Well, before I get to that, I should probably explain what this thing is.

好吧，在我說這個之前，我應該先解釋一下這個東西是什麼。

This is a Skinner box.

這是一個斯金納盒子。

It's been used in the past by psychologists to study behavior.

過去心理學家曾用它來研究行為。

As you can see, the box features a bar, and when the mouse presses the bar, it sometimes gets food.

大家可以看到，這個盒子的特點是有一個條形的，當鼠標按下條形的時候，有時會得到食物。

But other times nothing happens.

但其他時候什麼都沒有發生。

Over time.

隨著時間的推移。

The mouse learns that when it pushes the bar, it might receive food so it pushes and pushes and pushes until it gets its food.

老鼠知道，當它推杆時，可能會收到食物，所以它推啊推，直到得到食物。

So then what does that have to do with this?

那麼，這和這個有什麼關係呢？

We're obviously a lot different from mice, but the principle behind both the bar pushing and the scrolling is the same.

我們和滑鼠顯然有很大的不同，但無論是推杆還是滾動的原理都是一樣的。

The behavior is repeated until some kind of reward is delivered.

這種行為會重複進行，直到得到某種獎勵。

In this case, the reward is a post that we find to be funny, entertaining or something.

在這種情況下，獎勵的是我們認為有趣、有趣的帖子或其他東西。

We just plain like we stop scrolling long enough to take it in, and then it's right back to scrolling in search of the next post that scratches that itch.

我們只是單純的喜歡我們停止滾動足夠長的時間來接受它，然後就會馬上回到滾動中尋找下一篇抓癢的文章。

Sound familiar?

聽起來很熟悉？

Social media feeds are infinite by design.

社交媒體源的設計是無限的。

You could scroll forever and never run out of posts.

你可以永遠滾動，永遠不會用完帖子。

This scrolling can sometimes feel automatic or mindless Maura result of conditioning than a constant choice.

這種滾動有時會感覺自動或無意識的毛拉結果的條件比不斷的選擇。

This leads us to spend more time on social media than we intend to, sometimes more than we want to, and that can cause some issues.

這導致我們在社交媒體上花費的時間比我們打算的要多，有時甚至比我們想要的要多，這可能會導致一些問題。

Let's say you wake up, get on your phone and start scrolling scroll too long and you might be late for work.

比方說，你起床後，拿起手機開始滾動滾動太久，你可能會上班遲到。

In more extreme cases, it could cause you to neglect other aspects of your life or experience anxiety when you're away from your phone.

在更極端的情況下，它可能會導致你忽視生活的其他方面，或者當你離開手機時，你會感到焦慮。

When you interact with posts on social media, you're providing data to these sites.

當你與社交媒體上的帖子互動時，你就在向這些網站提供數據。

They then take this data and use it to further personalize your feet, showing content and ads similar to what you've engaged with previously.

然後，他們會利用這些數據，進一步對你的腳進行個性化定製，顯示與你之前參與的內容和廣告相似的內容。

This isn't necessarily a bad thing.

這不一定是件壞事。

Ah, more personalized feed can introduce you to content you may not have seen otherwise.

啊，更多的個性化feed可以為你介紹你可能沒有看到的內容，否則。

However, this design reinforces our scrolling behavior and greatly increases the amount of time we spend using social media.

然而，這種設計強化了我們的滾動行為，大大增加了我們使用社交媒體的時間。

And this is more or less their goal.

而這多少也是他們的目標。

There simply businesses who want their users to spend more time using their app or website.

有的企業只是希望用戶花更多的時間使用他們的應用或網站。

The good news is we aren't mice.

好消息是我們不是老鼠。

We may push on that theoretical bar much like they do, but we possess the intelligence that they lack.

我們可能會像他們一樣，在理論上推敲，但我們擁有他們所缺乏的智慧。

It's perfectly okay to use social media, but it's also important to be aware of when we're over doing it.

使用社交媒體是完全可以的，但也要注意我們什麼時候做得過頭了。

It may not always be easy to break free from the grasp of the Infinite Scroll, but it starts with awareness g c F global, creating opportunities for a better life.

要想從 "無限卷軸 "的掌握中掙脫出來，可能並不總是那麼容易，但這要從認識g c F全球開始，為更好的生活創造機會。