Name: 為什麼蘋果產品使用30年前的軟件 (Why Apple Products Use 30 Year Old Software)
Uploaded: 2020-10-25T18:31:13.000Z
Duration: 5 min 52 s

Narrator: In 1985, Steve Jobs walked out of the doors

旁白：1985年，史蒂夫-喬布斯走出了大門

of Apple and used $12 million of his own money

的蘋果公司，並動用了自己的1200萬美元。

Hi, I'm Steve Jobs, and I make computers.

嗨，我是史蒂夫-喬布斯，我是做電腦的。

Narrator: NeXT would ultimately be viewed as a failure.

旁白：NeXT最終會被認為是一個失敗者

但這次失敗實際上拯救了蘋果。

But a few years later, Apple was struggling.

但幾年後，蘋果公司卻舉步維艱。

So in 1983, Jobs decided to recruit John Sculley,

於是在1983年，喬布斯決定招聘約翰-斯庫利。

He left Pepsi and became the CEO of Apple.

他離開百事可樂，成為蘋果公司的CEO。

But tension started to grow between him and Jobs.

但他和喬布斯之間的關係開始變得緊張。

Because of internal struggles and product failures,

It was around this time that Jobs came up with an idea

就在這個時候，喬布斯想出了一個主意

for a new computer company, separate from Apple.

為一家獨立於蘋果的新電腦公司。

But he wanted to recruit five Apple employees.

This furthered tension between Apple and Jobs.

這進一步加劇了蘋果和喬布斯之間的緊張關係。

於是在1985年，喬布斯離開了蘋果。

And moved on to launch a new company called NeXT.

並轉而成立了一家名為NeXT的新公司。

工作。那麼，我們應該怎麼做？

Narrator: With NeXT, Jobs wanted to create computers

旁白：喬布斯想通過NeXT創造計算機

NeXT was a project where Jobs could regain the control

NeXT是一個項目，喬布斯可以重新獲得控制權。

he had lost at Apple, and he was confident enough

他在蘋果公司輸了，他有足夠的信心。

in this idea to invest $12 million of his own money.

在這個想法中，他將自己的錢投資1200萬美元。

In 1988, NeXT released its first computer.

1988年，NeXT發佈了第一臺電腦。

similar design philosophies to current-day Apple.

類似於現在的蘋果的設計理念。

While other computers at the time ranged from

the NeXT computer had a base price of $6,500.

NeXT電腦的基本價格為6500美元。

But the education market it was targeting

already had a lot of older computers and limited budgets.

已經有很多老舊的電腦，預算有限。

NeXT's computers never found mass success.

NeXT的計算機從未獲得大規模的成功。

So in 1993, NeXT completely stopped developing its hardware

所以在1993年，NeXT完全停止了硬件的開發。

and shifted its focus to the real innovation:

並將重心轉移到真正的創新上。

The operating system for NeXT computers was called NeXTSTEP.

NeXT計算機的作業系統被稱為NeXTSTEP。

an operating system that dates back to the 1960s.

一種可以追溯到20世紀60年代的作業系統。

與Mac OS相比，有幾個關鍵優勢。

like object-oriented programming and protected memory,

如面向對象編程和受保護內存。

And it used developer tools like Interface Builder,

而且它使用了像Interface Builder這樣的開發者工具。

which made creating programs much more intuitive.

Despite NeXT computer's struggles, the software was popular.

儘管NeXT電腦舉步維艱，但該軟件還是很受歡迎。

工作。人們告訴我們他們喜歡NeXTSTEP

and they love the fact that we built it on top of UNIX.

他們喜歡我們把它建立在UNIX之上的事實。

to develop iconic games like "Quake" and "Doom."

來開發 "Quake "和 "Doom "等標誌性遊戲。

He built the first web browser on a NeXT computer.

他在NeXT電腦上建立了第一個網絡瀏覽器。

But NeXT couldn't survive on software sales alone,

and this is where Apple comes back into the story.

而這也是蘋果公司重出江湖的原因。

After Jobs' departure, Apple found little success

喬布斯離開後，蘋果公司發現幾乎沒有成功

several failed products, like the Newton MessagePad.

幾款失敗的產品，比如Newton MessagePad。

Narrator: In 1993, Apple's profit dropped 84%.

旁白：1993年，蘋果公司的利潤下降了84%。

Sculley resigned from Apple that same year.

And with the success of Windows NT and Windows 95,

而隨著Windows NT和Windows 95的成功。

Apple needed a new, modern operating system

蘋果需要一個新的、現代化的作業系統

if they were going to survive the next decade.

如果他們要在下一個十年生存下去。

所以蘋果當時的CEO，吉爾-阿梅里奧。

an advanced operating system to compete with Windows.

一個與Windows競爭的先進作業系統。

That same year, Steve Jobs returned to Apple.

Eventually, he would once again become CEO.

Apple would acquire the NeXTSTEP operating system

combining NeXT's software with Apple's hardware.

將NeXT的軟件與蘋果的硬件相結合。

In the original press release, Apple stated:

在最初的新聞稿中，蘋果表示。

Apple started to develop what would become OS X,

and minor touches, like the spinning wheel.

Though most of the similarities could be found

雖然大部分的相似之處都可以找到

OS X used the same programing language, Objective-C,

OS X使用了相同的編程語言Objective-C。

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為什麼蘋果產品使用30年前的軟件 (Why Apple Products Use 30 Year Old Software)

struggle

improve

intuitive

acquire