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  • What do these two things have in common?

    這兩件事有什麼共同點?

  • Well, before I get to that, I should probably explain what this thing is.

    好吧,在我說這個之前,我應該先解釋一下這個東西是什麼。

  • This is a Skinner box.

    這是一個斯金納盒子。

  • It's been used in the past by psychologists to study behavior.

    過去心理學家曾用它來研究行為。

  • As you can see, the box features a bar, and when the mouse presses the bar, it sometimes gets food.

    大家可以看到,這個盒子的特點是有一個條形的,當鼠標按下條形的時候,有時會得到食物。

  • But other times nothing happens.

    但其他時候什麼都沒有發生。

  • Over time.

    隨著時間的推移。

  • The mouse learns that when it pushes the bar, it might receive food so it pushes and pushes and pushes until it gets its food.

    老鼠知道,當它推杆時,可能會收到食物,所以它推啊推,直到得到食物。

  • So then what does that have to do with this?

    那麼,這和這個有什麼關係呢?

  • We're obviously a lot different from mice, but the principle behind both the bar pushing and the scrolling is the same.

    我們和滑鼠顯然有很大的不同,但無論是推杆還是滾動的原理都是一樣的。

  • The behavior is repeated until some kind of reward is delivered.

    這種行為會重複進行,直到得到某種獎勵。

  • In this case, the reward is a post that we find to be funny, entertaining or something.

    在這種情況下,獎勵的是我們認為有趣、有趣的帖子或其他東西。

  • We just plain like we stop scrolling long enough to take it in, and then it's right back to scrolling in search of the next post that scratches that itch.

    我們只是單純的喜歡我們停止滾動足夠長的時間來接受它,然後就會馬上回到滾動中尋找下一篇抓癢的文章。

  • Sound familiar?

    聽起來很熟悉?

  • Social media feeds are infinite by design.

    社交媒體源的設計是無限的。

  • You could scroll forever and never run out of posts.

    你可以永遠滾動,永遠不會用完帖子。

  • This scrolling can sometimes feel automatic or mindless Maura result of conditioning than a constant choice.

    這種滾動有時會感覺自動或無意識的毛拉結果的條件比不斷的選擇。

  • This leads us to spend more time on social media than we intend to, sometimes more than we want to, and that can cause some issues.

    這導致我們在社交媒體上花費的時間比我們打算的要多,有時甚至比我們想要的要多,這可能會導致一些問題。

  • Let's say you wake up, get on your phone and start scrolling scroll too long and you might be late for work.

    比方說,你起床後,拿起手機開始滾動滾動太久,你可能會上班遲到。

  • In more extreme cases, it could cause you to neglect other aspects of your life or experience anxiety when you're away from your phone.

    在更極端的情況下,它可能會導致你忽視生活的其他方面,或者當你離開手機時,你會感到焦慮。

  • When you interact with posts on social media, you're providing data to these sites.

    當你與社交媒體上的帖子互動時,你就在向這些網站提供數據。

  • They then take this data and use it to further personalize your feet, showing content and ads similar to what you've engaged with previously.

    然後,他們會利用這些數據,進一步對你的腳進行個性化定製,顯示與你之前參與的內容和廣告相似的內容。

  • This isn't necessarily a bad thing.

    這不一定是件壞事。

  • Ah, more personalized feed can introduce you to content you may not have seen otherwise.

    啊,更多的個性化feed可以為你介紹你可能沒有看到的內容,否則。

  • However, this design reinforces our scrolling behavior and greatly increases the amount of time we spend using social media.

    然而,這種設計強化了我們的滾動行為,大大增加了我們使用社交媒體的時間。

  • And this is more or less their goal.

    而這多少也是他們的目標。

  • There simply businesses who want their users to spend more time using their app or website.

    有的企業只是希望用戶花更多的時間使用他們的應用或網站。

  • The good news is we aren't mice.

    好消息是我們不是老鼠。

  • We may push on that theoretical bar much like they do, but we possess the intelligence that they lack.

    我們可能會像他們一樣,在理論上推敲,但我們擁有他們所缺乏的智慧。

  • It's perfectly okay to use social media, but it's also important to be aware of when we're over doing it.

    使用社交媒體是完全可以的,但也要注意我們什麼時候做得過頭了。

  • It may not always be easy to break free from the grasp of the Infinite Scroll, but it starts with awareness g c F global, creating opportunities for a better life.

    要想從 "無限卷軸 "的掌握中掙脫出來,可能並不總是那麼容易,但這要從認識g c F全球開始,為更好的生活創造機會。

What do these two things have in common?

這兩件事有什麼共同點?

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為什麼我們無法停止滾動? (Why We Can't Stop Scrolling)

  • 2 0
    林宜悉 發佈於 2020 年 10 月 23 日
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