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  • (music pops)

    (音樂流行)

  • - So Uber is making some changes to its app.

    - 所以Uber正在對其應用進行一些改變。

  • - This is the beginning and not the end

    - 這只是開始,而不是結束

  • of our moving to really think of Uber

    我們搬家的時候才真正想到Uber

  • as the operating system for your city life.

    作為你城市生活的作業系統。

  • - It sounds good, but it's not exactly ground breaking.

    - 聽起來不錯,但也不是很有突破性。

  • Uber is moving things around inside the app.

    Uber在應用內部動了手腳。

  • Streamlining it.

    精簡它。

  • Making it easier to us.

    讓我們更容易。

  • And they're also adding some things,

    而且他們也在增加一些東西。

  • like public transportation, which makes sense

    如同公共交通,這是有道理的

  • when you consider what Uber's ultimate goal is.

    當你考慮到Uber的最終目標是什麼。

  • Now for years, Uber CEO, Dara Khosrowshahi

    現在,多年來,Uber的CEO,Dara Khosrowshahi。

  • has been saying that he wants Uber

    一直在說,他希望Uber

  • to become the

    成為

  • - Amazon for transportation.

    - 亞馬遜的運輸。

  • - [Andrew] And now they're finally making it happen.

    - 現在他們終於實現了這一點

  • When we sat down with Khosrowshahi recently

    當我們最近與Khosrowshahi坐下來的時候。

  • to talk about some of these new details exclusively

    談論這些新的細節

  • and he also walked us through some of the challenges

    他還向我們介紹了一些挑戰。

  • that Uber's facing too.

    這也是Uber面臨的。

  • He let us take the new app out for a spin,

    他讓我們把新的應用拿出來轉一轉。

  • which we did on a subway.

    我們在地鐵上做的。

  • (upbeat music)

    (歡快的音樂)

  • - Then you can go down see routes and it says leaves

    - 然後,你可以去看看路線,它說,離開。

  • in two, five, eight minutes.

    在兩分鐘、五分鐘、八分鐘內。

  • It's a six minute walk.

    步行6分鐘就到了。

  • Shows you where to walk to get to the station.

    告訴你從哪裡走到車站。

  • - That looks good.

    - 這看起來不錯。

  • - Should we roll?

    - 我們要不要滾?

  • - That looks good.

    - 這看起來不錯。

  • Let's do it.

    我們開始吧

  • - Let's do it.

    - 我們開始吧

  • - [Andrew] Do you think this is a better experience

    - 你覺得這樣的體驗更好嗎?

  • than your Google maps, your city mapper?

    比你的谷歌地圖,你的城市地圖儀?

  • - It's a comparable experience, but ultimately it's better

    - 雖說體驗相當,但終究還是比較好的。

  • because you have all of your choices here.

    因為你在這裡有所有的選擇。

  • It's Amazon product search versus, let's say,

    這是亞馬遜產品搜索與,比方說。

  • Google product search.

    谷歌產品搜索。

  • Because we're so focused on city transportation,

    因為我們太注重城市交通了。

  • which is where the majority of our business is.

    這也是我們大部分的業務所在。

  • Because we're so focused about the complete experience.

    因為我們非常注重完整的體驗。

  • It's not just information, but ultimately we want

    這不僅僅是資訊,最終我們要的是

  • to integrate information that allows you to take action

    整合資訊,使您能夠採取行動

  • and purchase this transit option.

    併購買這種轉運方案。

  • - Uber doesn't want to just be an app.

    - Uber不想只做一個應用。

  • It wants to be a platform for every mode

    它希望成為各種模式的平臺

  • of urban transportation you could possibly think of.

    你能想到的城市交通方式。

  • Even if it's not making money off of some of those modes.

    即使不靠其中的一些模式賺錢。

  • You see, the more stuff that Uber can cram into its app,

    你看,Uber能塞進應用的東西越多。

  • like bikes and scooters and buses and subway,

    比如自行車、摩托車、公車和地鐵。

  • the better chance it has to squeeze money out

    榨取資金的機會越大

  • of all that engagement.

    的所有參與。

  • - [Dara] To some extent, we're competing against ourselves.

    - 某種程度上,我們在和自己競爭。

  • - You're not making money off of this, so why offer it?

    - 你又不靠這個賺錢,為什麼要提供?

  • - One, it's the right thing to do.

    - 一,這是正確的做法。

  • It's the right solution for the consumer.

    這對消費者來說是正確的解決方案。

  • Usually if you aim at the best solution for the consumer,

    通常如果你的目標是為消費者提供最佳解決方案。

  • you'll win longterm.

    你會贏得長遠的。

  • Second, we have seen experimentally that increases

    其次,我們從實驗中看到,增加

  • in engagement with app.

    在參與應用。

  • That more people they wake up.

    那更多的人,他們醒來。

  • They use the app more often.

    他們更頻繁地使用該應用。

  • And if more people are opening our app more often,

    而如果更多的人經常打開我們的應用。

  • then there will be business down the road.

    就會有生意下來。

  • We'll be able to monetize that one way or the other.

    我們將能夠通過這種方式或其他方式來實現貨幣化。

  • - [Andrew] Of course, Lyft offers a lot of the same things

    - 當然,Lyft也提供了很多相同的東西。

  • in its app.

    在其應用中。

  • And Uber's a lot bigger than Lyft and operates in cities

    而Uber的規模比Lyft大得多,經營的城市也多得多

  • outside of the US, but in the US drivers work for both apps.

    在美國以外的地方,但在美國,司機為兩個應用程序工作。

  • And sometimes it can be hard to tell the difference

    有時很難分辨兩者的區別

  • between both apps.

    兩個應用程序之間。

  • Now Uber used to say it wanted to compete

    現在,Uber曾經說過,它要競爭

  • with public transportation, but now it's changing

    與公共交通,但現在它的變化。

  • its tune and says it wants to compliment,

    其調,並表示要恭維。

  • not kill transit.

    不殺轉運。

  • But it's not so simple.

    但這並不是那麼簡單。

  • There have been a number of studies over the years

    多年來,已經有許多研究

  • that show that Uber has been leading to a decrease

    顯示,Uber一直在導致減少。

  • in ridership on public transportation.

    乘坐公共交通的人數。

  • And that can lead to things like lossed revenue

    而這可能會導致諸如收入損失的事情。

  • and service cuts.

    和削減服務。

  • Now Uber can say it wants to put public transportation

    現在,Uber可以說要把公共交通

  • on an equal footing with Uber X and that could help shift

    與Uber X平起平坐,這可能會有助於轉變。

  • more customers to buses and trains.

    更多的客戶轉乘巴士和火車。

  • Or it could have the opposite effect

    或者它可以有相反的效果

  • and accelerate the decline of public transportation.

    並加速公共交通的衰退。

  • - Ultimately whether or not our users choose transit

    - 最終,我們的用戶是否選擇了公交

  • or rides, et cetera, I can't predict.

    或騎行,等等,我無法預測。

  • You know, transit has competition anyway, but we

    你知道,反正公車也有競爭,但我們... ...

  • with data, we wanna make sure that transit data

    我們要確保中轉的數據

  • is available to all the users and we think we can be a

    是提供給所有用戶的,我們認為我們可以成為一個。

  • constructive part of transit growing over a long period

    長久以來,過境的建設性部分

  • of time.

    的時間。

  • We wanna integrate ticketing.

    我們要整合票務。

  • Right now we only have information, but over a period

    現在我們只掌握了一些資訊,但在一段時間內

  • of time, we'll integrate ticketing.

    的時間,我們將整合票務。

  • So that the experience that you can have taking transit

    是以,你可以有乘坐公車的經驗。

  • is just as delightful as the experience that you can have

    是一樣令人高興的經驗,你可以有

  • taking a ride as well.

    乘車以及。

  • - Now there's more to the app than just

    - 現在有更多的應用程序,而不僅僅是簡單的

  • public transportation.

    公共交通。

  • Uber's adding new firewalls to help improve safety

    Uber增加新的防火牆以幫助提高安全性

  • and regain people's trust.

    並重新獲得人們的信任。

  • Now there's a new pin verification system that riders

    現在,有一個新的銷驗證系統,騎手們

  • can opt into, so they don't accidentally get

    可以選擇加入,這樣他們就不會不小心得到。

  • into the wrong car.

    進錯了車。

  • You can text 911 from in the app, in case you need

    你可以在應用程序中發短信911,以防你需要

  • emergency services.

    緊急服務;

  • And your phone will get a notification if you get dropped

    如果你的手機被掉包了,你的手機也會收到一個通知

  • off near a bike lane, so you don't accidentally

    靠近自行車道的地方,這樣你就不會不小心地

  • door someone.

    門有人。

  • Now Uber is in the news a lot these days for reasons

    現在Uber最近經常出現在新聞中,原因如下

  • entirely separate from its app.

    完全獨立於其應用。

  • The company lost $5 billion last quarter, which is a record

    公司上季度虧損50億,創下歷史紀錄

  • for the chronically unprofitable company.

    為長期不盈利的公司。

  • Cities are being overrun with car congestion

    城市正在被汽車擁堵淹沒

  • and Uber is partly to blame.

    而Uber也有一部分責任。

  • And California is on the cusp of forcing Uber

    而加州正處於逼迫Uber的邊緣。

  • to reclassify its drivers as employees, rather than

    將其司機重新歸類為僱員,而不是。

  • contractors, which could blow up the company's entire

    承包商,這可能會炸燬該公司的整個。

  • business model.

    商業模式。

  • Meanwhile, Uber sued New York City for the second time

    同時,Uber第二次起訴紐約市。

  • this year over new rules and restrictions on ride hailing.

    今年因新的規則和限制騎行叫車。

  • Cities and states across the country are cracking down

    全國各城市和各州都在嚴厲打擊。

  • on Uber and Democratic presidential candidates,

    關於Uber和民主黨總統候選人。

  • who are talking tough about the tech industry

    談論科技行業的人

  • and wanting to improve driver's lives are cheering them

    和想改善司機生活的人都在為他們打氣。

  • on from the sidelines.

    在旁人看來。

  • - My concern is that the politicians right now are playing

    - 我擔心的是,現在的政客們正在扮演

  • to a reactive base, which ultimately

    到反應性鹼,最終

  • is not a better solution,

    是不是一個更好的解決方案。

  • for society and definitely not for our drivers

    對社會而言,絕對不是對我們的司機而言

  • and not for our riders.

    而不是為了我們的騎手。

  • - And Uber is still growing, just a lot slower than people

    - 而且Uber還在增長,只是比人們的增長速度慢了很多。

  • were expecting.

    正期待著。

  • And the challenges it faces are a lot more existential

    而它所面臨的挑戰更多的是生存上的挑戰

  • than the ones it faced in the past.

    比過去面臨的。

  • There are some who think that Uber will just keep

    也有人認為,Uber只會不斷地

  • losing money until it eventually goes out of business.

    賠錢,直到最終倒閉。

  • Now whether Uber becomes the Amazon of transportation

    現在,Uber是否成為交通領域的亞馬遜

  • like Khosrowshahi predicts will depend a lot

    就像Khosrowshahi預測的那樣,將取決於很多。

  • on how that future turns out.

    在這個未來如何發展的問題上。

  • What does Uber look like in five years, do you think?

    你覺得五年後的Uber是什麼樣子的?

  • - You're gonna use us to get to places.

    - 你要利用我們去的地方。

  • You're gonna use us to get packages.

    你要用我們來拿包裹。

  • You're gonna use us to have your food and I think we

    你要利用我們來吃你的食物,我想我們... ...

  • will be seen as an incredibly valuable partner

    將被視為一個非常有價值的合作伙伴

  • for cities everywhere.

    為各地城市。

  • Is there jaywalking allowed?

    是否允許亂穿馬路?

  • - Oh yes.

    - 哦,是的。

  • - Is this like true - Oh yes it's encouraged.

    - 這是真的嗎 是的,這是鼓勵的。

  • - Is it like true New York or like fake New York?

    - 是像真紐約還是像假紐約?

  • - It's encouraged.

    - 這是鼓勵的。

  • All right, there we go.

    好了,我們走吧。

  • I used to live her so, if I don't jaywalk

    我以前是住在她家的,所以,如果我不亂穿馬路的話

  • (laughs)

    (笑)

  • I feel weird.

    我覺得很奇怪。

  • I feel odd.

    我覺得很奇怪。

  • - Yeah, exactly.

    - 是的,沒錯。

  • You're not true New Yorker unless you're jaywalking.

    你不是真正的紐約人,除非你是亂穿馬路。

(music pops)

(音樂流行)

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獨家。Uber的CEO關於其新的應用 (Exclusive: Uber's CEO on its new app)

  • 19 2
    林宜悉 發佈於 2020 年 10 月 31 日
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