Turn around.

轉身

Voices air so important.

聲音是如此重要。

Every voice is valid.

每個聲音都是有效的。

Every voice has a story.

每個聲音都有一個故事。

Let's listen.

讓我們來聽聽。

It's been probably within the last five years that there's been active focus on advertising with CIBC Community.

大概是在過去的五年內，一直在積極關注CIBC社區的廣告。

The representation of gay folks.

同志們的代表。

GLBT Q.

GLBT Q.

Folks.

鄉親們

It's a tricky job.

這是一個棘手的工作。

It's It's very difficult because everyone is different.

這是非常困難的，因為每個人都是不同的。

We're all complex people, and I think that without a more deliberate representation of people within the LGBT community, we risk being seen as thes kind of paper cutouts or these caricatures of personality without understanding the depth of the humanity for a brand.

我們都是複雜的人，我認為如果沒有一個更刻意的表現LGBT群體中的人，我們就有可能被看成是那種剪紙或這些個性的漫畫，而不瞭解人性的深度，對於一個品牌來說。

In order to come off authentic, they need to be authentic, which means that they need to do their homework.

為了顯得真實，他們需要真實，這意味著他們需要做功課。

We started actually flipping through some of the ads as we were going through part of our LGBTQ history and started to see that there was some interesting themes that were coming out.

我們開始實際翻閱一些廣告，因為我們正在翻閱我們LGBTQ的部分歷史，並開始看到有一些有趣的主題正在出現。

You start thinking this looks pretty suggestive, very so we're, um I imposing something that I'm seeing as somebody that's living in in, like, modern day on something that I'm looking at that was over 100 years ago or is this really suggestive?

你開始覺得這看起來很有暗示性，很所以我們，嗯，我強加的東西，我看到的東西，作為一個人，生活在一樣，現代的東西，我看在100多年前的東西，或者是這真的暗示性？

It is suggestive.

這是暗示性的。

Brent Miller, the global LGBTQ equality leader of PNG.

巴新全球LGBTQ平等領袖Brent Miller。

I think for me being part of a community that's been traditionally underrepresented, visibility is everything.

我想對我來說，作為一個傳統上代表性不足的社區的一部分，知名度就是一切。

You know P and G's in Ohio based company.

你知道P和G在俄亥俄州的公司。

I like that because it actually puts this kind of in the Heartland of the U.

我喜歡，因為它實際上把這種在美國的心臟地帶。

S.

S.

We wanted to talk thio those people in our own backyard because it's in that discovery process that you uncover some really, really incredible things.

我們想和那些在我們自己的後院裡的人談談 因為在這個發現的過程中 你會發現一些真的，真的不可思議的東西。

Talking with the advertising historians really important because you begin to understand what a hidden world Uh, the LGBT Q Community was for such a long time.

與廣告歷史學家交談真的很重要，因為你開始瞭解什麼是一個隱藏的世界呃，LGBT Q社區是這樣一個漫長的時間。

So this particular illustrator, um, was known to most likely very, maybe 99% sure that he was gay.

所以，這個特別的插畫家，嗯，眾所周知，很可能非常，也許99％的肯定，他是同志。

I mean, some of these air from you know, like the 18 eighties, clearly coated.

我的意思是，這些空氣中的一些 你知道，像18 80年代，清楚地塗層。

Clearly, it's out there, but it's hidden like this is a time where if if you were, you know, gay, this would be a way that you could maybe express yourself because they're not ableto have a full identity in public because it's just not known or accepted or embraced.

顯然，它是在那裡，但它是隱藏的，就像這是一個時間，如果你是，你知道，同志，這將是一種方式，你也許可以表達自己，因為他們不能有一個完整的身份在公眾面前，因為它只是不知道或接受或擁抱。

What are the implications for the way people are presented in advertising today.

對當今廣告中的人的表現方式有什麼影響。

Who you choose to cast to put an ad has more consequences than you might think.

你選擇誰來投廣告，後果比你想象的要嚴重。

You can't be What you can't see.

你不能成為你看不見的東西。

You would see the stereotypes.

你會看到那些刻板印象。

You would see the hairdresser or the floors.

你會看到理髮師或地板。

Yeah, you'd see that.

是的，你會看到的。

That was it.

就是這樣。

You'd be hard to hear the word.

你會很難聽到這個詞。

And when you did, it was it was very, very negative.

當你這樣做的時候，它是... ...它是非常，非常消極的。

You know, I have been together for it will be 39 years in November 12th of this this year.

你知道嗎，我已經在一起39年了，今年11月12日，就會是39年。

This is our actual legal marriage certificate from Washington, D.

這是我們在華盛頓特區的真實合法結婚證。

C.

C.

Now it was nice toe.

現在是好腳趾。

It was nice to make it legal.

能讓它合法化就不錯了。

Yes, between my mother and my father.

是的，我母親和我父親之間。

My father was far more supportive.

我父親更支持我。

My mother had a horrible time.

我的母親有一個可怕的時間。

She called me up at work one day and said, You know, Joe, it was a terrible thing to say, but I'm sorry I ever became pregnant with you.

有一天，她打電話給我，說："喬，你知道，這是個可怕的事情，但我很抱歉，我曾經懷孕了你。

No, in the next year, she said, You know, you're like a rattlesnake around my neck and I have trouble saying, I love you when you were growing up, you didn't have people with a lived experience that we're role modeling that there was nobody.

不，在接下來的一年裡，她說，你知道嗎，你就像我脖子上的一條響尾蛇，我很難說，我愛你，當你成長的時候，你沒有人有生活經驗的人，我們是榜樣，沒有人。

Thought it was the only one in the world.

以為這是世界上唯一的一個。

E I knew I was different than my God.

我知道我和我的上帝是不同的。

We all felt alone.

我們都感到孤獨。

Yeah, well, we were alone.

是啊，我們是一個人。

And who could Who could?

誰能誰能？

That was part of the who could you talk to when you are hidden like that or you are trying to find yourselves or you are coded.

那是一部分，當你們這樣隱藏起來的時候，或者是你們想找自己，或者是你們被打碼的時候，你們能和誰說話。

It demonstrates that there's something wrong with you And so we need to get away from that.

這說明你有問題，所以我們需要擺脫這個問題。

There is nothing wrong with LGBT Q people, you know, I think about the 12 or 13 year old kid Seeing life represented visibly would have a profound effect.

LGBT Q的人沒有錯，你知道的，我想12、13歲的孩子 看到生命的代表明顯會有深刻的影響。

I think on May, because people need models, people need to see gay people who are happy going on with their lives.

我認為在五月，因為人們需要模型，人們需要看到同志人誰是快樂地繼續他們的生活。

People in relationships way were young.

關係方式的人都很年輕。

I know that was San Francisco.

我知道那是舊金山。

I know E had a black beard black hair just to see gay people represented.

我知道E有一個黑色的鬍子黑色的頭髮，只是為了看到同志的代表。

I'm amazed that the pace of change the natural aspect of being human is you want to know your own tribe If your tribe isn't portrayed in advertising isn't portrayed within the companies or the institutions around you.

我很驚訝，變化的速度是人類的自然方面是你想知道你自己的部落如果你的部落沒有在廣告中被描繪出來就不會在你周圍的公司或機構內被描繪出來。

Who are you?

你是誰？

When I was growing up, I never saw myself.

在我成長的過程中，我從未見過自己。

I didn't even know I existed.

我甚至不知道我的存在。

Quite honestly, advertising absolutely has the power to shift perceptions to start conversations.

說實話，廣告絕對有能力轉變觀念開始對話。

Knowing makes it less different.

知道了，就不會有什麼不同。

I think it makes it approachable.

我覺得這讓人覺得很親切。

It makes people realize it's always been part of the fabric.

它讓人們意識到它一直是結構的一部分。

It was just hidden away because of bias.

只是因為偏見而被藏了起來。

Since the nineties, we've seen an explosion of of these representations, but some are sort of critical of that.

自九十年代以來，我們看到了這些表象的爆炸性增長，但有些人卻對此持責備態度。

They would say it was business and not politics.

他們會說這是生意，不是政治。

And so now we're in a moment where there's MAWR emphasis or concern about the authenticity.

所以現在我們處於一個MAWR強調或關注真實性的時刻。

And is it political, or is it just a business motive?

而這是政治因素，還是僅僅是商業動機？

Stonewall Columbus is the first and on Li L G B T Q Community Center in central Ohio.

石牆哥倫布是俄亥俄州中部第一個和上Li L G B T Q社區中心。

I think all of us within the LGBTQ plus community are wrestling in our own ways with how do we bridge the divides?

我想我們LGBTQ加社區內的所有人都在以自己的方式掙扎著如何消除分歧？

How can corporations continue to partner with LGBT organizations so they're not there just to wave a banner in the parade?

企業如何繼續與LGBT組織合作，使他們不只是為了在遊行中搖旗吶喊？

That vein of thought being people don't want companies around.

這個思想脈絡是人們不希望公司在身邊。

People think that think they're taking advantage of the community by being there.

人們認為，認為自己在那裡佔了社會的便宜。

Yeah, we were called to express what was going on with our chorus as a vehicle toe.

是啊，我們被叫去表達我們的合唱團作為車頭是怎麼回事。

Talk about the trans community, and we're really excited about that.

談及跨性別群體，我們真的很興奮。

You don't get to see these stories a lot.

你不經常看到這些故事。

You don't hear these stories enough.

你沒有聽到足夠的這些故事。

We had some choristers that were like Great, let's do it And we did have a few people that were like, Well, are we being token ized?

我們有一些唱詩班的人說很好，讓我們去做，我們也有一些人說，我們是被象徵性的化了嗎？

Are we just being used as a great philanthropic product placement?

難道我們只是被當作一個偉大的慈善產品投放？

You know, that's the packaging that we're putting out there, and I like to say, Well, it depends on what you want to use your activism for.

你知道，這就是我們的包裝，我們把在那裡， 我喜歡說，好吧，這取決於什麼 你想使用你的積極性。

You don't always see a trans person doing something you don't always see a gender nonconforming gender, non binary person doing something, Is it?

你不總是看到一個跨性別的人做的東西你不總是看到一個性別不符合性別，非二元的人做的東西，是嗎？

Is it pandering?

是迎合嗎？

Using lbgt representation to sell products?

用lbgt表示來銷售產品？

We need to be careful of just writing it off completely.

我們要小心，不能就這樣完全抹掉。

Co optation does exist.

共同選擇確實存在。

We can see it when it's bad.

我們可以看到它的時候，它的壞。

Um, but we also need visibility.

嗯，但我們也需要知名度。

The very fact that it's impacted somebody to say, You know, I don't like that.

事實上，它的影響 有人說，你知道，我不喜歡這樣。

Why are they doing this?

他們為什麼要這樣做？

Has introduced a whole heck of a lot of discussions we never had before e can't explain why parents, uh, reject their Children.

引入了很多我們以前從未討論過的問題 我無法解釋為什麼父母會拒絕他們的孩子。

Some kind of disappointment, some sense of failure on their own parts.

某種失望，某種對自己的失敗感。

You know, we have a thing here at Stonewall.

你知道嗎，我們石牆鎮有個事情。

We say every pride of somebody's first pride and every commercial could be somebody's first opportunity to see themselves reflected positively on television.

我們說，每一個人的第一個驕傲，每一個廣告都可能是某個人的第一個機會，看到自己在電視上的正面反映。

It could be some mothers first opportunity to see that my child's not the on Lee child that's wrestling with these kinds of questions.

這可能是一些母親第一次有機會看到，我的孩子不是上李的孩子，在糾結這類問題。

And we're seeing Mawr and Mawr younger people coming out earlier.

而且我們看到莫爾和莫爾年輕的人更早的出來了。

And I think that visibility has led to that.

而我認為，知名度導致了這一點。

My name is Riggins von.

我的名字是瑞金斯-馮。

I live in Mason, Ohio, and I'm 15 years old.

我住在俄亥俄州的梅森，今年15歲。

I would definitely have thoughts about I'm not like everybody else.

我一定會有我和別人不一樣的想法。

You know, I don't feel right in this body.

你知道嗎，我覺得這個身體不對勁。

I felt like I was right person, just wrong.

我覺得自己是對的人，只是錯了。

Body E.

身體E。

Before seventh grade started, I had a group of friends, um, that I spoke to before school started, um, and told them, you know, my name is Regan's.

七年級開學前，我有一群朋友，嗯，我在開學前跟他們說過，嗯，告訴他們，你知道，我的名字是瑞根的。

Now, um, I go by, he him pronounced, and that's it.

現在，嗯，我去，他他發音，就是這樣。

And they were like, Okay, there was never a conversation that, you know, I'm transgender.

他們就像，好吧，從來沒有一個談話，你知道，我是變性人。

There's never that e never had really a coming out thing because it was always, always kind of there.

從來沒有，E從來沒有真正的出櫃的事情 因為它總是，總是有種。

Ah, lot of people are scared of the unknown.

啊，很多人都害怕未知的東西。

What they don't know.

他們不知道的。

Um definitely things that are different because they have no idea what it iss.

嗯絕對是不一樣的東西，因為他們不知道它是什麼。

You mentioned that your grandma still gets a little messed up on them.

你提到你奶奶還是會被他們搞得有點亂。

Your name sometimes and things like that.

你的名字有時和類似的東西。

She's she's an older woman.

她是... ...她是個老女人。

Eso itt's her excuse.

所以，這是她的藉口。

So it's OK, which means, but she means well, right?

所以沒關係，也就是說，但她的意思是好的，對吧？

Yeah, absolutely.

是的，絕對的。

That's really she's making us chocolate cream pie.

那真的是她在給我們做巧克力奶油派。

So e, I've had people tell me that they've changed their minds about how they feel about changed under people listening.

所以e，我已經有人告訴我，他們已經改變了他們的想法，他們對改變的人聽下的感覺。

Tow our story, knowing us knowing Riggins, and it really personalizes it as a parent.

拖著我們的故事，知道我們知道瑞金斯，作為家長，真的很有個性。

When you see like an advertisement that has the transgender community portrayed, How do you How do you react to that?

當你看到像一個廣告，有變性人群體的描述，你如何你如何反應？

How does that make you feel?

這讓你感覺如何？

We based on your own experience, I love it.

我們根據你自己的經驗，我喜歡它。

I think it's amazing.

我認為這是驚人的。

I I asked you, um uh, if the actors in the P and G commercial where the transgender boy is shaving for the first time, I asked you, Is that really a transgender man.

我我問你，嗯嗯，如果演員在P和G的廣告，其中變性男孩是第一次刮鬍子，我問你，那真的是一個變性人。

Is that really his dad?

那真的是他爸爸嗎？

And you said Yeah, and I was like, That's amazing.

你說是啊，我當時就想，這太神奇了。

Just that there, so comfortable with themselves to be out there and that, like Riggins Conceicao, something like that and it feels more normalized.

只是，在那裡，自己那麼自在的在那裡，像瑞金斯-康西卡奧，這樣的事情，感覺更正常化了。

She's like a best friend.

她就像一個最好的朋友。

She doesn't like me to call her my best friend, but she's.

她不喜歡我稱她為我最好的朋友，但她。

We work very, very well together sometimes too.

我們有時也會合作得非常非常好。

Well, what do you say to people that don't quite get it?

那麼，你怎麼跟不太懂的人說？

Or do you ever run into people that are like supported?

或者你有沒有遇到過像支持的人？

No, I'm just kidding.

不，我只是在開玩笑。

Wow.

哇哦

Okay, there's always going to be naysayers.

好吧，總是會有反對者的。

There's always going to be people who holds your point of view.

總會有人持有你的觀點。

Naysayers.

否定者。

I've seen that.

我已經看到了。

What's the word haters gonna hate?

仇敵會恨什麼詞？

You know where the world's largest advertiser our images affect how people see the world.

你知道世界上最大的廣告商在哪裡我們的影像影響著人們對世界的看法。

Are images affect how people see themselves, Even if people, if it didn't move the needle from a business standpoint, would we support LGBT Q visibility?

形象是否會影響人們對自己的看法，即使是人，如果從商業的角度來看，沒有動靜，我們會支持LGBT Q的知名度嗎？

Yes, because it's about humanity.

是的，因為它是關於人性的。

I was asked to go to one of these organizations that was opposing the community advertising and just any anything that we were doing in terms of shows or pride parade or whatever the case may be, they said.

我被要求去這些組織中的一個組織，反對社區廣告和只是任何我們正在做的任何事情，在節目或驕傲遊行或任何情況下，他們說。

What you're doing by your contributions to pride and other things is that you're supporting the other side.

你對自尊心和其他事情的貢獻，就是在支持對方。

And I said, We don't define families.

我說，我們不定義家庭。

Love, defiance, families.

愛、反抗、家庭。

We serve.

我們的服務。

We serve all people.

我們為所有人服務。

We have employees who are gay.

我們有員工是同志。

We have consumers who are gay.

我們的消費者都是同志。

We're going to continue to serve them.

我們將繼續為他們服務。

We walked out.

我們走了出去。

E don't think they have this much trouble today, but I think that goes back to Harvey Harvey milks admonition.

E不認為他們今天有這麼多的麻煩，但我認為這又回到了哈維-哈維奶的諫言。

You need to come out.

你需要出來。

They need to see you.

他們要見你

You need to be visible.

你需要被人看到。

You need to be out.

你得出去

That changes things.

這就改變了一切。

There has to be something that drives the need to discuss, to think about, to feel about to dream about, and it's that place change is made.

必須要有一些東西來推動我們去討論、去思考、去感受、去夢想，而改變就是在這個地方進行的。