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  • If you're anything like me, you've turned on Netflix at the end of the day to relax, only to find yourself completely overwhelmed by the thousands of options of things to watch.

    如果你和我一樣,你可能會在一天結束時打開 Netflix 來放鬆身心,卻發現自己完全被成千上萬的可供觀看的內容所淹沒。

  • Or maybe you've found yourself totally stuck in a cereal aisle because you just can't decide what will make you happierthe granola with pecans and maple, or the one with cashews and honey.


  • Situations like this are becoming more and more common as all kinds of products target people's specific tastes


  • And while having lots of choices might sound like a great idea, research has found that, actually, having lots of choices won't always make you as happy as you'd think.


  • There really can be too much choice!


  • Take your cereal aisle situation.


  • That's an example of what's called "choice overload," also known as "the paradox of choice."


  • It's what happens when you have so many options that having to choose puts a damper on your experience.


  • And psychology research has shown that choice overload isn't just frustratingit can really influence how you act.


  • For example, in one study published in the Journal of Personality and Social Psychology in 2000, researchers from Columbia and Stanford set up a table of jam samples in a grocery store in California.

    例如,在 2000 年《人格與社會心理學雜誌》上發表的一項研究中,哥倫比亞大學和史丹佛大學的研究人員在加州的一家雜貨店裡設置了一張果醬試吃表。

  • They were trying to see what setup would entice the most customers to make a purchase.


  • On one Sunday, they offered only six samples.


  • On another Sunday, they offered 24.

    另一個週日,他們提供了 24 樣。

  • On both days, people who dropped by typically sampled just one or two jars of jam.


  • But the larger displayon the second Sundaydrew more visitors.


  • Except, there was one thing.


  • Only three percent of those customers actually bought jam after sampling it.


  • On the other hand, almost a third of customers who visited the smaller displaythe one on the first Sundaybought something afterward.


  • The researchers concluded that, although customers were more attracted to the larger display, the overwhelming amount of choice actually discouraged them from picking one jam to buy.


  • Of course, it's not like people don't want to make choices at all.


  • Another study reported in the same paper looked at what amount of choice gave people the most satisfaction.


  • In this case, psychologists offered chocolate to groups of university students.


  • In one group, students got to choose one chocolate out of six.


  • In a second group, students could choose one out of 30.

    在第二組中,學生可以從 30 種裡選擇一種。

  • And in a third group, the students had no choice at allthe researchers just handed them a chocolate.


  • In each case, the students were asked to eat and rate the chocolate.


  • According to what they reported, the students who were asked to choose one chocolate from six enjoyed their choice the most.


  • Those who chose out of 30 chocolates were less satisfied.

    那些從 30 種巧克力中選擇的人不太滿意。

  • But the group that had no choice at all reported the least satisfaction with what they were given.


  • Both of these studies showed that people want choice, but those with too much choice are generally less satisfied than those with a more limited choice.


  • And researchers think that comes down to two main issues:


  • The first is that when we have more choices, we have higher expectations.


  • We tend to think that with more choices, we can get closer to the thing we really want.


  • Which means it's easier to be disappointed.


  • The second is that when we have more things to choose from, we also end up with more regret, because we're more likely to look back and wonder if one of the other choices would have been better.


  • But even though having more choice won't actually improve our lives, studies have found that some people will go out of their way to have more options, because they assume it'll make them happier.


  • For example, a 2009 article in the journal Personality and Individual Differences described a study in which psychologists surveyed people at two ice cream parlors in Vancouver.

    例如,《人格與個體差異》雜誌 2009 年的一篇文章描述了一項研究,其中心理學家對溫哥華兩家冰淇淋店的人們進行了​​調查。

  • One was in a downtown area that was easy to walk to but had fewer selections.


  • Another was a car ride away, but offered more flavors.


  • The researchers found that many people who wanted to make the best possible choice went to the place with the bigger menu.


  • But they reported less satisfaction with their choices than similar customers at the simpler, local parlor.


  • Unfortunately, these days, it's hard to completely avoid choice overload, especially if you live somewhere with a high focus on consumerism.


  • You're bombarded with choices all of the timelike when you buy groceries, or pick out your clothes, or look for a 401k plan.

    你一直面臨著各種選擇的轟炸,例如當你購買雜貨、挑選衣服或尋找 401k 計劃時。

  • And since the decisions you make in an instant can affect the rest of your life, it's worth knowing that you may not make your best decisions when you're overwhelmed with options.


  • You might not be able to change that, but you can make other changes in your life.


  • At the very least, you can remember that going out of your way to have more choices won't always make you happier.


  • Thanks for watching this episode of SciShow!

    感謝收看本期 SciShow!

  • And thanks especially to our patrons on Patreon, who make it possible for us to keep putting out videos like this.

    特別感謝 Patreon 上的贊助人,他們使我們能夠繼續發布這樣的影片。

  • It takes a lot of people to make a SciShow video, and we couldn't do it without your help!

    製作 SciShow 影片需要很多人,沒有你們的幫助我們就無法完成!

  • If you're interested in learning how you can support SciShow, head to patreon.comSciShow.

    如果您有興趣了解如何支持 SciShow,請訪問 patreon.comSciShow。

If you're anything like me, you've turned on Netflix at the end of the day to relax, only to find yourself completely overwhelmed by the thousands of options of things to watch.

如果你和我一樣,你可能會在一天結束時打開 Netflix 來放鬆身心,卻發現自己完全被成千上萬的可供觀看的內容所淹沒。

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你知道嗎? 做決定時選項多一點並不會讓你比較快樂喔!(Why More Choices Don't Make You Happy)

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    Mahiro Kitauchi 發佈於 2024 年 03 月 31 日