world of stock market where no one seems to clearly understand whats going on because

股市的世界，似乎沒有人清楚地瞭解發生了什麼事，因為

every time when things seem to go in the right direction, we end up facing a financial crisis.

每次當事情似乎朝著正確的方向發展時，我們最終都會面臨金融危機。

But Unlike everyone else, one man seems to know a secret formula when it comes to investing.

但與大家不同的是，有一個人在投資方面似乎知道一個祕密公式。

Over his career, he continuously made successful investments and he is considered by many as

在他的職業生涯中，他不斷地進行成功的投資，他被許多人認為是

the greatest investor of all time.

有史以來最偉大的投資者。

But the question that interests me in the this video is, how warren buffet invests?

但在這個視頻中，我感興趣的問題是，沃倫-巴菲特如何投資？

Why does he prefers one company over the other?

為什麼他偏愛一家公司而不是另一家？

Which companies did he has invest in and why?

他投資了哪些公司，為什麼？

These are the questions we are going to answer!

這些都是我們要回答的問題!

If you take look at all the companies that warren buffet has invested, you will find

如果你看一下沃倫-巴菲特投資的所有公司，你會發現。

that they are connected one way or another even though they are in completely different

縱使他們身處不同的地方，但他們之間還是有著這樣或那樣的聯繫。

industries.

工業。

Since warren buffet is a long term investor, he looks for businesses that are simple and

由於沃倫-巴菲特是一個長期的投資者，他尋找的企業是簡單的，而且是一個很好的選擇。

direct so the he can actually predict the future of the bossiness.

直接，所以他其實可以預測未來的老闆性。

This is the product, these are the customers and this is why they are going to buy it and

這是產品，這些都是客戶，這就是為什麼他們要購買它和

10 years from now, they will keep buying it, thats the kind of business that warren buffet

10年後，他們會繼續購買它，這就是沃倫-巴菲特的生意。

loves.

愛。

The second trait is will the customer buy the product again and why?

第二個特徵是顧客會不會再次購買產品，為什麼？

And this is extremely important because you dont want to sell your product once, you want

這一點非常重要，因為你不想把你的產品賣出去一次，你想把產品賣出去。

your client to come back every day or every week and buy the product again.

你的客戶每天或每週都會再來購買產品。

And the 3rd component is the brand.

而第3個組成部分就是品牌。

Because people will buy from the company that feel connected to and familiar.

因為人們會從感覺有聯繫、熟悉的公司購買。

Warren Buffet is one of the major investors in Coca Cola.

巴菲特是可口可樂的主要投資者之一。

In fact, he started investing in Coca Cola back in 1988, and his investments since then

事實上，他早在1988年就開始投資可口可樂，此後他的投

has grown by over 16 times.

已經增長了16倍以上。

The business model of Coca Cola is absolutely simple.

可口可樂的商業模式絕對簡單。

Their potential customers are almost anyone who is thirsty.

他們的潛在客戶幾乎是所有口渴的人。

And every time they would get thirty, they would want to drink something, which means

每次到了三十歲，他們就會想喝一些東西，也就是說... ...

they will keep coming back.

他們會繼續回來的。

The Coca Cola brand name is so powerful that out of 20 or 30 soft drink options that you

可口可樂的品牌名稱是如此強大，在20或30個軟飲料的選擇中，你可以選擇

find in the store, most people would probably pick Coca Cola without even thinking.

在商店裡找到，大多數人可能會不假思索地選擇可口可樂。

1.8 billion cans are sold every single day.

每天售出18億個罐頭。

If the company will earn a single penny out of every can, thats 18 million dollars a day,

如果公司能從每一罐罐頭中賺取一分錢，那一天就是1800萬元。

or 6 570M a year.

或每年6 570萬。

But with such a powerful brand, they can charge more than a penny for every can.`

但是，如此強大的品牌，他們可以為每罐罐頭收取超過一分錢的費用`。

Lets take a look at another example.

讓我們看看另一個例子。

In 1989, warren invested 600 Million dollars in Gillette.

1989年，沃倫在吉列公司投資6億美元。

The company that makes razors.

製造刮鬚刀的公司。

If you give it a closer look.

如果你仔細觀察一下。

Gillette holds the exact same position in its industry as Coca Cola holds in beverages.

吉列在行業中的地位與可口可樂在飲料中的地位完全相同。

Regardless of what happens, people will still have to shave.

無論發生什麼，人們還是要刮鬍子。

Even a little kid will understand their business model.

即使是一個小孩子也會明白他們的商業模式。

This is what the product does(razor) and this is why people will keep buying it.

這就是產品的作用(刮鬚刀)，這就是人們會不斷購買的原因。

And if you ask people to name a razor brand, 90% of people wont be able to mention any

如果你要求人們說出一個刮鬚刀品牌的名字，90%的人都不會提到任何品牌。

other brand beside Gillette.

吉列旁的其他品牌。

And 10 or 15 years from, people would still have to shave.

而10年或15年後，人們還是要刮鬍子。

The exact same story repeats with See's Candy.

完全相同的故事在See's Candy身上重演。

In fact, it has been one of his best investments ever.

事實上，這一直是他最好的投資之一。

Even though that the company wasn't super profitable, it had an extremely strong brand.

儘管那家公司並沒有超強的盈利能力，但它有一個極強的品牌。

Buffet realised that people dont usually buy candy's for themselves but as gifts to others.

巴菲特意識到，人們通常不會為自己買糖，而是作為禮物送給別人。

So people would keep coming back for Chrismas, valentine's day, birthdays whatever.So,

所以人們會不斷地回來過基督節、情人節、生日什麼的，所以。

he acquired the company in 1972 for 25 Million dollars when it was making roughly 4 million

他在1972年以2500萬美元的價格收購了公司，當時公司的利潤大約為400萬美金。

dollars in profit.

美元的利潤。

Since then, Company's profit increased 20 times over the next 35 years.

從那時起，公司的利潤在接下來的35年裡增長了20倍。

In 2007, it made a profit of 82 Million dollars.

2007年，它的利潤為8200萬元。

And if you take a look at other businesses that Buffet has invested, you will find that

而如果你看一下巴菲特投資的其他企業，你會發現。

there are pretty similar to these ones.

有和這些差不多的。

I am sure that you are feeling inspired and energise to invest like Warrant buffet.

我相信，你一定會感到鼓舞和活力，像權證自助餐一樣投資。

Who knows maybe you are going to be better than him, Never underestimated yourself.

誰知道也許你會比他強，千萬不要小看自己。

But you have to start with learning the basics of stock market first because its pretty easy

但是，你必須先從學習股市的基礎知識開始，因為它是非常容易的。

to go out there and lose money.

到外面去賠錢。

That's why I have found for you a perfect course on stock market, which you can watch

這就是為什麼我已經為你找到了一個完美的課程股市，你可以觀看

for free if you use the link in the description.

如果你使用描述中的鏈接，就可以免費使用。