at his very first campaign rally in almost four months,

在他近四個月來的第一次競選集會上。

Donald Trump and his staff stared out,

唐納德-特朗普和他的工作人員盯著外面。

into a half empty arena in shock and horror.

在震驚和恐懼中進入半空的競技場。

While there were a variety of valid factors,

雖然有各種有效因素。

that could account for the humiliating rows of empty seats,

這可以解釋為什麼會出現一排排的空座位。

most commentators attributed the abysmal rally turnout,

大多數評論員把糟糕的集會投票率歸結為。

to an unlikely culprit,

到一個不太可能的罪魁禍首。

K-pop stans.

K-pop的粉絲。

Some have been baffled by yet another plot was to 2020,

有些人已經被另一個陰謀所迷惑，是到2020年。

in which an army of fans have become anonymous 2.0.

在其中，粉絲大軍已經成為匿名2.0。

But if you've been paying attention,

但如果你一直在關注。

the rise of K-pop fandoms,

K-pop影迷的崛起。

as an unstoppable force for social activism,

作為一股不可阻擋的社會活動力量。

is less surprising than it may seem.

並不像看起來那樣令人驚訝。

(air whooshing)

（空氣嗖嗖）

Many attribute K-pop's origin to the three person group,

很多人把K-pop的起源歸結為三人組。

Seo-Taiji and Boys,

徐太極和男孩。

who performed on live TV as part of a talent competition,

作為選秀比賽的一部分在電視直播中表演的人。

in 1992.

1992年，

After their appearance,

他們出現後。

they became a sensation in South Korea.

他們在韓國成為轟動一時的人物。

Propelling forward a commercial agenda,

推進商業議程。

of homegrown Korean talent.

的韓國本土人才。

In the early 2000s,

在2000年代初。

K-pop artists gained popularity in countries like,

K-pop藝人在各國獲得了人氣，如。

Japan, China, and Taiwan.

日本、中國和臺灣。

And by 2009 Wonder Girls became the first K-pop artists,

而到了2009年，Wonder Girls成為第一批K-pop藝人。

to make it on the billboard hot 100.

讓它在廣告牌熱100。

However, most credit size 2012 novelty hit "Gangnam Style",

不過，大多數信用規模2012年新奇的打法 "江南style"。

as the first actual break into the American mainstream.

作為第一個真正進入美國主流社會的人。

That same year, Kye Kyoungbon Koo,

同年，顧景邦。

director of the Korea Creative Content Agency,

韓國創意內容事務所所長。

described the growing phenomenon saying,

描述了這一日益嚴重的現象說。

"YouTube has really changed the awareness of K-pop.

"YouTube確實改變了人們對K-pop的認識。

"Both American kids,

"都是美國孩子。

"and second generation Korean-American kids,

"和第二代韓裔美國孩子。

"are discovering it."

"正在發現它。"

By nature,

從本質上來說。

the global community of K-pop fans,

全球K-pop粉絲的社區。

was created by the internet, to exist on the internet,

是由互聯網創造的，存在於互聯網上。

and it's still their best tool to connect.

而且這還是他們最好的連接工具。

Despite the fact that,

儘管事實是：

K-pop artists don't get much radio playing,

K-pop藝人在電臺播放的次數不多。

their popularity in the US,

其在美國的知名度。

has continued to grow due to social media and streaming.

由於社交媒體和流媒體的發展，已經持續增長。

Eventually, the music industry,

最終，音樂產業。

could not ignore the viral potential,

不能忽視病毒的潛力。

of including K-pop acts, in events like award shows.

的包括K-pop藝人，在頒獎典禮等活動中。

BTS became the first Korean group,

BTS成為韓國第一組合。

to perform at the American Music Award show in 2017.

將在2017年美國音樂獎頒獎典禮上表演。

By 2018, they returned to the show,

到了2018年，他們又回到了節目中。

winning the favorite social artists,

贏得最喜愛的社會藝人。

on top of also winning the top social artist award,

除此之外，還獲得了最高社會藝人獎。

at the Billboard Music Awards that year.

在當年的公告牌音樂獎上。

By 2019, BTS won three AMAs,

到2019年，BTS獲得了三個AMA。

and came home with the second most awards of the night.

並獲得了當晚第二多的獎項。

Today, the K-pop industry is estimated,

如今，K粉行業估計。

to be worth over $5 billion globally,

將在全球範圍內價值超過50億美元。

and bands sell arenas around the world, in minutes.

和樂隊在幾分鐘內賣出世界各地的場館。

And the industry only continues to grow,

而這個行業只會繼續發展。

as K-pop artists collaborate,

作為K-pop藝人合作。

with even more popular US musicians,

與更受歡迎的美國音樂人。

creating crossover amongst fan bases.

在粉絲群中製造交集。

And while fandom is nothing new,

而雖然影迷並不新鮮。

K-pop fans have perhaps surpassed

K-pop粉絲或許已經超過了

the devotion of any other in the past.

過去任何其他人的奉獻。

Many experts attribute the first modern fandom,

許多專家認為，第一個現代影迷。

to the popularity of Arthur Conan Doyle's character,

到亞瑟-柯南道爾這個人物的知名度。

Sherlock Holmes.

夏洛克-福爾摩斯

When Holmes was killed off,

當福爾摩斯被殺後。

in a short story in December, 1893,

在1893年12月的一篇短篇小說中。

as many as 20,000 readers canceled their subscriptions,

多達2萬名讀者取消訂閱。

even more wrote letters to the publisher,

更給出版商寫了信。

voicing their outrage.

表達他們的憤慨。

Eight years later,

八年後。

after continued pressure from the public and his publishers,

在公眾和他的出版商的持續壓力下，。

Doyle brought Holmes back,

道爾把福爾摩斯帶回來了。

in the form of his infamous prequel,

以他那臭名昭著的前傳的形式。

"The Hound of the Baskervilles".

"巴斯克維爾的獵犬"。

He followed that up with a new series of short stories,

隨後，他又推出了一系列新的短篇小說。

called the return of Sherlock Holmes,

叫夏洛克-福爾摩斯的迴歸。

which brought the character back to life, for good.

這讓這個角色重獲新生，好不容易。

K-pop fans have since evolved,

K-pop的粉絲們從此進化了。

to become the greatest marketing force,

以成為最大的營銷力量。

behind their favorite bands.

他們喜歡的樂隊背後。

Not only organizing promotion across social media,

不僅在社交媒體上組織推廣。

but they even buyout billboards themselves,

但他們甚至自己買斷廣告牌。

taking over,

接手。

some of the most expensive advertising real estate,

一些最昂貴的廣告房地產。

Times Square.

時代廣場。

However,

然而，

fandoms don't just work together to promote their idols.

影迷們不僅僅是一起宣傳自己的偶像。

They also do charity work,

他們還做慈善工作。

funding many projects around the world.

資助世界各地的許多項目。

Dating back to at least 20 years ago,

追溯到至少20年前。

Korean idols have encouraged fans to not send gifts,

韓國偶像鼓勵粉絲不要送禮物。

and instead give their money and energy to charities.

而把自己的錢和精力捐給慈善機構。

Their loyal fans follow perfect orders,

他們的忠實粉絲遵循完美的命令。

sparking the community's involvement,

引發社會各界的參與。

with social activism.

與社會行動主義。

20 years later, that spirit remains, but it has evolved,

20年後的今天，這種精神依然存在，但它已經發展了。

into a deft force of community organizing.

變成社區組織的一支靈巧的力量。

They overpower award shows,

他們壓倒了頒獎典禮。

especially those that require fan participation like voting,

尤其是那些需要粉絲參與的，比如投票。

and sharing wins for their beloved artists.

併為他們心愛的藝術家分享勝利。

With scientific precision,

以科學的精度。

they learn to use algorithms to their advantage,

他們學會利用算法來發揮自己的優勢。

and pump social media with hashtags,

並用標籤泵社交媒體。

to make sure their favorites are always trending.

以確保他們的最愛永遠是趨勢。

Typically, K-pop fandoms deliberately make hashtags trend,

通常情況下，K-pop影迷會刻意讓標籤成為潮流。

to hype new music releases.

來炒作新的音樂版本。

In 2019, Blackpink,

在2019年，黑粉。

were the female K-pop group to perform at Coachella,

是在Coachella音樂節上表演的K-pop女團。

and the band has a huge following.

和樂隊擁有大量的粉絲。

On May 28th, 2020,

在2020年5月28日。

just three days after George Floyd was killed,

就在喬治-弗洛伊德被殺三天後。

Lady Gaga released her newest album, Chromatica,

Lady Gaga發佈了她的最新專輯《Chromatica》。

featuring a most anticipated collaboration with Blackpink,

以最令人期待的與Blackpink的合作為特色。

called sour candy.

叫做酸糖。

While many were excited for the release,

雖然很多人都在為發佈而興奮。

increasing the group's mainstream exposure,

增加該集團的主流曝光率。

instead Blackpink fans,

而是黑粉粉絲。

united to stop #sourcandy from trending,

聯合起來阻止#sourcandy的流行。

helping #blacklivesmatter to remain centered and trending.

幫助#blacklivesmatter保持中心和趨勢。

This would give way to a series of hashtag takeovers.

這將讓一系列的標籤接管。

K-pop fans also infiltrated hashtags like,

K-pop粉絲也滲透到了標籤中，如。

#whitelivesmatter, #bluelivesmatter and #whiteoutwednesday,

#白色生命重要，#藍色生命重要#和#白色週三。

in an effort to make it more difficult,

以期增加難度。

for white supremacists and sympathizers,

白人至上主義者和同情者。

to promote their agenda and find one another.

以促進他們的議程，並找到彼此。

Just a few days later,

就在幾天後。

K-pop activists struck again.

K-pop活動家再次出手。

On May 30th,

在5月30日。

the Dallas Police Department announced on Twitter,

達拉斯警察局在Twitter上宣佈。

that people would report illegal activity,

人們會舉報非法活動。

from the protest, using their iWatch Dallas app.

使用他們的iWatch達拉斯應用程序，從抗議活動。

In response, K-pop stans organized to spam the app,

對此，K-pop的粉絲們組織起來對該應用進行了灌水。

with fan cams or short clips of K-pop performances,

與粉絲攝像頭或K-pop表演的短片。

which historically, K-pop fans used to spam Twitter.

歷史上，K-pop的粉絲們經常在Twitter上發垃圾郵件。

Calls to action included tweets like,

行動呼籲包括如下推文：

"Download the app and (beep) flood that (beep),

"下載應用，（嗶）淹那（嗶）。

"with fan cams, make it so hard for them,

"與風扇凸輪，讓他們如此艱難。

"to find anything besides our faves dancing."

"找到任何東西 除了我們的最愛跳舞。"

And May 31st, the app was temporarily shut down.

而5月31日，該應用被暫時關閉。

Though the police department did not comment,

雖然警方部門沒有發表評論。

on what caused the app to shut down.

於什麼原因導致該應用關閉。

Which brings us to June 4th, 2020,

這就到了2020年6月4日。

the day BTS tweeted out their solidarity,

當天BTS在推特上發出聲援。

with the Black Lives Matter Movement, stating,

與黑人生命運動，稱。

"We stand against racial discrimination.

"我們反對種族歧視。

"We condemn violence.

"我們譴責暴力。

"You, I, and we, all have the right to be respected.

"你，我，還有我們，都有被尊重的權利。

"We will stand together,"

"我們將站在一起，"

adding at the end, #blacklivesmatter.

在結尾處加上，#黑人生命重要#。

Later this week,

本週晚些時候。

BTS and the record label donated $1 million,

BTS和唱片公司捐贈了100萬美元。

directly to the organization.

直接向該組織提供。

Kailee Scales, BLM's managing director,

Kailee Scales，BLM的總經理。

said on their contribution,

說，他們的貢獻。

"Black people all over the world are in pain at this moment,

"此刻全世界的黑人都很痛苦。

"from the trauma of centuries of oppression.

"從幾個世紀的壓迫創傷中解脫出來，

"We are moved by the generosity of BTS and allies,

"我們為BTS和盟友的慷慨解囊而感動。

"all over the world who stand in solidarity,

"全世界聲援的人，

"in the fight for black lives."

"為黑人的生命而戰"

Moreover, in response, K-pop devotees,

此外，對此，K-pop的信徒們。

announced that they had raised an additional $1 million,

宣佈，他們又籌集了100萬美元。

to the organization to match BTS' donation.

向該組織提供與BTS的捐款相匹配的資金。

We told you the BTS Army does not play.

我們告訴你，BTS軍隊不玩。

Emboldened then by the momentum of activism,

當時因積極性高漲的勢頭而有恃無恐。

and their favorite idol standing in solidarity,

和自己喜歡的偶像站在一起聲援。

K-pop stans decided to take on, Donald Trump.

K-pop的粉絲們決定對，唐納德-特朗普。

When Trump's presidential campaign posted a tweet,

當特朗普的總統競選活動發佈一條推文。

inviting supporters to register for free tickets,

邀請支持者註冊免費門票。

to the Tulsa rally,

到塔爾薩集會。

K-pop stans co-opted the link,

K-pop的粉絲們合作了這個環節。

realizing that you could reserve seats and not show up.

意識到自己可以預留座位而不出現。

Spreading the word through social media,

通過社交媒體傳播資訊。

their message ultimately went viral on several platforms,

他們的資訊最終在多個平臺上傳播開來。

including tiktok.

包括嘀嗒。

Mary Jo Laupp, from Fort Dodge, Iowa,

瑪麗-喬-勞普，來自愛荷華州道奇堡。

posted a tiktok on the subject,

發表了一篇關於這個問題的嘀嗒。

receiving 700,000 likes and over 2 million views,

獲得了70萬個贊和200多萬次瀏覽。

and she believes that at least 17,000 tickets were reserved,

而她認為，至少有17000張票被預訂。

based on the comments she received.

根據她收到的意見。

Many users deleted their posts within 24 to 48 hours,

許多用戶在24至48小時內刪除了他們的帖子。

hoping to keep the Trump campaign in the dark.

希望讓特朗普的競選活動矇在鼓裡。

And obviously it worked,

很顯然，它的工作。

as the campaign was astounded that,

由於競選活動中被驚動，。

their anticipated crowd of a hundred thousand supporters,

他們預期的十萬名支持者。

couldn't even fill the 19,000 seat arena.

甚至無法填滿19000個座位的舞臺。

YouTuber Elijah Daniel who participated in the prank,

參與惡作劇的YouTuber Elijah Daniel。

said of the social media activism,

說，社交媒體的活躍度。

"These kids are smart and they thought of everything."

"這些孩子很聰明，他們什麼都想到了。"

And when he calls them kids, he isn't hyperbolizing.

而當他稱他們為孩子時，他並沒有誇大其詞。

Tiktok's largest demographic are 13 to 17 year olds,

Tiktok最大的人口是13至17歲的人。

a group that can't vote,

一個不能投票的群體。

but are making their civic voices heard regardless.

但無論如何都在發出自己的民間聲音。

But the K-pop community is far from perfect,

但K-pop社區遠非完美。

and as a group, there's still learning, growing,

而作為一個群體，還在學習、成長。

and coming to terms with their own inherent racism.

並接受自己固有的種族主義，

In 2018, racism within the BTS Army came to light,

2018年，BTS軍隊內部的種族主義問題被曝光。

as black members spoke out about their harassment,

因為黑人成員說出了他們的騷擾。

and erasure, they experienced.

和抹殺，他們經歷了。

Using hashtags like #BlackARMYsEquality,

使用#BlackARMYsEquality等標籤。

and #BlackARMYsMatter.

和#BlackARMYsMatter。

Moreover, K-pop idols are often critiqued for appropriation,

此外，K-pop偶像也經常被批判為盜用。

and even more insidious examples of racism like black face.

以及更多像黑臉這樣的隱蔽的種族主義例子。

Though, often cultural commentators,

雖然，往往文化評論家。

say there's a learning curve,

說有一個學習曲線。

when it comes to handling race,

在處理比賽時。

outside of Korea's largely homogenous culture.

在韓國大體上同質化的文化之外，。

However, in an increasingly globalized world,

然而，在日益全球化的世界裡。

excuses of ignorance are increasingly weak.

無知的藉口越來越弱。

Profiting from black culture without honoring the history,

從黑人文化中獲利，卻不尊重歷史。

or giving due credit to black artists,

或給予黑人藝術家應有的榮譽。

is no longer excusable.

是不可原諒的了。

K-pop star CL,

K-pop明星CL。

wrote on Instagram of the black lives matter movement.

在Instagram上寫道，黑人生命問題運動。

"Artists, directors, writers, dancers,

"藝術家、導演、作家、舞者。

"designers, producers, stylists, and the K-pop industry,

"設計師、製作人、造型師和K-pop產業。

"are all inspired by black culture,

"都是受到黑人文化的啟發。

"whether they acknowledge it or not.

"不管他們承認與否，

"I would like to encourage K-pop fans to give back,

"我想鼓勵K-pop的粉絲回饋社會。

"and show love and support for all that we've received,

"並對我們所得到的一切表示愛護和支持。

"from black artists.

"來自黑人藝術家，

"I want to explain to K-pop fans, fellow Asians,

"我想向K-pop粉絲、亞洲同胞們解釋一下。

"and non Americans,

"和非美國人。

"who feel like they have no connection to what's happening,

"誰覺得自己與發生的事情沒有關係，

"that we are all connected."

"我們都是相通的"

And if the K-pop community has anything to say about it,

而如果K-pop界有什麼意見。

they're taking the re-education and activism,

他們在接受再教育和積極性。

into their own hands.

掌握在他們自己手中。

The power of their passion is already undeniable.

他們激情的力量已經是不可否認的。

The communication, our organization already unparalleled.

溝通，我們的組織已經無與倫比。

It seems like endless possibilities,

似乎有無限的可能。

for what they might achieve on the horizon.

為他們可能取得的成就在地平線上。

(upbeat music)

(歡快的音樂)