Name: A brief history of media panics | BBC Ideas
Uploaded: 2020-09-01T19:25:13.000Z
Duration: 7 min 11 s

This quote isn't talking about smartphones,

程度副詞

It's actually from 1936 and it's talking about the radio.

其實這是1936年的，說的是收音機。

OK, so this quote is talking about phone addiction,

好吧，這句話說的是手機成癮。

but the phones in question are landlines. Remember them?

但問題的電話是固定電話。還記得他們嗎？

Well there was a time when people worried about

我們今天看到對社交媒體的關注。

before it was the internet, then we had video nasties,

之前是互聯網，然後我們有視頻鼻祖。

Meet Kirsten Drotner, Professor of Media Studies

認識媒體研究教授Kirsten Drotner。

...who's been writing about this topic for over 20 years.

......誰一直在寫這個話題超過20年。

The name I coined for it is a “media panic”.

我給它起的名字是 "媒體恐慌"。

Whenever a new medium arrives on the social scene

每當一個新的媒介出現在社會舞臺上的時候

then we see these very, very stark emotional reactions.

然後，我們看到這些非常，非常鮮明的情緒反應。

According to Kirsten, when you look through history

根據Kirsten的說法，當你翻閱歷史的時候

one can see the same pattern of concern repeating itself -

often even using the same language and metaphors.

甚至經常使用相同的語言和比喻。

So today there's lots of talk of social media addiction,

所以今天有很多人說社交媒體成癮。

But it's easy to forget that Pac-Man, Pinball and television

但人們很容易忘記，吃豆人，彈球和電視。

Or reports talk of the addictive “dark side” of social media,

或報道談及社交媒體上癮的 "黑暗面"。

echoing the way that computer games were described.

與電腦遊戲的描述方式相呼應。

Or, another example, social media is compared to opiates -

或者，另一個例子是，將社交媒體比作鴉片劑--。

the same language that was used to describe television and Nintendo.

用來形容電視和任天堂的語言是一樣的。

And the drugs metaphor goes further back.

What do you think was described as the “marijuana of the nursery”

你覺得被形容為 "苗圃的大麻 "是什麼？

which, by the middle of the 20th Century,

had got people so worried about their addictiveness

讓人們如此擔心他們的上癮性。

that there were bestsellers about the harm they were doing young people,

有一些暢銷書講述了他們對年輕人的傷害。

Novels were silly, novels were enervating,

novels were the worst form of mental food,

novels were narcotic, novels were addictive.

小說是麻醉品，小說是癮君子。

This is Ankhi Mukherjee from the University of Oxford

and she's talking about a time when lots of people were genuinely worried

她說的是很多人真正擔心的時候

You had reviewers of children's literature writing in journals saying

你有兒童文學作品的審稿人在期刊上寫道

it's terrible for children to be given books.

It was feared they would become addicted.

who has written extensively about this phenomenon.

And pretty much in the same way that we see the social media today

和我們今天看到的社交媒體幾乎一樣

being responsible for uncivil behaviour and for a variety of sins,

對不文明行為和各種罪惡負責；

the novel was the target of that kind of criticism.

You can find novels described as evil, as a vice,

你可以發現小說中描述的是邪惡，是一種惡習。

And yet today, if anything, people are worried that young people

然而今天，如果說人們擔心的是年輕人

Whether it's radio, telephones, comic books or novels,

無論是收音機、電話、漫畫書還是小說。

that media, for example, that 20 years ago

were really, really the object of concern,

then all of a sudden we don't hear very much about it.

然後突然間，我們沒有聽到很多關於它。

I think something that's helpful for thinking about media panics

我認為對思考媒體恐慌有幫助的東西

is the Gartner Hype Cycle, developed by a US company

是美國一家公司開發的Gartner炒作週期。

and used to describe the way technologies are adopted by society.

並用來描述技術被社會採用的方式。

According to this theory, a new technology

often has a moment of enthusiasm and high expectations,

常常會有一時的熱情和高漲的期望。

when it seems like it might be the solution to everything.

當它看起來像它可能是解決一切問題。

It's being called “The Twitter Revolution”.

This is then followed by a crash - a period of disillusionment

and scepticism, before both hype and fear level off

炒作和懷疑，在炒作和恐懼平息之前。

while the concerns about each particular media might fade,

而對每個特定媒體的關注可能會淡化。

那麼，為什麼媒體的恐慌會不斷髮生呢？

One straightforward explanation for media panics

is that adults have a natural parental concern for the young,

是成年人對年輕人有一種天然的父母關懷。

not remembering - because they were children at the time -

不記得了--因為他們當時還是孩子

that the generation before had similar worries about them.

前一代人對他們有類似的擔心。

Another possible explanation is something called

This is how we can have no problem reconciling our own pretty benign

這就是為什麼我們可以毫不猶豫地調和我們自己的漂亮的良性。

experiences with a media technology with a belief that it will cause

在使用某項媒體技術的過程中，相信它將會引起人們的注意。

There's a very negative impoverished view of what human beings are

對人類的看法是非常消極貧困的

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A brief history of media panics | BBC Ideas

phenomenon

genuinely

debate

panic