It's Linda Rainer of linda rainer dot com, guiding you to a career in life you'll truly enjoy now, as someone who has successfully transitioned from working in the corporate world a corporate job to then becoming my own boss as an entrepreneur running my own online business, I have been able Thio learn quite a few things on what it is that you should do and what you shouldn't dio in order to start your own business.

這是琳達-雷納的琳達-雷納點com，引導你到生活中的職業生涯，你會真正享受現在，作為一個人誰已經成功地過渡到從工作在企業界一個企業的工作，然後成為我自己的老闆，作為一個企業家運行我自己的網上業務，我已經能夠Thio學習相當多的東西，它是什麼，你應該做什麼，你不應該dio為了開始自己的業務。

And if this is something that's been on your mind lately and you've been wanting to learn more about that, I definitely want to share that with you.

如果這是你最近一直在想的事情，你一直想了解更多的資訊，我肯定要和你分享。

Here are my best nine tips on what you should do and what you shouldn't do when it comes to starting your own business.

以下是我最好的九條建議，告訴你在創業的時候應該做什麼，不應該做什麼。

So let's get into it now if you want to start your own business.

所以，如果你想創業，我們現在就來了解一下。

But you also are looking for a job at the same time, and you want some more guidance in that area.

但你同時也在找工作，你希望在這方面多一些指導。

I can share more details about my coaching programs as well as my online courses later at the end of this video.

我可以在視頻的最後分享更多關於我的教練項目以及在線課程的細節。

So if you don't know my story, I have a video all about how I grew up and how I got into the work that I do now.

所以，如果你不知道我的故事，我有一個視頻，都是關於我如何成長，如何進入我現在的工作。

And it's in a video called Who Am I?

而且是在一個叫 "我是誰 "的視頻裡。

Who is Linda Rainer and what do I do?

琳達-雷納是誰，我是幹什麼的？

So I'm gonna link that video down below if you want to check that out.

所以，我會鏈接到下面的視頻，如果你想檢查出來。

But long story short, I started off my career working at a Big Four accounting firm.

但長話短說，我的職業生涯是從在四大會計師事務所工作開始的。

I was an accountant.

我是一個會計。

I was a C p.

我是一個C P。

A.

A.

And then from there I transitioned and became a headhunter, a recruiter for 3.5 years, where I placed hundreds of people into full time jobs, full time careers in big companies, big and small.

然後從那裡我轉型，成為了一名獵頭，一名招聘人員，做了3年半，在那裡，我給數百人安排了大大小小的大公司的全職工作，全職職業。

And then from there I became a career strategist, which is the work that I do now.

然後從那以後，我成為了一名職業戰略家，這就是我現在的工作。

So I've had a lot of you guys asked me recently.

所以，最近有很多你們問我。

How did I get into it?

我是怎麼進入的？

What did I do?

我做了什麼？

What are my best tips and advice?

我有什麼好的技巧和建議？

So I want to be able to share that with you right here, right now, and so let's get into it now before I dive into my nine do's and don't of starting your own online business.

所以我希望能夠在這裡，現在就和大家分享，所以在我深入探討我的網上創業的九大注意事項之前，我們現在就開始吧。

One thing I really want to say is that you really want to make sure that you have a strong sense of self belief.

我真的想說的是，你真的要確保自己有很強的自信心。

Before you start this business, you have to believe in yourself, even just a little bit.

在創業之前，你要相信自己，哪怕只有一點點。

You have to believe that you do have some sort of service offering product that you know is going to serve, help, assist or he'll others in some way, shape or form.

你要相信，你確實有某種服務提供產品，你知道它將以某種方式、形狀或形式為他人服務、幫助、協助或他。

Okay, so if you have something like that already within you that you can offer to others, then that's the right place to be.

好吧，如果你內心已經有了這樣的東西，你可以提供給別人，那麼這就是正確的地方。

That's the right place to start.

這才是正確的開始。

This is the right video for you.

這是正確的視頻為你。

So now let's start off with your top.

那麼現在讓我們從你的上衣開始。

Do not when it comes to starting your own online business, my first do not, is to do not quit before dabbling.

不要當談到自己的網絡創業，我的第一個不要，就是不要在涉足之前就放棄。

Before I ever quit my corporate job, I already gained experience with coaching.

在我辭去公司工作之前，我已經積累了教練的經驗。

What I mean by that is I was helping people for free on the side when I had the time with their careers, with figuring out what it is that they wanted and just giving them coaching advice and people were getting results from that, and I was doing all of this while I was still working my 9 to 5 job.

我的意思是，我在有時間的時候，免費幫助人們處理他們的事業，與弄清他們想要的是什麼，只是給他們提供輔導建議，人們從中得到了結果，我在做這一切的時候，還在做我朝九晚五的工作。

So what I mean by that for you is that you should not quit before you dabble into whatever work it is that you want to dio.

所以我給你的意思是，你不應該在涉足任何你想dio的工作之前就放棄。

So if it's also coaching, then you should be coaching while you're still working your 9 to 5 job.

所以如果也是教練的話，那麼你應該在你還在朝九晚五的工作中進行教練。

And if you have to do it for free, do it.

如果你必須免費做，就做吧。

Do whatever you need to do to get your hands and feet wet just a little bit, just enough so that you feel confident that when you quit your full time job, you can really go all in.

不惜一切代價，讓自己的手腳溼潤一點，只要足夠讓你有信心，當你辭去全職工作時，你就真的可以全身心投入。

If you don't do that and you decide to quit your job fully and then dive into the work that you want to do, you might find yourself losing confidence in yourself fairly quickly because you're putting a lot of pressure on yourself and you're having no income come in.

如果你不這樣做，你決定完全辭掉工作，然後潛心做自己想做的工作，你可能會發現自己很快就對自己失去了信心，因為你給了自己很大的壓力，你沒有收入進來。

At the same time, you need to be able to cover your basis.

同時，你需要能夠覆蓋你的基礎。

Pay your bills, so that means keep your day job while working the job that you really love.

支付你的賬單，所以這意味著保持你的日常工作，同時從事你真正熱愛的工作。

You need to be able to balance both for a little while, and then you can fully transition once you feel good about the job that you do love.

你需要在一段時間內能夠平衡這兩者，然後一旦你對你所熱愛的工作感覺良好，你就可以完全過渡。

Tip number two is to do not quit without savings.

技巧二是沒有存款不要放棄。

Majority of the time.

大部分時間。

You're not going to be able to make money right away after quitting your job.

辭職後，你不可能馬上就能賺到錢。

It just doesn't necessarily work that way.

只是不一定是這樣的。

There's always a little bit of a leg period where you really need to get things going, and during that time you are going to need to live off of your savings for me.

總有一點腿期，你真的需要把事情做起來，在這段時間裡，你需要靠你的儲蓄來為我生活。

For example, I had a period of six months after quitting my job, where I literally didn't do much and I didn't make much money at all.

比如，我辭職後有半年的時間，我真的沒做什麼事，根本沒賺到什麼錢。

Instead, I spent money.

我卻花了錢。

I ended up signing up for a yoga teacher training program just to get myself into a new headspace.

最後我報名參加了一個瑜伽教師培訓項目，只是為了讓自己進入一個新的思維空間。

And I knew in the program that I was never gonna become a yoga teacher because I can tell you right now I would be the worst yoga teacher you'll have.

我知道在這個項目中，我永遠不會成為一個瑜伽老師，因為我可以告訴你，現在我會是最糟糕的瑜伽老師，你會有。

So I knew I didn't want to do that.

所以我知道我不想這樣做。

But I invested in myself, and I took the time to just learn about yoga and learn about the different techniques of teaching yoga and that just opened myself up to a whole new way of thinking and I didn't make any money during that time.

但我對自己進行了投資，我花時間只是學習瑜伽，學習不同的瑜伽教學技巧，這只是給自己打開了一種全新的思維方式，那段時間我沒有賺到任何錢。

And then after that, I went traveling.

之後，我就去旅遊了。

I went to the UK I traveled all over Europe, and I didn't make money during that time either.

我去了英國，我走遍了整個歐洲，那段時間我也沒有賺到錢。

So you need to make sure that you have savings enough savings at least for a year, I would say so that you can feel safe and secure while you're still figuring things out at the beginning while you're still taking a break.

所以你要保證你有足夠的存款，至少要有一年的存款，我想說的是，這樣你才能在一開始還在摸索的時候，在你還在休息的時候，就能感覺到安全和保障。

My third tip is to do not quit without doing your research.

我的第三個建議是，不做研究就不要放棄。

Now, when I say research, I don't mean go start looking at all the competitors that are out there for the potential business that you want to do and look at what they're doing now.

現在，當我說的研究，我並不是說去開始看所有的競爭對手，在那裡你想做的潛在業務，看看他們現在在做什麼。

Don't even bother looking at your competitors right now.

現在根本不用看你的競爭對手。

That's not what you should be focusing on, because that's only going to stress you out, and that's gonna put pressure on you and you're not gonna be able to come up with what you are meant to do and what you're meant to offer the world.

那不是你應該關注的，因為那隻會給你帶來壓力，那會給你帶來壓力，你就不可能拿出你的本意和你要提供給世界的東西。

When I say research, I mean, find out what your potential customer is needing.

我說的研究，是指，找出你的潛在客戶的需求。

What do they want?

他們想要什麼？

What are there gaps in the market place right now that are not being filled?

現在市場上有哪些空白沒有被填補？

What can you offer them?

你能給他們什麼？

Focus on you and your potential customer and focus on what it is that you can do to serve him or her.

關注你和你的潛在客戶，關注你能為他或她做什麼服務。

That's what's required in terms of research.

這就是研究方面的要求。

Don't go looking at your competitors.

不要去看你的競爭對手。

Don't go looking at their websites.

不要去看他們的網站。

That's just going to stress you out.

那隻會讓你壓力山大。

Tip number four is to do not expect that it's going toe work right away.

技巧四是不要指望它馬上就能發揮作用。

This is really important for me to say this, and maybe it's a little bit self explanatory and obvious, but you really need to be realistic that your business isn't necessarily going to make money.

這一點對我來說真的很重要，也許這有點自圓其說，也很明顯，但你真的需要現實一點，你的生意不一定能賺錢。

Starting from day one, you're likely not going to make money for a little while because you're still getting the ball rolling.

從第一天開始，你很可能在一段時間內賺不到錢，因為你還在起步階段。

You're still figuring things out, and so instead of focusing on the money right away, focus on what you need to do to get there step by step.

你還在摸索中，所以不要馬上關注錢的問題，而要關注你需要做什麼才能一步步達到目的。

Like I said, I started off my business by giving away my services for free.

就像我說的，我的生意是靠免費贈送服務開始的。

So if that's something that you can do Give away your services for free, Then from there you can charge for what you're worth.

所以，如果你能做到這一點，免費提供你的服務，然後從那裡你可以收取你的價值。

But at the beginning, you want to give what you can and see what feedback you get back if you think it's viable.

但在一開始，你要把你能給的東西都給了，如果你覺得可行，就看看你的反饋回來。

If you think you can charge for it afterwards, go ahead and charge for it.

如果你認為事後可以收費，就去收費吧。

But you want to take it step by step.

但你要一步步來。

Don't start charging premium prices at the beginning when you don't even know if what you have to offer is valuable.

不要一開始就開始收取溢價，因為你甚至不知道你所提供的東西是否有價值。

My fifth tip and last do not is to do not just do it for the money.

我的第五個建議，也是最後一個不要，就是不要只為錢而做。

Running your own business is something that gives you such a sense of freedom because you have the power inability to decide what that business is about.

經營自己的生意是給你如此自由的感覺，因為你有權力無力決定這個生意是什麼。

You get to decide what you offer.

你可以決定你提供什麼。

You get to decide how you offer it and the type of people that you wanna work with and the type of people you want to serve.

你可以決定你如何提供它，以及你想與什麼樣的人合作，你想服務什麼樣的人。

So don't just do or sell something for the money.

所以，不要只為了錢而做或賣東西。

You wanna have a deeper purpose behind it.

你想在背後有更深的目的。

You want to make sure that you're doing the work that you're meant to dio that it's serving your purpose that you are offering your talents, your gifts, your services to people in the best way that you can.

你要確保你正在做的工作，你的意思是迪奧，它是為你的目的，你提供你的才華，你的禮物，你的服務，以最好的方式，你可以的人。

So just make sure that money aside you focused on yourself.

所以，只要確保錢之外你專注於自己。

You focus on making sure that it fulfills you, and that's what's going to ensure.

你專注於確保它能滿足你，這才是確保。

That your business becomes successful is if you are focusing in on your talents, your gifts, and you are offering it to someone who needs it Now moving on to the dues I have four dues for you when it comes to starting your own online business.

你的業務變得成功是，如果你專注於你的天賦，你的禮物，你提供給別人誰需要它現在移動到會費，我有四個會費給你，當它涉及到開始自己的網上業務。

Do Number one is to figure out what your true talent is and how that can translate to a product or service that you can offer.

做第一件事就是要弄清楚你的真才實學是什麼，如何將其轉化為你能提供的產品或服務。

This takes time.

這需要時間。

This takes reflection.

這需要反思。

You really need to ask yourself really hard questions to figure out what is my gift.

你真的需要問自己一個很困難的問題，來弄清楚什麼是我的天賦。

What is my talent?

我的天賦是什麼？

What is it that I know?

我知道的是什麼？

I can offer the world?

我可以為世界提供?

That's what you wanna ask yourself.

這就是你想問自己的問題。

Okay, so you really want to take that time before you run off and start Offering your services is to ask yourself what it is that I'm good at.

好吧，所以你真的要花時間 在你跑了，並開始提供你的服務 是問自己什麼是我擅長的。

What can I offer?

我能提供什麼？

What can I provide?

我能提供什麼？

And you wanna make sure that it's going to help.

你要確保它的幫助。

He'll assist, serve people in some way, shape or form.

他會以某種方式、形態或形式協助、服務人們。

It doesn't matter what it is if it's a service or product, but that it does those things do.

如果是服務或產品，是什麼並不重要，重要的是它能做這些事情。

Number two is to feel your way through the process of your research.

二是在研究的過程中摸索。

Don't just use your mind now.

不要只用你現在的頭腦。

That may sound a little complicated, but what I mean by that is don't just think.

這聽起來可能有點複雜，但我的意思是不要只想。

Don't just analyze and look at the numbers and make your business decisions purely on Lee on that you have tow.

不要只分析和看數字，在你有拖的情況下，純粹在李上做商業決策。

Also, trust your gut.

另外，要相信自己的直覺。

You have to also trust your intuition, your inner voice through that inner guide within you.

你也要相信你的直覺，通過你內心的引導，相信你內心的聲音。

You wanna feel your way.

你想用你的方式去感受。

So when you're researching, when you're looking into this business idea, when you're looking into this ideal customer that you want to work with, you want to make sure that you feel your way through it as well.

所以，當你在研究的時候，當你在研究這個商業理念的時候，當你在研究這個你想合作的理想客戶的時候，你要確保你也能摸索出一條路來。

Use your heart.

用你的心。

Ask yourself, Does this feel good to me?

問問自己，這樣做我感覺好嗎？

Do I wanna walk this path?

我想走這條路嗎？

Does this type of customer or this type of service or product that I wanna offer?

這種類型的客戶或這種類型的服務或產品是我想提供的嗎？

Does that feel good to me?

我感覺好嗎？

It's not just doesn't make logical sense.

這不僅僅是沒有邏輯意義。

You also want to incorporate your heart into it, and you want to trust what comes to you from there, because I'll be honest with you if I didn't trust my gut when I started this business, and even to this day, every decision that I make, I rely on my own gut.

你也要把你的心融入其中，你要相信你從那裡得到的東西，因為我跟你說實話，如果我開始做這個生意的時候不相信自己的直覺，甚至到今天，我做的每一個決定，都是靠自己的直覺。

I asked myself, How do I feel about it?

我問自己，我是怎麼想的？

If I'm getting the right feeling, then that's when I know that it's the right decision for me.

如果我有了正確的感覺，那麼這時我就知道，這對我來說是個正確的決定。

If I don't get the right feeling, I don't move forward with that idea.

如果我沒有得到正確的感覺，我就不會繼續這個想法。

Even if logically, it seems like it makes sense.

即使從邏輯上看，似乎也有道理。

I just go with what feels right and that has worked for me, and hopefully that'll work for you as well Do.

我只是跟著感覺走，這對我來說是有效的，希望對你來說也是有效的，杜。

Number three is to offer your product or service for free at first.

第三是一開始免費提供你的產品或服務。

Now, I've already said this a couple of times, and I really, truly believe in this, especially at the beginning of your business.

現在，我已經說過幾次了，我真的，真的相信這一點，尤其是在你創業初期。

You really want to put yourself out there and don't hold yourself back.

你真的想把自己的想法說出來，不要讓自己退縮。

So that means offer what it is that you can offer for free if you can offer it for free just for a short time period and get feedback from people that's going to help you to improve that product or service.

所以，這意味著如果你能免費提供的東西，就在短時間內免費提供，並獲得人們的反饋，這將有助於你改進該產品或服務。

So it's always easier to offer something for free and get that feedback rather than trying to charge for it and then noticing that people aren't buying it because it's already just a mediocre product or service.

所以，免費提供一些東西並獲得這種反饋，總比試圖收費，然後發現人們不買賬要容易得多，因為這已經只是一個平庸的產品或服務。

You want to make sure that you improve on it at the beginning.

你要確保你在一開始就改進它。

You wanna make sure you can do whatever you can to refine it.

你要確保你能做任何事情來完善它。

Now, if you have to charge, then find charge.

現在，如果你要充電，那就找充電。

But don't charge too expensively.

但不要收得太貴。

You wanna make sure that it's within a certain range that's affordable for people, so that again you can get the right feedback and you can refine it, you can improve on it.

你要確保它在一定的範圍內，是人們可以承受的，這樣你又可以得到正確的反饋，你可以完善它，可以改進它。

And then from there you can charge the rates that you do wanna charge.

然後從那裡你可以收取你想收取的費率。

And lastly, my last do is to get testimonials.

最後，我最後做的是獲取推薦信。

This goes hand in hand with offering your product or service for free.

這與免費提供你的產品或服務是並行不悖的。

But when it comes to getting feedback and getting positive testimonials, that is going to help lay the foundation for your business, especially if you're gonna have a website which hopefully you will you will develop your website, and some of the first things that you're gonna be putting on your website are your testimonials.

但是，當它涉及到獲得反饋和獲得積極的推薦，這將有助於為你的業務奠定基礎，特別是如果你會有一個網站，希望你會你會發展你的網站，和一些你要把你的網站上的第一件事是你的推薦。

You want to show and prove to other people who are then going to come to see your website.

你要向其他人展示和證明，然後他們要來看你的網站。

That what you have to offer works and you want this to come from riel.

你要提供的東西是有效的，你希望這來自瑞爾。

People don't make up testimonials.

人們不會編造推薦信。

That's not something I suggest if you can get it from people that you don't really know too well, that's the best, because they're going to give you their raw feedback.

這一點我不建議，如果你能從你不太瞭解的人那裡得到，那是最好的，因為他們會給你他們的原始反饋。

And if they really are raving about it, you know that that's completely honest.

如果他們真的對它讚不絕口，你知道那是完全誠實的。

And it's not because they're your brother or your sister, and they're just saying good things about your business for you.

還不是因為他們是你的哥哥或妹妹，他們只是幫你說說你的生意好話。

So there you have it.

所以，你有它。

Those are my nine dues and dotes when it comes to starting your own business.

這就是我在創業時的九大注意事項。

If you like these types of videos where I'm talking about business advice, starting your own business, that sort of thing and you want to see more videos on this topic, then leave me a comment below so that I can prepare more videos for you all about this.

如果你喜歡這種類型的視頻，我說的是商業建議、創業之類的，你想看更多這方面的視頻，那就在下面給我留言，這樣我就可以為大家準備更多這方面的視頻。

Now, if you're someone who is not yet ready to start your business.

現在，如果你是一個還沒有準備好創業的人。

You want to still keep looking for a job and you haven't been getting much luck.

你想還在繼續找工作，但你一直沒有什麼收穫。

Then I wanna be able to help you with that.

那我就希望能幫你解決這個問題。

I offer free advice from me through my online workshops.

我通過我的在線研討會免費提供我的建議。

You can visit my interview Strategy Workshop.

你可以訪問我的面試策略工作坊。