- So Uber is making some changes to its app.

- 所以Uber正在對其應用進行一些改變。

- This is the beginning and not the end

- 這只是開始，而不是結束

of our moving to really think of Uber

我們搬家的時候才真正想到Uber

as the operating system for your city life.

作為你城市生活的作業系統。

- It sounds good, but it's not exactly ground breaking.

- 聽起來不錯，但也不是很有突破性。

Uber is moving things around inside the app.

Uber在應用內部動了手腳。

Streamlining it.

精簡它。

Making it easier to us.

讓我們更容易。

And they're also adding some things,

而且他們也在增加一些東西。

like public transportation, which makes sense

如同公共交通，這是有道理的

when you consider what Uber's ultimate goal is.

當你考慮到Uber的最終目標是什麼。

Now for years, Uber CEO, Dara Khosrowshahi

現在，多年來，Uber的CEO，Dara Khosrowshahi。

has been saying that he wants Uber

一直在說，他希望Uber

to become the

成為

- Amazon for transportation.

- 亞馬遜的運輸。

- [Andrew] And now they're finally making it happen.

- 現在他們終於實現了這一點

When we sat down with Khosrowshahi recently

當我們最近與Khosrowshahi坐下來的時候。

to talk about some of these new details exclusively

談論這些新的細節

and he also walked us through some of the challenges

他還向我們介紹了一些挑戰。

that Uber's facing too.

這也是Uber面臨的。

He let us take the new app out for a spin,

他讓我們把新的應用拿出來轉一轉。

which we did on a subway.

我們在地鐵上做的。

(upbeat music)

(歡快的音樂)

- Then you can go down see routes and it says leaves

- 然後，你可以去看看路線，它說，離開。

in two, five, eight minutes.

在兩分鐘、五分鐘、八分鐘內。

It's a six minute walk.

步行6分鐘就到了。

Shows you where to walk to get to the station.

告訴你從哪裡走到車站。

- That looks good.

- 這看起來不錯。

- Should we roll?

- 我們要不要滾？

- That looks good.

- 這看起來不錯。

Let's do it.

我們開始吧

- Let's do it.

- 我們開始吧

- [Andrew] Do you think this is a better experience

- 你覺得這樣的體驗更好嗎？

than your Google maps, your city mapper?

比你的谷歌地圖，你的城市地圖儀？

- It's a comparable experience, but ultimately it's better

- 雖說體驗相當，但終究還是比較好的。

because you have all of your choices here.

因為你在這裡有所有的選擇。

It's Amazon product search versus, let's say,

這是亞馬遜產品搜索與，比方說。

Google product search.

谷歌產品搜索。

Because we're so focused on city transportation,

因為我們太注重城市交通了。

which is where the majority of our business is.

這也是我們大部分的業務所在。

Because we're so focused about the complete experience.

因為我們非常注重完整的體驗。

It's not just information, but ultimately we want

這不僅僅是資訊，最終我們要的是

to integrate information that allows you to take action

整合資訊，使您能夠採取行動

and purchase this transit option.

併購買這種轉運方案。

- Uber doesn't want to just be an app.

- Uber不想只做一個應用。

It wants to be a platform for every mode

它希望成為各種模式的平臺

of urban transportation you could possibly think of.

你能想到的城市交通方式。

Even if it's not making money off of some of those modes.

即使不靠其中的一些模式賺錢。

You see, the more stuff that Uber can cram into its app,

你看，Uber能塞進應用的東西越多。

like bikes and scooters and buses and subway,

比如自行車、摩托車、公車和地鐵。

the better chance it has to squeeze money out

榨取資金的機會越大

of all that engagement.

的所有參與。

- [Dara] To some extent, we're competing against ourselves.

- 某種程度上，我們在和自己競爭。

- You're not making money off of this, so why offer it?

- 你又不靠這個賺錢，為什麼要提供？

- One, it's the right thing to do.

- 一，這是正確的做法。

It's the right solution for the consumer.

這對消費者來說是正確的解決方案。

Usually if you aim at the best solution for the consumer,

通常如果你的目標是為消費者提供最佳解決方案。

you'll win longterm.

你會贏得長遠的。

Second, we have seen experimentally that increases

其次，我們從實驗中看到，增加

in engagement with app.

在參與應用。

That more people they wake up.

那更多的人，他們醒來。

They use the app more often.

他們更頻繁地使用該應用。

And if more people are opening our app more often,

而如果更多的人經常打開我們的應用。

then there will be business down the road.

就會有生意下來。

We'll be able to monetize that one way or the other.

我們將能夠通過這種方式或其他方式來實現貨幣化。

- [Andrew] Of course, Lyft offers a lot of the same things

- 當然，Lyft也提供了很多相同的東西。

in its app.

在其應用中。

And Uber's a lot bigger than Lyft and operates in cities

而Uber的規模比Lyft大得多，經營的城市也多得多

outside of the US, but in the US drivers work for both apps.

在美國以外的地方，但在美國，司機為兩個應用程序工作。

And sometimes it can be hard to tell the difference

有時很難分辨兩者的區別

between both apps.

兩個應用程序之間。

Now Uber used to say it wanted to compete

現在，Uber曾經說過，它要競爭

with public transportation, but now it's changing

與公共交通，但現在它的變化。

its tune and says it wants to compliment,

其調，並表示要恭維。

not kill transit.

不殺轉運。

But it's not so simple.

但這並不是那麼簡單。

There have been a number of studies over the years

多年來，已經有許多研究

that show that Uber has been leading to a decrease

顯示，Uber一直在導致減少。

in ridership on public transportation.

乘坐公共交通的人數。

And that can lead to things like lossed revenue

而這可能會導致諸如收入損失的事情。

and service cuts.

和削減服務。

Now Uber can say it wants to put public transportation

現在，Uber可以說要把公共交通

on an equal footing with Uber X and that could help shift

與Uber X平起平坐，這可能會有助於轉變。

more customers to buses and trains.

更多的客戶轉乘巴士和火車。

Or it could have the opposite effect

或者它可以有相反的效果

and accelerate the decline of public transportation.

並加速公共交通的衰退。

- Ultimately whether or not our users choose transit

- 最終，我們的用戶是否選擇了公交

or rides, et cetera, I can't predict.

或騎行，等等，我無法預測。

You know, transit has competition anyway, but we

你知道，反正公車也有競爭，但我們... ...

with data, we wanna make sure that transit data

我們要確保中轉的數據

is available to all the users and we think we can be a

是提供給所有用戶的，我們認為我們可以成為一個。

constructive part of transit growing over a long period

長久以來，過境的建設性部分

of time.

的時間。

We wanna integrate ticketing.

我們要整合票務。

Right now we only have information, but over a period

現在我們只掌握了一些資訊，但在一段時間內

of time, we'll integrate ticketing.

的時間，我們將整合票務。

So that the experience that you can have taking transit

是以，你可以有乘坐公車的經驗。

is just as delightful as the experience that you can have

是一樣令人高興的經驗，你可以有

taking a ride as well.

乘車以及。

- Now there's more to the app than just

- 現在有更多的應用程序，而不僅僅是簡單的

public transportation.

公共交通。

Uber's adding new firewalls to help improve safety

Uber增加新的防火牆以幫助提高安全性

and regain people's trust.

並重新獲得人們的信任。

Now there's a new pin verification system that riders

現在，有一個新的銷驗證系統，騎手們

can opt into, so they don't accidentally get

可以選擇加入，這樣他們就不會不小心得到。

into the wrong car.

進錯了車。

You can text 911 from in the app, in case you need

你可以在應用程序中發短信911，以防你需要

emergency services.

緊急服務；

And your phone will get a notification if you get dropped

如果你的手機被掉包了，你的手機也會收到一個通知

off near a bike lane, so you don't accidentally

靠近自行車道的地方，這樣你就不會不小心地

door someone.

門有人。

Now Uber is in the news a lot these days for reasons

現在Uber最近經常出現在新聞中，原因如下

entirely separate from its app.

完全獨立於其應用。

The company lost $5 billion last quarter, which is a record

公司上季度虧損50億，創下歷史紀錄

for the chronically unprofitable company.

為長期不盈利的公司。

Cities are being overrun with car congestion

城市正在被汽車擁堵淹沒

and Uber is partly to blame.

而Uber也有一部分責任。

And California is on the cusp of forcing Uber

而加州正處於逼迫Uber的邊緣。

to reclassify its drivers as employees, rather than

將其司機重新歸類為僱員，而不是。

contractors, which could blow up the company's entire

承包商，這可能會炸燬該公司的整個。

business model.

商業模式。

Meanwhile, Uber sued New York City for the second time

同時，Uber第二次起訴紐約市。

this year over new rules and restrictions on ride hailing.

今年因新的規則和限制騎行叫車。

Cities and states across the country are cracking down

全國各城市和各州都在嚴厲打擊。

on Uber and Democratic presidential candidates,

關於Uber和民主黨總統候選人。

who are talking tough about the tech industry

談論科技行業的人

and wanting to improve driver's lives are cheering them

和想改善司機生活的人都在為他們打氣。

on from the sidelines.

在旁人看來。

- My concern is that the politicians right now are playing

- 我擔心的是，現在的政客們正在扮演

to a reactive base, which ultimately

到反應性鹼，最終

is not a better solution,

是不是一個更好的解決方案。

for society and definitely not for our drivers

對社會而言，絕對不是對我們的司機而言

and not for our riders.

而不是為了我們的騎手。

- And Uber is still growing, just a lot slower than people

- 而且Uber還在增長，只是比人們的增長速度慢了很多。

were expecting.

正期待著。

And the challenges it faces are a lot more existential

而它所面臨的挑戰更多的是生存上的挑戰

than the ones it faced in the past.

比過去面臨的。

There are some who think that Uber will just keep

也有人認為，Uber只會不斷地

losing money until it eventually goes out of business.

賠錢，直到最終倒閉。

Now whether Uber becomes the Amazon of transportation

現在，Uber是否成為交通領域的亞馬遜

like Khosrowshahi predicts will depend a lot

就像Khosrowshahi預測的那樣，將取決於很多。

on how that future turns out.

在這個未來如何發展的問題上。

What does Uber look like in five years, do you think?

你覺得五年後的Uber是什麼樣子的？

- You're gonna use us to get to places.

- 你要利用我們去的地方。

You're gonna use us to get packages.

你要用我們來拿包裹。

You're gonna use us to have your food and I think we

你要利用我們來吃你的食物，我想我們... ...

will be seen as an incredibly valuable partner

將被視為一個非常有價值的合作伙伴

for cities everywhere.

為各地城市。

Is there jaywalking allowed?

是否允許亂穿馬路？

- Oh yes.

- 哦，是的。

- Is this like true - Oh yes it's encouraged.

- 這是真的嗎 是的，這是鼓勵的。

- Is it like true New York or like fake New York?

- 是像真紐約還是像假紐約？

- It's encouraged.

- 這是鼓勵的。

All right, there we go.

好了，我們走吧。

I used to live her so, if I don't jaywalk

我以前是住在她家的，所以，如果我不亂穿馬路的話

(laughs)

（笑）

I feel weird.

我覺得很奇怪。

I feel odd.

我覺得很奇怪。

- Yeah, exactly.

- 是的，沒錯。

You're not true New Yorker unless you're jaywalking.

你不是真正的紐約人，除非你是亂穿馬路。