Why would anyone read this book in the 21st century?

為什麼在21世紀會有人看這本書？

I am not in a state of war, neither most of the world.

我沒有處於戰爭狀態，世界上大部分地區也沒有。

Even if I was, this book is probably for generals and military leaders.

就算是我，這本書大概也是給將軍和軍方上司看的。

As I was reading through the pages of the book, I came across sentences such as “If

當我在閱讀書頁的時候，我看到了這樣的句子："如果

you know the enemy and know yourself, you need not fear the result of a hundred battles"

知己知彼，百戰不殆

it sounded a bit funny back then because I did not have any enemies, neither I was trying

那時候聽起來有點好笑，因為我沒有任何敵人，也沒有嘗試過。

to get one.

以獲得一個。

But as I pondered more about the ideas that this book presented, I came to realization

但當我更多地思考這本書所提出的觀點時，我意識到

that life is a warfare.

人生就是一場戰爭。

I mean, not in the traditional meaning, where you have to shoot your enemies, but you have

我的意思是，不是在傳統意義上， 你必須拍攝你的敵人，但你必須... ...

to deal with similar problems such as when You get into an argument or a conflict with

處理類似的問題，如當你進入一個參數或衝突與

a friend or relative.

朋友或親戚；

Or take another example, if you are running a business, you will undoubtedly have competitors

或者再舉一個例子，如果你是在經營企業，你毫無疑問會有競爭對手

who will work their ass off just to kick you out.

誰會努力他們的屁股，只是為了踢你出去。

It's like modern-day warfare.

這就像現代戰爭一樣。

When diapers.com clashed with amazon, guess what Amazon did?

當紙尿褲網與亞馬遜發生衝突時，你猜亞馬遜做了什麼？

First, they offered to buy diapers.com, but they refused, so Amazon started selling diapers

首先，他們提出要購買紙尿褲網，但他們拒絕了，所以亞馬遜開始銷售紙尿褲。

at a loss until diapers.com would run out of cash and file bankruptcy.

虧損，直到紙尿褲網會耗盡現金，申請破產。

Bezos even famously said that amazon will drive diaper prices to zero if they don't

貝佐斯甚至有句名言：如果亞馬遜不把尿布價格降到零，就會把價格降到零

sell or end up selling to their competitor. 

出售或最終出售給其競爭對手。

Even if you are just an employee, you are fighting with your colleagues for that promotion.

哪怕你只是一個員工，你也在和同事們爭奪那個升職的機會。

People don't get randomly picked to be managers or head of a department.

人們不會隨便被選為經理或部門負責人。

So the strategies that Sun Tzu talks about in the art of war are still revenant to this

所以《孫子兵法》中講的策略，還是報復到這個

day.

一天。


 Avoid what is strong and strike what is weak. 

避強擊弱。

A lot of people inspired by their favorite YouTubers start a YouTube channel, try their

很多人受到他們最喜歡的YouTubers的啟發，開始一個YouTube頻道，嘗試他們的。

best to upload as much as they can, stay consistent, improve the quality of their videos but still

儘量多上傳，保持穩定，提高視頻品質，但仍要

end up failing and don't understand why!

敗絮其中

There are literally a million channels that play Minecraft.

玩Minecraft的管道簡直有上百萬個。

For example, there are people who play this game way better than you.

比如說，有的人玩這個遊戲比你玩得好。

Why would you start a YouTube channel in such a competitive niche?

為什麼你要在競爭如此激烈的利基市場上開闢一個YouTube頻道？

You are competing with people who play this game non-stop and are way better than you.

你在和那些不停玩這個遊戲的人競爭，而且比你強多了。

Why would anyone watch you when they can watch a far more skilled player? 

為什麼有人會看你，而他們可以看一個更熟練的球員？

Especially when there are no barriers to entry.

尤其是在沒有進入壁壘的情況下。

What does it take to make Minecraft videos? a computer, a mic, and an internet connection,

什麼需要使Minecraft視頻？ 一臺電腦，一個麥克風，和互聯網連接。

which pretty much everyone can get.

這幾乎是每個人都能得到的。

Compare that to Mr beast.

對比一下野獸先生。

How many people can put 100 Millon Orbeez in their friend's backyard or spend 50 hours

有多少人可以在朋友的後院放100個Millon Orbeez或花50個小時

in solitary confinement or plant 20 million trees just to make a 10 or 15-minute video?

在單獨監禁或種植2000萬棵樹 僅僅是為了製作一個10或15分鐘的視頻？

 You can't be getting into a crowded niche and doing the exact same thing but expecting

你不能進入一個擁擠的利基市場，並做完全相同的事情，但期望

different results. 

不同的結果。

Imagine if there are 10 coffee shops in this block.

想象一下，如果這個街區有10家咖啡店。

Do you think you can succeed if you open one more coffee?

你覺得多開一家咖啡就能成功嗎？

Instead, you should be opening a hair salon maybe because there isn't a single one in

相反，你應該開一家髮廊，也許因為在這裡沒有一個髮廊

the entire block.

整個街區。

I made the exact same mistake when starting this channel.

我在啟動這個頻道的時候也犯了一模一樣的錯誤。

I wanted to share my ideas and opinions with the world, and I started doing animated book

我想和世界分享我的想法和觀點，於是我開始做動畫書。

reviews using a software (videoscribe) that every other YouTube used back then, and guess

評論使用軟件（videoscribe），每其他YouTube使用當時，和猜測

what?!

什麼

I didn't see much progress. 

我沒看到什麼進展。

 People found my videos similar to other channels.

大家發現我的視頻和其他管道的視頻相似。

There wasn't a good reason for them to watch my content or subscribe.

他們沒有一個很好的理由去看我的內容或訂閱。

It was a competitive space. 

這是一個競爭激烈的空間。

I knew that if I wanted to grow this channel, I can't be doing what everyone else does.

我知道，如果我想發展這個管道，就不能像別人一樣做。

I should do what most people can't do.

我應該做大多數人做不到的事。

I should do something what others will find difficult to replicate.

我應該做一些別人難以複製的事情。

So instead of blaming YouTube, I hired an amazing team of graphic designers who knew

所以，我沒有責怪YouTube，而是聘請了一個了不起的平面設計師團隊，他們知道如何去做。

how to make these beautiful animations.

如何製作這些美麗的動畫。

And not everyone can easily replicate them because it's not cheap, to say the least.

而且並不是每個人都能輕易複製，因為至少可以說是不便宜。

And instead of reviewing just books like everyone else did, I decided to also share my experience

而我也不像大家一樣只評書，而是決定也分享一下我的經驗。

in real estate and the stock market since I have been an investor for years by then.

在房地產和股票市場，因為我已經是一個投資者多年，當時。

And guess what?

你猜怎麼著？

More and more people started watching my content. 

越來越多的人開始看我的內容。

Of course, not every video I post gets a lot of views, but the channel is far bigger now

當然，並不是我發佈的每一個視頻都能獲得很多瀏覽量，但現在的管道已經大了很多。

than it was back then, with just 2K subscribers.

比起當年只有2K用戶的時候。

2.

2.

He will win who knows when to fight and when not to fight 


誰知道什麼時候該打，什麼時候不該打，他就會贏。

So here is why a lot of people fail.

所以很多人失敗的原因就在這裡。

You are overweight, and you come across a motivational video here on YouTube, and suddenly,

你超重了，你在YouTube上看到一個勵志視頻，突然。

you are fired up.

你被解僱了。

You are ready to take on the world. 

你已經準備好去挑戰世界了。

You promise yourself to jog every morning, reduce the number of calories you consume

你答應自己每天早上慢跑，減少攝入的卡路里數量。

daily, cut back on sweets, never have another cheeseburger again, and workout every day

每天，減少甜食，再也不吃芝士漢堡，每天鍛鍊身體

for 2 hours at least.

至少2小時。

Seems like a brilliant plan to get in shape.

似乎是一個絕妙的健身計劃。

But here is what happens in reality.

但現實中的情況是這樣的。

You do it once, maybe twice, and then on the third day, you decide to skip the gym because

你做了一次，也許兩次，然後在第三天，你決定跳過健身房，因為。

you are exhausted, and then in a few days, you are back to your unhealthy lifestyle.

疲憊不堪的你，過幾天又恢復了不健康的生活方式。

And it's not that there is something fundamentally wrong with you, but when you try to take multiply

這並不是說你有什麼根本性的問題，而是當你試圖以乘法

battles at the same, you simply don't have the willpower to fight them all.

戰鬥在同一時間，你根本沒有意志力去對抗所有的戰鬥。

It doesn't matter how talented are you.

不管你有多大的才華。

Your resources are limited.

你的資源是有限的。

Start first with cutting back on sugar, for example, once you make that part of your lifestyle,

先從減少糖分開始，比如，一旦你把這作為生活方式的一部分。

then move to the next important thing, which might be jogging.

然後轉入下一件重要的事情，可能是慢跑。

Once you get used to that, start going to the gym.

一旦你習慣了，就開始去健身房。

If you don't choose your battles wisely, you will be defeated.


如果你不明智地選擇你的戰鬥，你將會被擊敗
。

I don't care who you are, but you can't be a basketball star, a successful politician,

我不管你是誰，但你不能成為一個籃球明星，一個成功的政治家。

and a singer, all at the same time.

和一個歌手，在同一時間。

You simply won't have the time to be good at all of them.

你根本沒有時間去做好所有的事情。

You either going to train at the pitch all day long every day to be the best in the world

你要不就是為了成為世界上最好的球員而每天都在球場上進行訓練

at throwing the ball into the ring or learn how to code and build a technology that will

在把球扔進圈裡，或者學習如何編寫代碼和建立一個技術，以將

solve a complex problem. 

解決一個複雜的問題。

That's why if you look at successful people, every one of them is known for just one thing—Bezos

這就是為什麼如果你看看成功人士，他們每個人都只因一件事而聞名--Bezos。

for building amazon, JayZ for rapping, or LeBron James for playing basketball. 


構建亞馬遜，JayZ的說唱，或勒布朗-詹姆斯打籃球。

3.

3.

If you know your enemy and know yourself, you will always be victorious 

知己知彼，百戰百勝

So the other day, I had an argument with a friend who was telling me how he has invested

所以有一天，我和一個朋友發生了爭執，他告訴我他是如何投資的。

in the stock market but lost his money.

在股市中，卻賠了錢。

That's why he is never going to invest in the stock market again.

所以他再也不打算投資股市了。

He tried to convince me that the stock market is more like gambling.

他試圖說服我，股市更像賭博。


 Of course, it is like gambling if you don't

當然，如果你不這樣做，就像賭博一樣。

know what you are doing.

知道你在做什麼。

Before you even put a dime in the stock market, you should have spent months studying the

在你在股市中投入一分錢之前，你應該花幾個月的時間來研究。

market, understanding how the market works, why some stocks rise, and others fall?

市場，瞭解市場是如何運作的，為什麼有的股票上漲，有的股票下跌？

Why some companies perform better than others?

為什麼有的公司業績比其他公司好？

You can't just invest in a company because you heard about it in the news and be disappointed

你不能因為在新聞中聽到一家公司的消息就對它進行投資，然後感到失望。

when it falls the next day.

當它落在第二天。

Everything is like gambling if you do not prepare for it.

如果你不做準備，一切都像賭博。

Sun Tzu is basically saying if you know who are you dealing with or what are you dealing

孫子的意思基本上是說，如果你知道你在和誰打交道，或者你在和什麼打交道。

with?

與?

You are not going to lose.

你是不會輸的。

Imagining getting into a fight with a Marshall art fighter.

想象一下，和馬歇爾藝術戰士打起來。

You will get your ass kicked but if you study your enemy, find out his weaknesses, train

你會被打得很慘，但如果你研究你的敵人，找出他的弱點，進行訓練，你就會被打得很慘。

harder than him, you stand a pretty good chance to win.

比他更努力，你就有很大的勝算。

The book is filled with such concepts.

書中充滿了這樣的概念。

Of course, we can't discuss all of them.

當然，我們不能討論所有的人。

Otherwise, this video will have to be an hour-long, but it is just fascinating that the strategies

否則，這段視頻將不得不長達一個小時，但它只是迷人的策略。

that worked thousands of years ago are still relevant until today.

幾千年前的工作，直到今天仍然適用。

Seems like humanity at its core hasn't changed much since then.

看來，人類的核心並沒有什麼變化。

And now it's your turn.

現在輪到你了。

What's your favorite lesson from the art of war?

你最喜歡的兵法課是什麼？

I am really curious to know what you think about this book.

我真的很想知道你對這本書的看法。

But before you do that, make sure to give this video a thumbs up if you have enjoyed

但在這之前，如果你喜歡這個視頻，一定要豎起大拇指。

it, and make sure to subscribe and turn on your notifications. 

它，並確保訂閱和打開您的通知。

Thanks for watching and until next time. 

謝謝你的觀看，直到下一次。