Name: 夏利-XCX採訪：藝人如何優化流媒體？ (Charli XCX interview: how artists optimize for streaming)
Uploaded: 2020-10-26T18:28:21.000Z
Duration: 9 min 40 s

頻率副詞

- I was never intentionally really thinking about,

- 我從來沒有刻意的真正去想過。

過去簡單式

就像我只是，對我來說，它只是喜歡。

Without streaming it would be so difficult

如果沒有流媒體，它將是如此困難

- [Female Narrator] We all know streaming

but it's also changing how artists release music.

但它也改變了藝術家發佈音樂的方式。

以及與特洛伊-西文合作的《1999》。

She's known to release music however and whenever she wants.

眾所周知，她無論何時何地都會發布音樂。

Which would've been unthinkable before streaming.

這在流媒體之前是不可想象的。

Now artist can instantly put their music online

現在，藝術家可以立即將他們的音樂放在網上

but this also means they have to find ways

to stand out among the millions of songs at our fingertips.

在數以百萬計的歌曲中脫穎而出。

the idea of what an album is has completely changed.

什麼是專輯的概念已經完全改變了。

- I wanna release music when I feel like it

- 我想在我喜歡的時候發佈音樂

And I find that particularly major labels,

而且我發現，特別是各大廠牌。

who have like a very like strict structure

誰有像一個非常喜歡嚴格的結構

of how they want artist to release music.

對我的粉絲來說，它並不真正有效。

- Well, I think fans are hungry for content

- 嗯，我覺得粉絲們對內容很飢渴

and for music from their favorite artists.

併為他們喜愛的藝術家的音樂。

And there's so much out there at the moment, you know?

而且現在外面有很多東西，你知道嗎？

They can get whatever they want all the time.

他們可以一直得到他們想要的任何東西。

So it's very, everything's very like rapidly digested

是以，它是非常，一切都非常喜歡快速消化的

So, yeah everything moves so much quicker now.

所以，是的，現在所有的事情都快多了。

Technology has always dictated how artist release music.

技術一直決定著藝術家發佈音樂的方式。

The flat record was commercialized in the 1890's

唱片在19世紀90年代實現了商業化。

because early kinds of records could only hold about

Which could hold up to 52 minutes of audio

而這張專輯，我們知道它的誕生。

The traditional album lasted for decades,

continuing with the cassette and then the CD,

when digital services like iTunes popped up.

當iTunes等數字服務出現的時候。

what songs they wanted to buy from albums,

他們想從專輯中購買什麼歌曲。

Now, with the rise of streaming services,

現在，隨著流媒體服務的興起。

whether it's singles, mixed tapes, or albums,

不管是單曲、混合錄音帶，還是專輯。

if you're crazy you'll put a third single out

如果你瘋了，你就會把第三個單子放出來。

- What are you seeing now that's different from that?

- 你現在看到的與之不同的是什麼？

- I think the best way of putting it would be that sort of

waterfall method, where artist are putting out single,

single, more singles, and maybe a single every month,

單，更多的單，也許每個月都有單。

that maybe would lead into an EP or an album

- And this waterfall strategy is used by tons of big artists

- 而這種瀑布式策略被大量的大藝術家所使用

like The Chain Smokers, Bebe Rexha and Billie Eilish.

如The Chain Smokers、Bebe Rexha和Billie Eilish。

- I've heard that term for like three or four years now

- 我聽說這個詞已經有三四年了

and its like whenever I go to a meeting with my label

就像每次我去和我的公司開會一樣

yeah you know we've been thinking about this new strategy

是的，你知道我們一直在考慮這個新戰略

You drop one song and then three months later

you drop another one and then three months later

you drop another one and that's the waterfall.

I'm like wow okay, every body got paid today great.

我想哇好吧，今天每個人都拿到了工資，太好了。

because then my label felt more relaxed about them.

因為那時我的廠牌對他們的感覺比較輕鬆。

we're making an album, then we're putting it out

我們正在做一張專輯，然後我們把它的出

字幕列表影片播放

夏利-XCX採訪：藝人如何優化流媒體？ (Charli XCX interview: how artists optimize for streaming)

sort

strategy

grab

panic