I was lucky enough to be there for the entire ride of personal computers, data networking, enterprise software, the Internet, Netscape, Amazon, Google.

我有幸全程參與了個人電腦、數據網絡、企業軟件、互聯網、網景、亞馬遜、谷歌。

I was lucky enough to be a mentor to Mark Zuckerberg in the early days of Facebook, the Silicon Valley that I joined in 1982 and the one that I spent most of my career.

我很幸運，在1982年加入的硅谷，也是我職業生涯中大部分時間都在Facebook的早期，成為馬克-扎克伯格的導師。

It was one that was in the business of empowering the people who used its products.

它是一個以增強使用其產品的人的能力為目的的企業。

The culture of Silicon Valley changed in the early years, the millennium, and it went from being this very positive empowering thing, too, by roughly 2012 or 2013 to being a place where the most successful companies were based on business models that started by violating the law that would be Airbnb, uber and lyft, or creating addiction that would be Jewell or exploiting the ignorance of a community that would be Spotify.

硅谷的文化在早年、千禧年的時候就發生了變化，它也從這個非常積極的賦能的東西，到了大概2012年或者2013年的時候，變成了一個最成功的公司都是基於商業模式的地方，這些商業模式是以違反法律開始的，那就是Airbnb、uber和lyft，或者是創造成癮的，那就是Jewell，或者是利用一個社區的無知，那就是Spotify。

And I realized at that point I had passed my sell by date.

而我這時才意識到，我已經過了賣出日期。

So I retired and immediately a T end of 2015.

所以我退休後，2015年年底馬上一個T。

When I retired.

當我退休後。

Ah, month later, I saw something going on in Facebook.

啊，一個月後，我在Facebook上看到了一些事情。

They disturbed me and over the course of the spring of 2016 I saw examples related to the Democratic primary civil rights and then Brexit, where I realized that the business model and algorithms of Facebook could be used not just for good, and not just for the benefit of helping advertisers find their customers with lower cost.

它們讓我感到不安，在2016年的春天，我看到了與民主黨初選民權相關的例子，然後是Brexit，我意識到Facebook的商業模式和算法不僅可以用來做善事，而且可以用來幫助廣告商以更低的成本找到客戶。

And consumers find things they were interested into the lower cost.

而消費者發現自己感興趣的東西進入成本較低。

They could also be used to undermine democracy into undermine civil rights.

它們也可以被用來破壞民主，變成破壞公民權利。

And it took me four months before I could find anybody who would talk to me about this issue.

我花了四個月的時間才找到一個願意和我談這個問題的人。

I was asked to write an opinion piece for the technology blogger recode and while I was drafting and the news came out that the Russians were actively attempting to interfere in the U.

我被要求為科技博客重新編碼寫一篇評論文章，當我正在起草的時候，消息傳來，俄羅斯人正積極試圖干涉美國。

S.

S.

General election and my wife and is here with us today encouraged me to send my draft opinion piece to Mark Zuckerberg and Sheryl Sandberg, which I did nine days before the US presidential election, 2016 and I was warning my friends of this flaw in the business model in the algorithms which I viewed a systemic, and I viewed it as a situation where they were the victim and unintentionally, they were undermining civil rights and democracy.

大選，我的妻子和今天在這裡鼓勵我把我的意見稿發給馬克-扎克伯格和謝麗爾-桑德伯格，我在美國總統大選前九天，2016年，我警告我的朋友們，在算法中的這種商業模式的缺陷，我認為這是一個系統性的，我認為這是一種情況，他們是受害者，無意中，他們正在破壞公民權利和民主。

The problem is that the culture of business in America not just the culture of Silicon Valley but all business in America no longer treats consumers as a real customer worthy of protection.

問題在於，美國的商業文化不僅僅是硅谷的文化，而是美國所有的企業都不再把消費者當做真正值得保護的客戶。

We're very much in a world where there are very few rules where the role that government played in capitalism, of setting rules and then enforcing them fairly for everyone has been eroded steadily over 40 years, to the point where it's a free for all, which favors the powerful at the expense of everyone else.

我們現在所處的世界是一個很少有規則的世界，政府在資本主義中所扮演的角色，制定規則，然後為每個人公平地執行規則的角色，已經在40年裡被不斷地削弱，以至於到了一個全民免費的地步，這有利於權貴，而犧牲了其他所有人的利益。

I spent three months begging Facebook to do the right thing.

我花了三個月的時間求Facebook做正確的事情。

They were treated behind one phrase.

他們的待遇在一句話背後。

Roger, we're a platform, not a media company.

羅傑，我們是一個平臺，不是一家媒體公司。

We're not responsible for the actions of third parties.

我們不對第三方的行為負責。

And I'm saying, guys, your business is based on trust.

我想說，夥計們，你們的生意是建立在信任的基礎上的。

Once you lose it, you will never regain it.

一旦失去，就再也無法挽回。

I'm begging you, Please get this right.

我求求你了，請你把這事辦好。

They were not interested.

他們不感興趣。

It's possible, perhaps likely that I was the wrong messenger.

有可能，也許很可能是我找錯了人。

It's possible that I was giving them the wrong message.

有可能是我給他們的資訊有誤。

For whatever reason, I failed and I concluded that with the 2018 midterm elections fast approaching in 2020 beyond it that I needed to share with the U.

不管出於什麼原因，我失敗了，我得出結論，隨著2018年中期選舉的快速到來，在2020年以後，我需要與美國分享。

S.

S.

Government and the public at large.

政府和廣大市民。

What I understood about the business model and culture Facebook.

我所理解的Facebook的商業模式和文化。

So I became an activist.

所以我成了一個活動家。

It is not a role that I'm born Thio and I have found it to be in extreme challenge.

這不是一個角色，我生來就Thio，我發現這是在極度挑戰。

When I began, I found an ally young man named Tristan Harris who had been the design ethicist to Google.

當我開始的時候，我發現了一個名叫特里斯坦-哈里斯的盟友年輕人，他曾是谷歌的設計倫理學家。

He was an expert in persuasive technology.

他是一位說服技術專家。

He helped me to understand the mechanisms of the business model of Facebook in a way that I had not appreciated before.

他幫助我理解了Facebook的商業模式機制，這是我之前沒有體會到的。

That these are media companies.

這些都是媒體公司。

They're competing against television, newspapers, magazines, radio, video games, Netflix sports.

他們在和電視、報紙、雜誌、廣播、電子遊戲、網易體育競爭。

They need our attention.

他們需要我們的關注。

They get it initially by appealing to the weakest elements of human psychology.

他們最初是通過迎合人類心理最薄弱的因素來獲得的。

The things we cannot evade.

我們無法迴避的事情。

No matter how hard to attract as human beings, we have an unstoppable need, an unstoppable need for rewards.

作為人類，無論如何努力吸引，我們都有一種不可阻擋的需求，一種不可阻擋的回報需求。

We need social validation.

我們需要社會的認可。

They send us notifications.

他們給我們發通知。

42 people liked your post.

42人喜歡你的帖子。

Yea, please join my network on linked in or you've been tagged in a photograph.

是的，請在linked in上加入我的網絡，或者你已經被標記在一張照片上。

Would you like to tag some other people now with the Lincoln and the tagging.

你現在要不要用林肯和標籤來標記其他一些人。

They trigger another inescapable human need.

它們引發了人類另一個不可逃避的需求。

The need for social reciprocity.

社會對等的需要。

Somebody's done something nice for us.

有人為我們做了件好事

I gotta do something nice back.

我得做一些好的回報。

They begin a cycle and they do it on a device that is on your body.

他們開始了一個週期，他們在你身上的設備上進行。

And the next thing you know, every free moment you're checking your phone, you see yourself.

而接下來，每當你空閒的時候，你在看手機的時候，就會看到自己。

Well, what's the harm in that?

那又何妨？

It's just a happen.

這只是一個發生。

The problem is, this kind of happened consume, become an addiction.

問題是，這種發生消費，成了一種癮。