However, its ultimate purpose is to win your trust and influence How you think.

然而，它的最終目的是贏得你的信任，影響你的思維方式。

That's why it's important to recognize common types of persuasive language so you can look beyond the rhetoric and think for yourself.

所以認識常見的說服力語言類型很重要，這樣你就可以跳出修辭，自己去思考。

For instance, telling stories is a timeless way toe win you over, Whether it's a feature length film or a 32nd commercial, entertaining media makes it easier for you to get on board with a particular message.

例如，講故事是贏得你的永恆的方式，無論是長篇電影還是第32個廣告，娛樂性的媒體讓你更容易接受某個特定的資訊。

However, while it's easy to be charmed by a good story, ask yourself.

然而，雖然很容易被一個好的故事迷住，但請問自己。

Is this tale fair and unbiased, or has it sacrificed factual accuracy for the sake of serving the message?

這個故事是公平公正，還是為了服務於資訊而犧牲了事實的準確性？

Presenting evidence can have a tremendous influence on how you perceive a message.

呈現證據對你如何看待一個資訊有巨大的影響。

However, just because the media includes evidence doesn't mean they're being completely honest.

然而，媒體包括證據並不意味著他們完全誠實。

Sometimes they'll mix in fax with half truths and exaggerations to make the message seem more credible.

有時，他們會在傳真中摻雜半真半假、誇大其詞，讓資訊看起來更可信。

Take care to examine all the evidence before you accept a message, as trustworthy attacks can point out the faults of the competition, and they often play into a audiences fears our anger, especially in political media.

在接受一條資訊之前，要注意檢查所有的證據，因為值得信賴的攻擊可以指出競爭對手的缺點，他們往往會發揮閱聽人對我們憤怒的恐懼，特別是在政治媒體上。

But next time you see an attack, keep in mind that it's trying to rile up your emotions to convince you of a specific idea.

但下次你看到攻擊時，請記住，它是想激起你的情緒，以說服你的特定想法。

It may also embellish, fax or take a skewed perspective, so try not to pass judgment before you investigate the truth.

也可能會美化、傳真或採取歪曲的觀點，所以在調查真相之前，儘量不要妄下定論。

Flattery has long been a reliable persuasion method.

長期以來，阿諛奉承是一種可靠的說服方法。

As media wants you to feel good about a particular product or idea, however, how sincere convey ass produced praise actually be.

作為媒體希望你對某一產品或理念有好感，然而，如何真誠地傳達屁股產生的讚美實際上是。

Do your best not to be lured in by kind words and consider if the media is just telling you what you want to hear.

儘量不要被善意的話語引誘，想想媒體是否只是在說你想聽的話。

Inclusive language frames a message in terms of us and we and our giving the impression that the creator of the media and the audience are on the same side.

包容性的語言將資訊框定在 "我們"、"我們 "和 "我們 "的角度，讓人覺得媒體的創作者和閱聽人是站在同一陣營的。

However, this can come office faults, especially if it seems like the Creator doesn't actually have anything in common with you.

然而，這可能會出現辦公室故障，特別是如果看起來像造物主實際上與你沒有任何共同之處。

Whether it's used to reinforce the truth or hide a lack of substance, don't let persuasive language be the only thing that sways your opinion.

不管是用來強化事實還是掩蓋缺乏實質內容，都不要讓說服性的語言成為左右你觀點的唯一因素。

Always look beyond the rhetoric and seek out the fax behind any claims.

一定要看清言辭，尋找任何說法背後的傳真。

G c f.

G、c、f。