It's no secret this tech giant has had a tough two years lurching from scandal to scandal, like when the news broke that Cambridge Analytica had misappropriated tens of millions of users data, or when a hack affected 30 million users, not to mention the social networks role in spreading hate speech, misinformation and Russian propaganda.

這家科技巨頭這兩年從醜聞到醜聞的顛簸已經不是什麼祕密了，比如當劍橋分析公司盜用數千萬用戶數據的消息傳出後，或者當黑客攻擊影響到3000萬用戶的時候，更不用說社交網絡在傳播仇恨言論、錯誤信息和俄羅斯宣傳中的作用了。

This goes to show that what's been happening behind closed doors hasn't stayed there.

這說明，閉門造車的事情並沒有停留在那裡。

But at the same time, Facebook's constant crises haven't really hurt the company's bottom line.

但與此同時，Facebook不斷出現的危機並沒有真正傷害到公司的底線。

So what's going on with Facebook?

那麼，Facebook是怎麼回事呢？

I know that we don't exactly have the strongest reputation on privacy right now.

我知道我們現在在隱私方面的名聲並不是很好。

Toe put it lightly.

腳趾輕放。

If we look back at Facebook in 2004 when Mark Zuckerberg founded it, it's clear that they have come a long way connecting billions of people all around the world.

如果我們回顧一下2004年馬克-扎克伯格創立Facebook時的情況，就會發現他們已經走過了一條連接全世界數十億人的漫長道路。

But they have prioritized growing their user base revenue and profits e and sometimes lost track of the possible consequences on on Lee.

但他們已經優先發展他們的用戶群收入和利潤e，有時會失去對李上可能的後果的跟蹤。

Now, 10 to 15 years later, are we seeing the impact?

現在，10到15年後，我們是否看到了影響？

By all accounts, the company is still cash printing machine.

從各方面看，該公司仍然是現金印刷機。

It's seeing significant growth.

它的增長顯著。

It's making billions of dollars in profit every single quarter on for stock.

它每一個季度都在為股票賺取數十億美元的利潤。

While it's not at the same all time highs at once, Waas, it's still doing very, very well.

雖然一下子不在同一個歷史高點，但華斯，它的表現還是非常非常好的。

Well, that's the good news.

好吧，這是個好消息。

Let's backtrack.

讓我們回到過去。

Shall we wait?

我們要不要等？

Facebook really started facing more scrutiny in the aftermath of the 2016 U.

Facebook真正開始面臨更多的審查是在2016年美國。

S.

S.

Presidential election, when it emerged that Russia had used the platform to spread propaganda in 2017 Facebook was criticized for its slow response after the social network was used to spread hate speech that helped fuel genocide in Myanmar.

總統選舉，當它出現俄羅斯在2017年利用該平臺傳播宣傳時，Facebook被責備為反應緩慢，因為該社交網絡被用來傳播仇恨言論，幫助助長緬甸的種族滅絕。

Following this in March 2018 Cambridge Analytica, a political firm, had misappropriated data of 87 million users.

此後在2018年3月，政治公司劍橋分析曾盜用8700萬用戶的數據。

They did this not by hacking Facebook, but by buying the data from a researcher who had taken advantage of Facebook's lax rules harvesting tens of millions of users data using a viral personality quiz.

他們不是通過黑客入侵Facebook，而是通過購買研究人員的數據，利用Facebook寬鬆的規則，利用病毒式人格測驗收穫了數千萬用戶數據。

It was pretty obvious that Facebook's protection on users data wasn't up to par.

很明顯，Facebook對用戶數據的保護是不合格的。

Things continue to snowball.

事情繼續滾雪球。

After Cambridge Analytica in September 2018 there was a string of privacy scandals where the personal data of 30 million users was hacked.

2018年9月劍橋分析公司之後，出現了一連串的隱私醜聞，3000萬用戶的個人數據被黑客攻擊。

Since then, the company also discovered that hundreds of millions of users passwords are being stored in plain text.

此後，該公司還發現，數億用戶密碼被以明文形式存儲。

That means no encryption, which is a massive security misstep.

這意味著沒有加密，這是一個巨大的安全誤區。

And Facebook's response to the scandals hasn't helped either.

而Facebook對這些醜聞的迴應也沒有幫助。

Ah, public relations firm hired by Facebook, tried to smear the company's critics by linking them to Jewish investor George Soros and attack that fed into far right conspiracy theories and was criticized as anti Semitic.

啊，受僱於Facebook的公關公司，試圖將公司的批評者與猶太投資者喬治-索羅斯聯繫起來進行抹黑，並進行攻擊，這為極右陰謀論提供了依據，被責備為反閃族。

Then, in 2019 the U.

那麼，在2019年，美國。

S.

S.

Department of Housing and Urban Development sued Facebook over allegations of housing discrimination.

住房和城市發展部就住房歧視的指控起訴Facebook。

So what do people think of it all?

那麼大家對這一切有什麼看法呢？

Interestingly, it's not enough to get them to stop using the social network.

有趣的是，這還不足以讓他們停止使用社交網絡。

Not only is the Facebook app getting a major old white redesign and focusing more on groups, it's also making changes that it claims represent a pivot to privacy.

Facebook應用不僅進行了重大的舊白重新設計，更加註重群組，而且還在進行改變，它聲稱這代表著對隱私的樞機。

So that's why I believe that the future is private.

所以，這就是為什麼我相信未來是私人的。

This'd is the next chapter for our services.

這是我們服務的下一個篇章。

It is encrypting its messaging maps messenger on Instagram DMS and what it says will help protect users of 13 privacy.

它正在對Instagram DMS上的消息地圖信使進行加密，它說的將有助於保護用戶的13隱私。

Interestingly, this won't actually affect the amount of data Facebook clicked on any of its users on you.

有趣的是，這其實不會影響Facebook點擊用戶對你的任何數據量。

Absolutely target.

絕對是目標。

You have all the same adverts.

你們的廣告都是一樣的。

Well, still, no everything to say about you.

好吧，還是沒有一切說你。

Also in the works Messenger, WhatsApp and Instagram will allow users to send messages between each app.

此外，Messenger、WhatsApp和Instagram也將允許用戶在每個應用之間發送消息。

But this is drawing more criticism from those who view Facebook as a monopoly.

但這引起了那些認為Facebook是壟斷者的更多責備。

Having everything combined could make it harder to spin off its APs if anti trust action is ever taken against it.

如果對其採取反信任行動，擁有一切組合可以使其更難分拆其AP。

In the meantime, the social network is preparing for a fine of 3 to $5 billion.

同時，該社交網絡正在準備30億至50億的罰款。

It would be a record fine for an FTC settlement.

這將是聯邦貿易委員會結算的罰款記錄。

So where does Zuckerberg stand in all of this?

那麼，扎克伯格在這一切中的立場是什麼？

Despite all the scandals, Zuckerberg has total control.

儘管有這麼多醜聞，扎克伯格還是完全控制了局面。

He's in such a powerful position as the majority shareholder, so the rest of the shareholders can't force him to do anything he doesn't want to dio.

他作為大股東，地位如此強大，其他股東也不能強迫他做任何他不願意dio的事情。

So it doesn't look like he's going anywhere anytime soon, For company now claims that it could change, and it will change its promising for its fundamental of re orientate in the company in a way that it's never never done before.

是以，它看起來並不像他的任何地方很快，對於公司現在聲稱，它可以改變，它將改變其有前途的為其基本的重新定位在公司的方式，它從來沒有做過。

And this is one of the most, if not the most important shift in its history.

而這是其歷史上最重要，甚至是最重要的一次轉變。

Well, on Lee, Time will tell whether Zuckerberg can pull this off.

好了，關於李，時間會證明扎克伯格能否成功。