Whether you're a local government agency, a bank, a shipping mall,

無論你是地方政府機構、銀行、航運商場。

a tourist attraction, even a prison! You need a mascot.

一個旅遊景點，甚至是一個監獄！你需要一個吉祥物。

Japanese mascots are called YURUCHARA in Japan.

日本的吉祥物在日本叫YURUCHARA。

This is the YURUCHARA Grand Prix

這就是YURUCHARA大獎賽。

An event that determines which mascot is no.1 for the year.

決定哪個吉祥物是年度第一的活動。

The Grand Prix is held annually.

大獎賽每年舉行一次。

There are some general guidelines to be a YURUCHARA.

做一個YURUCHARA有一些一般的準則。

The character must convey a love for the local area or hometown.

角色必須傳達出對當地或家鄉的熱愛。

Character movements or behavior should be unique, unstable or awkward.

人物動作或行為要獨特、不穩定或笨拙。

They should be "yurui" meaning unsophisticated or laid back

他們應該是 "yurui"，意思是不復雜的或悠閒的。

and absolutely loveable.

和絕對的愛。

In Asahikawa, in Hokkaido,

在北海道的旭川。

there is even a mascot for the prison.

甚至還有一個監獄的吉祥物。

Katakuri-chan uses the local mountain flower as a hat.

Visitors can buy Katakurichan goods.

遊客可以購買卡塔庫裡奇的商品。

Not sure about the inmates, though.

不過不知道犯人的情況。

Awkward movements are a must.

尷尬的動作是必須的。

So, if you are not sure what the mascots really is,

所以，如果你不清楚吉祥物到底是什麼。

that's the point!

這才是重點

It's a YURU-CHARA

是YURU-CHARA

Hamamatsu City in Shizuoka is hosting this year's event.

靜岡縣濱松市是今年的主辦地。

Mascots from all over Japan are here.

日本各地的吉祥物都在這裡。

Let's have a look around.

讓我們來看看周圍的情況。

There are just too many YURU-CHARA to feature on this show.

YURU-CHARA實在是太多了，在這個節目中，我們無法介紹。

So in the next minute, we're gonna feature as many as we can.

所以，在接下來的一分鐘裡，我們會盡可能多的特色。

YURU-CHARA sumo wrestling

YURU-CHARA相撲術

The Grand Prix this year featured a Sumo Wrestling competition,

今年的大獎賽設有相撲比賽。

with 8 entrants from around Japan.

有來自日本各地的8名選手參加。

Local pride is at stake.

這關係到當地人的尊嚴。

With the naturally unusual movement and looks,

有了自然不同尋常的動作和樣子。

it's sure to be a real entertainment.

這肯定是一個真正的娛樂。

Enjoy.

好好享受吧

Meet the YONEGEES family of YONAGO City of Tottori prefecture.

迎接鳥取縣米穀市的YONEGEES家族。

The Yonegee family's "YO" is named after Yonago City.

米尼吉家的 "YO "是以米子城命名的。

Yonago's mascots. This is Negita.

米子的吉祥物。這是根田。

Negiko

根子

and this here is Negipo

這個是Negipo

Little baby!

小寶貝！

Negi, Japanese leeks are a famous produce from the area.

韭菜，日本的韭菜是當地的名產。

The Yonegees have their own Manga.

揚子江人有自己的漫畫。

Every Yuru-chara needs an interesting back story.

每個Yuru-chara都需要一個有趣的背景故事。

The costume is powered by a small fan.

該服裝由一個小風扇提供動力。

When the fans are off, the Negi stalks collapses.

扇子關了，根莖就垮了。

That means it's time to go back to your day job.

這意味著是時候回到你的日常工作中去了。

If you're in Yonago, look for the Yonegees.

如果你到了米穀，就找米穀人。

Meet Japan's biggest celebrity.

遇到日本最大的名人。

Who is it? Well, it's.....

是誰呢？嗯，是.....

Kumamon won the Yuru-Chara Grand Prix in 2011.

Kumamon在2011年獲得了Yuru-Chara大獎賽的冠軍。

and since then has gone to be a symbol,

並自此走向了一個符號。

not only to Kumamoto prefecture, but Japan itself.

不僅對熊本縣，而且對日本本身。

It's not hard to love this adorable bear who appeals to everyone.

喜歡這隻可愛的小熊並不難，它吸引著每一個人。

Kumamon was born to help the expansion of the bullet train in 2010.

Kumamon誕生於2010年，幫助子彈列車的擴張。

Kumamon can be used royalty free by produce producers in Kumamoto.

Kumamon可由熊本的農產品生產者免費使用。

On rice.

在米飯上。

On bamboo shoots.

在竹筍上。

On tomatoes.

關於西紅柿。

but can be also licensed in other goods.

但也可以在其他商品中授權。

Kumamon is the king of Yuru-Chara.

熊蒙是尤魯查拉的國王。

and his celebrity status has resonated around Asia,

而他的名人身份也在亞洲各地引起了共鳴。

and now the world.

和現在的世界。

Representing Japan in everyone who simply needs a friend

在每個需要朋友的人中代表日本。

Thanks, Kuma-mon.

謝謝你，隈門。

Back at the Yuru-Chara Grand Prix,

回到尤魯-查拉大獎賽。

he is this year's winner from Shizuoka.

他是今年的冠軍，來自靜岡。

Ieyasu-kun, who can also play Taiko Drums.

家康君，他也會打太鼓。

There are so many unique mascots here.

這裡有這麼多獨特的吉祥物。

Pet licking another Mascot clean is Shimane's Shimanekko.

寵物把另一隻吉祥物舔乾淨，就是島根的島根子。

one of my favorites.

我的最愛之一。

JInmen sekikun, or stone faced human.

JInmen sekikun，或石麵人。

is the well, the most creepy-ishly cute mascot

是井，最讓人毛骨悚然的可愛吉祥物。

representing a island in Nagasaki Prefecture.

代表長崎縣的一個島嶼。

Embrace the unknown.

擁抱未知。

My favorite mascot this year was Nakanon

今年我最喜歡的吉祥物是 "中農"。

from Niigata prefecture's Nagaoka area.

來自新潟縣長岡地區。

I'm not entrely sure what Nakanon is,

我不太清楚中農是什麼。

other than a lotus root ferry who loves Koshi-hikari rice balls.

除了愛吃甲魚飯糰的藕渡外。

Unusual dance moves.

不尋常的舞蹈動作。

Absolutely awkward and totally original.

絕對的尷尬，完全是原創。

The variety of Japanese mascots are amazing.

日本的吉祥物種類繁多，令人驚歎。

There sure to be a character that attracts you.

一定會有一個吸引你的角色。

So, how popular are Japanese mascots?

那麼，日本的吉祥物有多受歡迎呢？

Since the event started in 2010,

自2010年活動開始以來。

The entry has boomed from 169,

該條目已從169個繁榮。

to 1727 this year.

到今年的1727。

Is there room for more Yuru-Chara?

還有餘裕良的空間嗎？

Why not?

為什麼不呢？

Everyone loves a new smiling face.

每個人都喜歡新的笑臉。

So there you go.

所以，你去那裡。

That's as many Japanese Yuru-Chara mascots we can pack in one day...A lot.

這就是我們一天能打包的日本尤魯-查拉吉祥物......很多。

Love them or hate them,

要麼愛他們，要麼恨他們。

Japanese mascots are definitely original and...ONLYinJAPAN.

日本的吉祥物絕對是原創的，而且......ONLYinJAPAN。