Name: 獨家。Uber的CEO關於其新的應用 (Exclusive: Uber's CEO on its new app)
Uploaded: 2020-10-31T18:40:52.000Z
Duration: 5 min 42 s

- So Uber is making some changes to its app.

- 所以Uber正在對其應用進行一些改變。

as the operating system for your city life.

- It sounds good, but it's not exactly ground breaking.

- 聽起來不錯，但也不是很有突破性。

Uber is moving things around inside the app.

like public transportation, which makes sense

when you consider what Uber's ultimate goal is.

當你考慮到Uber的最終目標是什麼。

Now for years, Uber CEO, Dara Khosrowshahi

現在，多年來，Uber的CEO，Dara Khosrowshahi。

- [Andrew] And now they're finally making it happen.

When we sat down with Khosrowshahi recently

當我們最近與Khosrowshahi坐下來的時候。

to talk about some of these new details exclusively

and he also walked us through some of the challenges

He let us take the new app out for a spin,

他讓我們把新的應用拿出來轉一轉。

- Then you can go down see routes and it says leaves

- 然後，你可以去看看路線，它說，離開。

在兩分鐘、五分鐘、八分鐘內。

Shows you where to walk to get to the station.

- [Andrew] Do you think this is a better experience

比你的谷歌地圖，你的城市地圖儀？

- It's a comparable experience, but ultimately it's better

- 雖說體驗相當，但終究還是比較好的。

because you have all of your choices here.

It's Amazon product search versus, let's say,

這是亞馬遜產品搜索與，比方說。

Because we're so focused on city transportation,

which is where the majority of our business is.

這也是我們大部分的業務所在。

Because we're so focused about the complete experience.

因為我們非常注重完整的體驗。

It's not just information, but ultimately we want

這不僅僅是資訊，最終我們要的是

to integrate information that allows you to take action

of urban transportation you could possibly think of.

Even if it's not making money off of some of those modes.

即使不靠其中的一些模式賺錢。

You see, the more stuff that Uber can cram into its app,

你看，Uber能塞進應用的東西越多。

like bikes and scooters and buses and subway,

比如自行車、摩托車、公車和地鐵。

the better chance it has to squeeze money out

- [Dara] To some extent, we're competing against ourselves.

- 某種程度上，我們在和自己競爭。

- You're not making money off of this, so why offer it?

- 你又不靠這個賺錢，為什麼要提供？

It's the right solution for the consumer.

這對消費者來說是正確的解決方案。

Usually if you aim at the best solution for the consumer,

通常如果你的目標是為消費者提供最佳解決方案。

Second, we have seen experimentally that increases

其次，我們從實驗中看到，增加

And if more people are opening our app more often,

而如果更多的人經常打開我們的應用。

then there will be business down the road.

We'll be able to monetize that one way or the other.

我們將能夠通過這種方式或其他方式來實現貨幣化。

- [Andrew] Of course, Lyft offers a lot of the same things

- 當然，Lyft也提供了很多相同的東西。

And Uber's a lot bigger than Lyft and operates in cities

而Uber的規模比Lyft大得多，經營的城市也多得多

outside of the US, but in the US drivers work for both apps.

在美國以外的地方，但在美國，司機為兩個應用程序工作。

And sometimes it can be hard to tell the difference

Now Uber used to say it wanted to compete

with public transportation, but now it's changing

與公共交通，但現在它的變化。

its tune and says it wants to compliment,

There have been a number of studies over the years

that show that Uber has been leading to a decrease

And that can lead to things like lossed revenue

而這可能會導致諸如收入損失的事情。

Now Uber can say it wants to put public transportation

on an equal footing with Uber X and that could help shift

與Uber X平起平坐，這可能會有助於轉變。

and accelerate the decline of public transportation.

- Ultimately whether or not our users choose transit

- 最終，我們的用戶是否選擇了公交

You know, transit has competition anyway, but we

你知道，反正公車也有競爭，但我們... ...

with data, we wanna make sure that transit data

is available to all the users and we think we can be a

是提供給所有用戶的，我們認為我們可以成為一個。

constructive part of transit growing over a long period

Right now we only have information, but over a period

現在我們只掌握了一些資訊，但在一段時間內

So that the experience that you can have taking transit

是以，你可以有乘坐公車的經驗。

is just as delightful as the experience that you can have

是一樣令人高興的經驗，你可以有

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獨家。Uber的CEO關於其新的應用 (Exclusive: Uber's CEO on its new app)

ultimately

compliment

period

improve