S.

S.

Election.

選舉：

And now we're gonna look a tick tocks role in it.

現在我們來看看其中的 "嘀嗒 "角色。

As you may well know, Donald Trump spent the last few months threatening to shut down Tik Toks US business.

你可能很清楚，唐納德-特朗普在過去幾個月裡威脅要關閉Tik Toks的美國業務。

That hasn't happened, and it looks like, in fact, there's a coordinated effort on tick tock to support him.

這還沒有發生，看起來，事實上，滴答滴答上有一個協調的努力來支持他。

This is the account of the pro trump Conservative Hype House account.

這是支持特朗普的保守派炒作之家的賬號。

It has 1.5 million followers.

它有150萬粉絲。

That makes it one of the biggest political accounts on TIC TAC On.

這使得它成為TIC TAC On上最大的政治賬戶之一。

In mid September, it started publishing videos directing users to download the Trump app on encouraging them to sign up to text alerts from the Trump campaign on To Do So, using a special hype house code.

9月中旬，它開始發佈視頻，引導用戶下載特朗普應用，關於鼓勵用戶在 "To Do So "上註冊特朗普競選活動的簡訊提醒，使用一個特殊的炒作屋代碼。

Have a look at this example.

看看這個例子。

What did he say?

他說了什麼？

There's there's a don't do a lot.

有的有的不做很多。

Well, let's bring Thio Severe Smith Gala from BBC World Service who has this story high, severe, Good to have you on the program Now.

好了，讓我們把Thio Severe Smith Gala從BBC世界服務帶來... ...他有這個故事高，嚴重，很高興你在節目中現在。

That bespoke code that we just saw in that video is that the clue toe, perhaps some level of coordination.

我們剛才在那個視頻中看到的那個定製代碼，就是那個線索腳趾，也許是某種程度的協調。

Yes, you're right.

是的，你是對的。

So in order to text the Trump campaign, you need to do so with a recognized key code that will have been internally programmed by their text.

所以，要給特朗普競選活動發短信，你需要用一個公認的關鍵代碼來發，而這個代碼將被他們的文字內部編程。

Campaign team chh is not gobbledygook.

競選團隊的chh不是胡言亂語。

It's the acronym for the conservative Hype House, and when you text it in, it is a recognized code.

這是保守炒房的縮寫，發短信進去，就是一個公認的代碼。

What does that mean?

這意味著什麼？

That means there's something called a B testing possibly going on within the Trump campaign.

這意味著特朗普競選團隊內部可能正在進行一種叫做B測試的東西。

And that's marketing.

而這就是營銷。

Speak for testing, which messages resonate best.

講測試，哪些資訊最能引起共鳴。

When a Tic Tac user sees a video like that and decides to text CHH into the campaign, they're not only giving the campaign that their phone number, the campaign will then ask for their ZIP code.

當嘀嘀打車的用戶看到這樣的視頻，決定發短信CHH到活動中時，他們不僅給活動提供了他們的那個電話號碼，活動還會接著詢問他們的郵政編碼。

The campaign will know they're a TIC tac user.

活動會知道他們是TIC tac用戶。

This is micro targeting very interesting.

這是微目標非常有趣。

Stay with us or look next at this pro Biden account.

請繼續關注我們，或者接下來看看這個親拜登的賬號。

It's called the Biden Digital Coalition.

它叫拜登數字聯盟。

It's a tic tac account run by volunteers.

這是一個由志願者經營的井字形賬戶。

You describe themselves as campaign adjacent.

你把自己描述成競選相鄰。

We know the official Biden campaign has been in touch with them on the video about to show you was posted after the first presidential debate.

我們知道拜登官方競選活動一直在與他們聯繫，關於給你看的視頻是在第一次總統辯論後發佈的。

It since being viewed more than 12 million times.

自被瀏覽超過1200萬次。

Okay, now I know because I read your article severe that Facebook and Google will take political advertising.

好吧，現在我知道了，因為我讀了你的文章，嚴重的是Facebook和谷歌將採取政治廣告。

Ticktock won't.

Ticktock不會。

But how strictly does it monitor the slightly more informal arrangements between campaigns on campaign groups?

但是，它如何嚴格監督運動之間關於運動小組的稍微非正式的安排？

It's important to highlight their informal because we assume that they aren't paid.

重要的是要突出他們的非正式的，因為我們認為他們沒有報酬。

If they were paid, that would be election nearing not only election hearing it would violate ticktock community guidelines, which expressed that paid political advertising is not allowed on the app.

如果他們是付費的，那將是選舉臨近不僅是選舉聽證會它將違反ticktock社區準則，其中表示付費政治廣告不允許在應用程序上。

But exactly like you say, grassroots organizations and voluntary groups can freely post pro candidate content on TIC tac if they so wish.

但就像你說的那樣，如果草根組織和志願團體願意，可以在TIC tac上自由發佈支持候選人的內容。

And if you take the binding Digital Coalition, they actually told me that Tic Tac is giving them the highest engagement out of all the digital platforms.

而如果你拿綁定的數字聯盟來說，其實他們告訴我，在所有的數字平臺中，嘀嘀打車給他們的參與度是最高的。

Their own currently, that tells you how useful a platform it can be for campaigns sent out messaging that resonates well with Jay Z, And that's interesting to me because I always assumed tick talk with It's a place where you go to escape politics to escape life.

他們自己的目前，這告訴你如何有用的平臺，它可以為運動發送消息，與Jay Z產生共鳴，這對我來說很有趣，因為我總是假設蜱談話與它是一個地方，你去逃避政治，逃避生活。

It's this creative space, not a political space.

是這個創意空間，不是政治空間。

That's what Ticktock would like you to think in a lot of their company messaging.

這就是Ticktock希望你在他們公司很多資訊中的想法。

They say we are a home for light hearted entertainment, but over the last year, they've become a real home for self expression.

都說我們是一個輕鬆娛樂的家，但在過去的一年裡，他們已經成為一個真正的自我表達的家。

For social justice.

為了社會正義。

I mean, black lives matter, matter matter, absolutely catapulted on the platform when they served it up is a trend.

我的意思是，黑人的生命重要，物質重要，絕對貓在平臺上時，他們服務是一種趨勢。

So it really has become a home political opinion just as much as it is for dancing.

所以，它真的和跳舞一樣，成了一種家常政見。

Lip synchs on the rest.

其餘的都是脣語。

Good to see you to be here.

很高興看到你在這裡。

Thank you very much for sharing that story with us.

非常感謝你與我們分享這個故事。

And if you want more on it, do you go to the BBC news website where you can get Sofia's analysis in full?

如果你還想了解更多的內容，你去BBC新聞網站，可以得到索菲亞的分析全文?

Plus, of course, much more election coverage.

當然，還有更多的選舉報道。