Name: What tech companies know about your kids | Veronica Barassi
Uploaded: 2020-10-30T18:21:35.000Z
Duration: 11 min 2 s

Transcriber: Leslie Gauthier Reviewer: Joanna Pietrulewicz

譯者: Lilian Chiu 審譯者: Carol Wang

我們同意某些「條件及條款」。

we provide companies with the lawful right

how much data are we giving away of children,

我們給出了有關孩子的多少資料，

and I'm also the mother of two little girls.

And I started to become interested in this question in 2015

我從 2015 年開始 對這個問題感到好奇，

when I suddenly realized that there were vast --

那年，我突然發現，有很大量——

almost unimaginable amounts of data traces

和孩子有關的追蹤資料 被產生出來並收集起來，

that are being produced and collected about children.

於是，我展開了一項研究計畫， 名稱叫做「兒童資料公民」，

各位可能會認為我是來責怪大家

Now you may think that I'm here to blame you

在社群媒體上張貼 自己孩子的照片，

for posting photos of your children on social media,

問題遠大於所謂的 「分享式教養」。

The problem is way bigger than so-called "sharenting."

要怪的不是你們和你們的習慣。

我們遠在孩子出生之前 就開始追蹤他們的個人資料——

we are tracking the individual data of children

要知道，當父母決定要懷孕時，

他們會上網搜尋「懷孕的方式」，

You see, when parents decide to conceive,

或者他們會下載 排卵追蹤應用程式。

they go online to look for "ways to get pregnant,"

or they download ovulation-tracking apps.

他們會把寶寶的超音波照片 張貼在社群媒體上，

they post ultrasounds of their babies on social media,

或者他們會向 Google 大神 諮詢各種相關事項。

or they consult Dr. Google for all sorts of things,

搜尋「飛行造成的流產風險」，

or "abdominal cramps in early pregnancy."

等寶寶出生了，他們會用各種技術

追蹤每次小盹、每次進食、 生命中的每件事。

And then, when the baby is born, they track every nap,

都會把寶寶最私密的行為 和健康資料分享出去，

every life event on different technologies.

讓我說明一下這是怎麼運作的：

2019 年，英國醫學期刊 刊出了一篇研究，

transform the baby's most intimate behavioral and health data into profit

指出在二十四個 行動健康應用程式中，

有十九個會和第三方分享資訊。

So to give you an idea of how this works,

in 2019, the British Medical Journal published research that showed

在這兩百一十六個第四方當中，

19 shared information with third parties.

And these third parties shared information with 216 other organizations.

其他能取得這些資料的公司 則是大型科技公司，

比如 Google、臉書， 或甲骨文公司，

only three belonged to the health sector.

The other companies that had access to that data were big tech companies

還有一家是消費者信用調查機構。

廣告公司和信用機構可能 都已經有小寶寶的資料了。

and there was also a consumer credit reporting agency.

但，行動應用程式、 網路搜尋和社群媒體

ad companies and credit agencies may already have data points on little babies.

But mobile apps, web searches and social media

在家中，家用科技 和虛擬助理會追蹤兒童。

because children are being tracked by multiple technologies

在學校，教育平台 和教育相關技術都會追蹤兒童。

在醫生的診間，線上記錄 和線上入口網站都會追蹤兒童。

They're tracked by home technologies and virtual assistants in their homes.

還有需連結網路的玩具、線上遊戲

及許多許多其他技術 都會追蹤兒童。

and educational technologies in their schools.

很多父母來找我， 他們會說：「又怎樣？

and online portals at their doctor's office.

They're tracked by their internet-connected toys,

and many, many, many, many other technologies.

a lot of parents came up to me and they were like, "So what?

這些追蹤資料還會 被拿來建構他們的側寫評比。

Why does it matter if my children are being tracked?

It matters because today individuals are not only being tracked,

家族史、購買習慣、社群媒體留言。

they're also being profiled on the basis of their data traces.

Artificial intelligence and predictive analytics are being used

以資料為根據， 做出針對個人的決策。

to harness as much data as possible of an individual life

family history, purchasing habits, social media comments.

to make data-driven decisions about the individual.

來判定應徵者是否適合某個職缺。

And these technologies are used everywhere.

來判斷一個人是否有可能是罪犯，

to decide whether one is a good fit for a job or not.

購買、銷售、處理我們資料的公司

會用什麼方式來對我們 和我們的孩子做側寫評比，

to determine whether one is a potential criminal

但那些側寫評比有可能會 顯著影響我們的權利。

2018 年《紐約時報》 刊載的新聞提到，

over the ways in which those who buy, sell and process our data

透過大學規劃線上服務 所收集到的資料——

這些資料來自全美各地數百萬名

But these profiles can come to impact our rights in significant ways.

想要尋找大學科系 或獎學金的高中生——

in 2018 the "New York Times" published the news

福坦莫大學裡那些研究 教育資料中介商的研究者

字幕列表影片播放

What tech companies know about your kids | Veronica Barassi

specific

individual

reveal

intimate