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  • When you think about investing, the first thing that comes into your mind is this complicated

    當你想到投資的時候,你首先想到的是這個複雜的問題

  • world of stock market where no one seems to clearly understand whats going on because

    股市的世界,似乎沒有人清楚地瞭解發生了什麼事,因為

  • every time when things seem to go in the right direction, we end up facing a financial crisis.

    每次當事情似乎朝著正確的方向發展時,我們最終都會面臨金融危機。

  • But Unlike everyone else, one man seems to know a secret formula when it comes to investing.

    但與大家不同的是,有一個人在投資方面似乎知道一個祕密公式。

  • Over his career, he continuously made successful investments and he is considered by many as

    在他的職業生涯中,他不斷地進行成功的投資,他被許多人認為是

  • the greatest investor of all time.

    有史以來最偉大的投資者。

  • But the question that interests me in the this video is, how warren buffet invests?

    但在這個視頻中,我感興趣的問題是,沃倫-巴菲特如何投資?

  • Why does he prefers one company over the other?

    為什麼他偏愛一家公司而不是另一家?

  • Which companies did he has invest in and why?

    他投資了哪些公司,為什麼?

  • These are the questions we are going to answer!

    這些都是我們要回答的問題!

  • If you take look at all the companies that warren buffet has invested, you will find

    如果你看一下沃倫-巴菲特投資的所有公司,你會發現。

  • that they are connected one way or another even though they are in completely different

    縱使他們身處不同的地方,但他們之間還是有著這樣或那樣的聯繫。

  • industries.

    工業。

  • Since warren buffet is a long term investor, he looks for businesses that are simple and

    由於沃倫-巴菲特是一個長期的投資者,他尋找的企業是簡單的,而且是一個很好的選擇。

  • direct so the he can actually predict the future of the bossiness.

    直接,所以他其實可以預測未來的老闆性。

  • This is the product, these are the customers and this is why they are going to buy it and

    這是產品,這些都是客戶,這就是為什麼他們要購買它和

  • 10 years from now, they will keep buying it, thats the kind of business that warren buffet

    10年後,他們會繼續購買它,這就是沃倫-巴菲特的生意。

  • loves.

    愛。

  • The second trait is will the customer buy the product again and why?

    第二個特徵是顧客會不會再次購買產品,為什麼?

  • And this is extremely important because you dont want to sell your product once, you want

    這一點非常重要,因為你不想把你的產品賣出去一次,你想把產品賣出去。

  • your client to come back every day or every week and buy the product again.

    你的客戶每天或每週都會再來購買產品。

  • And the 3rd component is the brand.

    而第3個組成部分就是品牌。

  • Because people will buy from the company that feel connected to and familiar.

    因為人們會從感覺有聯繫、熟悉的公司購買。

  • Warren Buffet is one of the major investors in Coca Cola.

    巴菲特是可口可樂的主要投資者之一。

  • In fact, he started investing in Coca Cola back in 1988, and his investments since then

    事實上,他早在1988年就開始投資可口可樂,此後他的投

  • has grown by over 16 times.

    已經增長了16倍以上。

  • The business model of Coca Cola is absolutely simple.

    可口可樂的商業模式絕對簡單。

  • Their potential customers are almost anyone who is thirsty.

    他們的潛在客戶幾乎是所有口渴的人。

  • And every time they would get thirty, they would want to drink something, which means

    每次到了三十歲,他們就會想喝一些東西,也就是說... ...

  • they will keep coming back.

    他們會繼續回來的。

  • The Coca Cola brand name is so powerful that out of 20 or 30 soft drink options that you

    可口可樂的品牌名稱是如此強大,在20或30個軟飲料的選擇中,你可以選擇

  • find in the store, most people would probably pick Coca Cola without even thinking.

    在商店裡找到,大多數人可能會不假思索地選擇可口可樂。

  • 1.8 billion cans are sold every single day.

    每天售出18億個罐頭。

  • If the company will earn a single penny out of every can, thats 18 million dollars a day,

    如果公司能從每一罐罐頭中賺取一分錢,那一天就是1800萬元。

  • or 6 570M a year.

    或每年6 570萬。

  • But with such a powerful brand, they can charge more than a penny for every can.`

    但是,如此強大的品牌,他們可以為每罐罐頭收取超過一分錢的費用`。

  • Lets take a look at another example.

    讓我們看看另一個例子。

  • In 1989, warren invested 600 Million dollars in Gillette.

    1989年,沃倫在吉列公司投資6億美元。

  • The company that makes razors.

    製造刮鬚刀的公司。

  • If you give it a closer look.

    如果你仔細觀察一下。

  • Gillette holds the exact same position in its industry as Coca Cola holds in beverages.

    吉列在行業中的地位與可口可樂在飲料中的地位完全相同。

  • Regardless of what happens, people will still have to shave.

    無論發生什麼,人們還是要刮鬍子。

  • Even a little kid will understand their business model.

    即使是一個小孩子也會明白他們的商業模式。

  • This is what the product does(razor) and this is why people will keep buying it.

    這就是產品的作用(刮鬚刀),這就是人們會不斷購買的原因。

  • And if you ask people to name a razor brand, 90% of people wont be able to mention any

    如果你要求人們說出一個刮鬚刀品牌的名字,90%的人都不會提到任何品牌。

  • other brand beside Gillette.

    吉列旁的其他品牌。

  • And 10 or 15 years from, people would still have to shave.

    而10年或15年後,人們還是要刮鬍子。

  • The exact same story repeats with See's Candy.

    完全相同的故事在See's Candy身上重演。

  • In fact, it has been one of his best investments ever.

    事實上,這一直是他最好的投資之一。

  • Even though that the company wasn't super profitable, it had an extremely strong brand.

    儘管那家公司並沒有超強的盈利能力,但它有一個極強的品牌。

  • Buffet realised that people dont usually buy candy's for themselves but as gifts to others.

    巴菲特意識到,人們通常不會為自己買糖,而是作為禮物送給別人。

  • So people would keep coming back for Chrismas, valentine's day, birthdays whatever.So,

    所以人們會不斷地回來過基督節、情人節、生日什麼的,所以。

  • he acquired the company in 1972 for 25 Million dollars when it was making roughly 4 million

    他在1972年以2500萬美元的價格收購了公司,當時公司的利潤大約為400萬美金。

  • dollars in profit.

    美元的利潤。

  • Since then, Company's profit increased 20 times over the next 35 years.

    從那時起,公司的利潤在接下來的35年裡增長了20倍。

  • In 2007, it made a profit of 82 Million dollars.

    2007年,它的利潤為8200萬元。

  • And if you take a look at other businesses that Buffet has invested, you will find that

    而如果你看一下巴菲特投資的其他企業,你會發現。

  • there are pretty similar to these ones.

    有和這些差不多的。

  • I am sure that you are feeling inspired and energise to invest like Warrant buffet.

    我相信,你一定會感到鼓舞和活力,像權證自助餐一樣投資。

  • Who knows maybe you are going to be better than him, Never underestimated yourself.

    誰知道也許你會比他強,千萬不要小看自己。

  • But you have to start with learning the basics of stock market first because its pretty easy

    但是,你必須先從學習股市的基礎知識開始,因為它是非常容易的。

  • to go out there and lose money.

    到外面去賠錢。

  • That's why I have found for you a perfect course on stock market, which you can watch

    這就是為什麼我已經為你找到了一個完美的課程股市,你可以觀看

  • for free if you use the link in the description.

    如果你使用描述中的鏈接,就可以免費使用。

When you think about investing, the first thing that comes into your mind is this complicated

當你想到投資的時候,你首先想到的是這個複雜的問題

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B1 中級 中文 投資 巴菲特 可口可樂 沃倫 公司 品牌

巴菲特 - 如何選擇股票 (Warren Buffett - How To Pick A Stock)

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    Summer 發佈於 2020 年 09 月 12 日
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