Investor In The World)
Uploaded: 2020-12-24T19:25:33.000Z
Duration: 9 min 51 s

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If you ask anyone who is the richest investor of all time, everyone will point fingers at

如果你問誰是史上最富有的投資者，大家都會把矛頭指向

Warren Buffett, and that is not by accident.

過去簡單式

He started investing when he was just 11 years old and built his net worth to over 87 billion

他從11歲就開始投資，把自己的淨資產積累到870多億

To an average person, the stock market seems so complicated where no one seems to clearly

對於一個普通人來說，股市似乎是如此複雜，在那裡似乎沒有人清楚的

Whenever things seem to go in the right direction, we end up facing a financial disaster.

每當事情看似順風順水的時候，我們最終都會面臨一場財務災難。

But unlike everyone else, This guy seems to know a secret formula when it comes to investing.

但與其他人不同的是，這傢伙在投資方面似乎知道一個祕密公式。

Over his life, he continuously made successful investments over and over, and he is considered

在他的一生中，他不斷地進行了一次次成功的投資，他被認為是

by many as the greatest investor of all time.

被許多人稱為史上最偉大的投資者。

He was so good that just by the age of 16, he already made over 53K thousand dollars.

他太厲害了，才16歲，就已經賺了5.3萬多塊錢。

Can you imagine making Making 53 grand from the stock market before you hit 16 and still

你能想象在你16歲之前從股市賺了5萬3千美元，而且還是

我可以，因為這是發生了什麼。

Do you want to learn how to invest like Warren Buffett?

你想學習如何像巴菲特一樣投資嗎？

Do you want to find out his secret formula?

Then stick around because we are going to take a deep look into Warren Buffet's investment

那就請留步，因為我們要深入瞭解巴菲特的投資。

He doesn't care about how the company is going to perform today, tomorrow, or even next year.

他並不關心公司今天、明天、甚至明年的業績如何。

His primary concern is where the company will be ten years from now or 15 years from now.

他最關心的是十年後或十五年後公司的發展方向。

But How do you know how a certain company is going to perform in 10 years?

但你怎麼知道某家公司10年後的業績如何？

That's why Buffett almost always invests in companies with simple business models.

這也是為什麼巴菲特幾乎總是投資於商業模式簡單的公司。

This is the product, these are the customers, and this is why they are going to buy this

這就是產品，這就是客戶，這就是他們要買這個的原因。

You don't have to be a genius to understand their business models.

你不一定要成為天才才能理解他們的商業模式。

Its so simple that even a little kid would understand that model.

其簡單到連小孩子都會明白這種模式。

That's what Buffett loves because the simpler the business model is, the easier it gets

這也是巴菲特喜歡的原因，因為商業模式越簡單，越容易得到

to predict the future of that company, and if their products are going to stay relevant

以預測該公司的未來，以及他們的產品是否會保持相關的地位

The second trait that warren buffet looks for is - will the customer buy the product

沃倫-巴菲特看重的第二個特質是--客戶會不會購買產品

If you have the kind of a product that would sell once and the client wouldn't need it

如果你的產品是那種一次就能賣出去，客戶不需要的產品

A great product is when your clients would keep coming back for it every now and then,

一個好的產品就是當你的客戶會每時每刻不斷地回來買。

whether it's every day or every week or even every year.

不管是每天還是每週甚至每年。

Like bread, for example, if you are selling bread, you would expect the exact same customers

比如說像麵包，如果你是賣麵包的，你就會希望有完全一樣的顧客。

to come back tomorrow or next week over and over, and ten years from now, people would

明天或下週再來，一遍又一遍，十年後，人們會。

You might sell it in a different way or a different form.

你可能會以不同的方式或不同的形式來銷售。

You might improve its quality, make it tastier, package it fancier, but it's still the exact

你可能會提高它的品質，讓它更美味，包裝更精美，但它仍然是完全相同的。

In fact, this factor is so important that it led to the rise of subscription business

事實上，這個因素非常重要，它導致了訂閱業務的興起

models, where the business would charge you a little fee every month like Netflix, for

模式，企業會像Netflix一樣每個月向你收取一點費用，對於

example, or every year like amazon prime.

Because it's a more sustainable strategy.

因為這是一個更可持續的戰略。

Once you acquire the customer, you keep generating cashflow theoretical forever.

一旦你獲得了客戶，你就會一直產生理論上的現金流。

Finally, the third component is the brand.

最後，第三個組成部分是品牌。

People have the tendency to buy from the companies that they feel connected to and familiar with.

人們傾向於從他們感到有聯繫和熟悉的公司購買。

Whos sneakers would you buy, the first ones are from a brand that you have never heard

你會買誰的運動鞋，第一雙是你從來沒有聽說過的品牌。

of, and the second ones are good old Nikes.

的，而第二種則是好的老尼克斯。

Even if they are cheaper and look fancier, you probably would hesitate to buy them because

即使它們更便宜，看起來更高級，你可能會猶豫是否要買，因為......。

you simply haven't heard of that brand before.

你根本就沒有聽說過這個品牌。

On the other side, you easily recognize Nike.

It's a well-established brand and is known for making great sneakers.

這是一個成熟的品牌，以製作優秀的運動鞋而聞名。

You might already be wearing a pair of Nike shoes, so which one would you chose.

你可能已經穿了一雙耐克鞋，那麼你會選擇哪一雙。

And that's why Buffett pays such critical attention to how powerful is the brand name

而這也是巴菲特如此關鍵的原因，品牌的力量有多大？

before throwing his billions into that company.

在把自己的幾十億投進那家公司之前。

He understands how much of an influence it's going to have on the consumer's decision.

他明白這對消費者的決策會產生多大的影響。

In fact, if the brand is strong enough, consumers would buy almost anything that company produces.

事實上，如果品牌足夠強大，消費者幾乎會購買該公司生產的任何產品。

And now, since we know Buffett's secret formula, let's take a look at his portfolio and find

現在，既然我們知道了巴菲特的祕密公式，那麼我們就來看看他的投資組合，找到

Warren Buffett has always stayed away from tech companies, but in 2016, he made an exception

巴菲特一向遠離科技公司，但在2016年，他卻破例了

and invested billions of dollars in Apple.

並在蘋果公司投資了數十億美元。

In fact, his company, Berkshire Hathaway, holds almost a billion Apple stocks worth

事實上，他的公司伯克希爾-哈撒韋公司持有價值近10億的蘋果股票。

an estimated amount of 118.6 billion dollars.

It is his biggest position, at least for now.

至少在目前，這是他最大的陣地。

Apple, of course, does not sell bread, but if you pay attention, it has all the three

蘋果公司當然不賣麵包，但如果你注意，它的三樣東西都有。

At least for now, they want to keep making devices that people just need on a day to

至少現在，他們希望繼續生產人們日常所需的設備。

Such as an iPhone or MacBook, they rarely come up with super innovative products, but

如iPhone或MacBook，他們很少拿出超級創新的產品，但。

they just know how to make a smartphone for the average consumer.

他們只是知道如何為普通消費者製造一款智能手機。

Do apple customers come back again over and over?

蘋果的客戶會不會一而再再而三的來？

Yes, they do, iPhone is, of course, not a necessity, but people keep coming back for

是的，他們是這樣做的，iPhone當然不是必需品，但人們不斷地回來尋找

In fact, in the last ten years, Apple has drastically been shifting to a subscription-based

事實上，在過去的十年裡，蘋果公司一直在大幅轉向基於訂閱的。

You need a subscription to apple music, apple tv, iCloud, and a million other things.

你需要訂閱apple music、apple tv、iCloud以及其他無數的東西。

And lastly, does apple has a strong brand name?

It is probably the most powerful brand in the world!

這可能是世界上最強大的品牌了!

His second-largest investment is in Bank of America.

He holds 29.8 billion dollars worth of shares of Bank of America.

他持有價值298億美元的美國銀行股票。

We are not going to get into the detail, but you get the picture.

Their business model is straightforward, they have a strong brand, and their clients keep

他們的商業模式簡單明瞭，他們有一個強大的品牌，他們的客戶不斷地

And it doesn't seem like people will no longer need financial services in the future.

而未來人們似乎也不再需要金融服務了。

That's why he has also invested in other banks, starting from Wells Fargo to Goldman sacks.

所以他也投資了其他銀行，從富國銀行開始，到高盛麻袋。

He was also a huge investor in many airlines, but 2020 forced him to sell all of his airline

他也是許多航空公司的鉅額投資人，但2020年他被迫賣掉了所有的航空公司。

shares because the future of this industry seemed too unpredictable.

股，因為這個行業的未來似乎太難預測。

He also holds 21 billion dollars worth of Coca Cola stocks.

他還持有價值210億美元的可口可樂股票。

In fact, he started investing in Coca-Cola back in 1988, and his investments since then

事實上，他早在1988年就開始投資可口可樂，此後他的投

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世界上最富有的投資者的投資組合內幕。 (Inside The Investment Portfolio Of The Richest Investor In The World)

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