VF is paying $2.1 billion to buy Supreme the Street where apparel company with a cult like following private equity firms Carlyle Group and Good Partners, are selling their stakes in the company behind the cool brand.

VF正在支付21億美元購買Supreme the Street，其中服裝公司具有崇拜一樣的追隨者私募股權公司Carlyle Group和Good Partners，正在出售他們在酷品牌背後公司的股權。

The proceeds scarcity of Supremes products ranging from hoodies to burner phones has made them extremely popular among the young Street, where fans known as height beasts.

收益稀缺的Supremes產品從連帽衫到燃燒器手機，使他們在年輕的街道，其中被稱為高度獸的球迷中極受歡迎。

And that gives the company pricing power that juices up its profit margins.

而這就給公司提供了定價權，使其利潤率得到提升。

Known for its red box logo is products sell out in minutes after their launch and people wait in line for hours outside it's 12 stores worldwide.

以紅色盒子標誌著稱的產品在推出後幾分鐘內就銷售一空，人們在它的全球12家門店外排隊等候數小時。

Founded in 1994 in downtown Manhattan, Supreme became the home of New York City skate culture.

Supreme於1994年在曼哈頓市中心成立，成為紐約市滑板文化的發源地。

Many of its fans snap up Supremes clothing online.

其很多粉絲在網上搶購超女服裝。

That sales channel accounts for more than 3/5 of its revenue.

該銷售管道佔其收入的3/5以上。