… a certain color palette, kind of font, and design...

......一定的色系、字體種類和設計......

Today this visual style sells us meal kits and underwear and monthly toothbrush subscriptions

今天這種視覺風格給我們賣的是餐包和內衣，還有每月訂閱的牙刷。

— and just about everything else. But it's also showing up here: in seemingly

- 以及其他一切。但它也在這裡出現了：在似乎是

harmless, trendy Instagram posts about child trafficking.

無害的、時髦的關於販賣兒童的Instagram帖子。

On Instagram, there are over 800,000 posts like this — from social media influencers

在Instagram上，有超過80萬條這樣的帖子--來自社交媒體的影響者。

and regular users — with the hashtag #savethechildren. We've seen things like this before: slideshows

和普通用戶--以#拯救孩子#為標籤。我們以前也見過這樣的事情：幻燈片。

about social justice and current events dominated Instagram this summer.

今年夏天，關於社會正義和時事的內容佔據了Instagram。

But something else is happening here. On Facebook, membership in pages and groups

但這裡卻發生了另一件事。在Facebook上，頁面和群組的成員

branded as anti-child trafficking grew 3,000 percent between July and the end of September.

7月至9月底，打著反兒童販賣的烙印，增長了3000%。

By the end of August, in-person rallies started taking place in cities across the world.

到了8月底，親臨現場的集會開始在世界各城市舉行。

Ending child trafficking is hardly controversial. But behind that surge in growth is the baseless

終止販賣兒童幾乎沒有爭議。但是，在這一增長的背後，是毫無根據的 "不公平"。

conspiracy theory known as QAnon. Now, an ideology once confined to the more

陰謀論被稱為QAnon。現在，這種意識形態曾經被限制在更多的人身上。

obscure parts of the internet is finding its way mainstream — one Instagram post at a time.

互聯網中不為人知的部分正在找到它的主流方式--每次在Instagram上發佈一個帖子。

On October 28, 2017, the first of a series of posts from an anonymous user appeared on

2017年10月28日，一位匿名用戶的系列帖子中的第一篇出現在了

the 4chan message board /pol/. The user was nicknamed Q — after Q-level

的4chan留言板/pol/。該用戶被暱稱為Q--以Q級為名

security clearance — the Energy Department equivalent of “Top Secret.”

安全許可--相當於能源部的 "絕密"。

The community that followed and believed those anonymous postings became known as QAnon — and

隨後，相信這些匿名帖子的社區被稱為QAnon--和

they developed an elaborate conspiracy theory lore that President Trump is fighting a global

他們制定了一個精心設計的陰謀論傳說，認為特朗普總統正在與一個全球的

child trafficking network led by Satanic cannibalistic left-wing pedophile elites.

以撒旦食人族左翼戀童癖精英為首的販賣兒童網絡。

Their theories have been proven false time and again, but that didn't stop the community

他們的理論一次次被證明是錯誤的，但這並沒有阻止社會上的

from spreading from 4chan to another messaging board 8chan, and to places like Twitter, YouTube,

從傳播 從4chan到另一個消息板8chan， 併到像Twitter，YouTube的地方。

and Facebook. And as it did, the posts, videos, and memes

和Facebook。和它一樣，帖子，視頻和備忘錄

explaining its ideology became more accessible and digestible.

解釋其意識形態變得更容易理解和消化。

Now, QAnon is a giant entanglement of conspiracy theories — with dozens of offshoots —

現在，QAnon是一個巨大的陰謀論糾葛--有幾十個分支--。

that invites all different kinds of conspiratorial thinking into its fold.

邀約各種不同的陰謀思維加入其陣營。

QAnon has always been a “big tent” conspiracy theory that invites

QAnon一直是一個 "大帳篷 "陰謀論，招致

people of different beliefs. And the thing is that because the QAnon narrative is so

不同信仰的人。而事情是，因為卡農的敘事是如此的。

broad and sprawling, people can kind of enter it and pick out the things that they like the best.

廣而告之，人們可以種進入其中，挑選出自己最喜歡的東西。

That paired with the Facebook algorithm, which recommends, like other groups

這與Facebook的算法相配合，它和其他群組一樣，推薦了

that someone might be interested in, that turns into a very dangerous combination.

有人可能會感興趣，這變成了一個非常危險的組合。

"A QAnon follower blocked the Hoover Dam with an armored vehicle..."

"一個卡農的追隨者用一輛裝甲車封鎖了胡佛大壩..."

"... a far-right conspiracy theorist was planning a kidnapping in Douglas County..."

"... 一個極右翼陰謀論者計劃在道格拉斯縣進行綁架..."

"... a 24-year-old man was charged in the shooting death of a reputed mob boss.

"...一名24歲的男子被指控槍殺了一名著名的黑幫老大。

His attorneys argued he was motivated by QAnon."

他的律師認為，他是受QAnon的驅使。"

In 2019, the FBI labeled QAnon as a potential domestic terror threat after some QAnon followers started committing

2019年，在一些QAnon的追隨者開始實施後，FBI將QAnon貼上了國內潛在恐怖威脅的標籤。

serious crimes in the real world.

在現實世界中的嚴重犯罪。

On Facebook, QAnon-related activity grew steadily for years without consequences.

在Facebook上，與QAnon相關的活動多年來穩步增長，卻沒有產生任何後果。

But then something changed.

但後來發生了一些變化。

There is a lot of evidence that suggests that the pandemic had a big effect

有很多證據表明，這場大流行有很大的影響。

on the growth of QAnon: the impact of people spending a lot more time indoors, and being

對QAnon增長的影響：人們花更多的時間在室內，並被。

online a lot more, combined with the stress of the pandemic and the uncertainty of the

網上多了很多，再加上疫情的壓力和不確定的。

future. That was a toxic combination that pushed people into QAnon.

的未來。這是一個有毒的組合，把人們推向了QAnon。

In March, three leading QAnon Facebook groups saw their membership rise from under 50,000

3月，三個主要的QAnon Facebook團體的成員從不到5萬名增加到

to over 300,000. By August, an internal investigation at Facebook

到30多萬人。到了8月，Facebook的一項內部調查

reviewed by NBC found that a number of QAnon groups and pages had more than 3 million followers.

NBC審查發現，一些QAnon團體和網頁的粉絲超過300萬。

On August 19, Facebook announced that it would be banning hundreds of QAnon pages and groups

8月19日，Facebook宣佈將禁止數百個QAnon頁面和團體。

And after that, traffic for QAnon phrases

在那之後，QAnon短語的交通

and hashtags fell. But membership in groups posing as anti-child

和標籤下降。但冒充反兒童的團體成員人數

trafficking groups exploded. And in those groups, users were still largely

販賣群體爆發了。而在這些群體中，用戶主要還是

spreading QAnon content. QAnon followers had simply pivoted to a new

傳播QAnon的內容。QAnon的追隨者們只是轉到了一個新的。

hashtag to improve their image. One that was already being used for a fundraising campaign

標籤來改善他們的形象。一個已經被用於籌款活動的標籤

by a U.K.-based charity: Save the Children.

由英國一家慈善機構。拯救兒童。

I suppose for someone like me — who's been covering QAnon for the past number of

我想對於像我這樣的人來說--在過去的一些日子裡一直在報道QAnon，我想這是一個很好的機會。

years — the past six months have been like watching a tsunami in slow motion.

年--過去半年就像看慢動作的海嘯。

Save the Children is a simple rebrand of QAnon, a very simple and effective message to bring the QAnon movement to a wider

拯救兒童是QAnon的一個簡單的品牌重塑，一個非常簡單而有效的資訊，將QAnon運動推向更廣泛的。

audience — who doesn't want to save children?

觀眾--誰不想救孩子？

It's hard to accurately trace how the #savethechildren

很難準確追溯#救救孩子#是如何實現的。

hashtag jumped from these QAnon Facebook groups to mainstream accounts on Instagram.

標籤從這些QAnon Facebook群組跳到了Instagram上的主流賬戶。

But by July, high profile accounts like model Helen Owen and the real Housewives of Orange

但到了7月，像模特海倫-歐文和橘子洲的真實主婦這樣的高調賬號。

County's Kelly Dodd boosted the hashtag with inaccurate or misleading statistics.

縣的凱利-多德用不準確或誤導性的統計數字提升了這個標籤。

This coincided with the United Nations' Human Trafficking Awareness Day.

這與聯合國的人口販運宣傳日相吻合。

Other accounts put together slideshow-style infographics like these.

其他賬戶把幻燈片式的資訊圖放在一起，比如這些。

And these are all packaged up in very pretty posts that are very easily

而這些都被包裝在非常漂亮的帖子中，很容易

digestible, especially to people that are not familiar with Qanon.

消化，特別是對不熟悉卡農的人來說。

The colors are a lot softer, there's a lot of pastels, and it's very

顏色柔和了很多，有很多的粉色，而且很

pretty and nice. And if you look at it without reading the words, you would think it would

漂亮又好看。如果你不看文字，你會認為它是

be just like just any other kind of yoga-inspired Instagram post.

就像其他類型的瑜伽靈感的Instagram帖子一樣。

And so the move to Instagram kind of brought QAnon to this lifestyle

所以，移到Instagram上，算是把QAnon帶到了這種生活方式上。

influencer circle. And many of these influencers already have very high followings, and they

影響者圈子。而這些影響者很多已經有了非常高的關注度，而且他們

already have a dedicated audience that will very much listen to what they have to say.

已經有了一批忠實的聽眾，他們會非常聽他們說什麼。

Accounts that might otherwise be getting just a few hundred likes on posts found themselves

否則可能只得到幾百個讚的賬戶發現自己的帖子

getting tens of thousands of likes as soon as they start posting about #savethechildren.

得到數萬人的喜歡，只要他們開始發佈關於#救救孩子#。

A lot of people who get into QAnon, especially if they're struggling

很多進入QAnon的人，特別是當他們在掙扎的時候。

influencers, they notice that these QAnon themes, they're like an Internet cheat code.

影響者，他們注意到這些QAnon主題， 他們就像一個互聯網作弊代碼。

Because they attract people who are very, very engaged. They spend a lot of time online.

因為他們吸引的是非常非常投入的人。他們花了很多時間在網上。

And if you start promoting QAnon themes, you start noticing that you're getting a lot

如果你開始推廣QAnon的主題，你會發現你得到了很多。

more likes and shares. That could be a big incentive to keep doing it.

更多的喜歡和分享。這可能是繼續做下去的一大動力。

Perhaps the most damaging part of the Save the Children movement is how inaccurate information

拯救兒童運動中最具破壞性的部分也許就是資訊的不準確。

is making it harder to fight actual trafficking. One of these most often-cited statistics is

使得打擊實際販運的難度加大。最常被引用的統計數據之一是

that 800,000 children go missing every year in the US.

美國每年有80萬兒童失蹤。

That number comes from a 2002 survey that

這個數字來自於2002年的一項調查

asked parents if they had reported their children as runaways sometime in the previous year

詢問父母是否在前一年的某個時候報告他們的孩子離家出走了。

— 797,500 said that they had, though 2019 FBI data puts that number closer to 421,000.

- 797,500人說他們有，不過2019年FBI的數據顯示這個數字接近42.1萬。

Roughly half of those reports are related to custody disputes, and the rest mostly relate

這些報告中大約有一半與監護權糾紛有關，其餘的大多與以下方面有關

to runaways But even then, that number refers to children

但即使是這樣，這個數字也是指孩子們

who are reported missing by their parents — the vast majority of whom (over 99 percent)

父母報告失蹤的兒童 -- -- 其中絕大多數（99%以上）；

return home within hours or days.

幾小時或幾天內回家。

In that 2002 study, only 115 were considered “stereotypical” kidnappings.

在2002年的研究報告中，只有115起被認為是 "定型 "綁架。

There's no reliable data on how many people are trafficked in the US each year.

美國每年有多少人被販賣，沒有可靠數據。

But stereotypical kidnappings aren't what trafficking usually looks like.

但是，刻板的綁架案並不是通常的販賣行為的樣子。

Instead it often takes the form of forced labor or wage theft — most commonly in agriculture,

相反，它往往採取強迫勞動或工資盜竊的形式--最常見的是在農業領域。

then domestic work, or sex work. And the people most at risk are those already

然後是家政工作，或者性工作。而最危險的人是那些已經

vulnerable: youth experiencing homelessness in foster care, or unstable housing, LGBTQ+

弱勢：在寄養中無家可歸或住房不穩定的青年，LGBTQ+；

youth who have been kicked out of their homes, or migrant young people.

被趕出家門的青年或移民青年；

Most people kind of have this idea in their head that it's, you know,

大多數人都有這樣的想法 在他們的腦海裡，這是，你知道的。

children being lifted off the streets and being shipped overseas, and although that

兒童被從街頭帶走，並被運往海外，雖然這是個很好的機會。

does happen, it doesn't happen at all to the extent the QAnon followers believe that it does.

確實發生了，但它根本不會發生，因為卡農的追隨者認為它發生了。

But the hysteria caused by distorted numbers

但是，由扭曲的數字引起的歇斯底里。

has led to a deluge of calls and outreach from concerned QAnon followers — and it's

導致了大量來自關心的卡農追隨者的電話和外展活動--而且它是。

overwhelming the organizations fighting actual child trafficking.

使打擊實際販運兒童的組織不堪重負；

And that's very damaging because it made it harder for people with

而這是非常有害的，因為它使它更難的人與

real information about possible human trafficking victims to get through.

關於可能的人口販運受害者的真實資訊，以便通過。

And so we've seen this actually repeatedly, the ways in which the misinformation that this kind of "Save

所以我們看到這其實是反覆的，這種 "拯救 "的錯誤信息的方式。

the Children-style" of QAnon is promoting damages real efforts to actually help children.

QAnon的 "兒童風格 "正在促進損害實際幫助兒童的真正努力。

You won't find any searchable hashtags with typical QAnon language on Instagram anymore.

你在Instagram上找不到任何帶有典型QAnon語言的可搜索標籤了。

But because #savethechildren isn't an inherently harmful tagline moderating it has proven particularly

但由於#救救孩子#並不是一個本質上有害的標語，是以，事實證明，對它的調控尤其是

difficult. And tackling misinformation on Instagram can

困難。而處理Instagram上的錯誤信息可以

be harder than on Facebook, since it's harder to train an algorithm to recognize misleading

比在Facebook上更難，因為要訓練一個算法來識別誤導性的資訊，是比較困難的。

text in slideshow images than it is to recognize text in Facebook posts or comments.

幻燈片圖片中的文字比識別Facebook帖子或評論中的文字更容易。

The belief in QAnon definitely falls along a spectrum. I don't think you

對卡農的信仰絕對是有譜的。我不認為你

can say that everyone that was out to Save the Children rally believes that Hillary Clinton

可以說，每一個去參加 "拯救兒童 "集會的人都認為，希拉里-克林頓

eats children. It's the hysteria that grows and grows and grows as

吃孩子。這是歇斯底里的增長，增長和增長，作為。

you're going down that rabbit hole, that could more than likely eventually lead to you thinking

你要去的兔子洞， 這很可能最終導致你的想法。

that Hillary Clinton eats children.

希拉里-克林頓吃孩子的事

QAnon has really struck

QAnon真的打了

on something clever, in that people get confused in their own way, and they fall down their

在一些聰明的事情上，在人們被自己的方式所迷惑，他們跌倒了他們的。

own individual rabbit holes that radicalize them according to their own personality type.

自己的個人兔子洞，根據自己的性格類型激化他們。

There are now more than 20 candidates for congress who have expressed support for QAnon.

現在有20多位國會議員候選人表示支持安農。

The real danger is that people don't need to believe

真正的危險是，人們不需要相信。

— or even be aware of — the entirety of a conspiracy theory for it

- 或甚至意識到--它的全部陰謀論

to start influencing their decisions.

來開始影響他們的決策。